“The Myths of Innovation” Scott BerkunPresented byMiguel Ángel Fernández September 29th, 2011
Agenda What is Innovation? A brief look in the “The myths of Innovation” Chapter 1 Summary : The myth of epiphany Chapter 2 Summary: We Understand the history of Innovation Other Literature about Innovation Conclusions
What is Innovation ?Derives from the Latin word But, Is it enough withinnovatus, which is the noun simple renovation orform of innovare "to renew or change?change" Anything in common with the previous examples? The most potent definition is “ Significant positive change” (Scott Berkun)
A brief look in the “The myths of Innovation” The myth of epiphany.10 Chapters The belief that we understand the history of innovation. The myth of a method for innovation. The idea that new ideas automatically find a welcome. The myth of the lone inventor. The concept that finding good ideas is the key stumbling block. The idea that your boss knows moreEach Cha pter explores one of the about innovation than you. most pervasive and misleading myths, reveals facts and gives The myth that the best ideas win. advice. Myths about problems and solutions. The myth that innovation is always good.
Chapter 1 Summary : The myth of epiphany The question of where ideas come from is on the mind of anyone visiting a research lab, an artist’s workshop, o an inventor’s studio
Jornalist were frustrated when I tell them therewas no “Eureka” moment to create WWW. Itwas the various proposals of its development. Tim Bernes
Chapter 2 Summary: We Understand the historyof Innovation
Chapter 2 Summary: We Understand the historyof Innovation Chinese invented print techniques. Gutenberg was the first European to apply such print techniques. He symply was doing his job He never received credit during lifetime
Chapter 2 Summary: We Understand the historyof Innovation Here the major culprit is our human tendency to make narratives out of history. We draw a straight line from the silicon chip to the iPod with a few stop for the Walkman and the hard disk, but forget all the small inventions, especially the dead end ones, along the way. That leaves us with an impression of brilliance followed by further brilliance, ignoring the experimentation and necessary following of leads into blind alleys that brought us to the present day.
Chapter 2 Summary: We Understand the historyof Innovation Dominant Desings – Dominate History
Other literature about innovation Ranking 2010 1. Apple 2. Google 3. Microsoft 4. IBM 5. Toyota 6. Amazon 7. LG 8. BYD 9. General Electric 10. Sony 11. Samsung 12. Intel Source: http://www.businessweek.com/interactive_r eports/innovative_companies_2010.html
Other literature about innovation www.bcg.com/documents/file42620.pdf
Other literature about innovation Source: http://hbr.org/2009/12/the-innovators-dna/ar/1