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How to turn FREE into profit
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Miikka Leinonen
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How can you make money by giving things away for free? This is the theory.
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How to turn FREE into profit
1.
WWW.STRATEGY
of G I V I N G . C O M How FREE TURNS INTO PROFIT B Y M I I K K A L E I N O N E N
2.
WWW.STRATEGY
of G I V I N G . C O M To understand free, you have to understand the basic principles of giving.
3.
WWW.STRATEGY
of G I V I N G . C O M
4.
WWW.STRATEGY
of G I V I N G . C O M Giver Receiver
5.
WWW.STRATEGY
of G I V I N G . C O M
6.
WWW.STRATEGY
of G I V I N G . C O M Giving is divided in two consecutive processes.
7.
WWW.STRATEGY
of G I V I N G . C O M GIVING PROCESS
8.
WWW.STRATEGY
of G I V I N G . C O M GIVING PROCESS REDEMPTION PROCESS
9.
WWW.STRATEGY
of G I V I N G . C O M Both of which can be further divided into two parts.
10.
WWW.STRATEGY
of G I V I N G . C O M The first part in giving is the most distinct and the most visible. At the same time, it is the hardest.
11.
WWW.STRATEGY
of G I V I N G . C O M Giving process is only actualized when the receiver accepts it.
12.
WWW.STRATEGY
of G I V I N G . C O M Receiving a gift always triggers a motion in the receiver that ignites the redemption process.
13.
WWW.STRATEGY
of G I V I N G . C O M Giver needs to be ready to receive and utilize the surfaced motion, whatever its form.
14.
WWW.STRATEGY
of G I V I N G . C O M Okay...
15.
WWW.STRATEGY
of G I V I N G . C O M How does this turn into profit?
16.
WWW.STRATEGY
of G I V I N G . C O M
17.
WWW.STRATEGY
of G I V I N G . C O M The gift has to be cost efficient to produce and to deliver.
18.
WWW.STRATEGY
of G I V I N G . C O M The gift has to be something the receiver finds valuable.
19.
WWW.STRATEGY
of G I V I N G . C O M The generated motion has to be something that comes naturally from the receiver.
20.
WWW.STRATEGY
of G I V I N G . C O M The generated motion has to be valuable for the original giver.
21.
WWW.STRATEGY
of G I V I N G . C O M This is how free turns into profit.
22.
WWW.STRATEGY
of G I V I N G . C O M DOWNLOAD THE FREE BOOK: WWW .STRATEGY of GIV I NG.CO M
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