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Health Care Social Media Summit Highlights 2011

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A quick summary of highlights from the Health Care Social Media Summit at the Mayo Clinic in October 2011.

A quick summary of highlights from the Health Care Social Media Summit at the Mayo Clinic in October 2011.

Published in: Health & Medicine, Business

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Transcript

  • 1. Health Care Social Media Summit
    • October 2011
  • 2. Highlights
    • 375 from 38 states and four countries
      • E-patients, doctors, nurses, lawyers IT…
      • as well as PR and marketing
  • 3. Where does CHP stand?
    • Early adoption of social media in healthcare has taken place
    • More cautious organizations considering how to incorporate into their practices – if at all
    • Many have adopted social media policies
      • Leaders no longer block social media
  • 4. What to measure
    • Fans, friends and followers
    • Reach, relationship and reputation
    • Strength, sentiment and passion
    • 100 ways to measure social media: http://www.marketerstudio.com/2009/11/100-ways-to-measure-social-media.html
      • Driving growth goals
      • Increasing satisfaction and loyalty
      • Lowering marketing/communication costs
  • 5. How to avoid legal issues
    • Limit liability by clearly defining roles and responsibilities in social media policies and procedures
    • Share your guidelines
    • A patient can release own health info online under HIPAA, but you can’t release someone else’s without permission
  • 6. How to avoid legal issues
    • Prohibit employees from speaking anonymously about where they work (FTC endorsement/testimonial)
    • NLRB – Employees have a right to post about working conditions or wages to, or on behalf of, co-workers
    • Identify who can speak on behalf of your company.
  • 7. One case study – Dozer the Dog
    • Raised $25,000 for cancer charity
    • 16,000 likes of Facebook page
    • YouTube videos: 500,000 views
    • http://youtu.be/Uo4MPO0TmXU