Motive mapping

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This is a first draft of an idea for a motivations visualization tool. It's part of The Goodmachine Project. More to come.

This is a first draft of an idea for a motivations visualization tool. It's part of The Goodmachine Project. More to come.

More in: Business , Technology
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  • 1. BETA UNBOXINGthe WORLDof MOTIVESWhat motivates us in the future as employees, citizens and consumers? B Y M I I K K A L E I N O N E N
  • 2. This is theWORLDof humanMOTIVES.
  • 3. It can be devided in two.
  • 4. IMMATERIAL MOTIVESMATERIALMOTIVES
  • 5. For example:Maslows Hierarchy of Needs Self-actualization Esteem Love and belonging Safety needs Physiological needs
  • 6. IMMATERIALMATERIAL
  • 7. DefiningQualities?
  • 8. Scarcity
  • 9. Abundance Scarcity
  • 10. Are raw materialsa limited resource?
  • 11. Are ideas a limited resource?Are raw materialsa limited resource?
  • 12. Business models for1920s
  • 13. Business models for 2020sBusiness models for1920s
  • 14. Fundaments of Scarcity Strategy:
  • 15. Fundaments of Scarcity Strategy: 1 Gather
  • 16. Fundaments of Scarcity Strategy: 2 Protect
  • 17. Fundaments of Scarcity Strategy: 3 Repeat
  • 18. Fundaments of Abundance Strategy: 1 Trust
  • 19. Fundaments of Abundance Strategy: 2 Share
  • 20. Fundaments of Abundance Strategy: 3 Combine
  • 21. How cancompanies learn to work in thecontradiction ofabundance and scarcity?
  • 22. MOTIVEPROFILING in the world of ABUNDANCE AND SCARCITY
  • 23. People People want to want to protect create what is new.valuable.
  • 24. People are motivated on three levels:
  • 25. People are motivated on three levels: Me
  • 26. People are motivated on three levels: Me and my group Me
  • 27. People are motivated on three levels: Me and the world Me and my group Me
  • 28. Me andthe worldMe andmy groupMe Maintaining Creating
  • 29. FOR EXAMPLE:Me and Environmental Revolutionary Thinking Creativitythe worldMe andmy group Well-being StatusMe Health Wealth Maintaining Creating
  • 30. MOTIVEPROFILE Some examples Me and the world Me and my group Me Maintaining Creating
  • 31. MOTIVEPROFILE Someone with a sudden illness Me and the world Me and my group Me Maintaining Creating
  • 32. MOTIVEPROFILE Successful startup Me and the world Me and my group Me Maintaining Creating
  • 33. MOTIVEPROFILE Someone with financial problems Me and the world Me and my group Me Maintaining Creating
  • 34. MOTIVEPROFILE Bonus rewarding plans Me and the world Me and my group Me Maintaining Creating
  • 35. MOTIVEPROFILE Me and How can the world companies use motive Me and profiling? my group Me Maintaining Creating
  • 36. MOTIVE FOR EXAMPLE:PROFILE Me and the world True creativity lives here. Me and To tap into this resource my group companies have to learn to motive their personnel the right way. Me Maintaining Creating
  • 37. MOTIVEPROFILE Company strategy profiling Me and the world Me and my group Me Maintaining Creating
  • 38. MOTIVEPROFILE Company strategy profiling Management view: "This is how we think our strategy motivates our people." Me and the world Me and my group Me Maintaining Creating
  • 39. MOTIVEPROFILE Company strategy profiling Management view: "This is how we think our strategy motivates our people." Me and the world Employee view: "This is how the strategy Me and motivates us." my group Me Maintaining Creating
  • 40. MOTIVEPROFILE Recruiting Me and the world Me and my group Me Maintaining Creating
  • 41. MOTIVEPROFILE Recruiting Me and the world Me and my group Desired Me profile. Maintaining Creating
  • 42. MOTIVEPROFILE Recruiting Me and Applicant the world profile. Me and my group Desired Me profile. Maintaining Creating
  • 43. MOTIVEPROFILE Company creativity mapping Me and the world Me and my group Me Maintaining Creating
  • 44. MOTIVE FOR EXAMPLE:PROFILE Social status lives here. To sell luxury products you Me and have to motivate your the world customers here. Me and my group Me Maintaining Creating
  • 45. MOTIVEPROFILE Company social motivator maps Me and the world Goal Me and my group Present Me Maintaining Creating
  • 46. Abundance Scarcity
  • 47. IMMATERIAL MOTIVESMATERIALMOTIVES
  • 48. PROJECTGOODMACHINEB Y M I I K K A L E I N O N E N