Health 2.0: Lead, Follow or Become Irrelevant

Health 2.0: Lead, Follow... … or Become Irrelevant

Where health care is
Drowning in paper
Over-worked
Over-waited
Old-tech

patient doctors hospitals designated care-givers payers outpatient facilities nirvana

doctors hospitals payers designated care-givers patients outpatient facilities Help? reality

Forces that were set in opposition
Patients
Providers
Payers
Can work together...

If we can get everybody on the bus

All eyes are currently on: EMR adoption + “ meaningful use” Discussion focused more on providers/payers than patients

Patients on Health IT:
76% would like online access to their health records
76% would like email access to their doctor
72% would like online appointment scheduling
67% would like online doctor rating services
65 % would like online access to price- of-service information Source: 2008 Deloitte survey of healthcare consumers

Current provider-centric EMR approach can create problems.
Patients
not empowered
not engaged

Payer focus can cause problems, too. Provider frustration. Patient alienation. (by the way: $50,000 gets spent pretty quick in our current health care system)

Technology can
Ease work-flow for providers
Decrease duplicate procedures
Empower patients
Increase provider job satisfaction
Increase customer satisfaction
Save money across the board

The challenge: creating systems that
Improve health care quality
Prevent medical errors
Reduce health care costs
Increase administrative efficiencies
Decrease paperwork
Expand access to affordable care
Are patient-focused

Swimming in alphabet soup HIPAA HIE FHITSOP HITRUST HITECH BHIE CCHIT ee-i-ee-i-oh It’s critical to create these connections, whatever it takes

Job #1: Get patients and providers actually COMMUNICATING* *hint: technology

Job #2 Help doctors practice medicine, not accounting* *hint: technology

Job #3 Reduce payer impact by reducing costs* *hint: technology

There are significant risks What about data privacy? Whose data IS it, anyway? Who pays for technology?

With every risk comes… opportunity

The provider opportunity
Build engagement with patients
Be seen as an innovator
Create a powerful team
Foster healthier communities
Grow a successful practice

The technology developer opportunity
Drive innovation
Create new applications
Transform an industry
Build a powerful market niche
Grow a successful business

The patient opportunity
Better access to health info
Empowered, engaged
Cost + access control
Improved disease management
Increased loyalty to provider(s)
Healthier

Doing nothing is not an option Patients are demanding access to their data Providers want more time with patients, and less with paperwork Payers must encourage more patient input and control

The Cleveland Clinic

Bon Secours

Society for Participatory Medicine e-patients.net

Hospital social media adoption* *as of February 2010 blogs, Facebook, YouTube, Twitter

Deadlines loom
March 2010: End of comments period on HITECH EHR standards
2011: Provider EHR systems must demonstrate “meaningful use”; be in compliance w/ICD-9 standard
2013: EHR systems in compliance w/ICD-10 for 80% of orders
2015: SNOMED-CT (Systematized Nomenclature of Medicine--Clinical Terms) standards

the Wellcentrix vision healthcare providers patients payers Patient communication Workflow + process improvement Market research + surveys Technology platforms + infrastructure PR/media strategies Technology Infrastructure PR/media strategies Market research + surveys Market research + surveys Web portals Access to health records Wellness + disease management

patient doctors hospitals designated care-givers payers outpatient facilities Let’s achieve nirvana

Want to innovate in healthcare communication & technology? We can help. And then help you tell your innovative story. Casey Quinlan www.wellcentrix.com [email_address] (804) 467-5716

Health 2.0: Lead, Follow or Become Irrelevant

by Mighty Casey Media LLC on Mar 07, 2010

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Health 2.0: Lead, Follow or Become Irrelevant — Webinar Transcript

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