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Social Media Presentation for Ohio Society of Healthcare Consumer Advocacy
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Social Media Presentation for Ohio Society of Healthcare Consumer Advocacy


An overview about social media in healthcare

An overview about social media in healthcare

Published in Health & Medicine , Business
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  • 1. Social Media
    Why it is important to all of us – patients, advocates, providersOhio Society of Heathcare Consumer AdvocacySept. 15, 2011
  • 2. Today’s presentation
    Why you can’t ignore social media
    What is social media – and what is its impact on healthcare
    Catholic Health Partners social media strategy
    Questions & Answers
  • 3. Social Media Revolution
    A 2-minute video
  • 4. Why social media?
    165 million Americans using social networks by 2014
    57% of 55-64 year olds
    28% 65 or older
    142 million read blogs by 2013
    One third of female social networkers check Facebook first thing in the morning!
  • 5. Pew Internet research findings
    • 79% of American adults use the Internet
    • 6. 47% of all adults use Social Media (59% of Internet users)
    • 7. Social Media use has doubled since 2008
    • 8. More than half of Social Media users are over 30 years old
    • 9. 56% percent are female
    Source: Social Networking Sites and Our Lives - Pew Research Center http://bit.ly/knkxJU
  • 10. Pew Internet research findings
    • 1 in 4 internet users have:
    • 11. Watched an online video about health.
    • 12. Tracked weight, diet, exercise routine or other health indicator online.
    • 13. Consulted online reviews of drugs/medical treatments (but very few post such reviews).
    • 14. Source: The Social Life of Health Information, 2011 | e-Patients.net http://bit.ly/imX2Va
  • What is social media?
    And many, many more…
  • 15. Hospital Social Media Types
  • 16. Pew Internet Research
    Susannah Fox YouTube video “You can’t control the conversation, but you can be a part of it.”
  • 17. What is social media?
    Conversation, not a lecture
    Extension of everyday interaction
    Group driven, not top-down
    Messy, disorganized, hard to control
    Tool, not a strategy or end-point
    Where patients and employees spend time--Source: Ed Bennett
  • 18. What is social media?
    People doing what people do:
    --Source: Ed Bennett
  • 23. Pet Internet Research
    Pew Internet’s research consistently shows that doctors, nurses, and other health professionals continue to be the first choice for most people with health concerns, but online resources, including advice from peers, are a significant source of health information in the U.S.
    As broadband and mobile access spreads, more people have the ability – and increasingly, the habit – of sharing what they are doing or thinking. In health care this translates to people tracking their workout routines, posting reviews of their medical treatments, and raising awareness about certain health conditions.
    One in four internet users living with a chronic condition say they have gone online to find other people who share similar health concerns, for example.
  • 24. Healthcare reform
    Ties what health-care providers are paid to health of patients
    Hospitals lose $ for frequent readmissions
    Share in savings for keeping patients healthy and out of hospital
    “Patient engagement in improving their own health is critical to reducing health-care costs.”
    --Cathy Levine, Universal Health Care Action Network of Ohio
  • 25. Catholic Health Partners social media strategy
    Largest health system in Ohio
    Mercy (Toledo, Cincinnati, Lorian, Tiffin… )
    Community Mercy (Springfield, Urbana…)
    Humility of Mary (Youngstown, Boardman…)
    St. Rita’s (Lima)
    Also in Kentucky, Tennessee
  • 26. Elements of Catholic Health Partners social media strategy
    • Listening – A virtual “focus group”
    • 27. Monitoring and responding – Thanking supporters, heading off rumors, offering valuable insights
    • 28. Sharing – Broadcasting news and information
    • 29. Connecting – Making contacts with “movers and shakers”Facebook – Twitter – LinkedIn – YouTube – Blogs – and more…
  • Catholic Health Partners social meda strategy
  • 30. Questions & Answers
    mjboehmer@health-partners.org@CHPUpdate on TwitterCatholic Health Partners on FacebookCHPUpdate on YouTube