@MetaMikeBiggs
OPEN
SOURCE
THINKING
TOOLS
IN DIGITAL
PRODUCT
DEVELOPMENT
What about iterative design studio?
A bit about Mike...
Executive Producer @ Autumn:01 Digital Agency
Thinking Instructor @ School of Thinking
10 years in dig...
WORKSHOP
& RANT
1. A few things about projects
2. The Thinking Tools
3. Applying it to Digital
4. Iterative Design Studio
...
TWO
MISTAKES
WATERFALL is ONE WAY
& REQUIREMENTS can be GATHERED
A FUNNEL
OR A LOOP?
Idea / Design Phase……………………..delivery
A FUNNEL
OR A LOOP?
Idea / Design Phase……………………..delivery
All project structures are designed for
CONSOLIDATION
A FUNNEL
OR A LOOP?
?
Examples:
Hypotheses
Parallel Design
Research
A/B Testing
Catalyst for
Variations/
Options
Catalyst ...
Creativity isn’t magic
“Synthesis doesn’t just happen”
Credit:
• Tools belong to the schoolofthinking.org (http://www.schoolofthinking.org/) and are free to use by anyone.
• htt...
X10
• Multiply your options by 10
• Work best when applied to some specific element
• Works extremely well with scale, rel...
GBB [Good, Bad, Better]
• Identify the good
• Identify the bad
• Move toward a concept which is the result of explicitly d...
How do we apply it to digital?
Key stages to exercise the tools:
• Requirements development >>Actually hypothesis synthesis
• The validation process
• Th...
DESIGN
STUDIO
LET’S DO SOME
DESIGN
The Iterative Design Studio Process:
• Familiarise with the problem context
• INDIVIDUALLY: Generate a number of concepts ...
The Context:
• Interflora have had a significant drop in phone orders.
• It is assumed that no one uses the phone anymore ...
• INDIVIDUALLY: Generate a number of concepts for engaging with the audience
early to understand their issues in context- ...
• INDIVIDUALLY: Drawing on everyone’s work in the first stage as inspiration,
sketch/ draw/ document a many different conc...
• IN SMALL GROUPS: Iterate by taking the best of the individuals, and synthesising
into a new, better solution.
• Time: 30...
REVIEW
DEATH AND DONUTS
HACKS YOU CAN LEVERAGE TO PRACTICE ITERATIVE DESIGN
CONSTANTLY
Remember we’re constantly validating hypotheses.
• Email –e...
What we Created together:
What we Created together:
What we Created together:
NO..
THANK YOU
@MetaMikeBiggs
www.mikebiggs.com.au
AUTUMN:01 IDEAS
AUTUMN:01
Design Technology Strategy
Level 5, 88 Pitt S...
Upcoming SlideShare
Loading in...5
×

Open Source Thinking Tools in Digital Product Design- VIBE WIRE

840

Published on

This is the core presentation for the Workshop I ran at Vibewire on 13th August 2013.

Additional resources and some artifacts generated on the night have been included in the uploaded version here.

If you're interested in Thinking tools, Open Source, Design thinking, and or Running your own 'Design Studio' then you should definitely take a look.

Published in: Design, Technology, Business
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
840
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
18
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Open Source Thinking Tools in Digital Product Design- VIBE WIRE

  1. 1. @MetaMikeBiggs OPEN SOURCE THINKING TOOLS IN DIGITAL PRODUCT DEVELOPMENT What about iterative design studio?
  2. 2. A bit about Mike... Executive Producer @ Autumn:01 Digital Agency Thinking Instructor @ School of Thinking 10 years in digital Agency, Client, Government @MetaMikeBiggs
  3. 3. WORKSHOP & RANT 1. A few things about projects 2. The Thinking Tools 3. Applying it to Digital 4. Iterative Design Studio 5. Leveraging other services
  4. 4. TWO MISTAKES WATERFALL is ONE WAY & REQUIREMENTS can be GATHERED
  5. 5. A FUNNEL OR A LOOP? Idea / Design Phase……………………..delivery
  6. 6. A FUNNEL OR A LOOP? Idea / Design Phase……………………..delivery All project structures are designed for CONSOLIDATION
  7. 7. A FUNNEL OR A LOOP? ? Examples: Hypotheses Parallel Design Research A/B Testing Catalyst for Variations/ Options Catalyst for Variations/ Options
  8. 8. Creativity isn’t magic “Synthesis doesn’t just happen”
  9. 9. Credit: • Tools belong to the schoolofthinking.org (http://www.schoolofthinking.org/) and are free to use by anyone. • http://www.youtube.com/watch?v=WMSDj9GA4qw • Software for the brain. Book Download: http://www.schoolofthinking.org/software.pdf CVS2BVS Defend or escape The simplest thinking tool in the world. ‘Current view of the situation’ 2 ‘Better view of the situation’ • A simple switch • A mechanism to explicitly motivate you to generate more alternatives • Can be applied at any point, at any time • Multiple application generates varied, and sequential options
  10. 10. X10 • Multiply your options by 10 • Work best when applied to some specific element • Works extremely well with scale, relative proportions, • Versions include: Divide by 10, adjacent 10, 10 parts etc.. • Resource: The X10 Memeplex. Book Download:https://docs.google.com/file/d/0B44Jw1ES0js6cDJGekwwWmJhd28/edit?pli=1 X10
  11. 11. GBB [Good, Bad, Better] • Identify the good • Identify the bad • Move toward a concept which is the result of explicitly defining the bad, and the good. • Uses tiny steps to develop and move a much larger idea ahead. GBB
  12. 12. How do we apply it to digital?
  13. 13. Key stages to exercise the tools: • Requirements development >>Actually hypothesis synthesis • The validation process • The Idea generation process • The visual design process • The development process • Testing and feedback analysis In summary: Constantly
  14. 14. DESIGN STUDIO LET’S DO SOME DESIGN
  15. 15. The Iterative Design Studio Process: • Familiarise with the problem context • INDIVIDUALLY: Generate a number of concepts for engaging with the audience early to understand their issues in context- pose questions that when validated will Illuminate the design process • GROUP CRITIQUE • INDIVIDUALLY: Drawing on everyone’s work in the first stage, sketch/ draw/ document a many different concepts as you can to begin to attempt to solve the core problem • GROUP CRITIQUE • IN SMALL GROUPS: Iterate by taking the best of the individuals, and synthesising into a new, better solution. Credit: @semanticwill
  16. 16. The Context: • Interflora have had a significant drop in phone orders. • It is assumed that no one uses the phone anymore to call even a florist. • A digital product seems like an obvious solution, however must be validated Key Audience Insights [assumptions] • ‘Everyone? ’ buying for special occasions • People (most likely men) looking to send a quick floral gesture at short notice • The lazy, forgetful, considerate, corporate.. the list goes on
  17. 17. • INDIVIDUALLY: Generate a number of concepts for engaging with the audience early to understand their issues in context- pose questions that when validated will illuminate the design process. • Try to use one of the tools: CVS 2 BVS or X10 or GBB • Time: 15 mins • GROUP CRITIQUE 10 mins
  18. 18. • INDIVIDUALLY: Drawing on everyone’s work in the first stage as inspiration, sketch/ draw/ document a many different concepts as you can to begin to attempt to solve the core problem • Try to use one of the tools: CVS 2 BVS or X10 or GBB • Time: 20 mins • GROUP CRITIQUE 10 mins
  19. 19. • IN SMALL GROUPS: Iterate by taking the best of the individuals, and synthesising into a new, better solution. • Time: 30 mins • Be ready to present
  20. 20. REVIEW DEATH AND DONUTS
  21. 21. HACKS YOU CAN LEVERAGE TO PRACTICE ITERATIVE DESIGN CONSTANTLY Remember we’re constantly validating hypotheses. • Email –email first as a concept • Social first • Air Tasker • Parallel design • AB Testing
  22. 22. What we Created together:
  23. 23. What we Created together:
  24. 24. What we Created together:
  25. 25. NO.. THANK YOU @MetaMikeBiggs www.mikebiggs.com.au AUTUMN:01 IDEAS AUTUMN:01 Design Technology Strategy Level 5, 88 Pitt Street Sydney 2000 Australia Phone (AU): +61 2 9045 8135 | main: 8100 | Phone (US): +1 310 975 7009 | main: 7000 Web: www.autumn01.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×