Final Social Media Strategy Boldfusion0903

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Presented during Bold Fusion in Cincinnati on March 26, 2009

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Final Social Media Strategy Boldfusion0903

  1. 1. Social Media at JFS <ul><li>Using fun, cool stuff in my day job </li></ul><ul><li>Low-cost, very effective , too. :-) </li></ul>Communications
  2. 2. About the agency <ul><li>1,200 employees </li></ul><ul><li>$2 billion in services </li></ul><ul><ul><li>Child Protection </li></ul></ul><ul><ul><li>Child Support </li></ul></ul><ul><ul><li>Medicaid, food stamps, cash assistance </li></ul></ul><ul><ul><li>Other </li></ul></ul>Communications
  3. 3. About the agency <ul><li>Operating budget declining </li></ul><ul><ul><li>40% to $75 million in three years </li></ul></ul><ul><li>Demand for services increasing </li></ul><ul><ul><li>55,000 coming through doors monthly </li></ul></ul><ul><ul><li>More than 200 laid off thus far </li></ul></ul>Communications
  4. 4. Social Media Goal <ul><li>Improve accessibility and transparency at Hamilton County Department of Job and Family Services </li></ul><ul><li>Engage audiences, not just broadcast </li></ul>Communications
  5. 5. Social media objectives <ul><li>To relieve pressure on crowded waiting rooms and busy call centers </li></ul><ul><li>To build relationships with key influencers in target audiences </li></ul><ul><li>To make potential customers aware of our many services </li></ul><ul><li>To give quick answers to questions </li></ul>Communications
  6. 6. 24 since May 2008 Medicaid, food stamps, child support, job services, adoption/foster care… Cost: $29 per month for software Communications Live chats
  7. 7. Twitter (@HamiltonCoJFS): 130 Communications June 2008 Free
  8. 8. Facebook group: 74 Communications January 2008 Free
  9. 9. Facebook fan page: 27 Communications January 2008 Free
  10. 10. Audio podcast 500 visits month Communications October 2007 Cost: $130 digital recorder
  11. 11. You Tube channel 3,000 views Communications September 2007 Cost: $700 digital camera; cost of professional videos
  12. 12. Blog Communications February 2008 Cost: $250 graphic artist
  13. 13. www.hcjfs.org Communications Monthly unique visitors Tripled in three years to 30,000
  14. 14. Low cost <ul><li>$2 billion organization </li></ul><ul><li>Social media cost: $1,500 </li></ul>Communications High benefit <ul><li>Meeting pre-established objectives, goals </li></ul><ul><li>TV, radio coverage </li></ul><ul><li>Contributed to boss’ promotion </li></ul><ul><li>Appeared on minister’s radio program </li></ul>
  15. 15. What we’ve learned <ul><li>Daily maintenance: Relevant content </li></ul><ul><li>Don’t get sucked into time drain </li></ul><ul><li>Patience/stay with it </li></ul><ul><li>Educating late adapters (in-house) </li></ul><ul><li>Leverage personal networks </li></ul><ul><li>Integrate with Speakers’ Bureau, media relations, newsletter, Web site… </li></ul><ul><li>Measure with WebTrends, surveys… </li></ul>Communications

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