MIIKKA LEINONENAs material and immaterial worlds melt   new business opportunities arise.        A visual guide book      ...
This is how              So this must bethe world is changing.   your new strategy.
World isbecomingimmaterial.Let me showyou how...
THIS IS OUR WORLD.
THIS IS THEMATERIAL WORLD
THIS IS THEIMMATERIAL  WORLD THIS IS THE MATERIAL  WORLD
EmotionsCompetences Knowledge  Objects  Actions
DEFININGQUALITIES?
SCARCITY
ABUNDANCESCARCITY
Material can becontrolled, repeated  and measured.
Immaterial can not be  owned, boxed or    protected.  Material can becontrolled, repeated  and measured.
Business model for...      3rd    millennium     2nd    millennium
This is the big stepcompanies must take.       3rd     millennium      2nd     millennium
What is driving this change?
1      Competitionin material world is fierce.
2           1Human needs are becoming  ever more immaterial.
3 Technology is meltingmaterial and immaterial.
Many elements are losing       their material form.                3 Technology is meltingmaterial and immaterial.
Many elements are losing       their material form.            Information Technology is meltingmaterial and immaterial.
Many elements are losing       their material form.                 News          Entertainment Technology is meltingmater...
Many elements are losing       their material form.             Services Technology is meltingmaterial and immaterial.
Many immaterial elements are     becoming more tangible.           Thinking Technology is meltingmaterial and immaterial.
Many immaterial elements are     becoming more tangible.             Emotions Technology is meltingmaterial and immaterial.
MATERIAL  LOOP    Technology is melting   material and immaterial.
IMMATERIAL   LOOPMATERIAL  LOOP     Technology is melting    material and immaterial.
IMMATERIAL   LOOP                          THIS IS                        WHERE THEY                        meltMATERIAL  ...
Let megive youan example.
Lets say...  This guy   buys asmartphone.
This guy   buys a 1smartphone.
The phone and2   applications    provide    information.
3 Information   creates knowledge,competences         The phone andand emotions.   2   applications                    pro...
3 Information   creates knowledge,competences               The phone andand emotions.        2    applications           ...
His behavior     creates   5   4   The phone starts                       affecting hisinformation.           behavior.
6                Information                  creates                knowledge,               competences               an...
6                         Information                           creates                         knowledge,                ...
He allows the phone to use his                    7competences and      emotions.                        8   The phone    ...
He starts using his phones   social possibilities.
He shares                            Information  competences,        11        10         createsexperiences and         ...
Smartphones cross theborder in three cycles.  Autonomous   Personal     Social   enriching   enriching   enriching
3BigQuestionscompaniesface today
As immaterial is becoming1    the predominant world...     Can your company adopt the     new rules of the immaterial     ...
Profit is created in the material world.2    Value is created in the immaterial world.     Can your company escape     the...
Technology makes a world where3    everything becomes shared.     Can your company operate     in a common world?2nd mille...
What isthe winningstrategy forthe future?
MUSTHAVE   Product
ServiceMUSTHAVE   Product
MUST   Amplifier BE        ServiceMUSTHAVE   Product
Your strategy must stretchfrom material to immaterial.
How tobuild sucha strategy?
methodNew to     for bu    immat              ols            ilding            erial    strate          gies a   innova   ...
Theoretical      ...becomes model...     a practical tool.
Melt Method is a super     easy tool for strategy    building & innovating.1        2      3     4
7 elements         Immaterial           poolShow                   Enlighten            Melt Vapor                Shape   ...
You may   choose from3 starting points.     BRAND    SERVICE    PRODUCT
You may   choose from3 starting points.     BRAND    SERVICE    PRODUCT
What is in yourmaterial pool?What are your products?How do people use them?
What is in yourmaterial pool?OUR PRODUCT   Use of       Problem it     Key        Supporting  product         solves     p...
How canyou make itintangible?OUR PRODUCT   Use of       Problem it     Key        Supporting  product         solves     p...
FOR EXAMPLE:Can you make a light version?Can you turn it into a service?Can you extract data from it? OUR PRODUCT    Use o...
Will it createsomethingimmaterial?FOR EXAMPLE:Will you it get peoples attention?Will it generate new audiences?What emotio...
What is in yourimmaterialpool?What immaterial elementshave you created and whatelements can you use?
How can youmake themtangible?How can you makeimmaterial elementstangible and shareable?
How will itmelt with otherelements?What elements can youcombine? And what newwill that create?
What is your elementsrelation to other elements?            OpenHost                  Epiphyte            Closed
How will youmake itmaterial?What material form canyou find for your meltedelements?
How doesit affectthe materialworld?CREATES MAKES     INCREASES DECREASES  NEW SOMETHING   SOMETHING SOMETHING       OBSOLETE
This is how              So this must bethe world is changing.   your new strategy.
@miikkaleinonenFOLLOW
Melt (Beta)
Melt (Beta)
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Melt (Beta)

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As material and immaterial worlds melt new business opportunities arise. Visual presentation. In Beta.

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Transcript of "Melt (Beta)"

  1. 1. MIIKKA LEINONENAs material and immaterial worlds melt new business opportunities arise. A visual guide book BE TA
  2. 2. This is how So this must bethe world is changing. your new strategy.
  3. 3. World isbecomingimmaterial.Let me showyou how...
  4. 4. THIS IS OUR WORLD.
  5. 5. THIS IS THEMATERIAL WORLD
  6. 6. THIS IS THEIMMATERIAL WORLD THIS IS THE MATERIAL WORLD
  7. 7. EmotionsCompetences Knowledge Objects Actions
  8. 8. DEFININGQUALITIES?
  9. 9. SCARCITY
  10. 10. ABUNDANCESCARCITY
  11. 11. Material can becontrolled, repeated and measured.
  12. 12. Immaterial can not be owned, boxed or protected. Material can becontrolled, repeated and measured.
  13. 13. Business model for... 3rd millennium 2nd millennium
  14. 14. This is the big stepcompanies must take. 3rd millennium 2nd millennium
  15. 15. What is driving this change?
  16. 16. 1 Competitionin material world is fierce.
  17. 17. 2 1Human needs are becoming ever more immaterial.
  18. 18. 3 Technology is meltingmaterial and immaterial.
  19. 19. Many elements are losing their material form. 3 Technology is meltingmaterial and immaterial.
  20. 20. Many elements are losing their material form. Information Technology is meltingmaterial and immaterial.
  21. 21. Many elements are losing their material form. News Entertainment Technology is meltingmaterial and immaterial.
  22. 22. Many elements are losing their material form. Services Technology is meltingmaterial and immaterial.
  23. 23. Many immaterial elements are becoming more tangible. Thinking Technology is meltingmaterial and immaterial.
  24. 24. Many immaterial elements are becoming more tangible. Emotions Technology is meltingmaterial and immaterial.
  25. 25. MATERIAL LOOP Technology is melting material and immaterial.
  26. 26. IMMATERIAL LOOPMATERIAL LOOP Technology is melting material and immaterial.
  27. 27. IMMATERIAL LOOP THIS IS WHERE THEY meltMATERIAL LOOP Technology is melting material and immaterial.
  28. 28. Let megive youan example.
  29. 29. Lets say... This guy buys asmartphone.
  30. 30. This guy buys a 1smartphone.
  31. 31. The phone and2 applications provide information.
  32. 32. 3 Information creates knowledge,competences The phone andand emotions. 2 applications provide information.
  33. 33. 3 Information creates knowledge,competences The phone andand emotions. 2 applications provide information. 4 The phone starts affecting his behavior.
  34. 34. His behavior creates 5 4 The phone starts affecting hisinformation. behavior.
  35. 35. 6 Information creates knowledge, competences and emotions.His behavior creates 5 4 The phone starts affecting hisinformation. behavior.
  36. 36. 6 Information creates knowledge, competences and emotions. He allows the phone to use his 7competences and emotions.
  37. 37. He allows the phone to use his 7competences and emotions. 8 The phone affects his behavior.
  38. 38. He starts using his phones social possibilities.
  39. 39. He shares Information competences, 11 10 createsexperiences and knowledge, emotions with competences other people. and emotions. People’s behavior creates 9 12 Other people’s emotions and information. competence affect his behavior.He starts using his phones social possibilities.
  40. 40. Smartphones cross theborder in three cycles. Autonomous Personal Social enriching enriching enriching
  41. 41. 3BigQuestionscompaniesface today
  42. 42. As immaterial is becoming1 the predominant world... Can your company adopt the new rules of the immaterial business culture?2nd millennium 3rd millennium
  43. 43. Profit is created in the material world.2 Value is created in the immaterial world. Can your company escape the material gravity? Brand Emotions Talent Curiosity Innovation Product2nd millennium 3rd millennium
  44. 44. Technology makes a world where3 everything becomes shared. Can your company operate in a common world?2nd millennium 3rd millennium
  45. 45. What isthe winningstrategy forthe future?
  46. 46. MUSTHAVE Product
  47. 47. ServiceMUSTHAVE Product
  48. 48. MUST Amplifier BE ServiceMUSTHAVE Product
  49. 49. Your strategy must stretchfrom material to immaterial.
  50. 50. How tobuild sucha strategy?
  51. 51. methodNew to for bu immat ols ilding erial strate gies a innova nd tions.
  52. 52. Theoretical ...becomes model... a practical tool.
  53. 53. Melt Method is a super easy tool for strategy building & innovating.1 2 3 4
  54. 54. 7 elements Immaterial poolShow Enlighten Melt Vapor Shape Material pool
  55. 55. You may choose from3 starting points. BRAND SERVICE PRODUCT
  56. 56. You may choose from3 starting points. BRAND SERVICE PRODUCT
  57. 57. What is in yourmaterial pool?What are your products?How do people use them?
  58. 58. What is in yourmaterial pool?OUR PRODUCT Use of Problem it Key Supporting product solves product products Resources Processes Channels Partnerships Cost structure Revenue Streams
  59. 59. How canyou make itintangible?OUR PRODUCT Use of Problem it Key Supporting product solves product products Resources Processes Channels Partnerships Cost structure Revenue Streams
  60. 60. FOR EXAMPLE:Can you make a light version?Can you turn it into a service?Can you extract data from it? OUR PRODUCT Use of Problem it Key Supporting product solves product products Resources Processes Channels Partnerships Cost structure Revenue Streams
  61. 61. Will it createsomethingimmaterial?FOR EXAMPLE:Will you it get peoples attention?Will it generate new audiences?What emotions will it create?
  62. 62. What is in yourimmaterialpool?What immaterial elementshave you created and whatelements can you use?
  63. 63. How can youmake themtangible?How can you makeimmaterial elementstangible and shareable?
  64. 64. How will itmelt with otherelements?What elements can youcombine? And what newwill that create?
  65. 65. What is your elementsrelation to other elements? OpenHost Epiphyte Closed
  66. 66. How will youmake itmaterial?What material form canyou find for your meltedelements?
  67. 67. How doesit affectthe materialworld?CREATES MAKES INCREASES DECREASES NEW SOMETHING SOMETHING SOMETHING OBSOLETE
  68. 68. This is how So this must bethe world is changing. your new strategy.
  69. 69. @miikkaleinonenFOLLOW

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