Marketing metrics used in motorola company

  • 274 views
Uploaded on

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
274
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
12
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. MARKETING METRICS USED IN MOTOROLA COMPANY “ Intelligence Everywhere “
  • 2. WHAT IS METRIC ? A Metric is a measuring system that quantifies a trend , dynamics or characteristics . In virtually all disciplines, practitioners use metrics to explain phenomena, diagnose causes, share findings, and project the results of future events
  • 3. WHY DO WE NEED METRICS ? “When you can measure what you are speaking about, and express it in numbers, you know something about it; but when you cannot measure it, when you cannot express it in numbers, your knowledge is of a meager and unsatisfactory kind:
  • 4. HISTORY Motorola Inc. was an American multinational telecommunication company based in Schaumburg, Illinois. Motorola Inc. was founded on 25 Sep , 1928 After losing 4.3 billion from 2007 to 2009 , the company is divided into two independent public companies : - Motorola mobility - Motorola solutions Total employees 60000 (2011) Source : http://en.wikipedia.org/wiki/Motorola
  • 5. CEO OF MOTOROLA MOBILITY
  • 6. MAJOR PLAYERS NOKIA SAMSUNG APPLE BLACKBERRY HTC
  • 7. YEAR ON YEAR GROWTH = 13064 – 11460 ------------------------------------------- = 13.996 11460 Source : http://www.statista.com/statistics/199196/global-net- revenue-of-motorola-mobility-since-2010-by-quarter/
  • 8. CANNIBALIZATION
  • 9. CANNIBALIZATION RATE 250000 = ------------------ = 0.5 % 500000
  • 10. FAIR SHARE DRAW FIRM Sales Share Motorola 500,000 50 Nokia 300,000 30 Samsung 200,000 20 Total 1,000,000 100
  • 11. FIRM Sales Share Motorola 400,000 36.36 Nokia 240,000 21.82 Samsung 160,000 14.55 New entrant 300,000 27.27 Total 1,000,000 100
  • 12. PRICING STRATEGY 1
  • 13. 18000 – 14000 = --------------------- = 28.57 % 14000
  • 14. THANK YOU