WWW.STRATEGY of G I V I N G . C O M
How
FREE
TURNS INTO
PROFIT
B Y M I I K K A L E I N O N E N

WWW.STRATEGY of G I V I N G . C O M
To understand free,
you have to understand
the basic principles
of giving.

WWW.STRATEGY of G I V I N G . C O M

WWW.STRATEGY of G I V I N G . C O M
Giver Receiver

WWW.STRATEGY of G I V I N G . C O M

WWW.STRATEGY of G I V I N G . C O M
Giving
is divided in two
consecutive
processes.

WWW.STRATEGY of G I V I N G . C O M
GIVING
PROCESS

WWW.STRATEGY of G I V I N G . C O M
GIVING
PROCESS
REDEMPTION
PROCESS

WWW.STRATEGY of G I V I N G . C O M
Both of which can
be further divided
into two parts.

WWW.STRATEGY of G I V I N G . C O M
The first part in giving
is the most distinct and the
most visible. At the same
time, it is the hardest.

WWW.STRATEGY of G I V I N G . C O M
Giving process is
only actualized
when the receiver
accepts it.

WWW.STRATEGY of G I V I N G . C O M
Receiving a gift always
triggers a motion
in the receiver that ignites
the redemption process.

WWW.STRATEGY of G I V I N G . C O M
Giver needs to be ready
to receive and utilize
the surfaced motion,
whatever its form.

WWW.STRATEGY of G I V I N G . C O M
Okay...

WWW.STRATEGY of G I V I N G . C O M
How does
this turn into
profit?

WWW.STRATEGY of G I V I N G . C O M

WWW.STRATEGY of G I V I N G . C O M
The gift has to be
cost efficient to produce
and to deliver.

WWW.STRATEGY of G I V I N G . C O M
The gift has to be
something the receiver
finds valuable.

WWW.STRATEGY of G I V I N G . C O M
The generated motion
has to be something that
comes naturally from
the receiver.

WWW.STRATEGY of G I V I N G . C O M
The generated motion
has to be valuable for
the original giver.

WWW.STRATEGY of G I V I N G . C O M
This is how free
turns into profit.

WWW.STRATEGY of G I V I N G . C O M
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WWW .STRATEGY of GIV I NG.CO M