Rural Latin@S Presentation 8.10.09
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Midwest Rural Assembly

Midwest Rural Assembly
August 10, 2009
Broadband and Rural Communities
presented by Edyael Casaperalta

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  • Pew Hispanic Center and PEW Internet & American Life Project 2007: 78% of latinos who are english dominant and 76% of bilingual latinos use the internet 32% of spanish dominant latino adults use the internet 10% of Latinos have college degree and 89% of them go online 49% of Latinos graduated high school and 70% use the internet 41% of latinos who did not finish high school, 31% use the internet. Latinos who do not go online are likely to say they simply do not have access to the internet. Some latinos who do not use the internet are connecting to the communications revolution in a different way – via cell phone 59% of latino adults have a cellphone and 49% of latino cell phone users send and receive text messages on their phone
  • -Adults living in rural areas had home high-speed usage grow from 38% in 2008 to 46% in 2009
  • - 29% or Less than one-third of Latino adults have a broadband internet connection at home. -Individuals who have not graduated from high school are much less likely to use the internet regardless of racial/ethnic background. 4in10 latin@ adults have not completed high school, compared with about 1in10 whites. Therefore the low rate of high school completion among hispanics contributes to their relatively low interent use. -Issues in terms of obstacles to adoption: low levels of education, language is a barrier, lack of access to the service, lack of access because it is expensive, -among rural broadband users, 30% say that they have one broadband subscriber where they live – this is indicative of how denser population areas are more attractive investment opportunities for broadband providers, as there is a greater chance for providers to recoup high fixed cost in these areas -living in rural america is a factor negatively correlated with home broadband adoption
  • -the migration to the internet of many resources for finding and applying for jobs enhances the importance of broadband. -Issues in terms of solving them via broadband the way you would address rural socioeconomic problems via broadband: Low education levels Poverty – economic development Localism – relevant content (language Healthcare – Hate speech – relevant produced language 4in10 latin@ adults have not completed high school, compared with about 1in10 whites

Rural Latin@S Presentation 8.10.09 Presentation Transcript

  • 1. Center for Rural Strategies Rural Latin@s and Broadband Edyael Casaperalta
  • 2. Rural Latinos Latino population growth since 2000 has offset non-Latino population loss in many nonmetro counties. Rural Latinos Source: U.S. Census Bureau, PEW Hispanic Center, Economic Research Service Rural: 52 million Latino: 35.3 million or 12.5%
    • Diverse
    • Multilingual
    • Young
    • Poor
    South Dakota Lincoln County Shannon County
  • 3. Internet Use Amongst Latinos 68% English-speaking Latinos have broadband at home.
  • 4. Broadband in Rural 46% of rural residents have broadband at home.
  • 5. Challenges to Broadband Adoption
    • Access
    • 53% off-line Latinos simply do not have access.
    • 30% of rural broadband users have one subscriber available.
    • Affordability
    • 39% of Latinos with income less than $30,000 go online.
    • 6% off-line Latinos say it is too expensive.
    • Relevance
    • 18% off-line Latinos are not interested.
    • 10% off-line Latinos think it is too difficult/frustrating.
    Source: Latinos Online , Pew Hispanic Center/Pew Internet & American Life Project, 2007
    • Education
    • Individuals who have not graduated from high school are much less likely to use internet regardless of racial/ethnic background.
  • 6. Rural Latin@ Issues
    • Economic Development
    • Education
    • Healthcare
    • Civic Engagement
    Knowledge Production
    • Content that is community-based
    • Content that is culturally relevant
    • Content that is in our own language
    • Content that combats hate speech
    Broadband is a tool
  • 7.
    • The Rural Broadband Policy Group
    • To articulate national broadband policies that provide opportunities for
    • rural communities to participate fully in the nation's democracy, economy, culture, and society, and
    • To spark and kindle national collaboration among rural broadband advocates.
    Rural Broadband Principles 1. Communication is a fundamental human right. 2. Rural America is diverse. 3. Local ownership and investment in community is the priority. 4. Network neutrality and open access are vital.