For SEO and Google Updates           By Miguel Salcido       Twitter.com/miguelsalcido http://www.organicSEOconsultant.com...
Was anyone hereimpacted by theGoogle Panda and/or PenguinUpdate?   OrganicSEOconsultant.com - @MiguelSalcido
Panda and Penguin Updates                       Remember                       These Guys?Content marketing is THE bestway...
Panda and Penguin Updates            The Google Panda            updates are all about            CONTENT!• You need uniqu...
Panda and Penguin Updates             The Google Penguin             update is mostly about             linking and anchor...
Panda and Penguin Updates  Consistent content  marketing helps to  produce more quality  unique content.  Content marketin...
So NOW you wannalearn about contentmarketing?                      OrganicSEOconsultant.com - @MiguelSalcido
What is “Content Marketing?”"Traditional marketing talks at people. Content Marketing  talks with them. - Doug KesslerCont...
Forms of Typical Content Marketing                           BenefitsInfographics              • Can gain lots of social m...
Forms of Typical Content Marketing   VideosBenefits• Can gain lots of social media shares• Can gain lots of links• Very en...
Forms of Typical Content Marketing                               BenefitsArticles                               • Can gain...
Forms of Typical Content Marketing    Guest BloggingBenefits• Google compliant & RELEVANT linkbuilding• Can reach a new au...
Why “Content Marketing?”      MORE content = MORE traffic• More   pages = More keywords and listings in Google!• It is eff...
Great, where do I signup?     Off-Site Content + On-Site ContentDedicate Resources   • Staff/writers   • Set a budgetMeasu...
On-Site ContentCreate GREAT Content! (duh)• Keyword Research    Use tools like http://ubersuggest.org/ that mine Google Su...
On-Site ContentCreate GREAT Content!• Fill a Need    Develop guides, tools, reviews, or anything that your    audience wou...
On-Site ContentCreate GREAT Content!• Find good writers    Test out different contract writers until you find a good    on...
Off-Site ContentGet Your Name Out There & Build Links!• Guest blogging!   Do research to find sites in your niche, or clos...
Off-Site ContentGet Your Name Out There & Build Links!MORE GUEST BLOGGING BONUS TIPS:Try using these Google search queries...
Off-Site ContentGet Your Name Out There & Build Links!• Mainstream Media Mentions   You can do things to catch the attenti...
Off-Site ContentGet Your Name Out There & Build Links!• Produce an infographic   The typical cost for this is around $1000...
BONUS TIP: Authorship Markup                                      Want and Enhanced Profile                               ...
Great Wordpress Plugins• Google Authorship Widget    http://wordpress.org/extend/plugins/google-authorship-widget/•Scrolli...
Thank You!• Twitter - @miguelsalcido• Email: Miguel@organicSEOconsultant.com                            OrganicSEOconsulta...
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Content Marketing 101 Meetup

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This is a presentation done for a local Meetup that focuses on content marketing and how content marketing can help combat the Google Panda and Google Penguin updates.

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  • Reputation is everything Online.
  • Reputation is everything Online.
  • Reputation is everything Online.
  • Reputation is everything Online.
  • Reputation is everything Online.
  • Reputation is everything Online.
  • Reputation is everything Online.
  • Reputation is everything Online.
  • Reputation is everything Online.
  • Reputation is everything Online.
  • Reputation is everything Online.
  • Reputation is everything Online.
  • Reputation is everything Online.
  • Reputation is everything Online.
  • Reputation is everything Online.
  • Reputation is everything Online.
  • Reputation is everything Online.
  • Reputation is everything Online.
  • Reputation is everything Online.
  • Reputation is everything Online.
  • Reputation is everything Online.
  • Reputation is everything Online.
  • Content Marketing 101 Meetup

    1. 1. For SEO and Google Updates By Miguel Salcido Twitter.com/miguelsalcido http://www.organicSEOconsultant.com @MiguelSalcido
    2. 2. Was anyone hereimpacted by theGoogle Panda and/or PenguinUpdate? OrganicSEOconsultant.com - @MiguelSalcido
    3. 3. Panda and Penguin Updates Remember These Guys?Content marketing is THE bestway to overcome both the Pandaand Penguin updates OrganicSEOconsultant.com - @MiguelSalcido
    4. 4. Panda and Penguin Updates The Google Panda updates are all about CONTENT!• You need unique content• You need quality content• More content + Less ads OrganicSEOconsultant.com - @MiguelSalcido
    5. 5. Panda and Penguin Updates The Google Penguin update is mostly about linking and anchor text!• You cannot use all exact matchanchor texts• You need links from quality sites• Trust rank = Author Rank? OrganicSEOconsultant.com - @MiguelSalcido
    6. 6. Panda and Penguin Updates Consistent content marketing helps to produce more quality unique content. Content marketing lends itself to more natural linking patterns. OrganicSEOconsultant.com - @MiguelSalcido
    7. 7. So NOW you wannalearn about contentmarketing? OrganicSEOconsultant.com - @MiguelSalcido
    8. 8. What is “Content Marketing?”"Traditional marketing talks at people. Content Marketing talks with them. - Doug KesslerContent marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer action.Content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty.Via Wikipedia OrganicSEOconsultant.com - @MiguelSalcido
    9. 9. Forms of Typical Content Marketing BenefitsInfographics • Can gain lots of social media shares • Can gain lots of links • Can control your anchor text Drawbacks • Expensive to do “right” • Becoming overused and spammed • Google could devalue infographics links in the future OrganicSEOconsultant.com - @MiguelSalcido
    10. 10. Forms of Typical Content Marketing VideosBenefits• Can gain lots of social media shares• Can gain lots of links• Very engaging if done rightDrawbacks• Expensive to produce• Tough to be interesting• Need some SEO savvy to optimize• No anchor text control (could be abenefit) OrganicSEOconsultant.com - @MiguelSalcido
    11. 11. Forms of Typical Content Marketing BenefitsArticles • Can gain lots of social media shares • Can gain lots of links • Can control your anchor text • More content = more traffic Drawbacks • Need creativity • Need an audience and social media following • May not always work OrganicSEOconsultant.com - @MiguelSalcido
    12. 12. Forms of Typical Content Marketing Guest BloggingBenefits• Google compliant & RELEVANT linkbuilding• Can reach a new audience• Can control your anchor text• Improves your brandDrawbacks• Time intensive• Difficult to scale OrganicSEOconsultant.com - @MiguelSalcido
    13. 13. Why “Content Marketing?” MORE content = MORE traffic• More pages = More keywords and listings in Google!• It is effective!• It is future proof!• Google recommends it and rewards for it!• Can establish yourself as an “authority” within your niche! OrganicSEOconsultant.com - @MiguelSalcido
    14. 14. Great, where do I signup? Off-Site Content + On-Site ContentDedicate Resources • Staff/writers • Set a budgetMeasure • Determine what you will consider success • Give it ample timeSchedule • Create a consistent schedule OrganicSEOconsultant.com - @MiguelSalcido
    15. 15. On-Site ContentCreate GREAT Content! (duh)• Keyword Research Use tools like http://ubersuggest.org/ that mine Google Suggest and other similar services to mine the keyword data that search engines have already gathered for you. This will give you terms that qualified searchers are using to find sites in your niche. Tailor and develop your content to capture these searchers.BONUS TIP:https://seogadget.co.uk/content-strategy-generator-tool-v2-update/This tool is a Google Doc spreadsheet that pulls in current content ideasand stories from many great sources such as Google News, Digg, Reddit,Google Insights and more.This tool is SUPER handy in helping to inspire ideas for articles to write. OrganicSEOconsultant.com - @MiguelSalcido
    16. 16. On-Site ContentCreate GREAT Content!• Fill a Need Develop guides, tools, reviews, or anything that your audience would find useful.BONUS TIP:Find a tool that a competitor or other site has developed andlook for ways to improve upon it. Then recreate a new andimproved version of the toolThen look into the sites that already link to the competitor’stool (use SEOmoz Open Site Explorer Tool), then reach out tothese sites and introduce your new and improved version ofthe tool and suggest that they link to your tool. This can workwith Guides and other forms of content as well. OrganicSEOconsultant.com - @MiguelSalcido
    17. 17. On-Site ContentCreate GREAT Content!• Find good writers Test out different contract writers until you find a good one. Then bump their pay a bit and give them more work. You will go through a few people most likely before you find a good one.BONUS TIP:I’m almost hesitant to give this away but a place that I havehad great success in finding good writers at ishttp://www.bloggingpro.com/jobs/. OrganicSEOconsultant.com - @MiguelSalcido
    18. 18. Off-Site ContentGet Your Name Out There & Build Links!• Guest blogging! Do research to find sites in your niche, or closely related to your niche, that may be accepting guest posts. Then contact them and “pitch” them an article idea. Be sure to introduce yourself, compliment them on their site, and provide links to content you have written either on your site or on another site.BONUS TIP:Register for services like BloggerLinkup.com andMyBlogGuest.com. These services can help you to connectwith sites looking for guest authors OrganicSEOconsultant.com - @MiguelSalcido
    19. 19. Off-Site ContentGet Your Name Out There & Build Links!MORE GUEST BLOGGING BONUS TIPS:Try using these Google search queries to isolate sites in yourniche that could be open to a guest post.Keyword + intitle:“write for us”Keyword + intitle:“contribute to”Keyword + intitle:“submit” + inurl:bloginpostauthor:guest + keywordinpostauthor:”guest blog” + keywordinpostauthor:”guest post” + keywordinurl:guest-post + keyword OrganicSEOconsultant.com - @MiguelSalcido
    20. 20. Off-Site ContentGet Your Name Out There & Build Links!• Mainstream Media Mentions You can do things to catch the attention of local or national media. Like offering a unique pricing structure not typical in your niche. Or having large events, donating to charity, hosting a blood drive, etc. You can put out press releases too.BONUS TIP:Register for services like HARO, helpareporter.com. You willget daily emails with lists of media folks looking for input onstories they are writing. Go through this daily and look foropportunities related to what you do and become an instanceexpert. OrganicSEOconsultant.com - @MiguelSalcido
    21. 21. Off-Site ContentGet Your Name Out There & Build Links!• Produce an infographic The typical cost for this is around $1000-$2000 and I suggest working with an outside agency to help develop the concepts, do the data research, create the graphic, and help promote the infographic once launched.BONUS TIP:Look at who mentioned or linked to other people’sinfographics that are in or related to your niche and build a listof these people’s emails so that you can do outreach to themonce your infographic goes live. OrganicSEOconsultant.com - @MiguelSalcido
    22. 22. BONUS TIP: Authorship Markup Want and Enhanced Profile Like This in Google Results?Add a link to your Google+ profilewith ?rel=author at the end of theURL THENLink to the site you wrote for fromyour Google+ Profile >> Aboutsection under “Contributor To” OrganicSEOconsultant.com - @MiguelSalcido
    23. 23. Great Wordpress Plugins• Google Authorship Widget http://wordpress.org/extend/plugins/google-authorship-widget/•Scrolling Social Sharebar http://wordpress.org/extend/plugins/scrolling-social-sharebar/• Google XML Sitemaps http://wordpress.org/extend/plugins/google-sitemap-generator/• Subscribe / Connect / Follow http://wordpress.org/extend/plugins/subscribe-connect-follow-w• Social Author Bios http://wordpress.org/extend/plugins/social-autho-bio/ OrganicSEOconsultant.com - @MiguelSalcido
    24. 24. Thank You!• Twitter - @miguelsalcido• Email: Miguel@organicSEOconsultant.com OrganicSEOconsultant.com - @MiguelSalcido

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