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Building An e-Network Using Social Media
 

Building An e-Network Using Social Media

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Midwest Rural Assembly

Midwest Rural Assembly
August 10, 2009
presented by Mike Knutson and Lindsey Karlson

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    Building An e-Network Using Social Media Building An e-Network Using Social Media Presentation Transcript

    • Building an E-Network Using Social MediaPresentation to Midwest Rural AssemblyMike Knutson mike@ruraltransformations.com&Lindsey Karlsonlindsey.karlson@rurallearningcenter.org
    • Source: http://www.youtube.com/watch?v=PRpCzhBO_xg&feature=channel_page
    • Can you use social media/social networking tools to strengthen your work?
    • What is social media?
    • Characteristics of social media?
      Source: iCrossing
    • 5 things Social Media is all about.
    • Source: Conversation Prism 1.0, Brian Solis/Flickr
    • #1
      Conversations => Trust
      Actually, what we are saying is that
      conversations can build
      social capital,which in turn helps
      communities get things done
    • Source: Energize Clinton’s Facebook Page
    • Source: Renew Newcastle Facebook Group
    • #2
      It’s about Listening
    • It’s about listening
      If you are marketing, you’d better be listening
      Source: http://www.youtube.com/watch?v=DkOHsjZKBB0
    • It’s about listening
      Google Alerts
      Go to the Google Alerts homepage to start
    • It’s about listening
      What should you listen for?
      • Your name
      • Your products
      • Your Organization
      • Community
      • Competition
      • Clients
      • Writing Topics
    • It’s about listening
      Twitter Search
      • http://search.twitter.com/
      Permission by: www.clickrain.com
    • It’s about listening
      RSS Feeds--
      RSS is a technology that enables users to receive updates on their favorite blogs & websites
      Source: “RSS in Plain English”/YouTube
    • #3
      It’s about “Getting things done”
    • It’s about getting things done
      Project Management--Basecamp
      • To do list
      • Message Board
      • Writeboard (wiki)
      • File Upload
      • Time
    • It’s about getting things done
      Social Bookmarking
      • Delicious
      • Digg
      • Diigo
      • True Thinker
    • #4
      It’s about Collaboration
    • It’s about collaboration
      Principle – share don’t send
      Send
      Share
      Check out Google Wave -- http://wave.google.com
    • It’s about collaboration
      Wiki’s work great for creating collaborative documents
      http://www.writeboard.com/
    • It’s about collaboration
      Flickr’s Creative Commons
      http://www.flickr.com/creativecommons
    • Resource: A Complete Guide to Finding and Using Incredible Flickr Images
    • #5
      It’s about building a movement
    • It’s about building a movement
      Attributes of a Tribe:
      Connect to one another
      Connect to a leader
      Connect to an idea
      Source: Seth Godin, Tribes, p. 1 Read Seth’s blog
    • “Great Leaders create movements by empowering the tribe to communicate.”
      Quote: Seth Godin, Tribes, p. ?
    • http://sdexplorer.ning.com/
    • http://www.flickr.com/photos/baltimoreinfillsurvey/
    • http://economicgardening.ning.com/
    • http://www.youtube.com/watch?v=livzJTIWlmY&feature=channel_page
    • How can we use social media to create movement for rural placess?
    • on to the demonstrations…
      Rural Learning Center
      Rural Transformation Inc.
      Howard, SD
      www.rurallearningcenter.org
      www.ReImagineRural.com