WHAT IS SOCIAL MEDIA ? The emergence of the internet provides a set of tools that allows people to build social and business connections, share information and collaborate on projects online. All these tools come together to form the SOCIAL MEDIA. SOCIAL MEDIA TOOLS INCLUDE: •Forums and online communities •Blogs •Social network •Multimedia sharing •RSS readers •Microblogging •Social booking •Digs
HOW IT ALL WORKS? • SOCIAL MEDIA ALLOWS PEOPLE TO GROUP INTO COMMUNITIES ONLINE. • SOCIAL MEDIA APPLICATIONS SUCH AS FACEBOOK OR TWITTER ARE EASILY ACCESSIBLE TO ANYONE WITH INTERNET ACCESS. • SOCIAL MEDIA ALLOWS PEOPLE TO SHARE CONTENT AND SPREAD A VOICE.
FOR THE RECORDS • 41% of internet users read blogs • 91% of internet users are likely to buy on recommendation • Facebook has 750 million active users world wide. • 330 million online video viewers • Twitter has 1 million users and 3 million messages/day • LinkedIn has 19 million users • MySpace has 110 million users
FOR THE RECORDS COMMONLY USED SOCIAL MEDIA TOOLS courtesy SOCIAL MEDIA MARKETING INDUSTRY REPORT 2009
THINGS HAVE CHANGED!• The TRADITIONAL MARKETING MODEL consists of a business working with a third party, such as an advertising agency or public relations company, to deliver the MARKETING CONTENT to their customers.• SOCIAL MEDIA has become a an effective communication tool that delivers MARKETING CONTENT to customers and prospective customers by combining various tools.• Consumers behave differently they meet at different places eg. Social networks, Blogs, forums they share content and spread a voice they comment
PZ CUSSONS AND SOCIAL MEDIA PZ CUSSONS SOCIAL MEDIA CUSTOMERS -THEY MEET IN DIFFERENT PLACES - THEY SHARE CONTENT MARKETING CONTENT - THEY INFLUENCE - THEY ADVERTISE THEMSELVES -FEEDBACK -THEY COMMENT - MEASURING AND EVALUATION -THEY COMMUNICATE WITH BRANDS
PZ CUSSONS AND SOCIAL MEDIA..cntd SOCIAL MEDIA TOOLS PZ CUSSONS CAN EMPLOY TOOL STRATEGY FACEBOOK /MYSPACE CREAT PAGES FOR VARIOUS PZ CUSSONS BRANDS LINKEDIN CREAT GROUP ABOUT COMPANY EMPLOYEES TWITTER SHARE LINKS TO USEFUL INFORMATION ABOUT PZ BRANDS YOUTUBE SHARE OFFLINE ADVERTS AND VIRAL VIDEOS /PICTURES BLOGS SHARE WITH BLOGGERS AND KEEP THEM INFORMED ABOUT PZ CUSSON’S ACTUALITY – THEY ARE INTERESTED BY NEWS
PZ CUSSONS AND SOCIAL MEDIA..cntd • SOCIAL MEDIA ALLOW PEOPLE TO GROUP INTO COMMUNITIES •IT IS EASY TO SEGMENT AND TARGET • ALL THESE TOOLS WILL WORK TOGETHER IN A MIX IN ORDER TO EFFECTIVELY COMMUNICATE MARKETING CONTENT THROUGH STRATEGIES TO CUSTOMERS. By : Edward Owusu firstname.lastname@example.org