Social Media Strategy Clermontbootcamp0907
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Social Media Strategy Clermontbootcamp0907

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Presentation given to about 50 people at Clermont County Chamber of Commerce Social Media Bootcamp.

Presentation given to about 50 people at Clermont County Chamber of Commerce Social Media Bootcamp.

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    Social Media Strategy Clermontbootcamp0907 Social Media Strategy Clermontbootcamp0907 Presentation Transcript

    • Social Media at Job & Family Services Communications
    • About the agency
      • 1,200 employees
      • Programs/services
        • Child Protection
        • Child Support
        • Medicaid, food stamps, cash assistance
        • Other
      Communications
    • About the agency
      • Operating budget declining
        • At least 48% to $60 million (2007-2011)
      • Demand for services increasing
        • 55,000 coming through doors monthly
        • More than 375 laid off thus far
      Communications
    • Waiting room traffic Communications
    • Social Media Goal
      • Improve accessibility and transparency at Hamilton County Department of Job and Family Services
      • Engage audiences, not just broadcast
      Communications
    • Social media objectives
      • To relieve pressure on crowded waiting rooms and busy call centers
      • To build relationships with key influencers in target audiences
      • To make potential customers aware of our many services
      • To give quick answers to questions
      Communications
    • 29 since May 2008 Medicaid, food stamps, child support, job services, adoption/foster care… Cost: $29 per month for software Communications Live chats 9.6 participants, 15.2 questions, 73.7 views
    • Twitter (@HamiltonCoJFS): 236 Communications May 2008 Free
    • Facebook group: 90 Communications January 2008 Free
    • Facebook fan page: 180 Communications January 2008 Free
    • Audio podcast 500 visits month Communications October 2007 Cost: $130 digital recorder
    • You Tube channel 7,000 views Communications September 2007 Cost: $700 digital camera; cost of professional videos
    • Blog 7,500 views Communications February 2009 Cost: $250 graphic artist
    • www.BlogTalkRadio.com Communications June 2009 Free
    • www.hcjfs.org Communications Monthly unique visitors Tripled in three years to 30,000
    • Low cost
      • Social media cost: $2,000
      Communications High benefit
      • Meeting pre-established objectives, goals
      • TV, radio coverage
      • Contributed to a boss’ promotion
      • Appeared on minister’s radio program
      • Foster care month on “mommy” blogs
      • Retweets by media, social service partner
      • #fosterparents needed, Pitch Engine
    • What we’ve learned
      • Daily maintenance: Relevant content
      • Don’t get sucked into time drain
      • Patience/stay with it
      • Educating late adopters (in-house)
      • Leverage personal networks
      • Integrate with Speakers’ Bureau, media relations, newsletter, Web site…
      • Measure with WebTrends, surveys…
      Communications
    • Measure/Evaluate
        • “ On today's crowded Web, the winners are the people who create the most value for both the customer and the business over time . And value happens not when people buy your product but when they use it and love it. Not when they upload a video, but when someone else watches it.” --Shane Atchison, Click Z
      Communications
    • Resources
      • Google
      • New Media Cincinnati
      • Cincinnati Social Media
      • Twitter
      • Blogs with RSS feeds (Strategic Public Relations by Kevin Dugan)
      • Online publications such as Inside Facebook
      • Books: New Rules of Mkt. and PR
      • www.MikeBoehmer57.wordpress.com
      Communications