Social networks and libraries

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Social networks and libraries

  1. 1. SOCIAL NETWORKING AND LIBRARIES Mihaela Banek Zorica mbanek@ffzg.hr Tomislav Ivanjko tivanjko@ffzg.hr Maja Benčec mbencec@ffzg.hr University of Zagreb, Faculty of Humanities and Social Sciences,Department of Information and Communication Sciences, Croatia
  2. 2. Croatia• 2.5 million Internet users in Croatia• over 60% of them (1.4 million) own a Facebook account!• Business sector - use Facebook to reach a large number of potential customers in a partially free and easy to use environment
  3. 3. • Connection between official representation and communication and presence in the web 2.0 world http://t0.gstatic.com/images?q=tbn:ANd9GcTvtFV9IpzVNxmwWwOt6n0etFu_r- Nt_3Rkxr8feLymS_XmoIXU0w
  4. 4. Previous international research• the content analysis (Jacobson, 2011) – data libraries post in social networks – such as fan numbers, wall postings, number of photographs, etc. – concluding that libraries used Facebook mostly as a marketing tool while communication aspects were not utilized as much as it would be expected ().• the content analysis during a period of eight days (Calvi, et al., 2010) – posts only by librarians - profile administrators – majority of posts were a push notes i.e. library activities, photographs and user notifications – the user activity was almost non-existent
  5. 5. Research• July 2011• Research methods: – page “Croatian Libraries on Facebook”, – search - “library” – browsing of the results and the libraries’ “friend lists” and activities• Result – 94 libraries with 106 various Facebook representations (profile/group/page). – 7 completely inactive
  6. 6. Distribution of Croatian libraries within Facebook Library Type # of libraries % Elementary school 22 23% High school 5 5% Faculty libraries 8 9% University libraries 5 5% Scientific libraries 1 1% Special libraries 2 2% Public libraries 51 55% TOTAL 94 100%
  7. 7. Type of presence…. FACEBOOK REGULATORY PAGE • “…allow an organization,PROFILE• “represent individuals and must business, celebrity, or band to be held under an individual maintain a professional name” presence on Facebook” • (You may only create Facebook Pages to represent real organizations of which you are an authorized representative)
  8. 8. Results• 52% profile • 84% open to general• 36% page public• 12% group • 16% private (8 accepted our friend request)
  9. 9. Activity during a period of 14 days
  10. 10. Content analysis• 1 library = 125 photos• 4 libraries = over 40% of “likes”• 61% - no photos• 51% without any comment on their posts. Library Posts Photographs Comments Likes type SCHOOL 77 127 53 204 LIBRARIES ACADEMIC 50 55 6 214 LIBRARIES PUBLIC 275 286 98 950 LIBRARIES TOTAL 402 468 157 1368 STDEV 6,52 18,65 5,61 38,14
  11. 11. Comments and posts
  12. 12. Type of content publishedLibrary type Posts %Activities in the library 157 42%Useful/interesting links 79 21%Spam 44 12%Notifications (working hours, etc.) 34 9%Book arrivals 31 8%Culture news 18 5%Calls for cooperation 7 2%Other 5 1%TOTAL 375 100%
  13. 13. Conclusion• Number of libraries in Facebook is fairly large• Lack of strategy and business models in creating a successful social network presence.• Institutional support of the presence in social networks• Understanding of potential of social networks
  14. 14. Transition - understand and learnhttp://www.imarkblog.com/wp-content/uploads/2011/12/glasbergen-cartoon1.jpg

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