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How Facebook fits in the Hamilton County JFS communication strategy
How Facebook fits in the Hamilton County JFS communication strategy
How Facebook fits in the Hamilton County JFS communication strategy
How Facebook fits in the Hamilton County JFS communication strategy
How Facebook fits in the Hamilton County JFS communication strategy
How Facebook fits in the Hamilton County JFS communication strategy
How Facebook fits in the Hamilton County JFS communication strategy
How Facebook fits in the Hamilton County JFS communication strategy
How Facebook fits in the Hamilton County JFS communication strategy
How Facebook fits in the Hamilton County JFS communication strategy
How Facebook fits in the Hamilton County JFS communication strategy
How Facebook fits in the Hamilton County JFS communication strategy
How Facebook fits in the Hamilton County JFS communication strategy
How Facebook fits in the Hamilton County JFS communication strategy
How Facebook fits in the Hamilton County JFS communication strategy
How Facebook fits in the Hamilton County JFS communication strategy
How Facebook fits in the Hamilton County JFS communication strategy
How Facebook fits in the Hamilton County JFS communication strategy
How Facebook fits in the Hamilton County JFS communication strategy
How Facebook fits in the Hamilton County JFS communication strategy
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How Facebook fits in the Hamilton County JFS communication strategy

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This presentation was given at a PRSA luncheon. It was preceeded with an excellent overview about Facebook by Daniel Lally.

This presentation was given at a PRSA luncheon. It was preceeded with an excellent overview about Facebook by Daniel Lally.

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  • 1. An important part of our social media strategy MikeBoehmer57.wordpress.com
  • 2. Component of PR Strategy
    • Public Relations Strategy
      • Media Relations
      • Internal Communications
      • External Communications
        • Speakers Bureau
        • Newsletter
        • Events
        • Social Media
    MikeBoehmer57.wordpress.com
  • 3. Social Media Tactics
    • Live Online Chats
    • Twitter
    • BlogTalkRadio
    • YouTube
    • Audio podcasts
    • Blog
    • Facebook
    MikeBoehmer57.wordpress.com
  • 4. Fundamentals
    • Brand consistency
    • Useful information
    • Not always selling
    • Tie into business goals
      • Reduce pressure on crowded waiting rooms and overtaxed phone lines
    MikeBoehmer57.wordpress.com
  • 5. Waiting room traffic MikeBoehmer57.wordpress.com
  • 6. Target audiences
    • Opinion leaders
        • Media, advocates, government, PR professionals
    • Customers/potential clients
    • Social service community
    • Taxpayers
    MikeBoehmer57.wordpress.com
  • 7. Action steps
    • Create fan page and group – January
    • Build fan/follower base – January-now
    • Consistently post relevant content – January-now
    • Evaluate – Quarterly
    MikeBoehmer57.wordpress.com
  • 8. Fan page vs. Group
    • “ Groups are great for organizing on a personal level and for smaller scale interaction around a cause.
    • “ Pages are better for brands, businesses, bands, movies, or celebrities who want to interact with their fans or customers without having them connected to a personal account, and have a need to exceed Facebook’s 5,000 friend cap.” --Mashable, May 27, 2009
    MikeBoehmer57.wordpress.com
  • 9. Fan page -- 180 MikeBoehmer57.wordpress.com Status updates Links to articles, videos, blog posts, podcasts,photos… Events
  • 10. Events MikeBoehmer57.wordpress.com
  • 11. Notes (Blog posts) MikeBoehmer57.wordpress.com
  • 12. Videos MikeBoehmer57.wordpress.com
  • 13. Group -- 94 MikeBoehmer57.wordpress.com
  • 14. Building fan base/Guerilla
    • Aggressively friend all Cincinnati contacts
      • Professional
      • Personal (church)
    MikeBoehmer57.wordpress.com
    • Invite to join Page and/or Group
  • 15. Building fan base/advertising MikeBoehmer57.wordpress.com
  • 16. Overlaps with personal MikeBoehmer57.wordpress.com
  • 17. Lessons learned
    • Comment on status updates, give “thumbs-up,” wish Happy Birthday
    • Make this a part of your daily habits
    • Selective Twitter #fb
    • Ignore causes, games
    • Hide posts from distractions
    MikeBoehmer57.wordpress.com
  • 18. Evaluation
    • Size/makeup of fan base
    • Survey
    • Comments/interaction
    • Does this contribute toward building mutually beneficial relationships with the audiences that could “make or break” the agency?
    MikeBoehmer57.wordpress.com
  • 19. Evaluate/Measure
    • “ On today's crowded Web, the winners are the people who create the most value for both the customer and the business over time . And value happens not when people buy your product but when they use it and love it. Not when they upload a video, but when someone else watches it.” --Shane Atchison, Click Z
    MikeBoehmer57.wordpress.com
  • 20. Resources
    • Google
    • New Media Cincinnati
    • Cincinnati Social Media
    • Blogs, with RSS feeds (Strategic Public Relations by Kevin Dugan)
    • Twitter
    • Online publications such as Inside Facebook
    • www.MikeBoehmer57.wordpress.com
    MikeBoehmer57.wordpress.com

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