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How Facebook fits in the Hamilton County JFS communication strategy
 

How Facebook fits in the Hamilton County JFS communication strategy

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This presentation was given at a PRSA luncheon. It was preceeded with an excellent overview about Facebook by Daniel Lally.

This presentation was given at a PRSA luncheon. It was preceeded with an excellent overview about Facebook by Daniel Lally.

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    How Facebook fits in the Hamilton County JFS communication strategy How Facebook fits in the Hamilton County JFS communication strategy Presentation Transcript

    • An important part of our social media strategy MikeBoehmer57.wordpress.com
    • Component of PR Strategy
      • Public Relations Strategy
        • Media Relations
        • Internal Communications
        • External Communications
          • Speakers Bureau
          • Newsletter
          • Events
          • Social Media
      MikeBoehmer57.wordpress.com
    • Social Media Tactics
      • Live Online Chats
      • Twitter
      • BlogTalkRadio
      • YouTube
      • Audio podcasts
      • Blog
      • Facebook
      MikeBoehmer57.wordpress.com
    • Fundamentals
      • Brand consistency
      • Useful information
      • Not always selling
      • Tie into business goals
        • Reduce pressure on crowded waiting rooms and overtaxed phone lines
      MikeBoehmer57.wordpress.com
    • Waiting room traffic MikeBoehmer57.wordpress.com
    • Target audiences
      • Opinion leaders
          • Media, advocates, government, PR professionals
      • Customers/potential clients
      • Social service community
      • Taxpayers
      MikeBoehmer57.wordpress.com
    • Action steps
      • Create fan page and group – January
      • Build fan/follower base – January-now
      • Consistently post relevant content – January-now
      • Evaluate – Quarterly
      MikeBoehmer57.wordpress.com
    • Fan page vs. Group
      • “ Groups are great for organizing on a personal level and for smaller scale interaction around a cause.
      • “ Pages are better for brands, businesses, bands, movies, or celebrities who want to interact with their fans or customers without having them connected to a personal account, and have a need to exceed Facebook’s 5,000 friend cap.” --Mashable, May 27, 2009
      MikeBoehmer57.wordpress.com
    • Fan page -- 180 MikeBoehmer57.wordpress.com Status updates Links to articles, videos, blog posts, podcasts,photos… Events
    • Events MikeBoehmer57.wordpress.com
    • Notes (Blog posts) MikeBoehmer57.wordpress.com
    • Videos MikeBoehmer57.wordpress.com
    • Group -- 94 MikeBoehmer57.wordpress.com
    • Building fan base/Guerilla
      • Aggressively friend all Cincinnati contacts
        • Professional
        • Personal (church)
      MikeBoehmer57.wordpress.com
      • Invite to join Page and/or Group
    • Building fan base/advertising MikeBoehmer57.wordpress.com
    • Overlaps with personal MikeBoehmer57.wordpress.com
    • Lessons learned
      • Comment on status updates, give “thumbs-up,” wish Happy Birthday
      • Make this a part of your daily habits
      • Selective Twitter #fb
      • Ignore causes, games
      • Hide posts from distractions
      MikeBoehmer57.wordpress.com
    • Evaluation
      • Size/makeup of fan base
      • Survey
      • Comments/interaction
      • Does this contribute toward building mutually beneficial relationships with the audiences that could “make or break” the agency?
      MikeBoehmer57.wordpress.com
    • Evaluate/Measure
      • “ On today's crowded Web, the winners are the people who create the most value for both the customer and the business over time . And value happens not when people buy your product but when they use it and love it. Not when they upload a video, but when someone else watches it.” --Shane Atchison, Click Z
      MikeBoehmer57.wordpress.com
    • Resources
      • Google
      • New Media Cincinnati
      • Cincinnati Social Media
      • Blogs, with RSS feeds (Strategic Public Relations by Kevin Dugan)
      • Twitter
      • Online publications such as Inside Facebook
      • www.MikeBoehmer57.wordpress.com
      MikeBoehmer57.wordpress.com