Making Good Programs Great: Best Practices in Program Delivery

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This webinar featured The City of Seattle’s Community Power Works and Puget Sound Energy. They shared how their programs have evolved as a result of key improvements in design and delivery. The diverse group of experts shared important lessons like the following:
• Simplifying incentives so customers can more easily understand the financial benefits from energy savings
• Micro-targeting marketing messages to get the right offers to the right segments using demographics, building attributes and propensity scoring
• Nurturing customers without annoying them through intelligent tools and campaign best practices
• Reducing data requirements of contractors, lowering their overhead and increasing contractor satisfaction

Presenters
• Luke Giustra, Puget Sound Energy
• Ruth Bell, Cascadia Consulting Group
• Adele Bihn, Data Marketing Inc.
• Scott Case, EnergySavvy

Published in: Business
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