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How to turn FREE into profit

by Miikka Leinonen on Mar 19, 2008

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How can you make money by giving things away for free? This is the theory.

How can you make money by giving things away for free? This is the theory.

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14 of 4 previous next Post a comment

  • grahairs Graham Bennett , Training & Development Specialist at GGB Bearing Technology Agree totally with your perspective about customers 'finally becoming kings'. We have to really 'get inside their heads' and appreciate their needs and desires before developing any sort of marketing plans. All too often, companies stodgily (new word?) and conceitedly 'do as they've always done' without appreciating these key points, and then they who suffer the consequences! Like your philosophy! 4 years ago Reply
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  • Miikka Miikka Leinonen , Speaker, Creative Director at Maggie, Zeeland Corporation Thanks! Chris has some very interesting views about free economy. But I think free web is not the whole deal. Customers are finally becoming kings and companies have to understand how to serve them better. That's why the understaning of GIVING is so vital. That's what my sldes are about. 4 years ago Reply
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  • jboutelle Jonathan Boutelle , entrepreneur CTO at SlideShare Great slideshow, and very relevant topic. How do you make money on the internet when everything is free? Chris Anderson (The 'long tail' guy) is working on a book on this subject as well (see this months wired magazine for a excerpt).
    http://www.wired.com/techbiz/it/magazine/16-03/ff_free
    4 years ago Reply
    Are you sure you want to Yes No
  • jboutelle Jonathan Boutelle , entrepreneur CTO at SlideShare Great slideshow, and very relevant topic. How do you make money on the internet when everything is free? Chris Anderson (The 'long tail' guy) is working on a book on this subject as well (see this months wired magazine for a excerpt).
    http://www.wired.com/techbiz/it/magazine/16-03/ff_free
    4 years ago Reply
    Are you sure you want to Yes No
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