WHENIMMATERIALAND MATERIAL WORLDS      MELT    Something new,               something old,     BETA              something...
This is theWORLDof humans.
It can be devided in two.
IMMATERIALMATERIAL
DefiningQualities?
Scarcity
Abundance Scarcity
AbundanceFierce competition is driving companies    to search for a competitive edge  from immaterial        world.
Abundance "Thinking  outside  the box"
FOR EXAMPLE:           BrandIMMATERIAL MATERIAL       Product
FOR EXAMPLE:Values,Stories IMMATERIAL    MATERIALCompanies
As a combination of fierce competition and technological    advances....
...the material worldis pushing itself into    the immaterial       world...
...and manyeveryday elements  are losing their  material form.
Information
NewsEntertainment
Discussions
Socialrelationships
At the same time the immaterialworld is finding material forms.
Thinking
Sharingemotions
Where material meets immaterial.WELCOMETO THE ERA OFMEL .   T
Lets look at Melt from a web    service perspective.
What makesa great web service?
1 It movessomething from its   1 material   form.
2            2         It makes        something1        immaterial           more         material.
2              3  1              3It has a significant affect on     the material world.
4It has a significant affect on    the immaterial world.              4           2              3  1
4   2    5    31                5            It melts.
4             It has a significant affect on                 the immaterial world.                           4           2...
is the master of Melt.          4      2          5          3    1
Whats YourMelt Strategy?      4   2      5      3  1
By MIIKKALEINONEN
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Melt

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When Immaterial and material worlds Melt. This will be part of my upcoming book.

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Transcript of "Melt"

  1. 1. WHENIMMATERIALAND MATERIAL WORLDS MELT Something new, something old, BETA something Melt! B Y M I I K K A L E I N O N E N
  2. 2. This is theWORLDof humans.
  3. 3. It can be devided in two.
  4. 4. IMMATERIALMATERIAL
  5. 5. DefiningQualities?
  6. 6. Scarcity
  7. 7. Abundance Scarcity
  8. 8. AbundanceFierce competition is driving companies to search for a competitive edge from immaterial world.
  9. 9. Abundance "Thinking outside the box"
  10. 10. FOR EXAMPLE: BrandIMMATERIAL MATERIAL Product
  11. 11. FOR EXAMPLE:Values,Stories IMMATERIAL MATERIALCompanies
  12. 12. As a combination of fierce competition and technological advances....
  13. 13. ...the material worldis pushing itself into the immaterial world...
  14. 14. ...and manyeveryday elements are losing their material form.
  15. 15. Information
  16. 16. NewsEntertainment
  17. 17. Discussions
  18. 18. Socialrelationships
  19. 19. At the same time the immaterialworld is finding material forms.
  20. 20. Thinking
  21. 21. Sharingemotions
  22. 22. Where material meets immaterial.WELCOMETO THE ERA OFMEL . T
  23. 23. Lets look at Melt from a web service perspective.
  24. 24. What makesa great web service?
  25. 25. 1 It movessomething from its 1 material form.
  26. 26. 2 2 It makes something1 immaterial more material.
  27. 27. 2 3 1 3It has a significant affect on the material world.
  28. 28. 4It has a significant affect on the immaterial world. 4 2 3 1
  29. 29. 4 2 5 31 5 It melts.
  30. 30. 4 It has a significant affect on the immaterial world. 4 2 1 2 5 It moves It makessomething something from its 3 immaterial 1 material more form. material. 3 5 It has a significant affect on It melts. the material world.
  31. 31. is the master of Melt. 4 2 5 3 1
  32. 32. Whats YourMelt Strategy? 4 2 5 3 1
  33. 33. By MIIKKALEINONEN

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