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It all started with a simple idea: put content in the web.
Users = consumers Users consume professionally produced content Professional authors Create content based on what they think people want Managers Hand-manage publishing businesses Low content variety Content production is slow and expensive Push! web1.0 Media companies put content in the web and push it to users.
Problems 10,000 editors serve 500,000,000 internet users web1.0 Limited content Limited creativity Limited business web1.0 problem This old media model ignored the new possibbilities of the internet.
Then, some smart entrepreneurs invented something new: User generated content.
Yes, we can! Authoring platforms enable everyone to publish! High content variety dramatically increases, while technical quality goes down. Web2.0 managers are hand-managing the platforms Professional authors can still publish, but are competing with – everyone! Users = authors users generate content User generated content Blogs, videos, photos, music etc. web2.0 New platforms allow users to generate content themselves
Nobody gets paid. web2.0 You Average hourly wage for web-authors: 0 - 1 US$
web2.0 Creative minds cannot focus on the revolution. They have to earn money. Publishing 1 US$ / hour Other jobs 20 US$ / hour 20x more profitable >
Facts 2008: 99.99% of mind potential remains untapped 1.4 billion people use the internet 250 million people share or publish content manage to make a living from publishing Only 0.01% 30 million people are regular publishers 200k people web2.0
No funding = no revolution. * * Or: even revolutionaries need to GET PAID.
Wanted: someone who > identifies content demand > organizes supply > optimizes value building .... ... for 250 million small media businesses. Form a new creative economy
content generation platform content serving platform content user community Extremely heterogenous Who can manage the world ?
content generation platform content serving platform content user community Extremely heterogenous Nobody. ??
web 3.0 content generation platform content serving platform content user community Extremely heterogenous Everybody.
web 3.0 25% 75% Platform Users Everybody becomes an entrepreneur.
web 3.0 25% 75% Platform Users Everybody manages her media business Publishing platforms Business platforms
web 3.0 25% 75% Platform Users = User generated business
Users = entrepreneurs users generate business! User generated content Blogs, videos, photos, music etc. web3.0 Business platforms empower everyone to become a (media) entrepreneur User generated business Premium content, advertising, e-commerce Authoring platforms enable everyone to publish! Business platforms Everyone can manage Publish Build business
Key lever #1 Publish Build business Refurbish web2.0 platforms Bye bye blogging ! Provide professional, easy to use publishing tools for everyone. 1
Everyone can publish in one click and look great
High end media channels
Rich + visual
< 5 min setup
“ Mouse click” computer knowledge sufficient
Static + textual
60+ min set up
Advanced computer knowledge required
web2.0 web3.0 My blog MY CHANNEL >HTML//tag HACK Click! User experience User experience 5 min 60+ min
Key lever #2 Business tools Full scale media management tools for everyone Publish Build business Refurbish web2.0 platforms Bye bye blogging – users get professional publishing tools 1 2
Marketing, retention and controlling tools for everyone Marketing tools Users can create ads, manage their campaigns, and optimize their offer B Retention tools Automated subscriptions and social network functionalities increasevisitor retention for authors Financial controlling tools Enable users to optimize their product range, marketing, profitability and cash flows A C Time to learn: 5 mins
Key lever #3 Add business tools Full scale media management tools for everyone Publish Build business Refurbish web2.0 platforms Bye bye blogging – users get professional publishing tools Web3.0 pioneers Authors and platform become one team 1 2 3
www.sophotec.com No-nonsense wisdom technologies Want to see more? The credit crisis Understanding thefinancial meltdown www.sophotec.com Web3.0 benchmarks Understanding the numbers behind a revolution www.sophotec.com Web2.0 dilemma The largest profitability disaster in history www.sophotec.com Web3.0 Everybody becomes an entrepreneur. www.sophotec.com User generated politics Democracy 2.0 www.sophotec.com Web3.0 SERIES by sophotec.com Political BLUEPRINTS by sophotec.com FEB 09 MAR 09