O F

O F
Oh sh*t!
Not another \"new\" strategy!?!

WWW.STRATEGY of G I V I N G . C O M
STRATEGY GIVING
OF
...enhances your company's
R&D performance.

WWW.STRATEGY of G I V I N G . C O M
STRATEGY GIVING
OF
...brightens your brand like
nothing you've seen before.

WWW.STRATEGY of G I V I N G . C O M
STRATEGY GIVING
OF
...makes your company
the most desired place to work.

WWW.STRATEGY of G I V I N G . C O M
ALL THIS BY GIVING
THINGS AWAY FOR FREE.

WWW.STRATEGY of G I V I N G . C O M
ALL THIS BY GIVING
THINGS AWAY FOR FREE.
This is bulls**t!
Nothing is free!

WWW.STRATEGY of G I V I N G . C O M
All you need
is an open mind.

WWW.STRATEGY of G I V I N G . C O M
All you need
is an open mind.
Are you saying
companies shou
give something ld
for free?
Why? Why? W
hy?

WWW.STRATEGY of G I V I N G . C O M
It's Good For
Business.

WWW.STRATEGY of G I V I N G . C O M
It's Good For
Business.
Yeah, right!
Who does that?
Seriously...

WWW.STRATEGY of G I V I N G . C O M
Google, Microsoft, IBM, Yahoo,
Skype, Flickr, Trillian, Box.net
NewsGator, 37signals...

WWW.STRATEGY of G I V I N G . C O M
Google, Microsoft, IBM, Yahoo,
Skype, Flickr, Trillian, Box.net
And
NewsGator, 37signals... mour
y
ama!

WWW.STRATEGY of G I V I N G . C O M
HOW IT WORKS:
Giving something valuable for free
creates a motion.
All you have to do is
guide that motion into
something more valuable.
Simple.

WWW.STRATEGY of G I V I N G . C O M
HOW IT WORKS:
Giving something valuable for free
creates a motion.
All you have to do is
guide that motion into
something more valuable.
me the
Show Simple. money!

WWW.STRATEGY of G I V I N G . C O M
EXAMPLE:
How did Google become
the superpower of the web?

WWW.STRATEGY of G I V I N G . C O M
EXAMPLE:
How did Google become
the superpower of the web?
By giving its users everything for free.
And directing that created
motion into something profitable.

WWW.STRATEGY of G I V I N G . C O M
THIS IS THE THEORY:

WWW.STRATEGY of G I V I N G . C O M
COMPANY COMPANY'S
NOW VISION
A traditional way for reaching your vision
means a lot of R&D, footwork, marketing, etc.

WWW.STRATEGY of G I V I N G . C O M
COMPANY COMPANY'S
NOW VISION
Strategy of Giving uses the customer as
a lever for reaching the vision.

WWW.STRATEGY of G I V I N G . C O M
COMPANY COMPANY'S
NOW VISION
All you have to do is find out what
the customer really needs. And then you give him that.

WWW.STRATEGY of G I V I N G . C O M
COMPANY COMPANY'S
NOW VISION
But not only that. You also give him things that guide
him to make your vision come true.

WWW.STRATEGY of G I V I N G . C O M
Z
COMPANY
NOW X Y COMPANY'S
VISION
And all this in simple math:
X=Your Gift , Z=Customer's needs, Y=Change in customer's behavior
X=Z+Y

WWW.STRATEGY of G I V I N G . C O M
Z
The book: Strategy of Giving
COMPANY
NOW X COMPANY'S
VISION
will explain this in more detail. Y
And all this in simple math:
Z=Customer's needs, X=Your Gift, Y=Change in customers behavior
X=Z+Y

WWW.STRATEGY of G I V I N G . C O M
Z
The book: Strategy of Giving
COMPANY
NOW X COMPANY'S
VISION
will explain this in more detail. Y
And now comes the p
And all this in simple math: art when
they try to sell you s in customers behavior
Z=Customer's needs, X=Your Gift, Y=Change om
ething...
Look Out!
X=Z+Y

WWW.STRATEGY of G I V I N G . C O M
GO TO OUR WEBSITE AND
DOWNLOAD THE BOOK.
FOR FREE.

WWW.STRATEGY of G I V I N G . C O M
For free?

WWW.STRATEGY of G I V I N G . C O M
For free?
YES, FOR FREE.

WWW.STRATEGY of G I V I N G . C O M
For free?
YES, FOR FREE.
No strings attached
!?!

WWW.STRATEGY of G I V I N G . C O M
For free?
YES, FOR FREE.
No strings attached
!?!
NONE.

WWW.STRATEGY of G I V I N G . C O M
For free?
YES, FOR FREE.
No strings attached
!?!
NONE.
Cross your heart and hope to die...

WWW.STRATEGY of G I V I N G . C O M
For free?
YES, FOR FREE.
No strings attached
!?!
NONE.
Cross your heart and hope to die...
SHUT UP.

WWW.STRATEGY of G I V I N G . C O M