Key Challenges and Business Drivers Facing Higher Education
Reporting, business intelligence, and decision support
Learning outcomes and higher education ROI
Constituent expectations for service, convenience &access
Personalized education experiences
Value delivered through lifelong constituent relationships
Competition for students, funding, faculty, resources
Competition from traditional and non-traditional sectors
Institutional differentiation and competitive advantage
Climate of fiscal and budgetary restraint
Efficiency, productivity, and capacity
Extended value of existing investments
Protection, compliance, and liability
Constituent expectation and demand
Change in culture, process, technology
Accountability, Performance, and Outcomes Constituent Services Institutional Competitiveness Funding and Resource Allocation Security, Privacy, and Protection of Personal Info.
The Learning e Model “ e-Learning is about education not technology”
The innovation challenge is that today’s student has spent most of their lives in the digital age, processing information in new ways..
They are very social persons who love to talk, meet and interact with others.
They use chat and SMS to arrange social meetings.
They maintain a set of online avatars in 3-5 online games so they can play with their friends.
They meet a number of friends through chatrooms and forums.
They need to buy something more than food or necessity items.
They check out product information and pricing online first, usually purchasing online to save money and save on taxes.
They don’t mind giving personal information out because it makes shopping easier and more individual.
They are open to developing an ongoing “relationship” with online retailers.
Source: Adapted from “The Emerging Online Life of the Digital Native” by Marc Prensky
They want to communicate with friends, family and faculty.
They have never written a letter , but communicate primarily through IM or Chat, and email if they are forced to.
They are used to near real-time responses to their requests.
They are used to stating their opinion regardless of social convention or status.
They love books, music, movies and video games.
They read everything they can about their interests in online forums and websites.
They shop, download and exchange interests online.
They maintain a large collection of music and movies on their laptop and IPod.
They constantly collect new games for their Playstation since it is a big part of her social life, especially with the opposite sex.
The Communicating Sharing Socializing Collecting Buying “ Digital Native” Student
They want to share what they are up to.
They maintain a blog in which they share all aspects of their life, no matter how intimate.
They Chat when not connected and they use SMS to stay in touch.
They post digital pictures to their blog on a daily basis.
They hear with their eyes and see with their feelings.
Characteristics of Engaged Learners
Responsible for their own learning
They invest personally in the quest for knowledge and understanding, in part because the questions or issues being investigated are drawn from their own curiosity about the world. Projects are pertinent and questions are essential.
Energized by learning
They feel excited, intrigued and motivated to solve the puzzles, make new answers and reach insight. Their work feels both important and worthwhile.
Strategic & analytical thinking
They make thoughtful choices from a toolkit of strategies, considering carefully which approach, which source and which technique may work best to resolve a particular information challenge.
They work with others in a coordinated, planned manner, splitting up the work according to a plan and sharing good ideas during the search for understanding.
“ These concepts are based upon the work of Barbara Means quoted in Plugging In ”
Changing university IT Strategies… Traditional Strategy New Strategy Anytime Anytime, anywhere, any device Highly connected campus Highly mobile campus Campus focused services business and community-wide services Transactional Services Offered Relational Services Offered 1-to-1 student messaging Many-to-many campus messaging Laptop as the primary device Cell phone as the primary mobility device Voicemail/dial tone to campus Voicemail/dial tone to community In-house management and support Outsourcing utility services on demand Data transport driven infrastructure Business model driven infrastructures Static Enterprise Portal Dynamic Enterprise Portal Restricted campus networks Accessible campus networks
A synergistic approach for educators is to create a value network of Strategic Alliance Partners to leverage new services. Low Low Offers new operational models to support transitional infrastructures. Educational On-Demand Vendors Educational Commodity Vendors Educational Business Partners Offers new vision for collaboration across transitional applications. Offers commodity pricing on traditional infrastructure solutions. Offers value-added pricing on traditional infrastructure solutions. Future State “ Break- through Innovation” (move to a transitional infrastructures) Current State “ Adaptive Innovation ” (leverages traditional infrastructures) Educational Strategic Alliance Partners Strategic Value High High
Usage Usage % of e-learning media Source: International Data Corporation (2003)
◄ Traditional e ► Learner Tutor Content Interaction Assessment Students Teacher Content Interaction Assessment
E-Learning Core Systems LCMS LMS AMS Digital Classroom Collaborative Tools
E-Learning Support Systems Off-the-Shelf Courseware Competency & Performance Classroom & Event Mgmt Individual Dvlpmt Plan - eIDP Measurements & Analytics e-Commerce Engine Integration Platform
Learning Management System LMS
Interface: customization of learner home page, multi-lingual, Audio, Video, forced navigation, links to other training resources
Administration: registration, testing and scoring, feedback, learning development plans, tracking of Instructor-led training
Reporting: standard vs. custom reports, ability to import learner data from other systems, login validation, ability to export report data to other systems; i.e. HR, SIS
"The more it does, the more it costs“
SITEL University is the online portal that 30,000 employees from 18 countries around the world use to access training. SITEL’s virtual campus mimics the real “bricks and mortar” facilities, providing employees with familiar surroundings...even on the Internet.
Learning Content Management System (LCMS)
LCMS allow rapid development of simple learning templates ( Learning Objects ) that are object-based, XML and int’l SCORM, AICC & IMS standards. That means text blocks, pictures, sounds and pages that are stored in a database repository and can be reused.
Gov Online Learning Center http://www.golearn.gov/ The GeoMaestro™ LMS and e-learning delivery platform is the engine behind the Gov Online Learning Center , the U.S. federal government’s employee training site. The site provides easy one-stop access to just-in-time training for the 1.8 million people employed by the federal government.
Courseware Development Project Initiation Design Storyboarding Production Programming Quality Assurance QA
The Content Development Team
How long… How long does it take to create 1 hour of Classroom Instruction?
How long… How long does it take to create 1 hour of E-Learning?
How long… How long does it take to create 1 hour of Simulation-Based e-learning?
1- Enable the professors to publish their material online and collaborate with their students (Blackboard and WebCT, etc.) Two e-Learning Trends in HE Flexible, ease of use, different standards, quality issues, pedagogical issues Requires trained team, unified standards, high quality, pedagogically sound, less pressure on professor 2- Establish a central unit for content development and professors support
Most professors cannot develop full online courses on their own due to lack of expertise in:
Before Content Development Tools Course 1 Course n Course 3 Course 2 Professor 1 Professor n Professor 3 Professor 2 Flexible, ease of use, different standards, quality issues, pedagogical issues
Today Content Development Team Professor n Professor 3 Professor 2 Course 1 Course n Course 3 Course 2 Professor 1 Requires trained team, unifies standards, high quality, pedagogically sound, less pressure on professor
The e-Learning Implementation Process
Strategy & Implementation Assessment Development Deployment Support
Methodology – The 4 Stages
Training/Educational Needs Assessment
Platform Selection and Design
Content Package Assembly/Design
Implementation and Installation
Training (technical staff, tutors, users)
Outcomes Evaluation and Assessment
Maintenance and Support
Stage 1 Assessment Stage 2 Development Stage 3 Deployment Stage 4 Support
Cost-effective, broad topic areas, large selection & variety
Generic, limited customization (what you see is what you get !)
Topic areas? Level of interactivity? Multimedia?
Testing capabilities? Surveys?
Number of users?
Plug-ins; i.e. RealPlayer, MS Media Player? Necessary/permitted?
Upload and Integration?
15,000+ courseware titles available ! Wave Technology Learn2/Learn.com Element K SkillSoft Rosetta Stone PrimeLearning KnowledgeWire MindLeaders Medcom Geo/Maxim McGraw-Hill/Xebec NETg Red Siren Crisp Learning 1-Minute Learning Playback Media Intellexis GoTrain TrainingOnline IT Certifications Web Development Desktop Computer Skills Harvard Business School Information Security Safety & OSHA Compliance Environmental Health & Safety Finance Sales & Customer Service Human Resources/Legal Project Management Prof & Business Soft Skills Management & Leadership Clinical & Medical Healthcare Language Instruction ITS
Leading a live web browsing session
Live presentation tools
Live tests & Quizzing
Audience control tools
Is the process of delivering media content on demand over the Internet.
Conduct a virtual classroom
PC remote control & web-based Support
Demonstrate software live
Voice & Video over IP
All you need is a DSL
“ Remote help desk tools can lower the annual costs of help desk operations by 6 to 13% ” Gartner
Characteristics of a complete e-Learning Solution
1. Curriculum design and development
Institutional, teacher as well as student needs assessment. Design with student in mind !
Setting competency standards of performance
Goal setting and incentives
2. Branded educational content
Proven, high-quality intellectual capital
Timely, relevant, and consistent information
Keep fast-changing content current, dynamic, and refreshed
Off-the-shelf content and custom developed
3. Broad and easy access to information
Anyone, anytime, anywhere, any subject
Multiple technology-based delivery methods
Synchronous and Asynchronous
Enabling just-in-time learning
4. Engaging user experience
Rich multimedia experience
Realistic simulations and role playing
Advice and explanations from experts/mentors
Animated case studies and examples
5. Regular reinforcement
Personalized real-time online mentors
Web-casts, interviews, live events
Practical exercises and application
Facilitated workshops and discussion groups
Desktop advice, special events, and updated learning opportunities
Weekly newsletters and relevant articles
6. Collaborative online communities
Access to fellow learners, instructors
Webinars by business leaders and experts
Access to system knowledge base
Private company and global communities
e-Learning Hosting Options
You supply the hardware, networking, IT support, database, user support. This is the traditional software model.
Could be easier to integrate with your other business applications
More control over data management, upgrade cycles, system modifications
More common with large (>10,000 users) systems
More capital and resources needed up front
More coordination among departments
Maintenance and support (e.g. help desk) staffing is ongoing
Deployment times can be longer than with outsourced solutions
1. Site Installed or “Behind the firewall”
The application and hosting are provided by a single vendor. The application may be designed to support many customers.
Single-vendor solution means no confusion about where to turn for service
You can get up and running faster than with other solutions
Application is built for availability and reliability
Pricing plans are more flexible (e.g. software can be rented) and may accommodate a limited capital budget
Some content may be “pre-integrated” and ready for use
You may need to live with fewer features as customizations will be limited
Integration with other systems may be more difficult