An important part of our social media strategy MikeBoehmer57.wordpress.com
Component of PR Strategy <ul><li>Public Relations Strategy </li></ul><ul><ul><li>Media Relations </li></ul></ul><ul><ul><l...
Social Media Tactics <ul><li>Live Online Chats </li></ul><ul><li>Twitter </li></ul><ul><li>BlogTalkRadio </li></ul><ul><li...
Fundamentals <ul><li>Brand consistency </li></ul><ul><li>Useful information </li></ul><ul><li>Not always selling </li></ul...
Waiting room traffic MikeBoehmer57.wordpress.com
Target audiences <ul><li>Opinion leaders </li></ul><ul><ul><ul><li>Media, advocates, government, PR professionals </li></u...
Action steps <ul><li>Create fan page and group – January </li></ul><ul><li>Build fan/follower base – January-now </li></ul...
Fan page vs. Group <ul><li>“ Groups  are great for organizing on a personal level and for smaller scale interaction around...
Fan page -- 180 MikeBoehmer57.wordpress.com Status updates Links to articles, videos, blog posts, podcasts,photos… Events
Events MikeBoehmer57.wordpress.com
Notes (Blog posts) MikeBoehmer57.wordpress.com
Videos MikeBoehmer57.wordpress.com
Group -- 94 MikeBoehmer57.wordpress.com
Building fan base/Guerilla <ul><li>Aggressively friend all Cincinnati contacts </li></ul><ul><ul><li>Professional </li></u...
Building fan base/advertising MikeBoehmer57.wordpress.com
Overlaps with personal MikeBoehmer57.wordpress.com
Lessons learned <ul><li>Comment on status updates, give “thumbs-up,” wish Happy Birthday </li></ul><ul><li>Make this a par...
Evaluation <ul><li>Size/makeup of fan base </li></ul><ul><li>Survey </li></ul><ul><li>Comments/interaction </li></ul><ul><...
Evaluate/Measure <ul><li>“ On today's crowded Web, the winners are the people who  create the most value for both the cust...
Resources <ul><li>Google </li></ul><ul><li>New Media Cincinnati </li></ul><ul><li>Cincinnati Social Media </li></ul><ul><l...
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How Facebook fits in the Hamilton County JFS communication strategy

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This presentation was given at a PRSA luncheon. It was preceeded with an excellent overview about Facebook by Daniel Lally.

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How Facebook fits in the Hamilton County JFS communication strategy

  1. 1. An important part of our social media strategy MikeBoehmer57.wordpress.com
  2. 2. Component of PR Strategy <ul><li>Public Relations Strategy </li></ul><ul><ul><li>Media Relations </li></ul></ul><ul><ul><li>Internal Communications </li></ul></ul><ul><ul><li>External Communications </li></ul></ul><ul><ul><ul><li>Speakers Bureau </li></ul></ul></ul><ul><ul><ul><li>Newsletter </li></ul></ul></ul><ul><ul><ul><li>Events </li></ul></ul></ul><ul><ul><ul><li>Social Media </li></ul></ul></ul>MikeBoehmer57.wordpress.com
  3. 3. Social Media Tactics <ul><li>Live Online Chats </li></ul><ul><li>Twitter </li></ul><ul><li>BlogTalkRadio </li></ul><ul><li>YouTube </li></ul><ul><li>Audio podcasts </li></ul><ul><li>Blog </li></ul><ul><li>Facebook </li></ul>MikeBoehmer57.wordpress.com
  4. 4. Fundamentals <ul><li>Brand consistency </li></ul><ul><li>Useful information </li></ul><ul><li>Not always selling </li></ul><ul><li>Tie into business goals </li></ul><ul><ul><li>Reduce pressure on crowded waiting rooms and overtaxed phone lines </li></ul></ul>MikeBoehmer57.wordpress.com
  5. 5. Waiting room traffic MikeBoehmer57.wordpress.com
  6. 6. Target audiences <ul><li>Opinion leaders </li></ul><ul><ul><ul><li>Media, advocates, government, PR professionals </li></ul></ul></ul><ul><li>Customers/potential clients </li></ul><ul><li>Social service community </li></ul><ul><li>Taxpayers </li></ul>MikeBoehmer57.wordpress.com
  7. 7. Action steps <ul><li>Create fan page and group – January </li></ul><ul><li>Build fan/follower base – January-now </li></ul><ul><li>Consistently post relevant content – January-now </li></ul><ul><li>Evaluate – Quarterly </li></ul>MikeBoehmer57.wordpress.com
  8. 8. Fan page vs. Group <ul><li>“ Groups are great for organizing on a personal level and for smaller scale interaction around a cause. </li></ul><ul><li>“ Pages are better for brands, businesses, bands, movies, or celebrities who want to interact with their fans or customers without having them connected to a personal account, and have a need to exceed Facebook’s 5,000 friend cap.” --Mashable, May 27, 2009 </li></ul>MikeBoehmer57.wordpress.com
  9. 9. Fan page -- 180 MikeBoehmer57.wordpress.com Status updates Links to articles, videos, blog posts, podcasts,photos… Events
  10. 10. Events MikeBoehmer57.wordpress.com
  11. 11. Notes (Blog posts) MikeBoehmer57.wordpress.com
  12. 12. Videos MikeBoehmer57.wordpress.com
  13. 13. Group -- 94 MikeBoehmer57.wordpress.com
  14. 14. Building fan base/Guerilla <ul><li>Aggressively friend all Cincinnati contacts </li></ul><ul><ul><li>Professional </li></ul></ul><ul><ul><li>Personal (church) </li></ul></ul>MikeBoehmer57.wordpress.com <ul><li>Invite to join Page and/or Group </li></ul>
  15. 15. Building fan base/advertising MikeBoehmer57.wordpress.com
  16. 16. Overlaps with personal MikeBoehmer57.wordpress.com
  17. 17. Lessons learned <ul><li>Comment on status updates, give “thumbs-up,” wish Happy Birthday </li></ul><ul><li>Make this a part of your daily habits </li></ul><ul><li>Selective Twitter #fb </li></ul><ul><li>Ignore causes, games </li></ul><ul><li>Hide posts from distractions </li></ul>MikeBoehmer57.wordpress.com
  18. 18. Evaluation <ul><li>Size/makeup of fan base </li></ul><ul><li>Survey </li></ul><ul><li>Comments/interaction </li></ul><ul><li>Does this contribute toward building mutually beneficial relationships with the audiences that could “make or break” the agency? </li></ul>MikeBoehmer57.wordpress.com
  19. 19. Evaluate/Measure <ul><li>“ On today's crowded Web, the winners are the people who create the most value for both the customer and the business over time . And value happens not when people buy your product but when they use it and love it. Not when they upload a video, but when someone else watches it.” --Shane Atchison, Click Z </li></ul>MikeBoehmer57.wordpress.com
  20. 20. Resources <ul><li>Google </li></ul><ul><li>New Media Cincinnati </li></ul><ul><li>Cincinnati Social Media </li></ul><ul><li>Blogs, with RSS feeds (Strategic Public Relations by Kevin Dugan) </li></ul><ul><li>Twitter </li></ul><ul><li>Online publications such as Inside Facebook </li></ul><ul><li>www.MikeBoehmer57.wordpress.com </li></ul>MikeBoehmer57.wordpress.com
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