2012 Social Media Lunch & Learn
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2012 Social Media Lunch & Learn

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The slides used for a social media lunch and learn session at TECHEAD on Sept. 28, 2012. Short'n'snappy version of a course that, in its full form, lasts two days!

The slides used for a social media lunch and learn session at TECHEAD on Sept. 28, 2012. Short'n'snappy version of a course that, in its full form, lasts two days!

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2012 Social Media Lunch & Learn 2012 Social Media Lunch & Learn Presentation Transcript

  • Social Media 101 @Mighty Casey Media LLC
  • OK - so what IS Social Media? @Mighty Casey Media LLC
  • Why use it?Tell your storyCreate a communityLearn somethingTeach somethingBuild something @Mighty Casey Media LLC
  • It’s all about CONTENTShare relevance, not triviaWhat story are you telling?Build engagement: be humanWho, what, when, where, why, how @Mighty Casey Media LLC
  • Most critical tool:Two of these - use ‘em @Mighty Casey Media LLC
  • twitterIt’s a cocktail party conversation @Mighty Casey Media LLC
  • #hashtagsuse your core keywordsyou’re a subject matter expert in ...what?find friends, influence people @Mighty Casey Media LLC
  • Some tools:and more appear all the time ... @Mighty Casey Media LLC
  • facebooknow we’re at a dinner party
  • what to shareask for new ideas & feedbackshare your stories (blog posts, etc.)it is NOT all-about-youACT on what you hear from yourcustomers!
  • Rules for sharing1. Don’t post anything you wouldn’t want to see on the front page of the NY Times, above the fold.2. When in doubt, refer back to Rule 1.
  • LinkedInyou’re attending an industryconference
  • Show expertisebuild a company pageshare your blog postsjoin groupsask and answer questionsrecommend colleagues & vendors
  • Speaking of blogsif you do only one “social” thing,make it bloggingestablish an editorial calendarfollow ituse a comment management system
  • Platforms
  • Ready for your closeup? Camera-shy? Use PowerPoint. Keep them short and snappy. Funny REALLY helps here.
  • the new kidadds to your Google search weightsocial-media insiders hang heresome great tools like Hangout
  • Say what?comments are awesomeuse them in both directionsmanage them actively
  • Where are you?Great engagement tools for brick andmortar businessesOffer deals, get instant feedback
  • Managing it allorganizing chaos
  • Brand Management 101always be listeningdraw up an SM policyenforce that policynever be defensiveALWAYS tell the truth!
  • Want to learn more? Oct. 19, 2012 Social Media 1/2 day course 8:30am - 1:00pm Register ontechead.com/training-calendar @Mighty Casey Media LLC
  • Recommended Reading• Mashable• Social Media Today• Buzzfeed• TechCrunch• ReadWriteWeb