Melt (Beta)

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As material and immaterial worlds melt new business opportunities arise. Visual presentation. In Beta.

As material and immaterial worlds melt new business opportunities arise. Visual presentation. In Beta.

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  • 1. MIIKKA LEINONENAs material and immaterial worlds melt new business opportunities arise. A visual guide book BE TA
  • 2. This is how So this must bethe world is changing. your new strategy.
  • 3. World isbecomingimmaterial.Let me showyou how...
  • 4. THIS IS OUR WORLD.
  • 5. THIS IS THEMATERIAL WORLD
  • 6. THIS IS THEIMMATERIAL WORLD THIS IS THE MATERIAL WORLD
  • 7. EmotionsCompetences Knowledge Objects Actions
  • 8. DEFININGQUALITIES?
  • 9. SCARCITY
  • 10. ABUNDANCESCARCITY
  • 11. Material can becontrolled, repeated and measured.
  • 12. Immaterial can not be owned, boxed or protected. Material can becontrolled, repeated and measured.
  • 13. Business model for... 3rd millennium 2nd millennium
  • 14. This is the big stepcompanies must take. 3rd millennium 2nd millennium
  • 15. What is driving this change?
  • 16. 1 Competitionin material world is fierce.
  • 17. 2 1Human needs are becoming ever more immaterial.
  • 18. 3 Technology is meltingmaterial and immaterial.
  • 19. Many elements are losing their material form. 3 Technology is meltingmaterial and immaterial.
  • 20. Many elements are losing their material form. Information Technology is meltingmaterial and immaterial.
  • 21. Many elements are losing their material form. News Entertainment Technology is meltingmaterial and immaterial.
  • 22. Many elements are losing their material form. Services Technology is meltingmaterial and immaterial.
  • 23. Many immaterial elements are becoming more tangible. Thinking Technology is meltingmaterial and immaterial.
  • 24. Many immaterial elements are becoming more tangible. Emotions Technology is meltingmaterial and immaterial.
  • 25. MATERIAL LOOP Technology is melting material and immaterial.
  • 26. IMMATERIAL LOOPMATERIAL LOOP Technology is melting material and immaterial.
  • 27. IMMATERIAL LOOP THIS IS WHERE THEY meltMATERIAL LOOP Technology is melting material and immaterial.
  • 28. Let megive youan example.
  • 29. Lets say... This guy buys asmartphone.
  • 30. This guy buys a 1smartphone.
  • 31. The phone and2 applications provide information.
  • 32. 3 Information creates knowledge,competences The phone andand emotions. 2 applications provide information.
  • 33. 3 Information creates knowledge,competences The phone andand emotions. 2 applications provide information. 4 The phone starts affecting his behavior.
  • 34. His behavior creates 5 4 The phone starts affecting hisinformation. behavior.
  • 35. 6 Information creates knowledge, competences and emotions.His behavior creates 5 4 The phone starts affecting hisinformation. behavior.
  • 36. 6 Information creates knowledge, competences and emotions. He allows the phone to use his 7competences and emotions.
  • 37. He allows the phone to use his 7competences and emotions. 8 The phone affects his behavior.
  • 38. He starts using his phones social possibilities.
  • 39. He shares Information competences, 11 10 createsexperiences and knowledge, emotions with competences other people. and emotions. People’s behavior creates 9 12 Other people’s emotions and information. competence affect his behavior.He starts using his phones social possibilities.
  • 40. Smartphones cross theborder in three cycles. Autonomous Personal Social enriching enriching enriching
  • 41. 3BigQuestionscompaniesface today
  • 42. As immaterial is becoming1 the predominant world... Can your company adopt the new rules of the immaterial business culture?2nd millennium 3rd millennium
  • 43. Profit is created in the material world.2 Value is created in the immaterial world. Can your company escape the material gravity? Brand Emotions Talent Curiosity Innovation Product2nd millennium 3rd millennium
  • 44. Technology makes a world where3 everything becomes shared. Can your company operate in a common world?2nd millennium 3rd millennium
  • 45. What isthe winningstrategy forthe future?
  • 46. MUSTHAVE Product
  • 47. ServiceMUSTHAVE Product
  • 48. MUST Amplifier BE ServiceMUSTHAVE Product
  • 49. Your strategy must stretchfrom material to immaterial.
  • 50. How tobuild sucha strategy?
  • 51. methodNew to for bu immat ols ilding erial strate gies a innova nd tions.
  • 52. Theoretical ...becomes model... a practical tool.
  • 53. Melt Method is a super easy tool for strategy building & innovating.1 2 3 4
  • 54. 7 elements Immaterial poolShow Enlighten Melt Vapor Shape Material pool
  • 55. You may choose from3 starting points. BRAND SERVICE PRODUCT
  • 56. You may choose from3 starting points. BRAND SERVICE PRODUCT
  • 57. What is in yourmaterial pool?What are your products?How do people use them?
  • 58. What is in yourmaterial pool?OUR PRODUCT Use of Problem it Key Supporting product solves product products Resources Processes Channels Partnerships Cost structure Revenue Streams
  • 59. How canyou make itintangible?OUR PRODUCT Use of Problem it Key Supporting product solves product products Resources Processes Channels Partnerships Cost structure Revenue Streams
  • 60. FOR EXAMPLE:Can you make a light version?Can you turn it into a service?Can you extract data from it? OUR PRODUCT Use of Problem it Key Supporting product solves product products Resources Processes Channels Partnerships Cost structure Revenue Streams
  • 61. Will it createsomethingimmaterial?FOR EXAMPLE:Will you it get peoples attention?Will it generate new audiences?What emotions will it create?
  • 62. What is in yourimmaterialpool?What immaterial elementshave you created and whatelements can you use?
  • 63. How can youmake themtangible?How can you makeimmaterial elementstangible and shareable?
  • 64. How will itmelt with otherelements?What elements can youcombine? And what newwill that create?
  • 65. What is your elementsrelation to other elements? OpenHost Epiphyte Closed
  • 66. How will youmake itmaterial?What material form canyou find for your meltedelements?
  • 67. How doesit affectthe materialworld?CREATES MAKES INCREASES DECREASES NEW SOMETHING SOMETHING SOMETHING OBSOLETE
  • 68. This is how So this must bethe world is changing. your new strategy.
  • 69. @miikkaleinonenFOLLOW