Building An e-Network Using Social Media
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Building An e-Network Using Social Media



Midwest Rural Assembly

Midwest Rural Assembly
August 10, 2009
presented by Mike Knutson and Lindsey Karlson



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Building An e-Network Using Social Media Building An e-Network Using Social Media Presentation Transcript

  • Building an E-Network Using Social MediaPresentation to Midwest Rural AssemblyMike Knutson
  • Source:
  • Can you use social media/social networking tools to strengthen your work?
  • What is social media?
  • Characteristics of social media?
    Source: iCrossing
  • 5 things Social Media is all about.
  • Source: Conversation Prism 1.0, Brian Solis/Flickr
  • #1
    Conversations => Trust
    Actually, what we are saying is that
    conversations can build
    social capital,which in turn helps
    communities get things done
  • Source: Energize Clinton’s Facebook Page
  • Source: Renew Newcastle Facebook Group
  • #2
    It’s about Listening
  • It’s about listening
    If you are marketing, you’d better be listening
  • It’s about listening
    Google Alerts
    Go to the Google Alerts homepage to start
  • It’s about listening
    What should you listen for?
    • Your name
    • Your products
    • Your Organization
    • Community
    • Competition
    • Clients
    • Writing Topics
  • It’s about listening
    Twitter Search
    Permission by:
  • It’s about listening
    RSS Feeds--
    RSS is a technology that enables users to receive updates on their favorite blogs & websites
    Source: “RSS in Plain English”/YouTube
  • #3
    It’s about “Getting things done”
  • It’s about getting things done
    Project Management--Basecamp
    • To do list
    • Message Board
    • Writeboard (wiki)
    • File Upload
    • Time
  • It’s about getting things done
    Social Bookmarking
    • Delicious
    • Digg
    • Diigo
    • True Thinker
  • #4
    It’s about Collaboration
  • It’s about collaboration
    Principle – share don’t send
    Check out Google Wave --
  • It’s about collaboration
    Wiki’s work great for creating collaborative documents
  • It’s about collaboration
    Flickr’s Creative Commons
  • Resource: A Complete Guide to Finding and Using Incredible Flickr Images
  • #5
    It’s about building a movement
  • It’s about building a movement
    Attributes of a Tribe:
    Connect to one another
    Connect to a leader
    Connect to an idea
    Source: Seth Godin, Tribes, p. 1 Read Seth’s blog
  • “Great Leaders create movements by empowering the tribe to communicate.”
    Quote: Seth Godin, Tribes, p. ?
  • How can we use social media to create movement for rural placess?
  • on to the demonstrations…
    Rural Learning Center
    Rural Transformation Inc.
    Howard, SD