M A I N E V E N T
BUSINESS BUSINESS
1.0 2.0 VS.
I N T H E W E B A R E N A

of G I V I N G . C O M
WWW.STRATEGY
In the good old days...

of G I V I N G . C O M
WWW.STRATEGY
...companies sold stuff.

of G I V I N G . C O M
WWW.STRATEGY
COMPANY
Business

of G I V I N G . C O M
WWW.STRATEGY
In the web things work
a bit differently...

of G I V I N G . C O M
WWW.STRATEGY
...because...

of G I V I N G . C O M
WWW.STRATEGY
...everything
has to be free!

of G I V I N G . C O M
WWW.STRATEGY
COMPANY
Business!?!

of G I V I N G . C O M
WWW.STRATEGY
How can companies
make money out of it?

of G I V I N G . C O M
WWW.STRATEGY
COMPANY
Giving something valuable
for free creates action.

of G I V I N G . C O M
WWW.STRATEGY
COMPANY
Business
All you have to do is guide that action
into something valuable.

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WWW.STRATEGY
3
2
COMPANY
1
Valuable?
1
Change in thinking.
2
Change in behavior.
3
Creating something completely new.

of G I V I N G . C O M
WWW.STRATEGY
THAT´S HOW YOU MAKE
MONEY IN WEB 2.0.

of G I V I N G . C O M
WWW.STRATEGY