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Melt

by Miikka Leinonen on Aug 17, 2011

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When Immaterial and material worlds Melt. This will be part of my upcoming book.

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When Immaterial and material worlds Melt. This will be part of my upcoming book.

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Melt — Presentation Transcript

WHENIMMATERIALAND MATERIAL WORLDS MELT Something new, something old, BETA something Melt! B Y M I I K K A L E I N O N E N

This is theWORLDof humans.

It can be devided in two.

IMMATERIALMATERIAL

DefiningQualities?

Scarcity

Abundance Scarcity

AbundanceFierce competition is driving companies to search for a competitive edge from immaterial world.

Abundance "Thinking outside the box"

FOR EXAMPLE: BrandIMMATERIAL MATERIAL Product

FOR EXAMPLE:Values,Stories IMMATERIAL MATERIALCompanies

As a combination of fierce competition and technological advances....

...the material worldis pushing itself into the immaterial world...

...and manyeveryday elements are losing their material form.

Information

NewsEntertainment

Discussions

Socialrelationships

At the same time the immaterialworld is finding material forms.

Thinking

Sharingemotions

Where material meets immaterial.WELCOMETO THE ERA OFMEL . T

Lets look at Melt from a web service perspective.

What makesa great web service?

1 It movessomething from its 1 material form.

2 2 It makes something1 immaterial more material.

2 3 1 3It has a significant affect on the material world.

4It has a significant affect on the immaterial world. 4 2 3 1

4 2 5 31 5 It melts.

4 It has a significant affect on the immaterial world. 4 2 1 2 5 It moves It makessomething something from its 3 immaterial 1 material more form. material. 3 5 It has a significant affect on It melts. the material world.

is the master of Melt. 4 2 5 3 1

Whats YourMelt Strategy? 4 2 5 3 1

By MIIKKALEINONEN

Miikka Leinonen , Speaker, Creative Director at Maggie, Zeeland Corporation Here is a follow-up slideshow: http://www.slideshare.net/Miikka/melt-strategy-canvas 7 months ago

Are you sure you want to Yes No

Ali Anani , General Manager at Phenomena Communications Creativity is often defined as transforming and familiar into unfamiliar and vice versa. This presentation offers a smart definition: turning the material into immaterial and the immaterial to material. Smart thinking 7 months ago

elpepe29 Pal mal 8 months ago

Pascal Isman , Freelance at Freelance belle présentation, pleine de sens et pleine de publicité non déguisé. 9 months ago

johnsonwang at Zhengzhou Risingit Technology Co.,Ltd very interesting ! 9 months ago

Dharmesh Popat , Branch Manager at Tata AIG Life Insurance Co. Ltd. good one 9 months ago

motrlotr you make it really light and interesting by combining shapes, example, symbols, icon, and other visual forms. I really like it 9 months ago

Eathan Lim , 기획팀 at A.Crew impressive 9 months ago

John Keiller , Project Director at McCann Erickson Miikka this is a great presentation! It puts what is a complex notion of change brands, products and services are going through into a simple idea. I will be looking out for your book.

The one thing I would say is that 'thinking' or being the holder of information has always been able to move into the material sense as added value but I totally agree with the framing you have applied. 9 months ago

Nikos Sierra Duque , Record Manager, Knowledge Management Consultant at Radar Inc. Fantastica!!! 9 months ago

Melt

by Miikka Leinonen on Aug 17, 2011

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Melt — Presentation Transcript