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Melt
 

Melt

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When Immaterial and material worlds Melt. This will be part of my upcoming book.

When Immaterial and material worlds Melt. This will be part of my upcoming book.

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    Melt Melt Presentation Transcript

    • WHENIMMATERIALAND MATERIAL WORLDS MELT Something new, something old, BETA something Melt! B Y M I I K K A L E I N O N E N
    • This is theWORLDof humans.
    • It can be devided in two.
    • IMMATERIALMATERIAL
    • DefiningQualities?
    • Scarcity
    • Abundance Scarcity
    • AbundanceFierce competition is driving companies to search for a competitive edge from immaterial world.
    • Abundance "Thinking outside the box"
    • FOR EXAMPLE: BrandIMMATERIAL MATERIAL Product
    • FOR EXAMPLE:Values,Stories IMMATERIAL MATERIALCompanies
    • As a combination of fierce competition and technological advances....
    • ...the material worldis pushing itself into the immaterial world...
    • ...and manyeveryday elements are losing their material form.
    • Information
    • NewsEntertainment
    • Discussions
    • Socialrelationships
    • At the same time the immaterialworld is finding material forms.
    • Thinking
    • Sharingemotions
    • Where material meets immaterial.WELCOMETO THE ERA OFMEL . T
    • Lets look at Melt from a web service perspective.
    • What makesa great web service?
    • 1 It movessomething from its 1 material form.
    • 2 2 It makes something1 immaterial more material.
    • 2 3 1 3It has a significant affect on the material world.
    • 4It has a significant affect on the immaterial world. 4 2 3 1
    • 4 2 5 31 5 It melts.
    • 4 It has a significant affect on the immaterial world. 4 2 1 2 5 It moves It makessomething something from its 3 immaterial 1 material more form. material. 3 5 It has a significant affect on It melts. the material world.
    • is the master of Melt. 4 2 5 3 1
    • Whats YourMelt Strategy? 4 2 5 3 1
    • By MIIKKALEINONEN