O F
O F




    Oh sh*t!
Not another quot;newquot; strategy!?!
WWW.STRATEGY   of G I V I N G . C O M




 STRATEGY GIVING



                            OF
...enhances your company's
  ...
WWW.STRATEGY   of G I V I N G . C O M




 STRATEGY GIVING



                             OF
...brightens your brand like...
WWW.STRATEGY   of G I V I N G . C O M




   STRATEGY GIVING



                              OF
    ...makes your company...
WWW.STRATEGY   of G I V I N G . C O M




  ALL THIS BY GIVING
THINGS AWAY FOR FREE.
WWW.STRATEGY   of G I V I N G . C O M




  ALL THIS BY GIVING
THINGS AWAY FOR FREE.
    This is bulls**t!
      Nothing i...
WWW.STRATEGY   of G I V I N G . C O M




   All you need
is an open mind.
WWW.STRATEGY   of G I V I N G . C O M




         All you need
      is an open mind.
 Are you saying
                com...
WWW.STRATEGY   of G I V I N G . C O M




It's Good For
   Business.
WWW.STRATEGY   of G I V I N G . C O M




It's Good For
   Business.
        Yeah, right!
       Who does that?

        S...
WWW.STRATEGY   of G I V I N G . C O M




Google, Microsoft, IBM, Yahoo,
Skype, Flickr, Trillian, Box.net
   NewsGator, 37...
WWW.STRATEGY   of G I V I N G . C O M




Google, Microsoft, IBM, Yahoo,
Skype, Flickr, Trillian, Box.net
                ...
WWW.STRATEGY   of G I V I N G . C O M


 HOW IT WORKS:
Giving something valuable for free
        creates a motion.

     ...
WWW.STRATEGY   of G I V I N G . C O M


 HOW IT WORKS:
Giving something valuable for free
        creates a motion.

     ...
WWW.STRATEGY   of G I V I N G . C O M


   EXAMPLE:
 How did Google become
the superpower of the web?
WWW.STRATEGY   of G I V I N G . C O M


         EXAMPLE:
      How did Google become
     the superpower of the web?

By ...
WWW.STRATEGY   of G I V I N G . C O M




THIS IS THE THEORY:
WWW.STRATEGY   of G I V I N G . C O M




 COMPANY                                           COMPANY'S
  NOW              ...
WWW.STRATEGY   of G I V I N G . C O M




COMPANY                                           COMPANY'S
NOW                 ...
WWW.STRATEGY   of G I V I N G . C O M




    COMPANY                                            COMPANY'S
      NOW      ...
WWW.STRATEGY   of G I V I N G . C O M




    COMPANY                                            COMPANY'S
     NOW       ...
WWW.STRATEGY   of G I V I N G . C O M




                              Z
   COMPANY
     NOW           X                 ...
WWW.STRATEGY   of G I V I N G . C O M




                             Z
  The book: Strategy of Giving
  COMPANY
   NOW  ...
WWW.STRATEGY   of G I V I N G . C O M




                        Z
 The book: Strategy of Giving
 COMPANY
  NOW          ...
WWW.STRATEGY   of G I V I N G . C O M




GO TO OUR WEBSITE AND
 DOWNLOAD THE BOOK.
       FOR FREE.
WWW.STRATEGY   of G I V I N G . C O M




For free?
WWW.STRATEGY   of G I V I N G . C O M




For free?
 YES, FOR FREE.
WWW.STRATEGY   of G I V I N G . C O M




   For free?
     YES, FOR FREE.
No strings attached
                   !?!
WWW.STRATEGY   of G I V I N G . C O M




   For free?
     YES, FOR FREE.
No strings attached
                   !?!
    ...
WWW.STRATEGY   of G I V I N G . C O M




   For free?
       YES, FOR FREE.
No strings attached
                   !?!
  ...
WWW.STRATEGY   of G I V I N G . C O M




   For free?
       YES, FOR FREE.
No strings attached
                   !?!
  ...
WWW.STRATEGY   of G I V I N G . C O M
Upcoming SlideShare
Loading in...5
×

Strategy of Giving

44,017

Published on

Short introduction to Strategy of Giving.

Published in: Technology
12 Comments
156 Likes
Statistics
Notes
No Downloads
Views
Total Views
44,017
On Slideshare
0
From Embeds
0
Number of Embeds
15
Actions
Shares
0
Downloads
4,717
Comments
12
Likes
156
Embeds 0
No embeds

No notes for slide

Strategy of Giving

  1. 1. O F
  2. 2. O F Oh sh*t! Not another quot;newquot; strategy!?!
  3. 3. WWW.STRATEGY of G I V I N G . C O M STRATEGY GIVING OF ...enhances your company's R&D performance.
  4. 4. WWW.STRATEGY of G I V I N G . C O M STRATEGY GIVING OF ...brightens your brand like nothing you've seen before.
  5. 5. WWW.STRATEGY of G I V I N G . C O M STRATEGY GIVING OF ...makes your company the most desired place to work.
  6. 6. WWW.STRATEGY of G I V I N G . C O M ALL THIS BY GIVING THINGS AWAY FOR FREE.
  7. 7. WWW.STRATEGY of G I V I N G . C O M ALL THIS BY GIVING THINGS AWAY FOR FREE. This is bulls**t! Nothing is free!
  8. 8. WWW.STRATEGY of G I V I N G . C O M All you need is an open mind.
  9. 9. WWW.STRATEGY of G I V I N G . C O M All you need is an open mind. Are you saying companies shou give something ld for free? Why? Why? W hy?
  10. 10. WWW.STRATEGY of G I V I N G . C O M It's Good For Business.
  11. 11. WWW.STRATEGY of G I V I N G . C O M It's Good For Business. Yeah, right! Who does that? Seriously...
  12. 12. WWW.STRATEGY of G I V I N G . C O M Google, Microsoft, IBM, Yahoo, Skype, Flickr, Trillian, Box.net NewsGator, 37signals...
  13. 13. WWW.STRATEGY of G I V I N G . C O M Google, Microsoft, IBM, Yahoo, Skype, Flickr, Trillian, Box.net And NewsGator, 37signals... mour y ama!
  14. 14. WWW.STRATEGY of G I V I N G . C O M HOW IT WORKS: Giving something valuable for free creates a motion. All you have to do is guide that motion into something more valuable. Simple.
  15. 15. WWW.STRATEGY of G I V I N G . C O M HOW IT WORKS: Giving something valuable for free creates a motion. All you have to do is guide that motion into something more valuable. me the Show Simple. money!
  16. 16. WWW.STRATEGY of G I V I N G . C O M EXAMPLE: How did Google become the superpower of the web?
  17. 17. WWW.STRATEGY of G I V I N G . C O M EXAMPLE: How did Google become the superpower of the web? By giving its users everything for free. And directing that created motion into something profitable.
  18. 18. WWW.STRATEGY of G I V I N G . C O M THIS IS THE THEORY:
  19. 19. WWW.STRATEGY of G I V I N G . C O M COMPANY COMPANY'S NOW VISION A traditional way for reaching your vision means a lot of R&D, footwork, marketing, etc.
  20. 20. WWW.STRATEGY of G I V I N G . C O M COMPANY COMPANY'S NOW VISION Strategy of Giving uses the customer as a lever for reaching the vision.
  21. 21. WWW.STRATEGY of G I V I N G . C O M COMPANY COMPANY'S NOW VISION All you have to do is find out what the customer really needs. And then you give him that.
  22. 22. WWW.STRATEGY of G I V I N G . C O M COMPANY COMPANY'S NOW VISION But not only that. You also give him things that guide him to make your vision come true.
  23. 23. WWW.STRATEGY of G I V I N G . C O M Z COMPANY NOW X Y COMPANY'S VISION And all this in simple math: X=Your Gift , Z=Customer's needs, Y=Change in customer's behavior X=Z+Y
  24. 24. WWW.STRATEGY of G I V I N G . C O M Z The book: Strategy of Giving COMPANY NOW X COMPANY'S VISION will explain this in more detail. Y And all this in simple math: Z=Customer's needs, X=Your Gift, Y=Change in customers behavior X=Z+Y
  25. 25. WWW.STRATEGY of G I V I N G . C O M Z The book: Strategy of Giving COMPANY NOW X COMPANY'S VISION will explain this in more detail. Y And now comes the p And all this in simple math: art when they try to sell you s in customers behavior Z=Customer's needs, X=Your Gift, Y=Change om ething... Look Out! X=Z+Y
  26. 26. WWW.STRATEGY of G I V I N G . C O M GO TO OUR WEBSITE AND DOWNLOAD THE BOOK. FOR FREE.
  27. 27. WWW.STRATEGY of G I V I N G . C O M For free?
  28. 28. WWW.STRATEGY of G I V I N G . C O M For free? YES, FOR FREE.
  29. 29. WWW.STRATEGY of G I V I N G . C O M For free? YES, FOR FREE. No strings attached !?!
  30. 30. WWW.STRATEGY of G I V I N G . C O M For free? YES, FOR FREE. No strings attached !?! NONE.
  31. 31. WWW.STRATEGY of G I V I N G . C O M For free? YES, FOR FREE. No strings attached !?! NONE. Cross your heart and hope to die...
  32. 32. WWW.STRATEGY of G I V I N G . C O M For free? YES, FOR FREE. No strings attached !?! NONE. Cross your heart and hope to die... SHUT UP.
  33. 33. WWW.STRATEGY of G I V I N G . C O M
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×