M A Morcuende New Media Presentation January2012

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Atos organiza el Workshop ‘Reinventando los Medios de Comunicación’ que tuvo lugar el 26 de enero de 2012. Contamos con la participación de D. Santiago Miralles, Director General Inout TV, Digital Entertainment que nos aportó su visión del panorama actual del sector de los medios de comunicación y comentamos juntos cómo desde Atos impulsamos y respaldamos la transformación de este sector.

Estamos ante una nueva era de los medios de comunicación que conlleva nuevas formas de comunicación personal, nuevos dispositivos y la expansión de la banda ancha. Los servicios de TI son un elemento estratégico para el crecimiento y transformación de las organizaciones, y los convierte en factor de éxito y supervivencia de la empresa.

Atos Origin y Siemens IT Solutions & Services se han unido para formar Atos. Con presencia en más de 42 países y una plantilla de 74.000 tecnólogos de negocio, ofrecemos a nuestros clientes un profundo conocimiento del mercado, una presencia aún más global y un impresionante portfolio de servicios. Entendemos los retos a los que se enfrenta su negocio y le ofrecemos soluciones de TI que satisfacen sus necesidades.

Atos organized the Workshop "Reinventing the Media 'held on January 26, 2012. We have the participation of D. Santiago Miralles, Director General Inout TV, Digital Entertainment gave us his view of current industry landscape of the media and discuss together how we promote and endorse Atos from the transformation of this sector.

We are facing a new era of media has led to new forms of personal communication, new devices and the expansion of broadband. IT services are a strategic element for growth and transformation of organizations, and converts them into strength and survival of the company.

Atos Origin and Siemens IT Solutions & Services have joined to form Atos. With presence in over 42 countries and a workforce of 74,000 business technologists, we offer our clients a deep knowledge of the market, an even more comprehensive and impressive portfolio of services. We understand the challenges facing your business and offer solutions that meet their needs.

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M A Morcuende New Media Presentation January2012

  1. 1. Reinventado los Medios de Comunicación Madrid, 26 de enero de 2012
  2. 2. New Media, cambiando las reglas del juego Reinventando los Medios de Comunicación Madrid, 26 enero 2012 Miguel Ángel Morcuende Global Business Development Director, New Media 07/02/2012“Now we are poor income, information rich and millionaires in expectations”“Ahora somos pobres en ingresos, ricos en información y millonarios en expectativas” David Konzevik. Economista y Doctor en Business Administration
  3. 3. 2/7/2012AgendaSubject▶ New Atos in Media▶ The Approach▶ Think Expectation▶ Opportunities and choices▶ In action with New Media▶ Credentials and Smart Player▶ What next? 3
  4. 4. 2/7/2012Time to reinvent▶ Digitization▶ Globalization▶ Social media, push to pull▶ Multi-media repurposing▶ Partner transformation 4
  5. 5. 2/7/2012New Atos in Media▶ 25 years of insight▶ 9,000 combined sector experts▶ Global Centers of Excellence▶ Next media practice▶ First in IT outsourcing▶ Over 50 media customers globally▶ Cutting-edge facility design 5
  6. 6. 2/7/2012Business technology for MediaBridging the white space between commercial off-the-shelf software and dynamicallychanging media processes 6
  7. 7. 2/7/2012AgendaSubject▶ New Atos in Media▶ The Approach▶ Think Expectation▶ Opportunities and choices▶ In action with New Media▶ Credentials and Smart Player▶ What next? 7
  8. 8. 2/7/2012Innovation all areas▶ Solutions to change thegame and generate newrevenue streams Disrupt/change the▶ Services to evolve operations Improve/evolve gamein a more cost-efficient Broadcasting, publishing Media Facilities Creationmanner and enterprise answers Enabling New Media Delivery Technology Strategic Media Consulting Excellence IT & Broadcast Hi-Tech Transactions Infrastructure Management incl. payment Foundation Applications Management Technology and Operations Trusted cloud architectures IT Transformation (incl. ERP consolidation) 8
  9. 9. 2/7/2012Crafted for every clientand every market Public, health & transports Energy & utilities Manufacturing, retail & services Financial services Telco media & technology Enterprise Broadcasters Publishers Enable. B2B Cloud (New Media Delivery, B2B Smart Mobility) Enable – Payment Enable. Media Facilities Creation (Fixed Facilities & Temporary Event) Enable. Strategic Media Consulting Enable. Customer Excellence Enable. New Media Enable. Payment Delivery Excellence Business-Enabling – The Atos ‘enable’ service suite Professionalize - Security Professionalize. Security Professionalize. Professionalize. Professionalize. ERP Management IT & Broadcast Application Professionalize Professionalize. TestProfessionalize. Infrastructure Management ERP Run ERP Consolidation Management & Operations Foundation Technology – The Atos ‘professionalize’ service suite Improve / Evolve Disrupt/ Change the Game 9
  10. 10. 2/7/2012Complete expertise B2B Cloud: Lowering the Enterprise Broadcasters Publishers barrier of entry Enable. B2B Cloud (New Media Delivery, B2B Smart Mobility) Enable – Payment by providing a Enable. Media Facilities Creation (Fixed Facilities & Temporary Event) flexible route to Enable. Strategic Media Consulting market for content Enable. Customer Excellence Enable. New Media Enable. Payment New Media Delivery Excellence Delivery Business-Enabling – The Atos ‘enable’ service suite Excellence: Professionalize - Security Professionalize. Security Generate revenue and Professionalize. Professionalize. Professionalize. ERP Management growth through IT & Broadcast Application Professionalize Infrastructure Management Professionalize. Test Professionalize. a richer ERP Run ERP Consolidation Management & Operations customer Foundation Technology – The Atos ‘professionalize’ service suite experience Improve / Evolve Disrupt/ Change the Game 10
  11. 11. 2/7/2012AgendaSubject▶ New Atos in Media▶ The Approach▶ Think Expectation▶ Opportunities and choices▶ In action with New Media▶ Credentials and Smart Player▶ What next? 11
  12. 12. 2/7/2012New media has escaped the desktop(and escaped entertainment)▶ By 2014, 90% of all data traffic will be video▶ The “click” becomes the proof of experience▶ We are in the “Participation Era” 12
  13. 13. 2/7/2012Think expectation…Consumers lead – enterprises follow▶ Atos Day One: Siemens and Atos origin ▶ Video as core of communications (internal and external) 13
  14. 14. 2/7/2012Think expectation…Atos DAY ONE▶ On-demand▶ Interactive▶ Individual▶ Personalized▶ Mobile▶ Media-rich▶ Any device Chris Anderson: (…) what Gutenberg did for writing, online video can do for face-to-face communication (…) 14
  15. 15. 2/7/2012AgendaSubject▶ New Atos in Media▶ The Approach▶ Think Expectation▶ Opportunities and choices▶ In action with New Media▶ Credentials and Smart Player▶ What next? 15
  16. 16. 2/7/2012Opportunities and choices(What you do will depend on who you are)▶ Consumer and enterprise customers expect a richer experience▶ As a service provider, how do you turn this expectation into: – New business? – Sustainable profit? – Reduced churn?▶ How can you manage the content explosion* efficiently, creatively and profitably? *Between 2000 BC and 2000 AD – the human race produced 5 exabytes total data – we now do that every two days 16
  17. 17. 2/7/2012The key?Unlocking real new media value▶ Real-time, industrialized meta-data management Consumers▶ Instant and actionable intelligence▶ Massive automation▶ Unprecedented agility Record: + 1000 M messages in one day 3,1 B emails accounts 105 mails received/sent per user/day + 200 M users +250 M tweets/day 3,5 B / day (Google +2500 M /day) + 250M (devices) + 2,1 B users worldwide 60hrs/ 1´(4B videos viewed/day) + 800 M users (350 M from mobile devices) + 500K (Apps) / 18B downloads 100 M images interchanged inside $597B transactions (2010) + 1,2 M (Technorati) 17
  18. 18. 2/7/2012The key?Unlocking real new media value (Video, Connectivity, Internet & Mobile) 18
  19. 19. 2/7/2012AgendaSubject▶ New Atos in Media▶ The Approach▶ Think Expectation▶ Opportunities and choices▶ In action with New Media▶ Credentials and Smart Player▶ What next? 22
  20. 20. 2/7/2012Three choicesextend or transform existing media management resources1. New Media In Sports (NMIS) Changing – the rules of the game2. New Media Online Video (NMOV) Rethinking – online video communications1. New Media Archive On Demand (NMAO) Turning Archives into assets - Profitability 23
  21. 21. 2/7/2012New Media In Sports (NMIS)Changing – the rules of the gameCurrent situation Our solutionTodays sports fans have an endless Atos provides end-to-end support backed by a full range ofthirst for media-rich content. support services including:The global market for sports ▶ New media business consultingentertainment is valued around €20 ▶ Business intelligence servicesbillion, with three sectors in poleposition to take advantage: ▶ Infrastructure modeling▶ Media companies that own sports ▶ Meta-data machining and manipulation content▶ Media companies that own ▶ Billing, CRM, digital rights management and Hi-Tech networks Transactional Processing for payments and settlement.▶ Sports associations / right holders including betting companies, leagues and event organizers. Global Strategic Alliances 24
  22. 22. New Media In Sports (NMIS) 2/7/2012 ´Wowing today´s sports fans Smart replay – fans enjoy their personal favorite moments again and again – in slow-mo – Choose your preferred Preference tags let from different camera angles. experts and fans track individual commentators. or team performance. Access easily navigable, context-sensitive sports archive information. User-driven advertising and sponsorship links. Sports fans select from multiple events and multiple viewpoints – from any fixed or mobile device. Fans hook up – the new media sports experience is not solitary.When you engage with Atos Origin for new media in sportservices,services, you gain a platform for highly differentiated Personal set-up for language, positioning.sports positioning. This will lead to increased revenue and colors, soundsa heightened profile as a new media player. player. and icons. 25
  23. 23. 2/7/2012New Media In Sports (NMIS)Changing – the rules of the game MARKETING MATERIAL Atos New Media information: http://atos.net/en-us/industries/media/new_media/default.htm Atos Media Brochure: http://atos.net/NR/rdonlyres/6B8CBF72-2A98-43C1-927F- 018ACEEEEF2C/0/MediaBrochure.pdf New Media in Sport video: http://atos.net/en-us/industries/media/new_media/default.htm You Tube (From Broadcast to New Media - Wowing todays sports fans profitably) http://www.youtube.com/watch?v=PYSR3NJ3Auw&feature=player_embedded New Media Position Paper: http://atos.net/NR/rdonlyres/B52C86C9-DC0E-4A34-BD6E- 40BCE7C30179/0/PositionPaper_NewMedia_LowRes_.pdf New Media IN Sports Position Paper: http://atos.net/NR/rdonlyres/CC07E017-D39B-44C8-B579- F7AE932F6476/0/SolutionPaper_NewMediaInSports_LowRes_.pdf 26
  24. 24. 2/7/2012New Media Online Video (NMOV)Rethinking – online video communicationsCurrent situation Our solution ▶ Consultancy and strategic planning in line with coreAs video gains increasing penetration business objectivesin personal and corporate life, the ▶ Technical processes to embed online video into client’squality of the online video business and operational systemsmanagement platform becomes ▶ Business integration with sales, CRM, marketing,critical for media companies and analytical programs, payment and transaction systemstelecommunications operators who ▶ Technical integration within business workflows tomust be able to cater for every type optimize the user experienceof usage in every combination. ▶ Context management to create new value ▶ Transaction processing services to monetize content Global Strategic Alliances 27
  25. 25. 2/7/2012New Media Online Video (NMOV)Rethinking – online video communications MARKETING MATERIAL Atos New Media information: http://atos.net/en-us/industries/media/new_media/default.htm Atos Media Brochure: http://atos.net/NR/rdonlyres/6B8CBF72-2A98-43C1-927F- 018ACEEEEF2C/0/MediaBrochure.pdf New Media Online Video video: http://atos.net/en-us/industries/media/online-video/default.htm New Media Position Paper: http://atos.net/NR/rdonlyres/B52C86C9-DC0E-4A34-BD6E- 40BCE7C30179/0/PositionPaper_NewMedia_LowRes_.pdf New Media Online Video Position Paper: http://atos.net/NR/rdonlyres/C1D1F29A-664B-401D-94A2- 6AE07C9026B0/0/NewMediaOnineVideo_Brochure_LowRes.pdf 28
  26. 26. 2/7/2012New Media Archive OnDemand (NMAO)Turning Archives into assets - ProfitabilityCurrent situation Our solution ▶ Fully managed service provides exceptional ergonomicsBecause they own the networks and for the usercustomer base, media companies ▶ With with a secure, high-performance back-endhave a natural advantage in the new ▶ Video content management and distributionmedia world. ▶ Technical integration within business workflows toThe big question today is not about optimize the user experiencehow to handle rich media across the ▶ High-Tech Transactional Processing expertiseinternet for consumer and enterprise ▶ AtosSphereTM cloud-based service modelsclients – its how to do so profitably.As users access content frommultiple sources across multiplechannels, the ability to delivercontent and content/consumer-specific advertising becomes criticalto the business model. Global Strategic Alliances 29
  27. 27. 2/7/2012New MediaMature ecosystem – Partners and Alliances▶ Atos established a strong ecosystem of sector-specific partners New Media Digital Video Archive Digital Production Library Production Ingest & QC Broadcast Management Play-out and Graphics Transcode and Movement Digital Delivery 30
  28. 28. 2/7/2012AgendaSubject▶ New Atos in Media▶ The Approach▶ Think Expectation▶ Opportunities and choices▶ In action with New Media▶ Credentials and Smart Player▶ What next? 31
  29. 29. 2/7/2012Our customers are the bestcredentials 32
  30. 30. 2/7/2012Credentials New Media Online Video Archive JJ.OO New Media Online Video New Media In Sports New Media Online Video 33
  31. 31. 2/7/2012Credentials New Media Archive On Demand TV interactivity New Media Delivery / CDN NMOV / Web TV services Fan Engagement Solution 34
  32. 32. 2/7/2012Enterprise Customer IntelligenceFan Engagement (Sport Client) Ideation/ Co-creation Collaboration Social CRM GUI Business Intelligence (HTML5) Big Data Warehouse (Enterprise Connector Fan Community Company Social Media Analyze Framework) 360 (Learn) Relate (Listen) Respond (Act) Online Media Digital Content Store Phase 2: Online Media MAM Media Broad cast Phase 3: Broadcast Media Phase 1 Phase 2 Phase 3 35
  33. 33. 2/7/2012SMART Player 36
  34. 34. 2/7/2012Atos in actionSMART (Sport Media Application in Real Time) Player 37
  35. 35. 2/7/2012Future Source: http://www.youtube.com/watch?v=g7_mOdi3O5E Source: http://www.youtube.com/watch?v=bBjvqnKQsTI&feature=related 38
  36. 36. 2/7/2012AgendaSubject▶ New Atos in Media▶ The Approach▶ Think Expectation▶ Opportunities and choices▶ In action with New Media▶ Smart Player▶ What next? 39
  37. 37. 2/7/2012Unique Media advantages▶ Sourcing pioneers▶ Two into one▶ Best-fit solutions▶ Complete solution scope▶ Enabling transformation, professionalizing operations▶ New media innovation 40
  38. 38. 2/7/2012Unique Media advantages▶Broadcasting to multi-casting▶Print to multi-media▶Business technology▶Global expansion▶New media▶Hi-Tech Transactional Services 41
  39. 39. 2/7/2012 ´What´s next? Media Facilities Creation: Transform Enterprise Broadcasters Publishers your Enable. B2B Cloud (New Media Delivery, B2B Smart Mobility) Enable – Payment operational Enable. Media Facilities Creation (Fixed Facilities & Temporary Event) footprint Enable. Strategic Media Consulting Enable. Customer Excellence Strategic Enable. Payment Media Enable. New Media Delivery Excellence Consulting: Business-Enabling – The Atos ‘enable’ service suite Discover and develop the Professionalize - Security Professionalize. Security best business Professionalize. Professionalize. Professionalize. ERP Management and technical IT & Broadcast Application Professionalize Infrastructure Management Professionalize. Test Professionalize. strategies ERP Run ERP Consolidation Management & Operations enabling Foundation Technology – The Atos ‘professionalize’ service suite growth Improve / Evolve Disrupt/ Change the Game 42
  40. 40. 2/7/2012 ´What´s next? Enterprise Broadcasters Publishers Enable. B2B Cloud (New Media Delivery, B2B Smart Mobility) Enable – Payment Enable. Media Facilities Creation (Fixed Facilities & Temporary Event) Enable. Strategic Media Consulting Strategic Enable. Customer Excellence Media Enable. New Media Enable. Payment Consulting: Delivery Excellence Discover and Business-Enabling – The Atos ‘enable’ service suite develop the Professionalize - Security Professionalize. Security best business and technical Professionalize. Professionalize. Professionalize. ERP Management IT & Broadcast Application Professionalize strategies Infrastructure Management Professionalize. ERP Run Test Professionalize. ERP Consolidation enabling Management & Operations growth Foundation Technology – The Atos ‘professionalize’ service suite Improve / Evolve Disrupt/ Change the Game 43
  41. 41. dialogue Miguel Ángel Morcuende Global Business Development Director, New Media +34 639 160 344 miguel.morcuende@atos.net Beatriz Garcia Marketing Manager +34 912148769 beatriz.garcia@atos.net 07/02/2012
  42. 42. #mmcuendeThank you www.linkedin.com/in/morcuendeAtos, the Atos logo, Atos Consulting & Technology Services, AtosWorldline, Atos Sphere, Atos Cloud, Atos Healthcare (in the UK) and Your Conversations!Atos Worldgrid are registered trademarks of Atos SA. September 2011© 2011 Atos. Confidential information owned by Atos, to be used bythe recipient only. This document, or any part of it, may not bereproduced, copied, circulated and/or distributed nor quoted withoutprior written approval from Atos. 07/02/2012
  43. 43. Thank youAtos, the Atos logo, Atos Consulting & Technology Services, AtosWorldline, Atos Sphere, Atos Cloud, Atos Healthcare (in the UK) andAtos Worldgrid are registered trademarks of Atos SA. September 2011© 2011 Atos. Confidential information owned by Atos, to be used bythe recipient only. This document, or any part of it, may not bereproduced, copied, circulated and/or distributed nor quoted withoutprior written approval from Atos. 07/02/2012

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