Final Social Media Strategy Boldfusion0903
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Final Social Media Strategy Boldfusion0903

  • 647 views
Uploaded on

Presented during Bold Fusion in Cincinnati on March 26, 2009

Presented during Bold Fusion in Cincinnati on March 26, 2009

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
647
On Slideshare
647
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
6
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Social Media at JFS
    • Using fun, cool stuff in my day job
    • Low-cost, very effective , too. :-)
    Communications
  • 2. About the agency
    • 1,200 employees
    • $2 billion in services
      • Child Protection
      • Child Support
      • Medicaid, food stamps, cash assistance
      • Other
    Communications
  • 3. About the agency
    • Operating budget declining
      • 40% to $75 million in three years
    • Demand for services increasing
      • 55,000 coming through doors monthly
      • More than 200 laid off thus far
    Communications
  • 4. Social Media Goal
    • Improve accessibility and transparency at Hamilton County Department of Job and Family Services
    • Engage audiences, not just broadcast
    Communications
  • 5. Social media objectives
    • To relieve pressure on crowded waiting rooms and busy call centers
    • To build relationships with key influencers in target audiences
    • To make potential customers aware of our many services
    • To give quick answers to questions
    Communications
  • 6. 24 since May 2008 Medicaid, food stamps, child support, job services, adoption/foster care… Cost: $29 per month for software Communications Live chats
  • 7. Twitter (@HamiltonCoJFS): 130 Communications June 2008 Free
  • 8. Facebook group: 74 Communications January 2008 Free
  • 9. Facebook fan page: 27 Communications January 2008 Free
  • 10. Audio podcast 500 visits month Communications October 2007 Cost: $130 digital recorder
  • 11. You Tube channel 3,000 views Communications September 2007 Cost: $700 digital camera; cost of professional videos
  • 12. Blog Communications February 2008 Cost: $250 graphic artist
  • 13. www.hcjfs.org Communications Monthly unique visitors Tripled in three years to 30,000
  • 14. Low cost
    • $2 billion organization
    • Social media cost: $1,500
    Communications High benefit
    • Meeting pre-established objectives, goals
    • TV, radio coverage
    • Contributed to boss’ promotion
    • Appeared on minister’s radio program
  • 15. What we’ve learned
    • Daily maintenance: Relevant content
    • Don’t get sucked into time drain
    • Patience/stay with it
    • Educating late adapters (in-house)
    • Leverage personal networks
    • Integrate with Speakers’ Bureau, media relations, newsletter, Web site…
    • Measure with WebTrends, surveys…
    Communications