Building An e-Network Using Social Media

Building an E-Network Using Social MediaPresentation to Midwest Rural AssemblyMike Knutson mike@ruraltransformations.com&Lindsey Karlsonlindsey.karlson@rurallearningcenter.org

Source: http://www.youtube.com/watch?v=PRpCzhBO_xg&feature=channel_page

Can you use social media/social networking tools to strengthen your work?

What is social media?

Characteristics of social media?
Source: iCrossing

5 things Social Media is all about.

Source: Conversation Prism 1.0, Brian Solis/Flickr

#1
Conversations => Trust
Actually, what we are saying is that
conversations can build
social capital,which in turn helps
communities get things done

Source: Energize Clinton’s Facebook Page

Source: Renew Newcastle Facebook Group

#2
It’s about Listening

It’s about listening
If you are marketing, you’d better be listening
Source: http://www.youtube.com/watch?v=DkOHsjZKBB0

Google Alerts
Go to the Google Alerts homepage to start

What should you listen for?
Your name
Your products
Your Organization
Community
Competition
Clients
Writing Topics

Twitter Search
http://search.twitter.com/
Permission by: www.clickrain.com

RSS Feeds--
RSS is a technology that enables users to receive updates on their favorite blogs & websites
Source: “RSS in Plain English”/YouTube

#3
It’s about “Getting things done”

It’s about getting things done
Project Management--Basecamp
To do list
Message Board
Writeboard (wiki)
File Upload
Time

It’s about getting things done
Social Bookmarking
Delicious
Digg
Diigo
True Thinker

#4
It’s about Collaboration

It’s about collaboration
Principle – share don’t send
Send
Share
Check out Google Wave -- http://wave.google.com

Wiki’s work great for creating collaborative documents
http://www.writeboard.com/

Flickr’s Creative Commons
http://www.flickr.com/creativecommons

Resource: A Complete Guide to Finding and Using Incredible Flickr Images

#5
It’s about building a movement

It’s about building a movement
Attributes of a Tribe:
Connect to one another
Connect to a leader
Connect to an idea
Source: Seth Godin, Tribes, p. 1 Read Seth’s blog

“Great Leaders create movements by empowering the tribe to communicate.”
Quote: Seth Godin, Tribes, p. ?

http://sdexplorer.ning.com/

http://www.flickr.com/photos/baltimoreinfillsurvey/

http://economicgardening.ning.com/

http://www.youtube.com/watch?v=livzJTIWlmY&feature=channel_page

How can we use social media to create movement for rural placess?

on to the demonstrations…
Rural Learning Center
Rural Transformation Inc.
Howard, SD
www.rurallearningcenter.org
www.ReImagineRural.com

Building An e-Network Using Social Media

by MidwestRuralAssembly on Aug 14, 2009

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Building An e-Network Using Social Media — Presentation Transcript