Miguel Luís

Lisbon Area, Portugal, Lisboa Portugal

Marketing Intelligence @GO>Express by Transporta | Engagement Marketing |

Do you have a dream? Well mine has always been Management related. How did i go about it? I graduated in Organizational Psychology because companies are all about people and understanding them is the first step for designing a successful strategy. But it's not enough. Companies are made of products/services that serve a purpose. Which customers (segmentation) in which location (positioning)? To learn more about this i took a Master in Marketing Management. After several projects in very different companies i found that Engagement Marketing (the mix between People Management and Marketing) is where i can make a difference - Employer Branding, Social Recruitment, Employee Advocacy, Cult...