How to use giving to make profit?

SoG WWW.STRATEGY of G I V I N G . C O M GIVING as a STRATEGIC TOOL B Y M I I K K A L E I N O N E N

SoG WWW.STRATEGY of G I V I N G . C O M Giving initiates a movement.  A company that has  generated movement  in the recipients can then  direct this energy.

SoG WWW.STRATEGY of G I V I N G . C O M A company that gives can quite literally get  the world’s resources  to work for its benefit.

SoG WWW.STRATEGY of G I V I N G . C O M BUT WHAT IS GIVING?

WWW.STRATEGY of G I V I N G . C O M

WWW.STRATEGY of G I V I N G . C O M Giver Receiver

WWW.STRATEGY of G I V I N G . C O M Giving is divided in two  consecutive  processes.

WWW.STRATEGY of G I V I N G . C O M GIVING PROCESS

WWW.STRATEGY of G I V I N G . C O M GIVING PROCESS REDEMPTION PROCESS

WWW.STRATEGY of G I V I N G . C O M Both of which can  be further divided  into two parts.

WWW.STRATEGY of G I V I N G . C O M The first part in giving  is the most distinct and the  most visible. At the same  time, it is the hardest.

WWW.STRATEGY of G I V I N G . C O M Giving process is  only actualized  when the receiver  accepts it.

WWW.STRATEGY of G I V I N G . C O M Receiving a gift always  triggers a motion  in the receiver that ignites  the redemption process.

WWW.STRATEGY of G I V I N G . C O M Giver needs to be ready  to receive and utilize  the surfaced motion,  whatever its form.

SoG WWW.STRATEGY of G I V I N G . C O M How can this be  turned into  a strategy?

SoG WWW.STRATEGY of G I V I N G . C O M Think backwards.

WWW.STRATEGY of G I V I N G . C O M How are we hoping to  change the thinking or  behavior of the receiver? Y

WWW.STRATEGY of G I V I N G . C O M What does the Z receiver want?

WWW.STRATEGY of G I V I N G . C O M X What do we need to give  to get the results we are  looking for?

WWW.STRATEGY of G I V I N G . C O M Simply...

WWW.STRATEGY of G I V I N G . C O M The motion generated in the receiver

WWW.STRATEGY of G I V I N G . C O M The needs of The motion generated the receiver in the receiver

WWW.STRATEGY of G I V I N G . C O M The given The needs of The motion generated object the receiver in the receiver

WWW.STRATEGY of G I V I N G . C O M DOWNLOAD THE FREE BOOK: WWW.STRATE GY of GI V I NG.C OM

http://sogiving.wordpress.com	145
http://www.extendlimits.nl	26
http://journeyofhrd.blogspot.com	25
http://www.profiler.fi	24
http://www.slideshare.net	8
http://www.bitchings.net	8
http://journeyofhrd.blogspot.sg	7
http://togaranko.blogspot.com	6
http://journeyofhrd.blogspot.in	5
http://redmine.ntis.us.to	1
http://www.togaranko.blogspot.com	1
http://www.journeyofhrd.blogspot.com	1
http://webcache.googleusercontent.com	1
http://journeyofhrd.blogspot.tw	1
http://www.linkedin.com	1

How to use giving to make profit?

by Miikka Leinonen

Accessibility

Categories

Upload Details

Usage Rights

15 Embeds 260

Statistics

How to use giving to make profit? Presentation Transcript