WWW.STRATEGY of G I V I N G . C O M
the
FUTURE
of
MARKETING
B Y M I I K K A L E I N O N E N

WWW.STRATEGY of G I V I N G . C O M

WWW.STRATEGY of G I V I N G . C O M
You exchange goods..
PRODUCT

WWW.STRATEGY of G I V I N G . C O M
You exchange goods..
PRODUCT
MONEY
...for money.

WWW.STRATEGY of G I V I N G . C O M
You exchange goods..
PRODUCT
MONEY
...for money.
And that's how business works.

WWW.STRATEGY of G I V I N G . C O M
PRODUCT
MONEY
But you expect to
get more from your
customers.

WWW.STRATEGY of G I V I N G . C O M
PRODUCT
MONEY
Loyalty

WWW.STRATEGY of G I V I N G . C O M
PRODUCT
MONEY
Recommendations

WWW.STRATEGY of G I V I N G . C O M
PRODUCT
MONEY
New ideas

WWW.STRATEGY of G I V I N G . C O M
PRODUCT
MONEY
Social networks

WWW.STRATEGY of G I V I N G . C O M
What are you giving
them in return?
PRODUCT
MONEY

WWW.STRATEGY of G I V I N G . C O M
Could this be the future
role of marketing?
PRODUCT
MONEY

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WWW.STRATEGY of G I V I N G . C O M