0
Building Your Personal Brand <ul><li>“ You 2.0” - How To Develop + Communicate Your Value in </li></ul><ul><li>a Crowded M...
“ It’s a new brand world.” -Tom Peters “A brand is a gut feeling.” -Marty Neumeier © Mighty Casey Media
Be the real you, since everyone else is taken. © Mighty Casey Media
What IS a brand? © Mighty Casey Media
A brand is not a logo. It’s a gut feeling. It’s about establishing expertise. That’s the key to personal branding. © Might...
Establish your brand by determining: <ul><li>Who you are </li></ul><ul><li>Why you matter </li></ul><ul><li>What your stor...
The Eleven Questions #1: Why do you do what you do, what drives you? © Mighty Casey Media
#2: What was the a-ha moment that led you to what you do? The Eleven Questions © Mighty Casey Media
#3: What is your biggest fear about what you do? The Eleven Questions © Mighty Casey Media
#4: What has that fear taught you, or cost you? The Eleven Questions © Mighty Casey Media
#5: What do you see as your biggest value? The Eleven Questions © Mighty Casey Media
#6: What do you love most about what you do? The Eleven Questions © Mighty Casey Media
#7: What’s a good metaphor for what you do?  The Eleven Questions © Mighty Casey Media
#8: Who’s your dream customer? The Eleven Questions © Mighty Casey Media
#9: Can you imagine a world without what you do? The Eleven Questions © Mighty Casey Media
#10: If you could destroy one myth about what you do, what would it be? The Eleven Questions © Mighty Casey Media
#11: What’s at stake for you, and for your potential customers? The Eleven Questions © Mighty Casey Media
What do the answers to the Eleven Questions tell you? © Mighty Casey Media
I've got my story*. Now what? *By the way, that story is your brand. © Mighty Casey Media
Who needs to hear your story? And where do you find them? © Mighty Casey Media
The Holy Trinity of social media and social networking © Mighty Casey Media
If you pick only one social media tool, make it  © Mighty Casey Media
Find people + groups in your expertise area(s) © Mighty Casey Media
is a bit more ‘social” Again, search for people + groups who might find you useful © Mighty Casey Media
, or “What are you doing right now?” © Mighty Casey Media
How to find people on  © Mighty Casey Media
It’s not just what you’re doing. It’s who you’re talking to. Who’s listening to them. And therefore…to you. That’s the pur...
Who are you? Why do you matter? What’s your story? Who needs to hear that story? Where are they? Who are THEY listening to...
Don’t just think J-O-B Think B-I-Z “ Small is the new big.” -Seth Godin © Mighty Casey Media
© Mighty Casey Media
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Job-hunting? Build Your Brand.

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Some tips for job seekers on developing a personal brand message, and deploying that message on social media

Published in: Career, Technology, Business
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Transcript of "Job-hunting? Build Your Brand."

  1. 1. Building Your Personal Brand <ul><li>“ You 2.0” - How To Develop + Communicate Your Value in </li></ul><ul><li>a Crowded Marketplace </li></ul>© Mighty Casey Media
  2. 2. “ It’s a new brand world.” -Tom Peters “A brand is a gut feeling.” -Marty Neumeier © Mighty Casey Media
  3. 3. Be the real you, since everyone else is taken. © Mighty Casey Media
  4. 4. What IS a brand? © Mighty Casey Media
  5. 5. A brand is not a logo. It’s a gut feeling. It’s about establishing expertise. That’s the key to personal branding. © Mighty Casey Media
  6. 6. Establish your brand by determining: <ul><li>Who you are </li></ul><ul><li>Why you matter </li></ul><ul><li>What your story is </li></ul><ul><li>Where to tell your story </li></ul>© Mighty Casey Media
  7. 7. The Eleven Questions #1: Why do you do what you do, what drives you? © Mighty Casey Media
  8. 8. #2: What was the a-ha moment that led you to what you do? The Eleven Questions © Mighty Casey Media
  9. 9. #3: What is your biggest fear about what you do? The Eleven Questions © Mighty Casey Media
  10. 10. #4: What has that fear taught you, or cost you? The Eleven Questions © Mighty Casey Media
  11. 11. #5: What do you see as your biggest value? The Eleven Questions © Mighty Casey Media
  12. 12. #6: What do you love most about what you do? The Eleven Questions © Mighty Casey Media
  13. 13. #7: What’s a good metaphor for what you do? The Eleven Questions © Mighty Casey Media
  14. 14. #8: Who’s your dream customer? The Eleven Questions © Mighty Casey Media
  15. 15. #9: Can you imagine a world without what you do? The Eleven Questions © Mighty Casey Media
  16. 16. #10: If you could destroy one myth about what you do, what would it be? The Eleven Questions © Mighty Casey Media
  17. 17. #11: What’s at stake for you, and for your potential customers? The Eleven Questions © Mighty Casey Media
  18. 18. What do the answers to the Eleven Questions tell you? © Mighty Casey Media
  19. 19. I've got my story*. Now what? *By the way, that story is your brand. © Mighty Casey Media
  20. 20. Who needs to hear your story? And where do you find them? © Mighty Casey Media
  21. 21. The Holy Trinity of social media and social networking © Mighty Casey Media
  22. 22. If you pick only one social media tool, make it © Mighty Casey Media
  23. 23. Find people + groups in your expertise area(s) © Mighty Casey Media
  24. 24. is a bit more ‘social” Again, search for people + groups who might find you useful © Mighty Casey Media
  25. 25. , or “What are you doing right now?” © Mighty Casey Media
  26. 26. How to find people on © Mighty Casey Media
  27. 27. It’s not just what you’re doing. It’s who you’re talking to. Who’s listening to them. And therefore…to you. That’s the purpose of all social media. © Mighty Casey Media
  28. 28. Who are you? Why do you matter? What’s your story? Who needs to hear that story? Where are they? Who are THEY listening to? © Mighty Casey Media
  29. 29. Don’t just think J-O-B Think B-I-Z “ Small is the new big.” -Seth Godin © Mighty Casey Media
  30. 30. © Mighty Casey Media
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