Job-hunting? Build Your Brand.

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Some tips for job seekers on developing a personal brand message, and deploying that message on social media

Published in: Career, Technology, Business
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Job-hunting? Build Your Brand.

  1. 1. Building Your Personal Brand <ul><li>“ You 2.0” - How To Develop + Communicate Your Value in </li></ul><ul><li>a Crowded Marketplace </li></ul>© Mighty Casey Media
  2. 2. “ It’s a new brand world.” -Tom Peters “A brand is a gut feeling.” -Marty Neumeier © Mighty Casey Media
  3. 3. Be the real you, since everyone else is taken. © Mighty Casey Media
  4. 4. What IS a brand? © Mighty Casey Media
  5. 5. A brand is not a logo. It’s a gut feeling. It’s about establishing expertise. That’s the key to personal branding. © Mighty Casey Media
  6. 6. Establish your brand by determining: <ul><li>Who you are </li></ul><ul><li>Why you matter </li></ul><ul><li>What your story is </li></ul><ul><li>Where to tell your story </li></ul>© Mighty Casey Media
  7. 7. The Eleven Questions #1: Why do you do what you do, what drives you? © Mighty Casey Media
  8. 8. #2: What was the a-ha moment that led you to what you do? The Eleven Questions © Mighty Casey Media
  9. 9. #3: What is your biggest fear about what you do? The Eleven Questions © Mighty Casey Media
  10. 10. #4: What has that fear taught you, or cost you? The Eleven Questions © Mighty Casey Media
  11. 11. #5: What do you see as your biggest value? The Eleven Questions © Mighty Casey Media
  12. 12. #6: What do you love most about what you do? The Eleven Questions © Mighty Casey Media
  13. 13. #7: What’s a good metaphor for what you do? The Eleven Questions © Mighty Casey Media
  14. 14. #8: Who’s your dream customer? The Eleven Questions © Mighty Casey Media
  15. 15. #9: Can you imagine a world without what you do? The Eleven Questions © Mighty Casey Media
  16. 16. #10: If you could destroy one myth about what you do, what would it be? The Eleven Questions © Mighty Casey Media
  17. 17. #11: What’s at stake for you, and for your potential customers? The Eleven Questions © Mighty Casey Media
  18. 18. What do the answers to the Eleven Questions tell you? © Mighty Casey Media
  19. 19. I've got my story*. Now what? *By the way, that story is your brand. © Mighty Casey Media
  20. 20. Who needs to hear your story? And where do you find them? © Mighty Casey Media
  21. 21. The Holy Trinity of social media and social networking © Mighty Casey Media
  22. 22. If you pick only one social media tool, make it © Mighty Casey Media
  23. 23. Find people + groups in your expertise area(s) © Mighty Casey Media
  24. 24. is a bit more ‘social” Again, search for people + groups who might find you useful © Mighty Casey Media
  25. 25. , or “What are you doing right now?” © Mighty Casey Media
  26. 26. How to find people on © Mighty Casey Media
  27. 27. It’s not just what you’re doing. It’s who you’re talking to. Who’s listening to them. And therefore…to you. That’s the purpose of all social media. © Mighty Casey Media
  28. 28. Who are you? Why do you matter? What’s your story? Who needs to hear that story? Where are they? Who are THEY listening to? © Mighty Casey Media
  29. 29. Don’t just think J-O-B Think B-I-Z “ Small is the new big.” -Seth Godin © Mighty Casey Media
  30. 30. © Mighty Casey Media

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