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Melt (Beta)

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As material and immaterial worlds melt new business opportunities arise. Visual presentation. In Beta.

As material and immaterial worlds melt new business opportunities arise. Visual presentation. In Beta.

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    Melt (Beta) Melt (Beta) Presentation Transcript

    • MIIKKA LEINONENAs material and immaterial worlds melt new business opportunities arise. A visual guide book BE TA
    • This is how So this must bethe world is changing. your new strategy.
    • World isbecomingimmaterial.Let me showyou how...
    • THIS IS OUR WORLD.
    • THIS IS THEMATERIAL WORLD
    • THIS IS THEIMMATERIAL WORLD THIS IS THE MATERIAL WORLD
    • EmotionsCompetences Knowledge Objects Actions
    • DEFININGQUALITIES?
    • SCARCITY
    • ABUNDANCESCARCITY
    • Material can becontrolled, repeated and measured.
    • Immaterial can not be owned, boxed or protected. Material can becontrolled, repeated and measured.
    • Business model for... 3rd millennium 2nd millennium
    • This is the big stepcompanies must take. 3rd millennium 2nd millennium
    • What is driving this change?
    • 1 Competitionin material world is fierce.
    • 2 1Human needs are becoming ever more immaterial.
    • 3 Technology is meltingmaterial and immaterial.
    • Many elements are losing their material form. 3 Technology is meltingmaterial and immaterial.
    • Many elements are losing their material form. Information Technology is meltingmaterial and immaterial.
    • Many elements are losing their material form. News Entertainment Technology is meltingmaterial and immaterial.
    • Many elements are losing their material form. Services Technology is meltingmaterial and immaterial.
    • Many immaterial elements are becoming more tangible. Thinking Technology is meltingmaterial and immaterial.
    • Many immaterial elements are becoming more tangible. Emotions Technology is meltingmaterial and immaterial.
    • MATERIAL LOOP Technology is melting material and immaterial.
    • IMMATERIAL LOOPMATERIAL LOOP Technology is melting material and immaterial.
    • IMMATERIAL LOOP THIS IS WHERE THEY meltMATERIAL LOOP Technology is melting material and immaterial.
    • Let megive youan example.
    • Lets say... This guy buys asmartphone.
    • This guy buys a 1smartphone.
    • The phone and2 applications provide information.
    • 3 Information creates knowledge,competences The phone andand emotions. 2 applications provide information.
    • 3 Information creates knowledge,competences The phone andand emotions. 2 applications provide information. 4 The phone starts affecting his behavior.
    • His behavior creates 5 4 The phone starts affecting hisinformation. behavior.
    • 6 Information creates knowledge, competences and emotions.His behavior creates 5 4 The phone starts affecting hisinformation. behavior.
    • 6 Information creates knowledge, competences and emotions. He allows the phone to use his 7competences and emotions.
    • He allows the phone to use his 7competences and emotions. 8 The phone affects his behavior.
    • He starts using his phones social possibilities.
    • He shares Information competences, 11 10 createsexperiences and knowledge, emotions with competences other people. and emotions. People’s behavior creates 9 12 Other people’s emotions and information. competence affect his behavior.He starts using his phones social possibilities.
    • Smartphones cross theborder in three cycles. Autonomous Personal Social enriching enriching enriching
    • 3BigQuestionscompaniesface today
    • As immaterial is becoming1 the predominant world... Can your company adopt the new rules of the immaterial business culture?2nd millennium 3rd millennium
    • Profit is created in the material world.2 Value is created in the immaterial world. Can your company escape the material gravity? Brand Emotions Talent Curiosity Innovation Product2nd millennium 3rd millennium
    • Technology makes a world where3 everything becomes shared. Can your company operate in a common world?2nd millennium 3rd millennium
    • What isthe winningstrategy forthe future?
    • MUSTHAVE Product
    • ServiceMUSTHAVE Product
    • MUST Amplifier BE ServiceMUSTHAVE Product
    • Your strategy must stretchfrom material to immaterial.
    • How tobuild sucha strategy?
    • methodNew to for bu immat ols ilding erial strate gies a innova nd tions.
    • Theoretical ...becomes model... a practical tool.
    • Melt Method is a super easy tool for strategy building & innovating.1 2 3 4
    • 7 elements Immaterial poolShow Enlighten Melt Vapor Shape Material pool
    • You may choose from3 starting points. BRAND SERVICE PRODUCT
    • You may choose from3 starting points. BRAND SERVICE PRODUCT
    • What is in yourmaterial pool?What are your products?How do people use them?
    • What is in yourmaterial pool?OUR PRODUCT Use of Problem it Key Supporting product solves product products Resources Processes Channels Partnerships Cost structure Revenue Streams
    • How canyou make itintangible?OUR PRODUCT Use of Problem it Key Supporting product solves product products Resources Processes Channels Partnerships Cost structure Revenue Streams
    • FOR EXAMPLE:Can you make a light version?Can you turn it into a service?Can you extract data from it? OUR PRODUCT Use of Problem it Key Supporting product solves product products Resources Processes Channels Partnerships Cost structure Revenue Streams
    • Will it createsomethingimmaterial?FOR EXAMPLE:Will you it get peoples attention?Will it generate new audiences?What emotions will it create?
    • What is in yourimmaterialpool?What immaterial elementshave you created and whatelements can you use?
    • How can youmake themtangible?How can you makeimmaterial elementstangible and shareable?
    • How will itmelt with otherelements?What elements can youcombine? And what newwill that create?
    • What is your elementsrelation to other elements? OpenHost Epiphyte Closed
    • How will youmake itmaterial?What material form canyou find for your meltedelements?
    • How doesit affectthe materialworld?CREATES MAKES INCREASES DECREASES NEW SOMETHING SOMETHING SOMETHING OBSOLETE
    • This is how So this must bethe world is changing. your new strategy.
    • @miikkaleinonenFOLLOW