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Open Source Thinking Tools in Digital Product Design- VIBE WIRE
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Open Source Thinking Tools in Digital Product Design- VIBE WIRE

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This is the core presentation for the Workshop I ran at Vibewire on 13th August 2013. …

This is the core presentation for the Workshop I ran at Vibewire on 13th August 2013.

Additional resources and some artifacts generated on the night have been included in the uploaded version here.

If you're interested in Thinking tools, Open Source, Design thinking, and or Running your own 'Design Studio' then you should definitely take a look.

Published in: Design, Technology, Business

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  • 1. @MetaMikeBiggs OPEN SOURCE THINKING TOOLS IN DIGITAL PRODUCT DEVELOPMENT What about iterative design studio?
  • 2. A bit about Mike... Executive Producer @ Autumn:01 Digital Agency Thinking Instructor @ School of Thinking 10 years in digital Agency, Client, Government @MetaMikeBiggs
  • 3. WORKSHOP & RANT 1. A few things about projects 2. The Thinking Tools 3. Applying it to Digital 4. Iterative Design Studio 5. Leveraging other services
  • 4. TWO MISTAKES WATERFALL is ONE WAY & REQUIREMENTS can be GATHERED
  • 5. A FUNNEL OR A LOOP? Idea / Design Phase……………………..delivery
  • 6. A FUNNEL OR A LOOP? Idea / Design Phase……………………..delivery All project structures are designed for CONSOLIDATION
  • 7. A FUNNEL OR A LOOP? ? Examples: Hypotheses Parallel Design Research A/B Testing Catalyst for Variations/ Options Catalyst for Variations/ Options
  • 8. Creativity isn’t magic “Synthesis doesn’t just happen”
  • 9. Credit: • Tools belong to the schoolofthinking.org (http://www.schoolofthinking.org/) and are free to use by anyone. • http://www.youtube.com/watch?v=WMSDj9GA4qw • Software for the brain. Book Download: http://www.schoolofthinking.org/software.pdf CVS2BVS Defend or escape The simplest thinking tool in the world. ‘Current view of the situation’ 2 ‘Better view of the situation’ • A simple switch • A mechanism to explicitly motivate you to generate more alternatives • Can be applied at any point, at any time • Multiple application generates varied, and sequential options
  • 10. X10 • Multiply your options by 10 • Work best when applied to some specific element • Works extremely well with scale, relative proportions, • Versions include: Divide by 10, adjacent 10, 10 parts etc.. • Resource: The X10 Memeplex. Book Download:https://docs.google.com/file/d/0B44Jw1ES0js6cDJGekwwWmJhd28/edit?pli=1 X10
  • 11. GBB [Good, Bad, Better] • Identify the good • Identify the bad • Move toward a concept which is the result of explicitly defining the bad, and the good. • Uses tiny steps to develop and move a much larger idea ahead. GBB
  • 12. How do we apply it to digital?
  • 13. Key stages to exercise the tools: • Requirements development >>Actually hypothesis synthesis • The validation process • The Idea generation process • The visual design process • The development process • Testing and feedback analysis In summary: Constantly
  • 14. DESIGN STUDIO LET’S DO SOME DESIGN
  • 15. The Iterative Design Studio Process: • Familiarise with the problem context • INDIVIDUALLY: Generate a number of concepts for engaging with the audience early to understand their issues in context- pose questions that when validated will Illuminate the design process • GROUP CRITIQUE • INDIVIDUALLY: Drawing on everyone’s work in the first stage, sketch/ draw/ document a many different concepts as you can to begin to attempt to solve the core problem • GROUP CRITIQUE • IN SMALL GROUPS: Iterate by taking the best of the individuals, and synthesising into a new, better solution. Credit: @semanticwill
  • 16. The Context: • Interflora have had a significant drop in phone orders. • It is assumed that no one uses the phone anymore to call even a florist. • A digital product seems like an obvious solution, however must be validated Key Audience Insights [assumptions] • ‘Everyone? ’ buying for special occasions • People (most likely men) looking to send a quick floral gesture at short notice • The lazy, forgetful, considerate, corporate.. the list goes on
  • 17. • INDIVIDUALLY: Generate a number of concepts for engaging with the audience early to understand their issues in context- pose questions that when validated will illuminate the design process. • Try to use one of the tools: CVS 2 BVS or X10 or GBB • Time: 15 mins • GROUP CRITIQUE 10 mins
  • 18. • INDIVIDUALLY: Drawing on everyone’s work in the first stage as inspiration, sketch/ draw/ document a many different concepts as you can to begin to attempt to solve the core problem • Try to use one of the tools: CVS 2 BVS or X10 or GBB • Time: 20 mins • GROUP CRITIQUE 10 mins
  • 19. • IN SMALL GROUPS: Iterate by taking the best of the individuals, and synthesising into a new, better solution. • Time: 30 mins • Be ready to present
  • 20. REVIEW DEATH AND DONUTS
  • 21. HACKS YOU CAN LEVERAGE TO PRACTICE ITERATIVE DESIGN CONSTANTLY Remember we’re constantly validating hypotheses. • Email –email first as a concept • Social first • Air Tasker • Parallel design • AB Testing
  • 22. What we Created together:
  • 23. What we Created together:
  • 24. What we Created together:
  • 25. NO.. THANK YOU @MetaMikeBiggs www.mikebiggs.com.au AUTUMN:01 IDEAS AUTUMN:01 Design Technology Strategy Level 5, 88 Pitt Street Sydney 2000 Australia Phone (AU): +61 2 9045 8135 | main: 8100 | Phone (US): +1 310 975 7009 | main: 7000 Web: www.autumn01.com