Apple iPad Mini 2: What's the Big Deal?
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Apple iPad Mini 2: What's the Big Deal?



The reasons behind Apple iPad Mini 2 with retina display's big splash on the market in 2013.

The reasons behind Apple iPad Mini 2 with retina display's big splash on the market in 2013.



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Apple iPad Mini 2: What's the Big Deal? Apple iPad Mini 2: What's the Big Deal? Presentation Transcript

  • Apple iPad Mini 2 with Retina Display What’s the big deal?
  • The Original iPad Mini • The original iPad Mini was usable, but it didn’t come with retina display, unlike the rest of Apple’s products at the time. • The public liked the smaller size and more reasonable price tag. • iPad Mini sales were spectacular and may have even cut into some of the profits of the full-size iPads.
  • • Many consumers did want to wait until the iPad Mini was upgraded to a retina display screen. • The public expected a little more from Apple to keep up with the rest of their technology. View slide
  • Introduction of the iPad Mini 2 • The big selling factor is the retina display which makes pictures, videos, and other media look as if there is no pixelation because the pixels are so small. • The screen resolution is significantly better at 2048 X 1536. • The screen size didn’t change from the original iPad Mini to the iPad Mini 2. View slide
  • • At the big reveal, Apple announced that the iPad Air would be released for sale earlier than the iPad Mini 2. • Reports have shown that due to production issues, quantities of iPad Mini 2s may be limited in Q4 of 2013, making for a dangerous sale situation for Apple during the holiday season.
  • The Goodies in the Deal • Apple devices sold now come with free apps that were previously costly, such as • • • • • • GarageBand iMovie iPhoto Pages Numbers Keynote
  • • The iPad Mini 2 comes with iOS7 and the newest A7 chip. • A strong battery that lasts up to 10 hours depending on use. • Standard Wi-Fi capabilities with the option to buy a cellular-capable iPad Mini 2.
  • Is it worth it? • Prices for the iPad Mini 2 range from $399 for the 16GB to $829 for the 128GB that is cellular-capable. • The price tag is very high compared to other tablets on the market, even for ones of similar storage and capabilities. • Next year’s model may come with finger print ID and a better camera, so it depends what you are willing to wait for or pay for now.
  • Protecting the iPad Mini 2 • Apple has finally wisened up and is offering full cases for the iPad Mini 2, but they haven’t been well tested by consumers for effectiveness. • Consider buying a screen cover, case, or both from BodyGuardz that will stand up to consistent use.
  • Good luck getting your hands on an Apple iPad Mini 2 this year!