NEW MEDIA IN SPORT (Mobile World Congress 2011)
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NEW MEDIA IN SPORT (Mobile World Congress 2011)

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Platform "NEW MEDIA IN SPORT" launched within MOBILE WORLD CONGRESS 2011

Platform "NEW MEDIA IN SPORT" launched within MOBILE WORLD CONGRESS 2011

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NEW MEDIA IN SPORT (Mobile World Congress 2011) NEW MEDIA IN SPORT (Mobile World Congress 2011) Presentation Transcript

  • NEW MEDIA IN SPORTS Wowing today’s sports fans - profitably February 2011Atos, Atos and fish symbol, Atos Origin and fish symbol, Atos Consulting, and the fish itself are registered trademarks of Atos Origin SA.© 2011 Atos Origin
  • Presenter » Name: Miguel-Angel Morcuende » Role: New Media Director » Location: Madrid/Paris » Mail: miguel.morcuende@atosorigin.com2 wowing today’s sports fans - profitably © 2011 Atos Origin MIGUEL-ANGEL MORCUENDE
  • Agenda What it is Why you need it now What it provides, how it works Where is it implemented Demo3 wowing today’s sports fans - profitably © 2011 Atos Origin MIGUEL-ANGEL MORCUENDE
  • VIDEO(From Broadcast to New Media)http://www.youtube.com/watch?v=PYSR3NJ3Auw&feature=player_embedded4 wowing today’s sports fans - profitably © 2011 Atos Origin MIGUEL-ANGEL MORCUENDE
  • From «Broadcast» to «New Media» ITcasting5 wowing today’s sports fans - profitably © 2011 Atos Origin MIGUEL-ANGEL MORCUENDE
  • Agenda What is it Why you need it now What it provides, how it works Where is it implemented Demo6 wowing today’s sports fans - profitably © 2011 Atos Origin MIGUEL-ANGEL MORCUENDE
  • Think back. Think forwards Transform to Succeed Now… 100 YEARS AGO 50 YEARS AGO 5 YEARS AGO » Location-specific » TV brings sport into » Time-specific the home » Catch-up on the » Local teams – local fans move » One broadcast choice » More channels – more choice7 wowing today’s sports fans - profitably © 2011 Atos Origin MIGUEL-ANGEL MORCUENDE
  • Now! ANY SPORT INTERACTIVE ANY EVENT RICH-MEDIA ANY TIME SOCIAL ANY DEVICE8 wowing today’s sports fans - profitably © 2011 Atos Origin MIGUEL-ANGEL MORCUENDE
  • Why Now? TECHNOLOGIES PEOPLE GLOBALIZATION » Universal fixed and » Sports experience and mobile internet access » High expectations of branding becomes global » Digital TV - from digital media quality - just think “Brazil” broadcast to “IT-cast” » Changing digital habits » Players and play » Automated meta-tagging – choice in everything become completely + unlimited processing » Digitally interactive life- internationalized and storage styles – no longer about » Digital delivery » Technology barriers passive observation democratizes previously dissolve marginal interests9 wowing today’s sports fans - profitably © 2011 Atos Origin MIGUEL-ANGEL MORCUENDE
  • Agenda What is it Why you need it now What it provides, how it works Where is it implemented Demo10 wowing today’s sports fans - profitably © 2011 Atos Origin MIGUEL-ANGEL MORCUENDE
  • Business Opportunities MEDIA COMPANIES » Package and repackage content automatically for continuous resale » Exploit archive and current material – and “sports futures” » Ongoing, smart advertising » Automate content packaging right down to individual customer Working TELECOMMUNICATIONS COMPANIES in agile, » Both telcos and MVNOs can offer creative and differentiated sports media services dynamic » Sports media services become both a platform for new revenues and loyalty partnerships mechanism SPORTS ASSOCIATIONS AND RIGHTS HOLDERS » Opportunities to take ever-greater ownership of consumption and commercialization of your specific sport » Opportunities for new business exist with all rights holders –these include betting companies, events organizers and leagues11 wowing today’s sports fans - profitably © 2011 Atos Origin MIGUEL-ANGEL MORCUENDE
  • Overcoming Hurdles Monetization Digital Rights Management » Massively interconnected chains of » This is a labyrinth from the start: payment challenge traditional » The media companies have rights business thinking » So do the broadcasters » And the sports associations » How do you automate handling » The clubs - and the athletes billions of micro-transactions? » The Internet is changing the rules » How do you manage payment and » Success in New Media in Sports, complex revenue share? means managing this landscape with efficiency and precision Fortunately Fortunately Atos Origin knows how Atos Origin knows how12 wowing today’s sports fans - profitably © 2011 Atos Origin MIGUEL-ANGEL MORCUENDE
  • The New Marketplace Long Tail Monetization13 wowing today’s sports fans - profitably © 2011 Atos Origin MIGUEL-ANGEL MORCUENDE
  • NEW MEDIA in action with Atos Origin Automated control over meta-data is at the You must have a clear and accurate picture of heart of the business and technical model in trends and usage. We will ensure that all New Media for Sport. professional profiles within the client With each engagement, we identify the relevant organization get the intelligence they need to approach and action it. craft new and profitable services. The Atos Consulting New Media team and R&D The infrastructure model is critical for you, for units will share our experience fully, helping you your partners, and most important for your identify immediate new media opportunities and customers. We will make the infrastructure you prepare longer term strategies. need available, providing cloud-based resources as a means of avoiding capital expenditure. Atos Origin is Europe’s leading provider of transaction processing services. Not only can we manage all billing and CRM, however. Out New media success is about action, and we will High-Technology Transaction Services can work with you to prepare actionable business manage and map the automated tracking of implementation plans. These will cover the full user-clicks and the associated delivery of spectrum of requirement, from acquisition and content and advertising. distribution right through to billing and CRM.14 wowing today’s sports fans - profitably © 2011 Atos Origin MIGUEL-ANGEL MORCUENDE
  • White Label Webcasting PlatformFrom R&D to an Innovative offering OBJECTIVES: My eDirector 2012 (Partners) » Personalised TV » Automatic selection / recommendation of camera and / or event CHALLENGES: » Real-Time person recognition and tracking » Identification and tracking of specific athletes …allow viewers to select an athlete or point of interest » Live TV distribution over In the coverage of large sport events such as different media (WebTV, IPTV, London 2012 Olympic Games etc.)15 wowing today’s sports fans - profitably © 2011 Atos Origin MIGUEL-ANGEL MORCUENDE
  • White Label Webcasting PlatformAudioVisual Annotation This is a video created by My eDirector 2012 team that works on AV analysis. SIS data is fussion with face recognition and OCR in order to recognised and track atheletes.16 wowing today’s sports fans - profitably © 2011 Atos Origin MIGUEL-ANGEL MORCUENDE
  • White Label Webcasting PlatformRecommender System17 wowing today’s sports fans - profitably © 2011 Atos Origin MIGUEL-ANGEL MORCUENDE
  • 5.000 m. walk ongoing VIEWER (WATCHING) VIEWER (NOT WATCHING) What actually happens in the Olympic Games18 wowing today’s sports fans - profitably © 2011 Atos Origin MIGUEL-ANGEL MORCUENDE
  • Agenda What is it Why you need it now What it provides, how it works Where is it implemented Demo19 wowing today’s sports fans - profitably © 2011 Atos Origin MIGUEL-ANGEL MORCUENDE
  • Microsite & Player20 wowing today’s sports fans - profitably © 2011 Atos Origin MIGUEL-ANGEL MORCUENDE
  • Agenda What is it Why you need it now What it provides, how it works Where is it implemented Demo21 wowing today’s sports fans - profitably © 2011 Atos Origin MIGUEL-ANGEL MORCUENDE
  • White Label Webcasting PlatformRecommender System22 wowing today’s sports fans - profitably © 2011 Atos Origin MIGUEL-ANGEL MORCUENDE
  • White Label Webcasting PlatformWowing today´s sports fans Smart replay – fans enjoy their personal favorite moments again and again – in slow-mo – from Choose your preferred Preference tags let different camera angles. experts and commentators. fans track individual or team performance. Access easily navigable, context-sensitive sports archive information. User-driven advertising and sponsorship links. Sports fans select from multiple events and multiple viewpoints – from any fixed Fans hook up – the new media or mobile device. sports experience is not solitary. When you engage with Atos Origin for new media in sport Personal set-up for services, you gain a platform for highly differentiated sports language, colors, positioning. This will lead to increased revenue and a sounds and icons. heightened profile as a new media player.23 wowing today’s sports fans - profitably © 2011 Atos Origin MIGUEL-ANGEL MORCUENDE
  • White Label Webcasting PlatformMajor Events Olympic Data Feed (ODF) Support data Using our meta-data expertise  Event Information Description event Real-time data: Beach Volleyball  Event Description  Discipline Code Each discipline has specific info  Start Date/Time  End Date/Time Action: Attack, Spike, Dig, Serve,  Status (Planned, In Progress, Official, Canceled) Block, No Action  Participant Information (Athletes, Officials, Teams) Result: Continue, Fault, Success,  Name Ace, Time Out, Opp Error,  NOC Team Fault Athlete  Discipline Rally  Gender Set  Team athletes and officials (in case of team) Score  Horses  Name  NOC  Results (discipline dependent)  Rank  Time  Score 1.500.000 messages @ Beijing 200824 wowing today’s sports fans - profitably © 2011 Atos Origin MIGUEL-ANGEL MORCUENDE
  • White Label Webcasting PlatformArchitecture IBC Hosted Signal Up to 12 events channels: 40 H264 40 channels · Internet qualities channels Internet qualities Adaptation · Internet protocols Trans-coding Server · + Metadata External Video & Advertising · Internet qualities RHB · Internet protocols IDF Atos Origin Hosted Widgets IDF Competition widgets generation Broadcaster Competition Player Customized CDN Customizations Internet Customization Player and per RHB Tool Results Internet Browser RHB Competitions widget Internet Distribution News widget Content Social sharing Contents Internet Management News & background widgets Preferences System RHB Player Activity QoE QoE Stadistics Internet RHB RHB25 wowing today’s sports fans - profitably © 2011 Atos Origin MIGUEL-ANGEL MORCUENDE
  • Proposition My eDirector Functionality? Disclose Olympics Metadata (database)? 3 Screen Video Platform strategy? » Online? » Mobile? » IPTV? Payments Solution Suite?26 wowing today’s sports fans - profitably © 2011 Atos Origin MIGUEL-ANGEL MORCUENDE
  • Why? Atos Origin Join Key Competencies in Sports…. Atos Origin to support clients to develop Social Sports Community through personalized/interactive live media streams by introducing … The My e-director service (e.g. for upcoming London Olympics) » Context-Aware and Personalized Media Streaming Environments » User defines profile of interest on web (e.g. long jump, favorite contestant, any event with a potential world record, etc..) » Based on profile, live streaming webTV platform presents favorite live streams » Live feeds are selected base on real-time data generated by Atos Sports Information System and data generated from live video analysis …. to Generate Profitable Growth27 wowing today’s sports fans - profitably © 2011 Atos Origin MIGUEL-ANGEL MORCUENDE
  • Why? Atos Origin Join Key Competencies in Sports…. Introduced in Spain with a major broadcaster for the Vancouver Olympic Games; Atos Origin is introducing the service for the world market in 2011 Benefits » Create Sport Community » Generate Buzz around a major event -> Traffic » Increase User Interaction (Social) » Build on New Media experience: make sports more attractive for audience » Profitable Growth …. to Generate Profitable Growth28 wowing today’s sports fans - profitably © 2011 Atos Origin MIGUEL-ANGEL MORCUENDE
  • Our Solution, Your Benefits YOUR BUSINESS CHALLENGE You need to power your media assets to be competitive in the global digital economy. What we can do for you How your will benefit How your will benefit » We provide a fully managed » Empowering your Business » Always have access to the media environment, offering and Branding latest state of the art processing, storage, technologies » Scalability, Robustness and transaction processing, Responsiveness » Build and deliver sustainable dynamic delivery, publishing, models for content distribution, advertising and » Access to the latest Digital Media technologies and monetization analytics. thinking, without the » Gather the most advance » Leadership, with greatest investment burden technical solutions for scale and continuous delivering personalised and innovation working with » Smooth and secure transition attractive content industry leaders from current models » Syndicate and distribute » We can delivery solutions » Productivity, easy to use tools, turnkey capabilities content and video through based on best in class third party sites and social products -either external or in » Built on open standards networks house » Improved branding Cost-effective Productivity Branding / Leadership29 wowing today’s sports fans - profitably © 2011 Atos Origin MIGUEL-ANGEL MORCUENDE
  • A serious track record Atos Origin is the official IT Partner to the Olympic Games. We make sure every edition of the Games is better than the last. Our experience speaks for itself: » Beijing - delivering the greatest ever digital sports experience to 4 billion fans without a glitch » All live results delivered within 0.3 seconds – with full- access to comparative historical and archive data “Atos Origin, our long-term partner, is the Today people expect more content and more details about events as they happen. Through the IT infrastructure that brains behind the operation for the Olympic Atos Origin has designed, built and operated during the Beijing 2008 Olympic Games, the competition results have Games, consistently delivering on schedule been viewed and read by more people and on more and within budget.” channels - web, mobile phone and TV – than ever before. Jacques Rogge, President of the International Olympic Committee.30 wowing today’s sports fans - profitably © 2011 Atos Origin MIGUEL-ANGEL MORCUENDE
  • Next steps » New Media in Sport is about wowing the fans » It’s about robust and executable business models » It’s about having the best technology partnerships in place » Join us in the sand pit We are ready for the starting pistol Are you? Bang!31 wowing today’s sports fans - profitably © 2011 Atos Origin MIGUEL-ANGEL MORCUENDE
  • Thanks...32 wowing today’s sports fans - profitably © 2011 Atos Origin MIGUEL-ANGEL MORCUENDE
  • we hope you can join us ... Miguel-Angel Morcuende +34 91 214 9003 +34 639 160 344 miguel.morcuende@atosorigin.com Atos Origin Albarracín 25 28037 Madrid - España www.es.atosorigin.com33 wowing today’s sports fans - profitably © 2011 Atos Origin MIGUEL-ANGEL MORCUENDE