Melt Strategy Canvas

MELT STRATEGY +hy ers W ap sp d ew ilen fa CANVAS

MATERIAL WORLD

Objects Value system: MoneyMATERIAL WORLD Actions

IMMATERIAL WORLD Objects Value system: MoneyMATERIAL WORLD Actions

Emotions Intellectual capital Talent Creativity IMMATERIAL WORLDBusiness Status intellige ns nce Opinio Objects Value system: Money MATERIAL WORLD Actions

IMMATERIAL WORLDMATERIAL WORLD

IMMATERIAL WORLD As a combination of fierce competition and technological advances....MATERIAL WORLD

IMMATERIAL WORLD ...the material world is pushing itself into the immaterial world...MATERIAL WORLD

IMMATERIAL WORLD ...and many everyday elements are losing their material form.MATERIAL WORLD

IMMATERIAL WORLD Information Social re lationsh ips News Entertainment DiscussionsMATERIAL WORLD

IMMATERIAL WORLD At the same time the immaterial world is finding material forms.MATERIAL WORLD

IMMATERIAL WORLD Intelligence Thinking EmotionsMATERIAL WORLD

IMMATERIAL WORLD This is where immaterial and material melt.MATERIAL WORLD

IMMATERIAL WORLD This is MELTMATERIAL WORLD

HINDS IGHT WARN ING! WHYNEWSPAPERS FAILED?MELT STRATEGY

Newspapers werereluctant to move away from their traditional business.

Newspapers werereluctant to move away from their traditional business. Instead of going fullyimmaterial, they ended up doing "something".

Newspapers werereluctant to move away from their traditional business. Instead of going fullyimmaterial, they ended up doing "something". Offering nothing spectacular for the readers... Increases Reduces something something READERS

Newspapers werereluctant to move away from their traditional business. Instead of going fullyimmaterial, they ended up doing "something". Offering nothing spectacular for the readers... ...nor the advertisers. Reduces Increases Increases Reduces something something something something COMPANIES READERS

By being scared of new possibilities newspapers ended up in the lower part of the Melt. MELT Reduces Increases Increases Reducessomething something something somethingCOMPANIES READERS

By being scared of new possibilities newspapers ended up in the lower part of the Melt. Lower Melt is heavily affected by the rules of the material world. MELT Reduces Increases Increases Reducessomething something something somethingCOMPANIES READERS

By being scared of new possibilities newspapers ended up in the lower part of the Melt. Lower Melt is heavily affected by the rules of the material world. Lower Melt is where inflation lives. MELT Reduces Increases Increases Reducessomething something something somethingCOMPANIES READERS

If you move your product from its material form, but fail to create anything new you will lose your profits, customers and product.COMPANIES READERS

Solution? What newspapers should have done? ?COMPANIES READERS

Solution? What newspapers should have done? They should have gone higher.COMPANIES READERS

They should have killed their darlings.Eliminates Eliminatessomething something Reduces Reducessomething somethingCOMPANIES READERS

They should have created something new. They should have killed their darlings.Eliminates Creates Creates Eliminatessomething something something something Reduces Increases Increases Reducessomething something something somethingCOMPANIES READERS

How? They should have created something new. They should have killed their darlings.Eliminates Creates Creates Eliminatessomething something something something Reduces Increases Increases Reducessomething something something somethingCOMPANIES READERS

Business intelligence Intellectual Emotions capital TalentEliminates Creates Creates Eliminatessomething something something something Combining materialIncreases Reduces with Increases Reduces immaterial...something something something somethingCOMPANIES READERS

COMPANIES Business intelligence READERS Intellectual Emotions capital Talent ital Intellectual cap ence Business intellig Talent Intellectual capital EmotionsEliminates Creates Creates Eliminatessomething something something something ...creates something Combining immaterially valuable materialIncreases Reduces with for the readers and Increases Reduces immaterial...something something the advertisers... something somethingCOMPANIES READERS

COMPANIES Business intelligence READERS Intellectual Emotions capital Talent ital Intellectual cap ence Business intellig Talent Intellectual capital EmotionsEliminates Creates Creates Eliminatessomething something something something ...creates something Combining immaterially valuable ...and creates materialIncreases Reduces with for the readers and something Increases Reduces immaterial...something something the advertisers... completely new. something somethingCOMPANIES READERS

COMPANIES READERS The newspaper industry is suffering from Lower Melt Inflation. What could save them? 3 key questions:COMPANIES READERS

COMPANIES READERS 1 Can they give up the old models?Eliminates Eliminatessomething somethingCOMPANIES READERS

COMPANIES Business intelligence READERS Intellectual Emotions capital Talent ital Intellectual cap ence Business intellig Talent Intellectual capital Emotions 2 Will they find ways to combine material and immaterial?COMPANIES READERS

COMPANIES READERS 3 Are they going to build open or closed ecosystems?COMPANIES READERS

How to useMELTSTRATEGYCANVAS?

What material youwant to transform into immaterial?

What immaterialcan you make more material?What material youwant to transform into immaterial?

What immaterial can you make more material?How does it affect How does it affect the material the material world? What material you world? want to transform into immaterial?COMPANIES INDIVIDUALS

What immaterial can you make more material? What What Immaterial Immaterial does it does it generate? generate?How does it affect How does it affect the material the material world? What material you world? want to transform into immaterial?COMPANIES INDIVIDUALS

What immaterial can you make more material? What What Immaterial Immaterial does it does it generate? generate? How to claim ownership of your Melt?How does it affect How does it affect the material the material world? What material you world? want to transform into immaterial?COMPANIES INDIVIDUALS

What immaterial can you make more material? What What Immaterial Immaterial More does it does it generate? generate? Detailed How to claim ownership of your Melt?How does it affect the material Canvas: How does it affect the material world? What material you world? want to transform into immaterial?COMPANIES INDIVIDUALS

Immaterial What immaterial can you Immaterial gain? make more material? gain? Emotions Intellectual capital, Business intelligence, Intellectual capital, talent Intellectual capital, talent Business intelligence, talent Emotions How to claim ownership of your Melt?How does this affect Use your own ecosystem How does this affectthe material world? Use other ecosystems the material world?Eliminates Creates Creates Eliminatessomething something something something What material you want to transform into immaterial? Reduces Increases Object Increases Reducessomething something something something ActionCOMPANIES INDIVIDUALS

Immaterial What immaterial can you Immaterial gain? make more material? gain? Emotions Intellectual capital, Business intelligence, Intellectual capital, talent Intellectual capital, talent Business intelligence, talent Emotions How to claimHow does this affectthe material world? Workshop! ownership of your Melt? Use your own ecosystem Use other ecosystems How does this affect the material world?Eliminates Creates Creates Eliminatessomething something something something What material you want to transform into immaterial? Reduces Increases Object Increases Reducessomething something something something ActionCOMPANIES INDIVIDUALS

Immaterial What immaterial can you Immaterial gain? make more material? gain? How to claim ownership of your Melt? How does this How does thisaffect the material affect the material world? world? What material you want to transform immaterial? Companies Individuals

By MIIKKALEINONEN MIIKKA.LEINONEN @MIIKKALEINONEN

http://www.miikkaleinonen.com	28
http://paper.li	6
http://207.46.192.232	2
http://us-w1.rockmelt.com	1

Melt Strategy Canvas

by Miikka Leinonen on Oct 11, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

4 Embeds 37

Statistics

Melt Strategy Canvas — Presentation Transcript