“ Primarily a sales pitch that seeks to define a client’s problem and/or opportunities and to sell the client on your company’s ability to provide solutions and strategies.” Robert Hamper and Sue Baugh, Handbook for Writing Proposals .
It shows how you can provide help to solve the client’s problem
The individual or group that will evaluate the proposals and award the project
To gain information about the evaluators, analyze carefully the RFP itself for information
Examine organizational materials that are available in the public domain, such as annual reports, newsletters, press releases, etc. for insight into the culture, financial stability, and management style