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East 55th & Euclid Avenue Crossroads Study


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The full report outlining strategies for improving the East 55th Street corridor and proposing redevelopment initiatives that add value and identity to the MidTown Cleveland neighborhood.

The full report outlining strategies for improving the East 55th Street corridor and proposing redevelopment initiatives that add value and identity to the MidTown Cleveland neighborhood.

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  • 1. EAST 55th & EUCLID AVENUE CROSSROADS STUDY envisioning the penn square district October 2012
  • 2. TABLE OF CONTENTS Introduction Neighborhood Evolution a transportation for livable transit driven development patterns communities initiative A Neighborhood That Grew Around Transit 7 The Need for a Plan 1 Reinvesting in Neighborhood Linkages 9 The Community Planning Process 3 Neighborhood Development Patterns 11 The Transit Network 17 Perception of Place 23 Issues and Opportunities 27
  • 3. Exploring Opportunities The New Penn Square Realizing the Visionidentifying the neighborhood’s potential aligning development with infrastructure a strategy for the futureOngoing Investments Impacting Growth 31 Penn Square Neighborhood Plan 41 Implementation Initiatives 67Experiencing the Streets 33 Redevelopment Goals 42 Development Districts 69Transforming Streets to Create Place 34 E. 40th Mixed-Use District 45 Redevelopment Statistics 71Identifying Activity Generators 35 The Dunham Park District 46 Infrastructure Cost Analysis 77Networks and Urban Systems 36 The Agora District 47 Implementation Strategies 87Emerging Redevelopment Districts 37 Bridging the Gap: The Central Interchange 48 Transportation Network Investments 51
  • 5. A Transportation for Livable Communities Initiative
  • 6. THE NEED FOR A PLANThe East 55th and Euclid AvenueCrossroads Study creates a visionfor an underutilized portion ofMidTown that leverages its emerging East 63rd Street East 61st Street East 65th Street East 59th Street East 66th Street East 57th Streetidentity as the Cleveland Health- East 69th StreetTech Corridor, recent multi-modaltransportation investments andongoing redevelopment initiatives. East 55th StreetCleveland’s MidTown neighborhood occupiesa strategic location within the City. MidTownitself encompasses the area bordered by theInnerbelt Expressway on the west, East 79thStreet on the east, Cedar Avenue to the southand Chester / Payne Avenues east and west of55th Street. Situated between Downtown, theCampus District, Cleveland Clinic andUniversity Circle, MidTown is heavilyinfluenced by the region’s largest and fastest Study Areagrowing business and entertainment districts. 200 Acres 0.3 sq. milesThis plan focuses on the center of MidTown,an area defined by East 40th, East 69th,Chester Avenue and Carnegie Avenue. With a focus on the crossing of East 55th Street andIn addition to the prominent east-west corridors that define the Euclid Avenue , this plan will outline a vision for thetransportation system, the study area includes the near east side’s primary area bisected by the railroad lines that cannorth-south corridor, East 55th Street. However, despite the regional transform it into the Penn Square District.connections this crossroads creates, the area surrounding the East 55thStreet and Euclid Avenue intersection – the focus of this plan – continuesto be dominated by unrealized investment opportunities amid the publicand private investments that have taken place.
  • 7. Greater Community Context The following report will outline a number• Direct highway access via Chester, of strategies for improving the East 55th Carnegie and Prospect to I-90 / I-71 / I-77 Street corridor while proposing and I-490 redevelopment initiatives that add value• Public transit connections on Euclid and identity to the neighborhood. The plan Avenue and East 55th Street utilizes the neighborhood’s important• Dedicated bicycle lanes along Euclid regional connections to propose the Avenue potential for business, retail, residential and• Central geographic point between green space that will allow the area to Downtown, University Circle, East 55th / achieve its true potential. I90 and East 55th / Opportunity Corridor• HealthLine Infrastructure This plan is important for MidTown because it will: University Circle • Create a neighborhood center and transportation hub to realize the vision set Downtown forth in previous plans Cleveland Cleveland Clinic • Improve pedestrian and bicycle connections East 55th Street Campus • Eliminate perceived east-west division District created at E. 55th Street • Capitalize on the Cleveland Health-Tech Corridor for business growth and economic development • Beautify the area surrounding East 55th and Euclid 2.1 Miles 2.4 Miles 2
  • 8. THE COMMUNITY PLANNING PROCESSThe study was funded through aTransportation for Livable CommunitiesInitiative (TLCI) grant, established toprioritize linked transportation and economic Goals of the Transportation for Livable Communities Initiativedevelopment planning within core urban The TLCI provides federal funding or technical assistance for the planning ofcommunities that play an important role in transportation projects that meet the following goals:the region’s growth and sustainability.The MidTown Cleveland, Inc. economic development • Enhance the economic viability of existing communities within the regioncorporation partnered with the City of Cleveland andenlisted the services of City Architecture and Michael • Enhance the region’s quality of lifeBaker Jr. Inc. to apply for and win this competitive grantfor federal funding administered by the Northeast Ohio • Enhance a community’s identityAreawide Coordinating Agency (NOACA). With the • Foster compact land use development/redevelopmentattainment of the TLCI grant, MidTown is proactively andstrategically planning for the neighborhood’s future. • Facilitate accessibility by improving the range of transportation choices by adding orThrough the TLCI program, NOACA is able to support improving pedestrian, transit or bicycle facilitiesplanning efforts that promote an enhanced quality of life inurban districts that pair transportation and economic • Reduce air and water pollution through best management practicesdevelopment initiatives. Throughout the study these two • Encourage fuel and energy conservationplanning perspectives are integrated through an analysisof existing conditions from which initiatives are developed • Promote a healthier community through planning and environmental linkages from anwith the purpose of envisioning and realizing a growing integrated transportation perspectiveMidTown business district. • Preserve and enhance open space, farmland and forests • Assist the redevelopment of urban core communities • Result in projects that can compete at the regional level for capital funds through NOACA’s regional transportation investment process • Enhance the historic, scenic and environmental elements of the transportation system • Improve the safety and efficiency of the existing transportation system
  • 9. Through continuous interaction, afuture has been envisioned forMidTown that has grown from theconcept outlined in the grantapplication into a plan that meetsthe needs of all those involvedtoday and can adapt to meetchanging demands through time.A Steering Committee of neighborhoodstakeholders and investors was created toprovide insight into MidTown’s history,business growth, real estate trends and to Steering Committee Membersevaluate alternatives for public and private The creation of the Penn Square Neighborhood Dale Matthias – City Missioninvestments. In addition, the greater Plan is a result of participation by many John Melchiorre – HP Manufacturingcommunity was invited to guide the community stakeholders. The following Gordon Priemer – Hartland Developmentrecommendations within this plan at strategic individuals graciously donated their time and Barney Taxel – Taxel Imaging Grouppoints where feedback was required and energy, serving as a Steering Committee to Jason Therrion – thunder::techdecisions were made that directly affect the guide the development of the plan: Maria Thompson – PNC Bankneighborhood’s future. Interspersed withthese formal meetings, numerous sessions MidTown Cleveland, Inc. City of Cleveland:were held with MidTown Cleveland to discuss Jim Haviland – Executive Director Kim Scott – City Planning Commissionfuture plans and better understand Jeff Pesler – Assistant Director Randell Scott – Department of Public Worksdevelopment trends. Diane Dunleavy – Manager, Fund Development Andrew Cross – Department of Engineering Carm Kelly – Manager, Office Operations JP Kilroy – CIRI Manager & Business Outreach NOACA: Michael Fleming – Manager, Planning & Dev. Ryan Noles – TLCI Project Manager Mahmoud Al-Lozi – Principal Planning Engineer Neighborhood Stakeholders: Tom Bier – Cleveland State University City Architecture: Mary Beth Feke - GCRTA Paul Volpe Matt Schmidt Scott Garson – Pierre’s Ice Cream Kat Keller Fred Geis – Geis Companies/Hemingway Dev. Baker: Tiffany Graham – LAND Studio Nancy Lyon Stadler Lori Duguid William Harris – Norfolk Southern 4
  • 11. Transit Driven Development Patterns
  • 12. A NEIGHBORHOOD THAT GREW AROUND TRANSIT As trends changed, public transit and railThroughout Cleveland’s history the intersection of East 55th Street and travel declined in popularity. Eventually theEuclid Avenue has been a center of activity. As a result, the character of Pennsylvania Central passenger station closed.the neighborhood has been defined by the dynamics of this This brought about a gradual shift in the area,transportation and infrastructure hub. eventually leading to a reduction in the prominence of East 55th and Euclid. The mixtureIn 1852, the Pennsylvania Central railroad line that spurred dense, urban, mixed-use of land uses steadily declined, with businesswas constructed across Cleveland’s east side, development. Through the first half of the development dominating the area. The railroadcrossing through MidTown at the intersection of twentieth century the area was bustling with bridge no longer acted as a public gathering placeEast 55th Street and Euclid Avenue. With the activity, with the railroad bridge acting as a bringing the neighborhood together, but became aconstruction of a passenger rail station at the public gathering place. visual and physical separation within MidTown assouth west corner, an activity node was created vacant land began to surround it. 1852: The rail line crossing Euclid Avenue was constructed 1902: The Euclid Avenue Station was constructed
  • 13. Looking west along Euclid Avenue Looking east at the railroad overpass Looking north along East 55th Street Historically, neighborhoods grew and evolved around the linkages created by transportation networks, and private development followed the infrastructure. MidTown grew in this way around the intersection of East 55th and Euclid Avenue. These historic photos show the construction of the rail line crossing, the Euclid Avenue Station and the overpass.1912: The railroad overpass was built 1965: The Euclid Avenue station closes 8
  • 14. RE-INVESTING IN NEIGHBORHOOD LINKAGES:The construction of the HealthLine Bus Rapid Transit system isspurring rebirth, representing a new phase in the neighborhood’shistory of redevelopment linked with transportation initiatives.As history indicates, the evolution of the public planning for the changes expected to take attractiveness as a thriving business district.transportation / infrastructure network has once place. The first phase of a neighborhood wide However, the East 55th and Euclid intersectionagain affected development trends within master plan in 1997 has become a living and the area surrounding the railroad crossingMidTown. In anticipation of the construction of document after regular evaluations and have yet to regain their full potential.the HealthLine, MidTown Cleveland proactively updates. New construction and buildingaddressed redevelopment initiatives, and began renovations have increased MidTown’s 1990s: Until recently, the Euclid Avenue was designed purely for 2008: Completion of the HealthLine transformed Euclid the automobile Avenue into the region’s first true multi-modal corridor
  • 15. UNITING TRANSIT AND DEVELOPMENT MidTown Master Plan – 1997 - Present MidTown and City Architecture began the process of planning the district in 1997 with a Master Plan that envisioned a rediscovered and renewed community. The focus began by understanding investments already made while balancing the future of the district with what was feasible. As the HealthLine came to fruition and the foundation of the Cleveland Health-Tech corridor was laid, MidTown’s potential grew and the master plan continued to evolve to responded to land use, green space, and investment opportunities. As the 2005 MidTown Master Plan began to take shape and development became visible in the community, the Cleveland Health-Tech Corridor became a reality. Today, MidTown strives to compound its growth and development beyond the corridor to each of its individual districts, linking them together through a comprehensive master Plan that looks at all forms of land use and linkages.MidTown East Plan – 2008Following the completion of the MasterPlan, MidTown further evolved itsplanning to include a study of theneighborhood’s East End. Althoughencompassing a portion of the area withinthis plan, the focus of the effort plannedfor linkages through new residential, officeand green space uses to the ClevelandClinic Campus and University Circle. Thisplan developed specific projecteddevelopment yields.Previous planning studies have had a strong focus on the eastern and western ends of MidTown.The East 55th and Euclid Avenue Crossroads Study focuses inward, uniting the previous initiatives to create aunified and cohesive center for the neighborhood. 10
  • 16. NEIGHBORHOOD DEVELOPMENT PATTERNS:The growth of office uses in MidTown hascreated an identity as one of Cleveland’s Land use characteristics of the study area:premier business districts. The result has o Business and institutional uses dominate the landscape.been further promotion of the o Residential uses scattered throughout are not consistentadvancement of the Cleveland Health-Tech enough to fully define it as a residential neighborhood.Corridor initiative, new construction and o The Agora Theater and Ballroom entertainment complexbuilding renovations. create a regional anchor along Euclid Avenue that draws large crowds into the neighborhood.The blend of uses surrounding the East 55th andEuclid intersection decreased sharply following the o Individual developments have private parking and presentclosing of the passenger rail station. Today the opportunities for shared parking.neighborhood is a made up primarily of business, o There are very few retail / restaurant uses within theoffice and social service / institutional uses. neighborhood. Existing locations include auto-orientedA reduction in the overall density of neighborhood service businesses, a gas station, Salvation Army store,development over time has resulted in MidTown hardware store and two restaurants / delis.having a unique character in comparison to other o There is very little defined public space. Colonel Charlesbusiness districts. Its proximity to Downtown and Young Park, a small pocket park on Prospect Avenue, isUniversity Circle, combined with its innate urban very rarely used.environment, makes the neighborhood a convenientand well connected place for businesses. However, o A new public gathering space was created with thereadily available land provides the opportunity for temporary transformation of a private plaza at theamenities such as on-site parking, individualized American Red Cross into a place for food trucks once abuildings and associated open space that are more week.typically found in suburban locations. MidTown has o The historic Dunham Tavern Museum and Park occupiesthe ability to offer businesses, both big and small, the almost a full city block, and is the site of an expandingbest of both an urban and suburban setting. farm garden in partnership with the Cleveland Botanical Garden. o As a result of the land use trends, the neighborhood’s population is significantly higher during the work day than in the evenings and over the weekend.
  • 17. LAND USE ANALYSIS Wilson Towers East 55th Street East 69th Street Dunham Park Salvation Army GCRTA Service Center Gallucci’s Pierre’s Italian Foods Agora Ice Cream Theater MidTown St. Paul’sNortheast Tech Park ShrineOhio CampusRegionalSewer DominoDistrict Sugar Carnegie Avenue Carr Center Cedar Avenue 12
  • 18. NEIGHBORHOOD DEVELOPMENT PATTERNS:Vacant land and buildings lend to thesense of blight surrounding East 55thand Euclid, yet represent an opportunityfor continued change and growth.The isolation of vacant land and buildings on the mapto the right reveals a series of patterns that haveformed within the neighborhood. A great deal ofbuilding renovation and demolition has taken placewithin MidTown. However, an assortment of vacantstructures remain scattered in various parts of theneighborhood. These buildings range from small,single-use commercial properties to large, multi-structured former industrial complexes.Vacant land, however, has a greater impact on theoverall feeling and aesthetic of the place. As a resultof changing land use trends and past disinvestment,the highest concentration of vacant land surroundsthe East 55th and Euclid intersection. Many of theseproperties have been targeted for acquisition byMidTown as they have become available, and havebeen assembled into larger redevelopment sites.Within the 200 acre study area, 31 acres, or 16% ofthe land, is currently vacant. As a result of this lackof development and property upkeep, portions of thestudy area feel abandoned and blighted.
  • 19. VACANT LAND INVENTORY Wilson Towers East 55th Street Dunham Park Salvation Army GCRTA Service Center Pierre’s Gallucci’sSt. Paul’s Agora Italian Foods East 69th Street Ice CreamShrine Theater MidTown Tech Park Domino Sugar Carnegie Avenue Carr Center Cedar Avenue Vacant Land and Buildings Total Study Area: 200 Acres Vacant Property Area: 31 Acres (16% of study area) 14
  • 20. NEIGHBORHOOD DEVELOPMENT PATTERNS:As development needs and land usetrends have evolved within MidTown, Underutilized Properties – Key Issuescertain buildings and properties nolonger contribute to the character of the Non-consistent / Non-neighborhood. complementary Uses The neighborhood’s land use analysis demonstrates that a varied group of uses can be found within MidTown. However, within thisBuildings and properties exist today that no longer study area there are certain uses that nocomplement the neighborhood and the longer complement others that surround them.characteristics that are defining MidTown’s future. For example, auto-oriented uses such as theUnderutilized properties are defined as occupied land repair shops and gas stations are moreor buildings that could serve a higher purpose within contiguous with uses along Carnegie Avenuethe neighborhood should they be reconfigured or than they do on or adjacent to Euclid Avenue.redeveloped. Additionally, residential uses are moreAs seen in the associated map, many of the area’s appropriate around the Prospect Avenuesingle-story, single-use buildings can be considered Historic District than along Carnegie Avenueobsolete properties given their redevelopment adjacent to vacant land and businesspotential as multi-story office or mixed-use development.development. In addition, existing parking lots, or Functionally Obsolete Buildingseven portions of parking lots that face active streets, There are vacant buildings and properties thatcan be considered to be underutilized. These are are for sale within the study that can be defineddemonstrated in cases where the possibility to add as functionally obsolete. These buildings arenew development, landscaping, or green space may those that would be cost prohibitive to renovatefill voids along the streets or take advantage of sites in a way that would complement currentat key intersections. redevelopment trends. These may include vacant single-use structures, or those that do not have a floor plate or necessary infrastructure that would support a variety of new uses that are growing within MidTown such as laboratories and high-tech office spaces.
  • 21. Underutilized Land UNDERUTILIZED PROPERTIES Functionally Obsolete Buildings Inconsistent Land Uses East 55th Street Wilson Towers Dunham Park Salvation Army GCRTA Service Center Gallucci’s East 69th Street Pierre’s Italian Foods Agora Ice Cream Theater MidTown St. Paul’s Tech Park Shrine Domino Sugar Carnegie Avenue Carr Center Cedar AvenueUnderutilized Land and Buildings Total Study Area: 200 Acres Underutilized Property Area: 13.5 Acres (7% of study area) 16
  • 22. THE TRANSPORTATION NETWORK: “Complete Streets”The street and block network within the study area is There is a shift in the way in which roadways are beingpredominantly defined by large blocks and major arterials that designed within urban areas. There is a growing trendconnect MidTown to the surrounding Cleveland neighborhoods within both the nation and the City of Cleveland toand beyond. prioritize multi-modal, or complete streets, as a catalyst for joint public and private investment. The development of a complete street includes a variety of transportation modes and amenities outside of singleAll of the area’s development, vacant land the study area Carnegie, Prospect, use roadway design.and underutilized properties are united Euclid and Chester Avenues arethrough the street and block network. considered the arterial routes throughThe configuration of the streets defines MidTown. However, in the north-southhow one accesses and encounters the direction only East 40th and East 55thbusinesses and public spaces within Streets serve that purpose; with EastMidTown. The study area is composed of 55th being the dominant connection.a wide variety of street types, some of As a result of this street grid, there arewhich support multi-modal transportation significantly fewer north-southopportunities and some of which are connections within the MidTown block Bike Amenities Transit Waiting Environmentssingular in the nature to whom they serve. network. In some instances there areIndependent of the street type, a streets that have been abandoneddominating characteristic of the and/or vacated to private propertyneighborhood’s roadway system is the owners. This has had a negativesize and configuration of the block impact on the pedestrian environment,network. As with many Cleveland and reduced the market for groundneighborhoods, the east-west streets floor retail uses. The distance that onedominate the system, while the north- must travel in an east-west direction tosouth streets more often take on a reach a north-south connector is Hardscaped Surfaces Pedestrian Amenitiessecondary and tertiary function. Within excessive, reaching nearly a half mile between roadways. Signage and Wayfinding Landscaping
  • 23. STREET AND BLOCK PATTERNS East 55th Street 0.1 miles 620 feet 2,650 feet 0.5 miles East 69th Street 0.2 miles 960 feet Carnegie Avenue 340 feet Cedar AvenueRoadway Network Major Arterials Neighborhood Streets Minor Arterials Bike Lanes 18
  • 24. THE TRANSPORTATION NETWORK: Euclid Avenue The Euclid Corridor Bus Rapid Transit—or HealthLine— project undeniably improved the character of MidTown’s transportation system. Euclid Avenue is now a true multi- modal roadway defined by the dedicated bus lines with center stations at quarter mile intervals. New sidewalks and dedicated bike lanes complement the system, rebalancing the roadway to integrate modes of travel, emphasizing a preference towards mass transit, pedestrians, and bicyclists. With bus stations in the center of the street, the cartway configuration continually changes as one travels along the corridor. Typically, there are two bus lanes that run along the center of the roadway, with a single driving lane in either direction, and bike lanes adjacent to the curbs. In specific locations left turn lanes or on-street parking lanes are integrated. Euclid Avenue now has a focus towards mass transit, pedestrian and bike uses. Carnegie Avenue In contrast to Euclid, Carnegie Avenue is dominated by the automobile. This roadway serves as a major artery between Downtown Cleveland and the neighborhoods and cities on the near-east side. Development patterns along the roadway correspond to how it is used, and are dominated by auto-oriented businesses, services and retailers. Within the study area, Carnegie Avenue consists of a four and five lane configuration. The cartway has two travel lanes in either direction, with a continuous center turn lane east of 55th Street. Traffic along the roadway is significantly heavier than along Euclid Avenue, and is considered a major commuter route.
  • 25. ROADWAY CHARACTERISTICS Chester Avenue Also a major arterial, Chester Avenue serves a similar role as Carnegie Avenue. However, Chester is defined by a central median. To the east of 55th Street the median is planted with grass and street trees, while to the west it is a paved concrete island. East 55th Street As the only north-south major arterial within the Chester Avenue consists of three travel lanes on both its eastbound study area, East 55th Street is dominated by the and westbound sides, with a left turn lane carved into the median at automobile. As a result, East 55th Street divides specific locations. The street is considered a significant east-west MidTown into eastern and western areas. The commuter route. Carnegie and Chester Avenues are both auto- majority of East 55th Street consists of a five lane centric, but the environment on Chester is enhanceced by configuration, with a center turn lane between two landscape. driving lanes in each direction. However, north of Euclid the roadway narrows to four lanes as it passes beneath the railroad overpass, and then Prospect Avenue widens to six lanes before reaching Chester The Prospect Avenue corridor is unique to Avenue. the MidTown area. The street is considered a historic district and is lined The railroad overpass at the Euclid intersection by a mixture of brownstones, restored defines this portion of East 55th Street. The mansions converted to offices, apartment overpass, once bustling with activity, is now buildings, office buildings and mixed-use rundown with spalling concrete walls and rusting properties. Due to its connection to the metal work. The pedestrian islands and sidewalks freeway, traffic can be heavy along the beneath the bridge are not well lit, and intimidating roadway at times. However, the street is to navigate on foot. Both the physical appearance very pedestrian friendly. of the structure itself and the environment that it creates serve to divideIn the early 1990s Prospect Avenue underwent a transition, the study area in botheliminating two driving lanes in favor of a four lane cartway with new the east-west andsidewalks and tree lawns. Today, the wide tree lawns and street north-south direction.trees provide a backdrop to the street’s historic architecture, and iswhat makes the pedestrian environment so attractive. The outer twolanes are now used for on-street parking during non-peak times. 20
  • 26. THE TRANSPORTATION NETWORK:The traffic capacity analysis results of the East 55th Street corridordemonstrates that the three intersections analyzed can carry additional traffic. The area evaluated for the traffic study included the three signalized intersections along East 55th Street: Chester, Euclid and Carnegie. The traffic analysis assessed the existing conditions and traffic operations at these signalized intersections, followed by an assessment of future traffic conditions that incorporated the proposed development within the study area. To evaluate the existing conditions at the project intersections, traffic count data was collected from September to October 2011. The results of the existing conditions analysis were used to set a benchmark to assess the performance of the proposed development and improvement scenarios. Peak hour traffic operations were assessed based on existing levels of service (LOS) and average delays. All three intersections function at acceptable levels, operating at LOS D or better. This is good performance for an urban downtown area. Although the design standard is LOS D, it is rarely achieved in an urban downtown environment. EXISTING TRAFFIC ANALYSIS RESULTS FOR AM AND PM PEAK HOURS (Based on Existing Signal Timing and Phasing)
  • 27. TRAFFIC STUDY - EXISTING CONDITIONSE.55TH Street / Carnegie AvenueRecommended Signal ImprovementsAlthough overall intersection operations at E.55thStreet/Carnegie Avenue are acceptable, trafficoperations for the left turn movements would beimproved with the addition ofprotected/permissive left turn signal heads on allfour approaches. For example, the westboundleft turn carries approximately 215 vehicles perhour (vph) in the PM peak and the resultingqueue is lengthy. Although the other approachescarry fewer vehicles, the opposing traffic streamsmake execution of the northbound, southboundand eastbound left turns a challenge. Theprovision of protected/permissive lefts for all fourapproaches is expected to significantly improveintersection operations for the WB left turnmovement while maintaining overall intersectionoperations at LOS D. These left turn movementsare not a problem during the AM peak so thephases could be timed to function exclusivelyduring the PM peak. 22
  • 28. PERCEPTION OF PLACE:Although many of the Describe your impression of East 55th and Euclid in ONE word:neighborhood’s stakeholders feel (red outlines indicate answers that were listed multiple times)that this portion of MidTown is notattractive and is in need ofinvestment, their survey responsesalso demonstrate that they believethere is potential for growth andchange.A survey was distributed to employeesthroughout the neighborhood to betterunderstand the ways in which individualsperceive the neighborhood. The surveyassessed overall impressions of MidTown,how employees access the neighborhood,ways in which they use the streets,destinations around MidTown andopportunities for enhancing the district.Although the responses were varied, a seriesof trends began to emerge as the surveyresults were tallied, as seen on the followingpages. Is MidTown a pleasant place to work? “ Although it has easy access, it does not have a neighborhood feel - there is no reason to linger after work and Yes No (27.8%) no place other than the office to (72.2%) ’’ invite clients or colleagues
  • 29. STAKEHOLDER SURVEY RESULTSWhat are the three BEST locations Do you consider the area aroundin MidTown? East 55th and Euclid to be: Euclid – 30th-40th 15 Gallucci’s 12 AsiaTown 12 Prospect Avenue 12 Euclid – East 70’s 5 Comfortable Convenient Unpleasant Cleveland State 5 Connected Important Isolated Dunham Tavern 3 Unsafe Safe The Agora 3 Applied Technologies 3 Colonel Young Park 3 (10.1%) (63.3%) (3.8%) (62.0%) (24.1%) (45.6%) (25.3%) (48.1%)What are the three WORST locationsin MidTown? What types of uses would attract you to the area East 55th Street 25 around East 55th and Euclid? East 55th & Euclid 18 Abandoned Buildings 13 Chester Avenue 11 Vacant land 8 Carnegie Avenue 8 Cedar / southern border 7 Vacant RTA Building 4 Around the Agora 4 Former Somer’s Diner 3 Restaurants / Dining“ Responses Transit Options No convenient shopping like a Entertainment Green Space Office Space Bike Station Other Services Residential Walgreens or CVS, no variety in Shopping Social Options Parking dining within walking distance for ’’ lunch or after work (88.6%) (62.0%) (13.9%) (62.0%) (3.8%) (27.8%) (30.4%) (39.4%) (25.3%) (20.3%) 24
  • 30. PERCEPTION OF PLACE:How often do you walk along: Why don’t you choose to walk more? There is nowhere to go / nothing to The physical elements of the pedestrian experience Chester Carnegie Prospect Euclid East 55th walk to / needs more destinations 16 The neighborhood is unsafe / exemplify the sentiment of Dark and unsafe after hours 12 survey respondents: that the Other destinations are too far / study area is in need of No destinations within limited time 9 improvements and the area’s It is not pedestrian friendly / shortcomings negatively Poor sidewalks 3 impact the overall atmosphere of MidTown. As one interacts with the neighborhood as What type of streetscape improvements would make a pedestrian or cyclist, they have a very you comfortable walking / cycling / accessing public different perspective than somebody transit in the area surrounding East 55th and Euclid? passing through in a car or on the HealthLine. Experiencing the place at sidewalk level allows an observer to be more aware of the details of their surroundings. In some portions of MidTown this brings to light investments in properties or seasonal landscaping at HealthLine stops. In other instances, it Trees and Improved Landscaping highlights a lack of investment or pride in neighborhood upkeep. Unfortunately, it is often these negative traits that affect Property Maintenance one’s impression of a place. Cleaner Sidewalks Other Responses New Sidewalks Bike Amenities Snow Plowing Public Art Benches Lighting Signage (37.3%) (76.0%) (28.0%) (30.7%) (77.3%) (33.3%) (46.7%) (36.0%) (45.3%) (69.3%)
  • 31. CONDITIONS DRIVING SURVEY RESPONSES CAUSE EFFECT Limited Infrastructure Concreted Investment / Deterioration and Maintenance Debris Vandalism, Graffiti Abandonment and Blight Weeds and Accumulated Neglect and Code Litter and Clutter DeficienciesLack of Maintenance Poor Condition andand Uncertainty over Aesthetic of Railroad Responsibility Bridges Renewed Sense of Ownership, Maintenance and Investment Revitalization 26
  • 32. ISSUES AND OPPORTUNITIES:Changing the perception of place requires the incremental, strategic Undertaking this initial step in the planning processimprovement in highly visible locations, thus prompting the allows the team to thoroughly examine MidTown to understand both its positive and negativetransformation of issues into opportunities. Seeking these changes characteristics. In order for a master plan of thiswill guide the planning process and initiate discovery of the area’s type to be truly successful, the negativetrue potential. perceptions of MidTown must be addressed so that they can be transformed into opportunities for positive growth and change. ISSUE OPPORTUNITY Large areas of vacant land Vacant land is an disrupt the opportunity to reshape streetscape MidTown Inharmonious Establishing land uses affect redevelopment the function of potential will bring unity neighborhood Neighborhood The ability exists togateways do not communicateprovide sense of MidTown’s expanding arrival identity
  • 33. LOOKING AT MIDTOWN DIFFERENTLY CAUSE EFFECT East 55th street is Its scale creates the the north-south perception that it divides connector on the the district east sideThe railroad bridge has It creates awkward an imposing presence pedestrian moments They provide a MidTown has character through which important historic to establish a new assets that remain neighborhood vision A transit hub was New investment is the cause for once again the effect neighborhood of new transit growth infrastructure 28
  • 35. Identifying the Neighborhood’s Potential
  • 36. ONGOING INVESTMENTS IMPACTING GROWTHOngoing investments andredevelopment initiatives in The Agora ComplexMidTown are demonstrating the The historic Agora Theater and concert hall has been an anchor within this central interchange ofpotential of the neighborhood MidTown for years. Concerts and performancesthrough the rediscovery of assets. continue to draw crowds not only from the greater Cleveland region, but nationally. The historicThe changing character of the neighborhood complex, including the Agora Theater, Ballroom,can be seen in redevelopment projects that office spaces and retail storefronts was recentlyare occurring. The conversions and acquired by MidTown Cleveland, Inc. Plans arerenovations of historic mansions along underway for the renovation of the complex toProspect Avenue demonstrate a commitment ensure its long-term sustainability as ato the area’s proud history, while new and neighborhood anchor. A new restaurant wasplanned construction reveal a new and recently opened in one of the Euclid Avenueexciting future. Through both public and storefronts. MidTown Cleveland, Inc. will locate itsprivate redevelopment, there is a great deal corporate offices, a resource center and conferenceof positive change and growth on the horizon. facility to another storefront. MidTown Tech Park Campus The recent construction of the MidTown Tech Park between at Euclid and East 69th Street marks an initial stage in the establishment of the Cleveland Health-Tech Corridor. Aimed at attracting a growing number of bio-technology companies to the area, the building provides open office and laboratory spaces for new and existing businesses. In addition to the new construction, a second phase of the project is moving forward that involves the renovation of existing mixed-use buildings to the east and west of the MidTown Tech Park at 6555 Carnegie and 7000 Euclid.
  • 37. Third District Warner Swasey Complex The vacant former four-story Warner Swasey industrial complexPolice Station occupies a highly visible site along Carnegie Avenue. The building,The City of Cleveland is integrated with the City’s existing Charles V. Carr Municipalmaking a large Complex, is planned for renovation and adaptive reuse as an officeinvestment in the future complex to complement the Cleveland Health-Techof the MidTown Corridor. The projectNeighborhood through will involve thethe construction of a restoration of the mainnew Third District four-story brick portionPolice Station and of the building, and theCitywide Communications Center. The new station is planned on a demolition of a one-vacant lot fronting the north side of Chester Avenue abutting the story warehouserailroad overpass. The redevelopment will improve what today is a addition that is inblighted and desolate portion of the neighborhood, and bring new life disrepair.and activity to this block. Dunham Park Superior Technology Partners The historic Dunham Tavern As a new company poised for relocation and growth within Museum is poised for expansion MidTown, Superior Technology Partners is proposing to construct and growth between East 66th and a series of buildings on vacant land on the blocks between East East 69th Streets. Through 59th and East 63rd Streets. Realized within a series of phased programming partnerships with the initiatives, the complex will include a digital storage facility, power Cleveland Botanical Garden, station, office building and parking structure. Dunham Park has been transformed into a working agricultural farm, reestablishing the original site. The acquisitionof the land at the northeast corner of Euclid and East 66th Street willexpand the park while increasing visibility and programming opportunity,ultimately realizing the goal of creating MidTown’s Central Park. 32
  • 38. EXPERIENCING THE STREETSDespite the investments that are An analysis of the streets shows that there the emerging urban character withinoccurring, the urban streetscape are opportunities for changing the physical MidTown, lending to a less cohesive district nature of the roadways and how one than one might initially perceive.experience is discontinuous, experiences MidTown. Throughout thevarying between building Within the study area, the parking lots and neighborhood’s corridors there is afrontages, parking lots and vacant vacant land represent approximately 2.6 disproportionate amount of street / sidewalk miles along the corridors, or 55% of the totalland. frontage that is bordered by buildings and undeveloped street frontage. These sites development versus the linear feet of parking create an opportunity to reconsider land uses, lots and vacant land. infill new development and connect existing Although clusters of development create development to create a cohesive activity nodes along each of the streets, they neighborhood. are separated and divided by the undeveloped frontage. This creates breaks in Euclid Avenue Carnegie Avenue East 55th Street Total Roadway Frontage: 8,619 l.f. Total Roadway Frontage: 4,699 l.f. Total Roadway Frontage: 3,087 l.f. (East 40th – East 69th) (East 40th – Railroad Overpass) (Chester – Carnegie) Parking Lot Frontage: 2,419 l.f. Parking Lot Frontage: 1,743 l.f. Parking Lot Frontage: 1,332 l.f. (28% of Euclid Avenue) (37% of Carnegie Avenue) (43% of East 55th Street) Vacant Property Frontage: 2,176 l.f. Vacant Property Frontage: 690 l.f. Vacant Property Frontage: 506 l.f. (25% of Euclid Avenue) (15% of Carnegie Avenue) (16% of East 55th Street) Total Undeveloped Frontage: 4,595 l.f. (53%) Total Undeveloped Frontage: 2,433 l.f. (52%) Total Undeveloped Frontage: 1,838 l.f. (59%)
  • 39. TRANSFORMING STREETS TO CREATE PLACEThe concept of creating a multi-modal Coordinated street and development as streetscape design, landscaping, bicyclestreet experience is one that has taken on planning, as promoted through a facilities or bus route enhancements. The Transportation for Livable Communities combination of promoting existingan exciting role within the region, utilizing Initiative, has offered many neighborhoods strengths, economic development thata combination of infrastructure and the ability to plan for growth of multiple builds from them and infrastructureeconomic development to identify and systems at one time. Access, identity and enhancements that link them all togetherleverage activity centers. the accommodation of multiple modes of results in strong, cohesive districts with a transportation have all been addressed recognizable identity and sense of place. through infrastructure improvements such PLACEMAKING EXAMPLES East 12th Street Detroit Avenue Euclid Avenue The Avenue District Gordon Square Arts District Euclid Avenue Corridor 34
  • 40. IDENTIFYING ACTIVITY GENERATORSMidTown has an established identity and vision. Thisplan highlights activity generators and recommendstargeted infrastructure improvements to incentivizeprivate investment.When locating these important featureswithin the study area, a trend becomesapparent. The greatest concentration ofplanned and recent investments hasoccurred at the eastern and westernedges of the study area. However, nearthe center at East 55th Street andEuclid Avenue there is a noticeable gapin investment. This trend is in line withthe perception of the neighborhood asrelayed through the surveys, in whichthe physical center of the neighborhoodwas viewed as the least attractive.Eliminating the development gap atEast 55th Street and Euclid Avenue willcreate a seamless experience for usersthat unites MidTown.
  • 41. NETWORKS AND URBAN SYSTEMSKey: Neighborhood Zones Overlaying neighborhood zones, Health-Line transportation systems and retail Bus Routes locations further highlights the t Transit Stops Eastern and Western Focus Areas, Retail Locations and the division created at East 55th Street. A further analysis of the neighborhood reveals that more than just ongoing investments lend to the creation of the Eastern and Western Focus Areas. It is to the west of the 55th Street corridor that the Prospect Avenue Historic District can be found, and where the Euclid Avenue Commercial Spine is the strongest. Public transit linkages currently serve to unite the Eastern and Western Focus Areas. HealthLine stations line Euclid Avenue at approximately quarter mile intervals – or a five minute walk. Growth around these BRT transit stations has promoted successful transit oriented development. The prominent north- south public transit route, the Number 2 bus line, runs primarily along East 55th Street. However, despite the important crossing of these two lines, the East 55th Street corridor remains a division between the Eastern and Western Focus Areas. 36
  • 42. EMERGING REDEVELOPMENT DISTRICTSStrategic redevelopment districts havebeen envisioned as a means ofprioritizing opportunities that build onexisting investments and catalyze new East 40th Streetdevelopment that will change the Dunham Park District Mixed-Use Districtperception of the East 55th Street and Building from the momentum for The planned expansion ofEuclid Avenue intersection. business growth and investment Dunham Park, its adjacency to to the west of this site, there is an one of the area’s most popularFour districts have been identified for targeted opportunity to take advantage of commercial destinations atredevelopment and infrastructure investment. Each of existing surface parking lots in Gallucci’s Market and the growingthe four districts were chosen for specific reasons – in order to infuse economic and employment base surrounding thesome cases building from growing momentum, while in residential/mixed use MidTown Tech Park Campus haveothers focusing on underutilized land that is essential to development at this key the potential to create a thrivingbetter link the neighborhood. Each of the districts intersection and create corners. destination surrounding East 66thidentified provides an opportunity to support and grow and of MidTown’s many strengths in a manner that willultimately result in an active mixed-use district. The Agora District Central Interchange The Agora District represents a The area surrounding East 55th segment of the neighborhood in and Euclid represents the center which business growth, of the neighborhood. As the entertainment uses, residential surrounding districts continue to development, historic assets and grow and develop in their own opportunities for the reuse of unique ways, the Central vacant land can all unite to Interchange represents an create a new activity center for opportunity to unite them, to once MidTown. again become the heart of MidTown.
  • 43. East 55th Street Euclid Avenue East 69th Street Carnegie Avenue Cedar Avenue R# 38
  • 45. Aligning Development with Infrastructure
  • 46. PENN SQUARE NEIGHBORHOOD PLAN The East 55th and Euclid Avenue Crossroads Study has been to conceived to encourage activity, 8 promote security, accentuate identity & add value to MidTown. 15 2 9 13 16 3 3 4 7 12 1 12 5 2 13 15 146 6 15 5 6 14
  • 47. REDEVELOPMENT GOALS Define and create a meaningful and memorable experience for the Cleveland Health-Tech Corridor. The East 55th and Euclid Avenue Crossroads Study calls for a series of infrastructure and economic development initiatives to provide the physical framework through which the true vision of the Cleveland Health-Tech Corridor can be reached. The plan creates proposals that are both broad thinking, yet 10 realizable, and take advantage of its unique location between 3 11 Downtown and University Circle. 4 13 9 11 The following transportation and redevelopment concepts summarize the vision for MidTown: 1. Renovated Agora Theater Complex 11 11 2. Vacant Land Reuse Strategies9 3. Mixed-Use Business Growth 4. New Commercial Destinations 5. Residential Development 6. Renovated Neighborhood Buildings 7. Expanded Agora Entertainment District 8. New Third District Police Station 9. Proposed Business Expansions 10. Expanded Dunham Park 11. MidTown Tech Park Campus 12. Neighborhood Parks and Green Spaces 13. New / Enhanced North-South Connections 14. Bicycle Infrastructure Enhancements 15. Streetscape Initiatives 16. Public Art at the Railroad Overpass 42
  • 48. Identify activity centers fromwhich to build synergy andredevelopment potential.Redevelopment initiatives have been identified tobuild on existing catalysts. The excitement andenergy being generated by ongoing and plannedinvestments in MidTown must be utilized tocontinue to attract new development andbusinesses to the district. Envision buildings that fill gaps with use and form that are viable to produce. The environment throughout MidTown is discontinuous. There are gaps in the development patterns that disrupt the urban experience. The East 55th and Euclid Avenue Crossroads Study identifies locations in which those gaps can be eliminated. The buildings proposed consist of a mixture of uses that are appropriate scales and densities to accommodate a range of potential users, while complementing existing investments.
  • 49. Connect primary activity centers with active and passive green spaces and pathways. Linking the initiatives proposed with inviting and safe public spaces is essential to creating a cohesive MidTown neighborhood. Utilizing enhanced and expanded green spaces as linkages will not only improve the visual aesthetic of the neighborhood, but provide a series of destinations for residents and employees lined with interesting venues along the way.Create both public and privatemid-block linkages that addaccess and walkability.Given that the majority of MidTown’s existingconnections orient one east-west, there is astrong desire to integrate new north-southconnections within the redevelopment districts.These consist of a mixture of new streets,semi-private driveways lined with sidewalksand landscaping, reclaiming previouslyvacated right-of-ways or formalizing existingroutes. 44
  • 50. E 40TH STREET MIXED-USE DISTRICT New Third District Police New break in Station median and traffic signal Chester Avenue * New Mid-Block Connection Mixed-Use Office BuildingThe E 40th Street Mixed Use District has thepotential to capture the existing transitinvestment of the Cleveland Health-Tech Bioretentioncorridor while capitalizing on vacant and Basins in Sharedunderdeveloped areas of land. As MidTown Parking Lottransitions from Downtown and ClevelandState University, the adjacent office spaces Public Spacecreate high concentrations of employees at Corner Enhanced Parkingthat can support ground floor retail uses Lot Screeningwhile upper floor office space can continuethe momentum. Creating public space andenhancing the streetscape along Euclid and St. Center forEast 40th will compliment green Paul’s Families and Childreninfrastructure opportunities like parking lotscreening and bioretention. The introductionof the mid-block connector reduces the Redeveloping the vacant parking lots and underutilized landscale of the blocks, allowing the at the northeast corner of Euclid Avenue and East 40th Streettransformation of the pedestrian experience has the potential to better utilize valuable real estate, whilewhile creating a direct connection with the completing this important neighborhood Third District Police Station.
  • 51. THE DUNHAM PARK DISTRICT New Small-Scale Mixed-Use Expanded Dunham Office Buildings to Anchor Corner Park – East 66th New Tech Street Green Park Campus Space Connection Expansion Retail Expansion Surrounding the HealthLine Stations Gallucci’s 6700 Euclid * 7000 Euclid MidTownShared 6555 Tech Park In the west portion of the study area,Commercial Carnegie Campus Dunham Park mirrors the opportunities of Enhanced EastParking Lot with 69th Street the East 40th Mixed-Use District. LargeBioretention Basins Formalized East 66th redevelopment parcels and the ability to Street extension to assemble sites are paired with recent Carnegie Avenue investments, like the MidTown Tech Park, and longstanding establishments, such as The Dunham Park District has the unique potential to Gallucci’s, American Sugar, and Pierre’s surround the Historic Dunham Tavern site with a vibrant Ice Cream.retail core that will serve the needs of a growing employee The plan calls for the expansion of the MidTown Tech Parkbase, while strengthening connections north to south and Campus to include not only the new construction, but the creating a green spine along East 66th Street as it renovation of the 7000 Euclid and 6555 Carnegie buildings and potential new construction north of Euclid. In addition to proposed connects north to Historic League Park. developments that build on the growing technology and medical office spaces, small scale mixed use office buildings and ground floor retail can continue to frame Euclid Avenue as the Cleveland Health-Tech Corridor, while adding amenities directly adjacent to existing transit stations. Continuing streetscape enhancements improves side streets and formalize the transportation experience. 46
  • 52. THE AGORA DISTRICT Added Landscape Mid-Block, Shared- Additional Landscape Screening along Carr Use Parking Lot Screening Edge * Center Parking Lot Renovated Agora Office & Entertainment New Food Truck Plaza Complex to Enliven CornerThe cultural and historical significance of The Agorathe Agora Theater complex creates acatalyst for development within the blockimmediately to its east that currently iscomposed of underutilized, vacant land Euclid Avenueand a gas station. The vacant parcelsprovide space for an Agora expansion, New Private Mid-expanded retail venues, office spaces Block Roadwayand green space enhancements at theEast 55th Street intersection. A new Transit Stopprivate roadway creates two new Enhancements Mixed-Use Officevaluable corner development sites, and Buildings to Anchorpedestrian access through the center of New “Intersection”the block. This focuses redevelopment Enhanced Play Areaopportunities immediately adjacent to and Landscape Bufferthe Agora, building towards the East 55thintersection. The renovation of the existing Agora complex will set the stage for a new district, uniting expanding entertainment opportunities and public space development that supports and enhances historic neighborhood assets
  • 53. Within the Agora District, aunique opportunity existsto integrate a different land New Mid-Blockuse typology into the Connectionneighborhood. Theexisting scale andcharacter of the publicrealm along the Prospect ReconstructedAvenue historic district has East 46th Streetsupported some of theneighborhood’s only Green Connection /residential development. Expanded ParkingThe establishment of the Lot ScreeningAgora entertainmentdistrict and the need formore housing to serve New ResidentialCleveland State University Developmentbased residents inMidTown will further helpto repopulate this portionof MidTown. The New Residential Development Expanded Col.proposals outlined in this Young Park Potential Prospect Parkneighborhood plan call for Building Residentiala mixture of housing types Renovationon redevelopment stiesand within renovatedbuildings. Potential Blonders Residential RenovationNew townhomes have the possibility to be integrated onto sites at assets for apartment units. In conjunction with the potentialthe corners of East 40th and East 46th Streets, providing a expansion of the Colonel Young Park across East 46th Street tohousing typology that is not common within the area. In addition, the Prospect Park Building, the possibility exists for a vibrantthe existing Park Building and former Blonder’s office building mixed-use residential node to develop, dramatically changing theprovide the opportunity to adaptively reuse existing historical character of the district. 48
  • 54. BRIDGING THE GAP:With the railroad overpass as the focal point ofthe Central Interchange District, initiativesplanned for the East 55th and Euclid Avenueintersection determine ways of eliminating thedivide that it currently creates. In the past,development adjacent to the tracks was in highdemand. However, with the availability of East 59th Street East 55thsurrounding property and the conversion of the Streetrail line from passenger to cargo, these sameproperties are not the most desirable forredevelopment.This plan proposes to repurpose this land in away that once again creates an active publicuse, and will bridge the gap that now dividesMidTown at East 55th and the rail lines. Newpublic parks and enhanced green spaces occupythe five quadrants formed by the rail line, eachproviding a unique space that together bring Public Transit Route Keyvisual unity. A new Food Truck Plaza at the Number 2 Bus Linesouthwest quadrant will utilize a popular Number 2 Line Bus StopsMidTown attraction to once again draw people to HealthLinethe corner. Park spaces frame views of the HealthLine Stationsbridge enhanced with public art and lighting,bounded by new development set back from the Utilizing the redevelopment momentumrail lines on the northeast, and an extension of generated by the surrounding districts, thethe green frontage at Pierre’s Ice Cream to thesoutheast. Central Interchange District has the potential to unify economic development, public space and infrastructure initiatives to transform the center of MidTown and bring vitality to the neighborhood’s core.
  • 55. THE CENTRAL INTERCHANGE DISTRICT Mixed-Use Development Set Reconfigured East 57th back from Rail Bridge Street with Public GreenEnhanced Landscaping Data Center,Along East 55th Street Power Facility and OfficesGreen space Euclid Avenue Enhanced Transit Stop Enhanced Future Development Site Food Truck Public Gardens with Plaza Transit Stops Walking Trail 50
  • 56. TRANSPORTATION NETWORK INVESTMENTS:Although the development initiatives Transportation Network Planningproposed enhance the four activity Considerations:centers, it is improvements that bolsterthe multi-modal aspect of the streets that • Enliven the main transportation corridors withwill unify MidTown. streetscaping and wayfinding.As discussed previously, the pedestrian atmosphere • Consider all modes of transit overlapping to create a fullyalong MidTown’s streets and blocks has a strong integrated transportation networkbearing on how one uses and perceives theneighborhood. This plan does not propose • Start now with immediate improvements: weeds, litter,dramatic alterations to the roadway network itself, graffiti, etc.but a series of initiatives that build from thecharacter of the streets to create a sense of place • Encourage ground level building improvements: paint,and identity within the burgeoning Penn Square signage, lighting.district.The pedestrian experience throughout theneighborhood can be greatly enhanced through bothmaintenance / upkeep as well as aestheticimprovements within the right of way. Newlandscaping, street trees and screening at parkinglots will soften the environment, and improve thepedestrian experience.Furthermore, integrating new green spaces andprivate roadways within the development sites willprovide increased walking routes. The developmentalong the way will shorten one’s perception of thedistance to travel between venues.
  • 57. PEDESTRIAN ENHANCEMENTSKey: New Street Trees / Tree Lawn Areas New Mid-Block Connections Enhanced Green Edges at Parking Lots Pedestrian Gathering Spaces 52
  • 58. TRANSPORTATION NETWORK INVESTMENTS:MidTown is central to the region’s bicycle East 55th Street is highlighted withinsystem. Additional enhancements and the City’s roadway network as aamenities will accelerate the rising national potential Neighborhood Connector, spanning the full north-south breadthtrend in cycling as a form of urban of the near east side neighborhoods.transportation. The Euclid Corridor bike lanes bisect its center, linking with Downtown and University Circle.The East 55th Street CorridorAs the major north-south connector within both MidTownand the near-east side neighborhoods, East 55th Street hasthe potential to become a prominent fixture in the City’sgrowing bicycle network. To the north, East 55th Streetconnects MidTown with AsiaTown, before connecting withthe Lakefront Trail and the Downtown waterfront.Conversely, to the south the street connects with the trailsystem in the Slavic Village Neighborhood, which will jointhe Towpath Trail in the near future.Working within the existing dimensions of East 55th Street,the wide curb lanes are a perfect opportunity for integratingsharrow bicycle markings into the existing street. Thesharrow striping indicates the preferred location for a bikerto ride within a lane that they share with a car, whilereminding a motorist that bikes are a legitimate part of theurban transit system.Sharrow lanes will allow the center turn lanes to remainthrough MidTown. To the north and south the traffic onEast 55th is reduced, and the center turn lane may be ableto be eliminated in favor of full bike lanes in each direction.
  • 59. BICYCLE ENHANCEMENTSNew Sharrow Bike MarkingsIntegrated within Curb Lane Sharrow Bike MarkingsCarnegie Avenue New sharrow striping can be integrated into the existing curb lanes, maintaining the existing Existing Lane street configuration and central turn lanes. Configuration to Remain In the future, the roadway can be realigned within these few blocks should funding be available to allow for separated bike lanes. 54
  • 60. Prospect AvenueProspect Avenue provides another opportunity to expand theCity’s bicycle infrastructure. Building from the previousstreetscape investments and the historic character of the streetdefined by its buildings and scale, a more intimate pedestrianatmosphere is created than on the majority of MidTown’s otherstreets. Additionally, the growing number of residents withinthe historic district sets the stage for future bike lanes.Working within the existing street width, the possibility exists tocreate dedicated bike lanes that would extend planned lanesalong the corridor beginning west of the Innerbelt andextending Downtown through Gateway. By restriping theroadway, a single driving lane can be maintained in eachdirection, bike lanes added and on-street parking consolidatedto a single side. At intersections, the parking lane would beeliminated in favor of a left turn lane. An opportunityAs the Innerbelt construction process continues, the extra exists to connect totraffic using the Prospect Avenue entrance and exit ramps to recent planningInterstate 90 will diminish. This will provide the opportunity to work in Downtowncomplete a full traffic study of the corridor and ultimately Cleveland in whichreconfigure the cartway. new bike lanes through Gateway and CSU along Prospect take advantage of wide on-street parking lanes and link to the new bike station.
  • 61. New Bike Lanes to Connect withDowntown Bike SystemRemove On-Street Parking Dedicated Bike LanesLane on North Side Retail On-Street Mid-Block Prospect Avenue Parking Lane on South Side Left Turn Lane to Replace Parking Lane at Intersections East 40th Street 56
  • 62. TRANSPORTATION NETWORK INVESTMENTS:Although the HealthLine has dramaticallychanged public transit throughout MidTown,the East 55th Street bus line does not createan inviting atmosphere for riders.Following the construction of the Euclid Corridor bus rapidtransit line, ridership along the corridor rose dramatically.However, a great disparity exists between the transitexperience on the HealthLine and that on the Number 2bus line that crosses it at East 55th Street. Bus stopslocated at East 55th and East 59th Streets along this busynorth-south route are characterized by a lack ofmaintenance, poor signage, few pedestrian or rideramenities and no surrounding development.Integrating simple improvements to the areas surroundingthe stops will not only help to strengthen ridership along theNumber 2 line, but will enliven the pedestrian experience inareas where it is needed the most in MidTown.Additionally, within the Central Interchange District, transit Euclid Ave.station improvements can lay the groundwork for the firststages of public space creation and the unification of theblocks. Coordinated pedestrian amenities, special lighting,paving patterns and Penn Square signage will create apalette to be used throughout the area.
  • 63. PUBLIC TRANSIT ENHANCEMENTSSouthwest corner of East 55th and Euclid Southeast corner of East 55th and Euclid Northwest corner of East 59th and Euclid 58
  • 64. TRANSPORTATION NETWORK INVESTMENTS:The redevelopment proposed by this study will add trips to the LAND USE AND TRIP GENERATIONroadway network within and surrounding the study area. To A considerable amount of redevelopment isaccurately assess their effects, initiatives that are ongoing, planned already planned, so the analysis first focusedand envisioned throughout this report must be factored into the on the redevelopment initiatives that areanalysis of how the streets will operate in the future. underway. This is referred to as Planned Development. Second, the analysisAs discussed previously, there is a mix of Generation Manual provides data for considered the traffic impacts of theexisting land uses ranging from institutional to identified land use types to predict the amount redevelopment proposed by this study that iscommercial and residential. The planned of trips expected to be generated by a specific not yet underway, to full build-out. This isredevelopment that is currently underway in type of land use. Such calculations were referred to as the Proposed Development.the study area includes office, retail, medical- completed for the land uses to be removed The Total Development is the sum of thedental, technical center and cultural land and added. Trips generated by the removed Planned and Proposed Developments. Theuses. Redevelopment proposed by this study properties were subtracted from the overall total number of trips generated for eachincludes additional office and retail as well as trips added by the new development. Since redevelopment component was calculated asresidential land uses. Each of these land transit is an important element in the project a percentage of the existing network traffic.uses has its own associated trip generation area, the total anticipated trips generated To determine the existing network trafficcharacteristics. were reduced by 15% to account for those along the E.55th Street corridor in the study transit trips. Since the area being evaluated area, the total traffic volume entering andTo determine the amount of traffic to be for traffic impacts only includes theremoved for those existing land uses that will exiting the corridor via the three intersections intersections along E 55th Street, the overall was measured. The number of tripsbe replaced, as well as the new trips that will trips generated were reduced by 25% tobe added by new and/or expanded generated by the Planned Development and account for trips in the study area that will not Proposed Development were then calculateddevelopment, the ITE Trip Generation travel on E. 55th Street.Manual, 8th Edition, was utilized. The Trip to determine the impact of the increase in traffic on the E.55th Street corridor and its three intersections. The results of the DAILY AM PEAK HOUR PM PEAK HOUR anticipated traffic growth generated by the Trips % Trips % Trips % redevelopment are provided in the table to the Added Increase Added Increase Added Increase left. The associated traffic impacts at the three study area intersections were assessed Planned by applying the identified growth (percentage 9,200 11% 850 13% 1,250 18% Development increase in traffic) to each approach movement at each intersection. Total 18,300 23% 1,600 26% 2,100 29% Development
  • 65. FUTURE TRAFFIC CONDITIONS ANALYSISLAND USE SCENARIOSThe future conditions traffic analysis incorporated traffic projections from NOACA’s regional model as well as the anticipated trafficgenerated by the redevelopment of the project area, as discussed. The future analysis looked at two scenarios:1. Planned Development: Redevelopment projects that are currently underway, including the Agora Building/ Theater/ Ballroom, the Third District Police Station, Blonders, Warner Swasey offices, Superior Technology Partners data center and office building, MidTown Tech Park Campus, Domino Sugar expansion, and others.2. Total Development: Combines the Planned Development and Proposed Development. Total Development considers full build- out of the study area based on the redevelopment recommendations of this study.The proposed Opportunity Corridor will affect trafficvolumes on the roadway network located in andaround the project area. When Opportunity Corridoris built, it will significantly reduce the traffic volumesat the intersections that are included in this study.However, the Opportunity Corridor project is not yetfunded through construction. As such, and inaccordance with the City of Cleveland’s request, thetraffic analysis for this study evaluated theintersections using the traffic volumes from theNOACA model that do not include OpportunityCorridor; all traffic is carried on the roadway networkas it exists today and this represents the worst casecondition for future year traffic operations. The futureyear analysis is based on a 20-year horizon (2031),which is consistent with industry practice. Trafficvolume projections for 2031 are the same as 2011,based on NOACA model projections which predict nogrowth in background traffic volumes on the roadwaynetwork surrounding the study area. 60
  • 66. Future Traffic Conditions – Level-of-Service AnalysisFUTURE CONDITIONS TRAFFIC Planned Development Capacity ResultsANALYSISThe results of the traffic capacityanalysis for 2011 at the three studyarea intersection are presented below,with operational capacities provided forthe two scenarios: PlannedDevelopment and Total Development.As mentioned, the NOACA modelpredicts no growth in background trafficvolume from 2011 to 2031, so only the2011 results are shown. The resultsshow that the two redevelopmentscenarios will perform acceptably at theE.55th Street/Chester Avenue andE.55th Street/Euclid Avenueintersections, functioning at LOS D orbetter. However, neither scenario Total development capacity resultsperforms at an acceptable level ofservice at the E.55th Street/CarnegieAvenue intersection, even with therecommended protective/permissiveleft turn movements on all approaches.The Planned Development is expectedto operate at capacity in the PM peak.The Total Development is expected tooperate at capacity in the AM peak andover-capacity in the PM peak. 22
  • 67. MITIGATING MEASURESFuture capacity issues demonstrated at the East 55th Street and Carnegie Avenue intersection extend beyond the realm of this study area,and indicate a larger capacity issue for Cleveland’s roadway network that should be addressed to best support continued economicdevelopment. Clearly, it is not in the best interests of MidTown or the City to limit redevelopment and the associated benefits in the project area or inthe adjacent neighborhoods based on capacity limitations at the E.55th Street/Carnegie intersection. As demonstrated by the traffic analysis for thisstudy, the planned projects that are currently underway will cause the E.55th Street/Carnegie intersection to function at capacity in the AM peak (LOSE) and over-capacity during the PM peak (LOS F). As the city continues to return to economic health and traffic volumes continue to grow, it is likelythat some vehicles traveling on Carnegie will shift to other east-west corridors, like Chester or Euclid. Until equilibrium is reached however, thecapacity issue will not disappear. There are two potential mitigating measures that could be implemented to address the identified capacity issue atE.55th Street/Carnegie Avenue:1. If funding is not available to construct the multi-million dollar Opportunity Corridor, another potential solution should be studied: Convert Carnegie Avenue and Cedar Avenue to a one-way pair, with Cedar carrying eastbound traffic and Carnegie carrying westbound traffic. This one-way pair would function between E.22nd Street on the west end and Martin Luther King Jr. Drive on the east end. There are sufficient existing north-south streets to allow for adequate circulation between blocks. Both Carnegie and Cedar are wide enough to carry three lanes of traffic. Additionally, Carnegie could be configured as a complete street within its existing roadway width. For example, a westbound bike lane and an eastbound contraflow bike lane could be provided, as determined by the future study to analyze the feasibility of the corridors’ conversion to a one-way. This would also result in the substantial increase development opportunity along the paired streets.2. Build Opportunity Corridor. The NOACA model shows that traffic volumes on Carnegie Avenue are significantly reduced with the construction of Opportunity Corridor. Traffic operations at the E.55th Street/Carnegie Avenue intersection are therefore expected to function well within acceptable standards and successfully carry the traffic expected to be generated by MidTown’s redevelopment.Due to its substantial impacts on traffic volumes in MidTown, it is important to understand the future of Opportunity Corridor, particularly the projectfunding and construction schedule, prior to recommending potential capacity reductions on roadways in and around MidTown. Until appropriatemeasures to successfully handle the roadway network’s traffic demands are in place, capacity reductions should not be employed within the projectarea and specifically at the three study area intersections. This includes converting existing travel and/or turn lanes to other uses and any otherchanges that would reduce the ability of the roadway network to carry vehicular traffic. 62
  • 69. Encourage Activity • Promote Security • Create Identity • Add Value To The District Uniting economic development,streetscape, transit, bicycle and public space opportunities will restore a sense of place and purpose to the East 55th and Euclid intersection. Bringing together the eastern and western portions of MidTown, Penn Square has the potential to become one of the region’s premier business, entertainment and residential destinations. 64
  • 71. A Strategy for the Future
  • 72. IMPLEMENTATION INTIATIVES:The East 55th and Euclid Avenue Improving the Multi-Modal Transportation ExperienceCrossroads Study brings together • Coordinate with the City on curb and sidewalk repairs for all streets, especially Euclid.long-term, near-term and immediate • Paint sharrow bike markings along East 55th Street.initiatives for Penn Square that are • Paint sharrow bike markings along Prospect Avenue.both focused within the • Apply for Transit Waiting Environment funds for stop improvements on the #2 line.redevelopment districts and that can • Add a left turn arrow phase along Carnegie at the East 55th traffic light. • Work with the City Mission to restrict left turn in/out access along Carnegie to reducebe applied throughout the traffic accidentsneighborhood.Understanding and implementing the planrequires commitment and hard work by a Landscaping Enhancements that Improve thediverse group of stakeholders, political Neighborhood Aestheticleaders and community activists. In additionto the vision for the areas surrounding East • Infill missing street trees – i.e. within the existing tree lawns on East 40th.55th and Euclid outlined on the previous • Maintain the investment in the Cleveland Health-Tech corridor – i.e. the landscapingpages, the statistics, individual initiatives and beds, curb repair, etc.cost implications need to be evaluated and • Plant new street trees / landscaping in the median on Chester between 40th and 55th.prioritized. Understanding these physical • Establish a MidTown site amenity package – bench, trash can, bike rack, planter –yields, in addition to the aesthetic and social that individual businesses can use to enhance properties.benefits already discussed, will make itpossible to identify potential funding sourcesand redevelopment partners / financiers asthey become available. Improve Perception of the Railroad Overpass • Meet with the railroad to agree on enhancements and lighting possibilities to improve the railroad overpass. • Write an updated RFP for artists to develop designs for bridge enhancements. • Seal the entrances to the old rail station in the base of railroad overpass.
  • 73. DISTRICT WIDE IMPROVEMENTSFoster Partnerships and Programs to Improve MidTown• Develop a program for businesses to sponsor sections of sidewalks and planters for maintenance / trash removal.• Coordinate efforts between the City and property owners to improve the appearance of vacant land so that it is more marketable to investors.• Work with Dunham Tavern and the Botanical Garden to program community events and promote usage of Dunham Park.• Create a program of uses that will attract a stronger pedestrian presence in Colonel Charles Young ParkPromote Maintenance to Reduce Blight• Pick up debris / clean up properties beyond the scope of what can be accomplished during a MidTown clean up day.• Identify funding strategies for a neighborhood-wide graffiti removal program.• Work with existing property owners and the City of Cleveland on code enforcement. 68
  • 74. DEVELOPMENT DISTRICTSEast 40th Mixed-Use DistrictTransportation and Public Space Initiatives:• Improve and clean the existing pocket park / seating area at the NE corner of East 40th and Euclid.• Coordinate with property owners to create the East 46th Street north extension between Euclid and Chester.• Create a break in the median along Chester and a new traffic signal to align with the 46th Street extension and the new Third District Police Station driveway.Economic Development:• Acquire the parking lot at East 40th and Euclid to consolidate land for mixed-use development.• Acquire the Chester Avenue residential properties if office land uses are preferred• Develop an economic strategy for attracting businesses and development.• Create a shared parking strategy with new and existing property owners to make land available for development along the streets. Agora District Transportation and Public Space Initiatives: • Enhance the Euclid Avenue frontage to the Agora property. • Construct a new street and parking lot adjacent to the Agora. • Obtain funding to design and construct pedestrian streetscape improvements for the former East 46th Street between Euclid and Prospect. • Expand Colonel Charles Young Park by vacating East 46th Street adjacent to the Prospect Park Building. • Work with property owners to establish green park frontages at parking lots along Prospect. • Complete a traffic analysis of Prospect to determine the feasibility of bike lanes. • Reconstruct East 55th Street between Chester and Cedar to accommodate bike lanes within the roadway. Economic Development: • Create a marketing strategy to define an Agora Entertainment District that will attract complimentary businesses. • Relocate the Agora Ballroom into a new building adjacent to the Agora Theater. • Define a residential and / or office redevelopment strategy for Historic Prospect Avenue. • Renovate the Blonders and Prospect Park Buildings as either offices or residences.
  • 75. Dunham Park District Transportation and Public Space Initiatives:• Develop a new streetscape for East 69th adjacent to the MidTown Tech Park.• Coordinate with property owners to create an East 66th Street south extension adjacent to Gallucci’s between Euclid and Carnegie.• Coordinate with property owners to construct a shared commercial parking lot southwest of the Euclid and East 66th intersection.Economic Development:• Create a marketing strategy to define and attract commercial tenants.• Capitalize on the Dunham Park expansion to market mixed-use redevelopment opportunities• Market the Cleveland Health-Tech Corridor initiative locally, regionally and nationally.• Work with existing land owners to consolidate redevelopment parcels to be more attractive to potential investors Central Interchange Transportation and Public Space Initiatives: • Integrate new tree pits / planting beds along East 55th Street. • Expand the landscaping at the Carr Center between the parking lot and East 55th Street and at the SE corner of the Euclid intersection. • Determine a funding strategy to realize the park spaces east of the railroad on City and RTA land. • Acquire the gas station property at the SW corner of East 55th and Euclid. • Create a new park / food truck plaza west of the railroad bridge at the gas station site. Economic Development: • Work with the daycare center at the NW corner of the intersection to create green space enhancements. • Coordinate the vacation of East 57th Street with the City of Cleveland. • Create a business relocation strategy for uses along East 55th Street between Euclid and Chester to other neighborhood locations with consistent land uses. • Propose a land consolidation strategy for the blocks to the NE of the Euclid and East 55th intersection to promote development 70
  • 76. REDEVELOPMENT STATISTICSThe completion of the East 55th and Euclid Avenue Crossroads Similarly scaled neighborhood redevelopmentStudy is not the end of the process, but only the first step to and renovation initiatives to those proposedrealizing the greater vision for MidTown. When viewed through the Penn Square Neighborhood Plan have included:comprehensively, incremental improvements have the potential todramatically change the image of MidTown and this area.The overall development plan combines both planned / ongoing investments with newproposals. By thinking comprehensively about what exists today, what is planned andwhat is possible, a cohesive neighborhood can be planned with a place for everybodyand everyone. On the following pages the development initiatives have been identifiedindividually, calling out the land uses and approximate square footages of the buildingsthat delineate the plan. Known and ongoing initiatives are listed numerically within eachdistrict, while proposed redevelopments are listed alphabetically. Northeast Ohio Regional Sewer DistrictThe charts are designed to assist MidTown Cleveland and land owners in the process ofuniting with interested developers while simultaneously realizing the neighborhoodvision. To better define the economic impact that each site will have on the greaterarea, the approximate parking count required by code has been identified, as well as theapproximate number of employees that each may bring to MidTown. American Red Cross 4415 Euclid Avenue Fairport Asset Management
  • 77. East 40th Mixed-Use Central Interchange District 1 9 J 7 I 10 L C H K B M N 8 R A O P D 11 12 2 3 E F 13 5 14 6 Q 4 G Agora District Dunham Park DistrictDevelopment Site Key: Development Assumptions:A - East55th andEuclid Crossroads Study Proposed Developments Ground Floor Retail Efficiency: 80% Parking Employee / Patron1 - Ongoing and Planned Neighborhood Investments Office Buildings Efficiency: 85% Requirements Factors Redevelopment District Boundaries Upper Floor Residential Efficiency: 85% Office 3/1000 sf 1/250 sf Average Residential Unit Size: 750 nsf Retail 3/1000 sf Parking Increased from Zoning Code Light Industrial 1/1000 gsf 1/500 gsf Entertainment 1/3 seats 1/10 sf 72
  • 78. E40TH STREET MIXED-USE DISTRICT Expansion Efficiency Approx. Employees / ProposedProposed New Construction Bldg Footprint # of Stories GSF Allowance (25%) Factor NSF Parking reqd Patrons OccupancyBuilding A Office 21,500 sf 2 43,000 sf 53,800 sf 85% 45,700 sf 137 183 160 Retail 21,500 sf 1 21,500 sf 26,900 sf 80% 21,500 sf 65Building B Office 7,000 sf 3 21,000 sf 26,300 sf 85% 22,400 sf 67 90 79Building C Office 12,500 sf 3 37,500 sf 46,900 sf 85% 39,900 sf 120 160 140Ongoing Neighborhood Initiatives Bldg Footprint # of Stories GSF Efficiency NSF Parking reqd Approx. Employees1. Police Station 28,500 sf 3 73,765 sf 85% 62,700 sf 282 251 ProposedDistrict Redevelopment Totals GSF NSF Parking reqd Approx. Employees OccupancyOffice 200,765 sf 170,700 sf 606 684 629Retail 26,900 sf 21,500 sf 65District Demolished Totals GSFResidential Townhomes 9,800 sf
  • 79. THE DUNHAM PARK DISTRICT # of Expansion Efficiency Approx. Employees / ProposedProposed New Construction Bldg Footprint Stories GSF Allowance (25%) Factor NSF Parking reqd Patrons OccupancyBuilding M Office 11,500 sf 3 34,500 sf 43,100 sf 85% 36,600 sf 110 146 128 Retail 11,500 sf 1 11,500 sf 14,400 sf 80% 11,500 sf 35Building N Office 12,600 sf 2 25,200 sf 31,500 sf 85% 26,800 sf 80 107 94 Retail 12,600 sf 1 12,600 sf 15,800 sf 80% 12,600 sf 38Building O Retail 4,500 sf 1 4,500 sf 5,600 sf 80% 4,500 sf 14Building P Retail 7,200 sf 1 7,200 sf 9,000 sf 80% 7,200 sf 22Building Q Retail 4,600 sf 1 4,600 sf 5,800 sf 80% 4,600 sf 14Building R Office 22,400 sf 2 34,400 sf 43,000 sf 85% 36,600 sf 110 146 128 Retail 12,000 sf 1 12,000 sf 15,000 sf 80% 12,000 sf 36 # of Approx. Employees / ProposedOngoing Neighborhood Initiatives Bldg Footprint Stories GSF Efficiency NSF Parking reqd Patrons Occupancy9. Medical Office Bldg 15,500 sf 4 62,000 sf 85% 52,700 sf 158 211 18410. Senior Bldg Residential 10,900 sf 6 65,400 sf 85% 55,600 sf 48 48 units (Bowen) Retail 16,000 sf 1 16,000 sf 80% 12,800 sf 3811. Midtown Tech Center 66,000 sf 2 132,000 sf 85% 112,200 sf 337 440 38812. Midtown Tech – 7000 Euclid 24,300 sf 2 48,600 sf 85% 41,310 sf 124 165 14513. Midtown Tech – 6555 Carnegie 15,700 sf 4 62,800 sf 85% 53,400 sf 160 213 18714. Domino Sugar Expansion 100,000 sf 1 100,000 sf 85% 85,000 sf 100 Approx. Employees / ProposedDistrict Redevelopment Totals GSF NSF Parking reqd Patrons OccupancyOffice 423,200 sf 359,600 sf 1,079 1,429 1,254Retail 81,600 sf 65,200 sf 196Residential 65,400 sf 55,600 sf 48 48 unitsLight Industrial 100,000 sf 85,000 sf 100District Demolished Totals GSFLight Industrial (66th - Bowen Plan) 54,300 sf3 Homes (69th) 7,800 sfVacant RTA Building (Dunham Park) 96,600 sfVacant Retail Bldgs (Pierres) 23,600 sf 74
  • 80. THE AGORA DISTRICT # of Expansion Efficiency Parking Approx. Employees ProposedProposed New Constructionç Bldg Footprint Stories GSF Allowance(25%) Factor NSF reqd / Patrons OccupancyBuilding D Retail 2,400 sf 1 2,400 sf 3,000 sf 80% 2,400 sf 7 Theater & Club 18,000 sf 1 18,000 sf 22,500 sf 80% 18,000 sf 333 1000 Office 8,700 sf 2 17,400 sf 21,800 sf 85% 18,500 sf 56 74 65Building E Office 9,500 sf 2 19,000 sf 23,800 sf 85% 20,200 sf 61 81 71 Retail 9,500 sf 1 9,500 sf 11,900 sf 80% 9,500 sf 29Building F Townhomes 6,160 sf 3 18,480 sf 14 14 unitsBuilding G Townhomes 13,200 sf 3 39,600 sf 30 30 units # of Parking Approx. Employees ProposedOngoing Neighborhood Initiatives Bldg Footprint Stories GSF Efficiency NSF reqd / Patrons Occupancy2. Agora Bldg Main Office Bldg 10,325 sf 3 30,975 sf 85% 26,329 sf 79 105 92 Retail 9,000 sf 1 9,000 sf 80% 7,200 sf 223. Agora Theater & Ballroom 21,500 sf 1 21,500 sf 80% 17,200 sf 600 1800 Recording Studio & Garage 8,350 sf 2 16,700 sf 85% 14,195 sf 43 57 504. Blonders Residential 10,700 sf 2 21,400 sf 85% 18,200 sf 24 24 units Retail 10,700 sf 1 10,700 sf 80% 8,600 sf 265. Prospect Park Residential 17,700 sf 3 53,100 sf 85% 45,100 sf 60 60 units Retail 17,700 sf 1 17,700 sf 80% 14,200 sf 436. Warner Swasey Offices 53,300 sf 5 266,500 sf 85% 226,500 sf 680 906 793 Parking Approx. Employees ProposedDistrict Redevelopment Totals GSF NSF reqd / Patrons OccupancyOffice 359,775 sf 305,724 sf 919 1223 1071Retail 52,300 sf 41,900 sf 127Entertainment 39,500 sf 35,200 sf 933 2800Residential 132,580 sf 63,300 sf 128 128 units District Demolished Totals GSF Gas Station 1,200 sf Vacant Agora Building 3,100 sf Vacant Warner Swasey Industrial Building 62,400 sf Vacant Somers Diner 3,500 sf Vacant Blonders Warehouse 33,100 sf
  • 81. THE CENTRAL INTERCHANGE Expansion Efficiency Parking Approx. Employees / ProposedProposed New Construction Bldg Footprint # of Stories GSF Allowance (25%) Factor NSF reqd Patrons OccupancyBuilding H Office 18,000 sf 2 36,000 sf 45,000 sf 85% 38,300 sf 115 153 134 Retail 18,000 sf 1 18,000 sf 22,500 sf 80% 18,000 sf 54Building I Office 15,000 sf 3 45,000 sf 56,300 sf 85% 47,900 sf 144 192 168Building J Office 26,000 sf 3 78,000 sf 97,500 sf 85% 82,900 sf 249 332 290Building K Office 15,000 sf 2 30,000 sf 37,500 sf 85% 31,900 sf 96 128 112 Retail 15,000 sf 1 15,000 sf 18,800 sf 80% 15,000 sf 45Building L Retail 4,000 sf 1 4,000 sf 5,000 sf 80% 4,000 sf 12 ParkingOngoing Neighborhood Initiatives Bldg Footprint # of Stories GSF Efficiency NSF reqd Approx. Employees7. Superior Tech Data Center 78,400 sf 3 235,200 sf 85% 199,920 sf garage 578. Superior Tech Office Bldg 38,800 sf 3 116,400 sf 85% 98,940 sf garage 396 Parking Approx. Employees / ProposedDistrict Redevelopment Totals GSF NSF reqd Patrons OccupancyOffice 587,900 sf 499,860 sf 603 1257 1156Retail 46,300 sf 37,000 sf 111District Demolished Totals GSFCheck Cashing (55th & Chester) 2,300 sfAuto Repair Shops (55th) 21,700 sfUhaul (55th & Chester) 1,700 sfLight Industrial (Chester) 3,600 sfApartment Building (57th) 4,400 sfVacant Retail(55th) 6,000 sf 76
  • 82. INFRASTRUCTURE COST ANALYSIS For an itemized break down of the initiatives included in the costs Infrastructure Cost Synopsis above, please see the charts on the following pages.Preliminary cost analyses allow for a East 55th Street Enhancements $247,600better understanding of the costimplications that infrastructure East 46th Street and Colonel Young Park Expansion $228,100investments will have. This will East 69th Street Enhancements $367,600enable the development of fund East 66th Street Enhancements $308,400raising strategies. Prospect Avenue Enhancements $318,400Along each of the streets, costs are individually Food Truck Plaza (SW corner of E 55th and Euclid) $780,780analyzed with the intention that initiatives can be New Public Garden (Railroad Bridge to E 59th North) $557,980addressed one at a time or as a part of a groupbased on the availability of funding sources, New Public Garden (Railroad Bridge to E 59th South) $365,600partnerships that may develop between Landscape Enhancements (Chester, Euclid, East 40th) $733,550organizations and evolving community priorities.The cost analysis for the initiatives related toimprovements within the right-of-ways include Number 2 Bus Line Transit Stop Investment Anticipated Budgeted Costcontingency and administrative expenses. These Improvements Quantity Construction Costprices have been determined to provide flexibility Pavement Removal 400 s.f. x $3 / s.f. = $1,200relative to future cost estimates as detailed Permeable Plaza Pavement 400 s.f. x $12 / s.f. = $4,800designs for the streetscapes are finalized. Transit Shelter (no charge for standard RTA model) 1 x $0 each = $0When viewing the enhancements outlined within Sidewalk Tree Pits 3 x $1,200 each = $3,600the East 55th and Euclid Avenue Crossroads Wayfinding Signage Kiosk 1 x $2,000 each = $2,000Study, the cost analyses on the following pagesdemonstrate that through a relatively modest New benches – 6’ Length 3 x $1,300 each = $3,900investment, a large impact can occur to improve Waste receptacle 1 x $800 each = $800public spaces within the district. Bicycle Rack 1 x $600 each = $600 Ornamental street trees 3 x $750 each = $2,250 Potted Planters with Landscaping 4 x $800 each = $3,200 Landscaping Allowance –in surrounding green spaces 300 s.f. x $8 / s.f. = $2,400 $24,750
  • 83. Roadway Enhancements Investment Quantity Budgeted Cost Anticipated Construction Cost SUBTOTAL 1 East 55th Street (between Chester Ave. and Carnegie Ave.)Bicycle Sharrow Striping 2,800 l.f. x $8 / l.f. = $22,400 $22,400Landscape EnhancementsTree Pits (6x6 planting bed, sidewalk demo, raised 37 x $1,200 each = $44,400curb, street tree, base landscaping, concrete repair)Infill street trees (in existing tree lawns / landscapebeds) 4 x $700 each. = $2,800 $47,200Sidewalk EnhancementsParking Lot Screening @ the Carr Center (concrete 4,300 s.f. x $11 / s.f. = $47,300demo, 10’ wide soil bed, landscaping, street trees)Parking Lot Screening @ Check Cashing (concretedemo, 5’ wide soil bed, landscaping, street trees) 3,000 s.f. x $8 / s.f. = $24,000 $71,300Transit Node EnhancementsNumber 2 Bus Line Stops (southwest and southeastcorner of Euclid and East 55th) 2 x $24,750 each. = $49,500 $49,500Subtotal Streetscape Enhancements – E55th Street $190,400 15% Contingency $28,600 15% Design and Engineering Fees $28,600Total Streetscape Enhancements – E55th Street (between Chester Ave. and Carnegie Ave.) $247,600 78
  • 84. 2 East 46th Street (between Euclid Ave. - Prospect Ave.) Landscape Enhancements Investment Budgeted Anticipated Construction SUBTOTAL Quantity Cost Cost Tree Pits (6x6 planting bed, sidewalk demo, raised curb, street tree, base landscaping, concrete 18 x $1,200 each = $21,600 $21,600 repair) Streetscape Amenities Benches: 6 length 8 x $1,300 each = $10,400 Waste Receptacle 2 x $800 each = $1,600 Bicycle Rack 1 x $600 each = $ 600 $12,600 Col. Charles Young Park Expansion (Vacate portion of street) Pavement Demolition (roadways / walks / curbing) 5,350 s.f. x $3 / s.f. = $16,000 New Park Space (concrete walks, soil, sod, landscaping, street trees) 5,350 s.f. x $15 / s.f. = $80,300 $96,300 Crosswalk Enhancements Colored concrete (10 wide at Euclid and Prospect) 3,000 s.f. x $15 / s.f. = $45,000 $45,000 Subtotal Streetscape Enhancements – E46th Street $175,500 15% Contingency $26,300 15% Design and Engineering Fees $26,300 Total Streetscape Enhancements – E46th Street $228,100 (between Euclid Ave. - Prospect Ave.)
  • 85. Investment Budgeted Anticipated 3 East 69th Street (between Euclid Ave. – Carnegie Ave.) SUBTOTALRoadway Quantity Cost Construction CostMill and Fill 21,400 s.f. x $ 6/s.f. = $128,400Curb Demo 1,600 l.f.. x $ 2/ l.f. = $3,300New 6” Concrete Curbs 1,600 l.f.. x $ 12/ l.f. = $19,900 $151,600SidewalksSidewalk and Tree Lawn Demo 14,900 s.f. x $ 3/ s.f. = $44,700New Concrete Sidewalks 8,300 s.f. x $ 5/s.f. = $41,500 $86,200Landscape EnhancementsNew Tree Lawns 6,600 s.f. x $3/s.f. = $19,800Infill Street Trees 36 x $ 700 each = $25,200 $45,000Subtotal Streetscape Enhancements – E69th Street $282,800 15% Contingency $42,400 15% Design and Engineering Fees $42,400Total Streetscape Enhancements – E69th Street (between Euclid Ave. – Carnegie Ave.) $367,600 80
  • 86. 4 East 66th Street (between Chester Ave. - Euclid Ave.) Roadway Mill and Fill Investment Quantity 16,300 s.f. x Budgeted Cost = Anticipated Construction Cost $97,800 SUBTOTAL $ 6/s.f. Curb Demo 1,060 l.f.. x $ 2/ l.f. = $2,100 New 6” Concrete Curbs 1,060 l.f.. x $ 12/ l.f. = $12,700 $112,600 Sidewalks Sidewalk and Tree Lawn Demo 14,800 s.f. x $ 3/ s.f. = $44,400 New Concrete Sidewalks 5,300 s.f. x $ 5/s.f. = $26,500 Utility Pole Consolidation 9 x $ 1,500 each = $13,500 $70,900 Landscape Enhancements New Tree Lawns 9,500 s.f. x $3/s.f. = $28,500 Infill Street Trees 36 x $ 700 each = $25,200 $53,700 Subtotal Streetscape Enhancements – E66th Street $237,200 15% Contingency $35,600 15% Design and Engineering Fees $35,600 Total Streetscape Enhancements – E66th Street $308,400 (between Chester Ave. – Euclid Ave.)
  • 87. Roadway Investment Quantity Budgeted Cost Anticipated Construction Cost SUBTOTAL 5 Prospect Ave (between Innerbelt to East 55th Street)Bicycle Sharrow Striping 5,000 l.f. x $12 / l.f. = $60,000 $60,000Landscape Enhancements Infill Street Trees (in existing tree pits & lawns) 43 x $700 ea = $30,100 @ Center for Families and Children (concrete demo, 10’ wide landscape bed, landscaping, 5,700 s.f. x $11 / s.f. = $62,700 street trees) @ YWCA Greater Cleveland Property (10’ wide 1,100 s.f. x $11 / s.f. = $12,100 landscape bed) @ Agora Theater (concrete demo, 10’ wide 4,100 s.f x $11 / s.f. = $45,100 landscape bed, street trees) @ University Inn Parking Lot (new landscaping 1,100 s.f. x $8 / s.f. = $8,800 in existing bed) @ B.A. Deli (landscaping enhancements) 600 s.f. x $11 / s.f. = $6,600 @ Central Cadillac (new 5’ landscaping bed) 2,200 s.f. x $8 / s.f. = $17,600 @ Vocon (new 5’ landscaping bed) 250 s.f. x $8 / s.f. = $2,000 $185,000Subtotal Streetscape Enhancements – Prospect Avenue $245,000 15% Contingency $36,700 15% Design and Engineering Fees $36,700Total Streetscape Enhancements – Prospect Avenue $318,400(between Chester Ave. – Euclid Ave.) 82
  • 88. Budgeted Anticipated Investment Quantity SUBTOTAL Site Prep* Cost Construction Cost6 Re-grading 3,289 s.y. x $5 / s.y. = $16,500 $16,500 Food Truck Plaza (Southwest corner of Euclid & E 55th) Hardscaping Colored Concrete 3,360 s.f. x $15/ s.f. = $50,400 Permeable Pavers 5,040 s.f. x $22/ s.f. = $110,880 $161,280 Landscape Enhancements Irrigated Planting Beds 2,500 s.f. x $18/ s.f. = $45,000 Bioretention 6,000 s.f. x $14/ s.f. = $84,000 Sod/Ground Cover 3,700 s.f. x $3/ s.f. = $11,100 New Trees 11 x $700 each = $7,700 $147,800 Structures & Amenities Low Seat Walls 400 l.f. x $200 /l.f. = $80,000 Trellis 2 x $10,000 each = $20,000 Bike Racks 3 x $600 each = $1,800 Trash Receptacles 4 x $800 each = $3,200 Movable Tables & Chairs (1 table & 4 chairs) 10 Sets x $3,500 each = $35,000 Neighborhood Signage / Info Kiosks 2 x $5,000 each = $10,000 Pedestrian Scale Light Fixtures & Connections 10 x $3,500 each = $35,000 Public Art Allowance 1 x $12,000 each = $12,000 Light Bollards 10 x $1,800 each = $18,000 Penn Square Signage Wall Allowance 1 x $10,000 each = $10,000 Raised Platform Stage Allowance 1 x $50,000 each = $50,000 $275,000 Subtotal Streetscape Enhancements – Food Truck Plaza $600,580 15% Contingency $90,100 * Site Prep does not include land 15% Design and Engineering Fees $90,100 acquisition, demo of existing structures, or possible environmental remediation costs Total Streetscape Enhancements – Food Truck Plaza $780,780
  • 89. 7 Budgeted Anticipated Site Prep* Investment Quantity Cost Construction Cost SUBTOTAL New Public Garden (Railroad Bridge to E 59th North) Re-grading 5,611 s.y. x $5 / s.y. = $28,100 $28,100 Hardscaping Walking Trails 5,900 s.f. x $15/ s.f. = $88,500 New Sidewalks (along E 57th) 840 s.f. x $5/ s.f. = $4,200 New Curbs (along E 57th) 140 l.f. x $12 /l.f. = $1,680 $94,380 Landscape Enhancements Planting Beds 15,000 s.f. x $8/ s.f. = $120,000 Sod/Ground Cover 29,600 s.f. x $3/ s.f. = $88,800 New Trees 36 x $700 each = $25,200 $234,000 Structures & Amenities Transit Shelter (No Charge for standard RTA model) $0 Benches 5 x $1,300 each = $6,500 Trellis 2 x $10,000 each = $10,000 Bike Racks 1 x $600 each = $600 Trash Receptacles 2 x $800 each = $1,600 Neighborhood Signage 1 x $5,000 each = $5,000 Pedestrian Scale Light Fixtures 13 x $3,000 each = $39,000 $72,700Subtotal Streetscape Enhancements – New Public Garden $429,180 15% Contingency $64,400 15% Design and Engineering Fees $64,400Total Streetscape Enhancements – New Public Garden $557,980(Railroad Bridge to E 59th Street North) * Site Prep does not include land acquisition, demo, or possible environmental remediation costs 84
  • 90. 8 New Public Garden (Railroad Bridge to E 59th South) Site Prep* Investment Quantity Budgeted Cost Anticipated Construction Cost SUBTOTAL Re-grading 4,000 s.y. x $5 / s.y. = $20,000 $20,000 Hardscaping Walking Trails 4,000 s.f. x $15/ s.f. = $60,000 $60,000 Landscape Enhancements Planting Beds 6,900 s.f. x $8/ s.f. = $55,200 Sod/Ground Cover 25,100 s.f. x $3/ s.f. = $75,300 New Trees 20 x $700 each = $14,000 $144,500 Structures & Amenities Benches 5 x $1,300 each = $6,500 Trellis 1 x $10,000 each = $10,000 Bike Racks 1 x $600 each = $600 Trash Receptacles 2 x $800 each = $1,600 Neighborhood Signage 1 x $5,000 each = $5,000 Pedestrian Scale Light Fixtures 11 x $3,000 each = $33,000 $56,700 Subtotal Streetscape Enhancements – New Public Garden $281,200 15% Contingency $42,200 15% Design and Engineering Fees $42,200 Total Streetscape Enhancements – New Public Garden $365,600 (Railroad Bridge to E 59th Street South) * Site Prep does not include land acquisition, demo, or possible environmental remediation costs
  • 91. Landscaping in PublicRight -Of-Way Investment Quantity Budgeted Cost Anticipated Construction Cost SUBTOTAL 9 Landscape EnhancementsMedian Reconstruction – Chester Ave. from E40th to E55th (concrete demo / soil fill / sod / street trees / new curb 26,100 x $ 12 / s.f. = $313,200cut at Third District Police Station entrance)Expanded Tree Lawn-Chester Ave. north side of street bothsides of railroad overpass (concrete demo, 5’ wide soil bed, 4,450 s.f. x $11 / s.f. = $48,950landscaping, street trees)Infill street trees- Chester Ave. from E40th to E 55th (in 65 x $700 each. = $45,500existing and proposed tree lawns)Expand Tree Lawn- E 40th St. (concrete demo, 20’ wide soil 7,400 s.f. x $11 / s.f. = $81,400bed, landscaping, street trees)Infill street trees – E 40th St. (in existing lawns & new treelawns) 17 x $700 each. = $11,900 $500,950Parking Lot Screening on Private propertyEuclid Avenue 3,500 s.f. x $8 / s.f. = $28,000 @ E 40 Intersection (5’ wide landscape bed) @ 4600 Euclid Building (5’ wide Landscaped bed) 1,050 s.f. x $8 / s.f. = $8,400 @ Agora Property (5’ wide Landscaped bed) 1,125 s.f. x $8 / s.f. = $9,000Prospect Road. 1,750 s.f. x $8 / s.f. = $14,000 @ Prospect Park Bldg. (5’ wide Landscaped bed)Chester Avenue @ Salvation Army (5’ wide Landscaped bed) 650 s.f. x $8 / s.f. = $5,200 $64,600Subtotal Streetscape Enhancements – E55th Street $565,550 15% Contingency $84,800 15% Design and Engineering Fees $84,800Total Landscape Enhancements $733,550 86
  • 92. IMPLEMENTATION STRATEGIESThis study is intended to serve as an important tool working Transportation Programs - Apply for Transportation Alternatives funding through NOACA /toward the realization of a vision for the MidTown ODOT for pedestrian, bicycle and roadway safety improvementsNeighborhood. The plan provides a basis for the for enhancements that may include lighting, crosswalks,implementation of multi-modal streetscape initiatives and landscaping or bicycle safety markings / lanes on East 55th and Prospect.enlivening public spaces. - Develop an application to the Greater Cleveland Regional Transit Authority for Transit Waiting Environment constructionAs demonstrated through their support of this planning process, MidTown, the along the Number 2 line on East 55th Street.City of Cleveland and neighborhood stakeholders have embraced the idea ofcreating a vision that will dramatically change the perception and use of the area - Work with the GCRTA to study the implications of rerouting thesurrounding East 55th and Euclid. The following outlines a series of next steps Number 2 bus line to remain on East 55th between Euclid andthat can be taken to continue to move the plan forward as they relate to policy Chester Avenuesdirectives, transportation enhancements, economic development initiatives and - Continue to study strategies for improvements to the East 55thpartnership opportunities: and Carnegie intersection that are consistent with growth in the neighborhood. - Undertake with the City a larger traffic and economicPolicy Directives development impact study of the Carnegie / Cedar corridors in- Present the plan - Partner with the Cleveland City Planning conjunction with the Campus District, Fairfax, Cleveland Clinic recommendations to the Commission, Department of Building and and University Circle. Explore future TLCI funding opportunities Cleveland City Planning Housing and the Euclid Corridor Design for this study. Commission for adoption. Review Committee to continue to promote the renovation and adaptive reuse of - Coordinate with the Department of Public Works to determine- Present the plan to buildings / storefront renovations – taking the feasibility / timing of planned curb and sidewalk repairs and NOACA’s Transportation advantage of the Prospect Historic District ensure MidTown’s streets are included in the schedule. Advisory Committee and MidTown Mixed-Use District Zoning. (NOACA TAC) to ensure - Develop a wider-reaching bicycle plan for the East 55th Street that transportation system - Present the plan to the City of Cleveland corridor to study linkages between the Lakefront Trail and Slavic recommendations are Department of Economic Development, Village trail system. reviewed for available Cuyahoga County Department of funding sources as they Development, Cleveland Health-Tech - Coordinate with the Innerbelt traffic plans to determine the long- become available. Corridor administrators, Team NEO and term feasibility of the Prospect Avenue cartway reconfiguration. Jobs Ohio to create initiatives for business attraction and retention / growth. - Develop strategies and identify funding to maintain the recently completed HealthLine infrastructure.
  • 93. Economic Development Initiatives Partnership Opportunities- Coordinate private property acquisition with both the Cleveland and - Through MidTown and the City, continue to develop a strong working Cuyahoga County Land Banks to further land control at redevelopment relationship with existing property owners to ensure that if a business sites and aid in the establishment of public / private land partnerships. closes / moves, or a property is sold, new uses and property consolidation possibilities are in line with the neighborhood plan while- In coordination with the Cleveland Health-Tech Corridor initiatives, conduct increasing the value of the property from both a monetary and a retail / business market analysis to identify users that will best fit with the community perspective. redevelopment vision for Penn Square and have long-term sustainability. - In conjunction with the City and GCRTA, develop a working- Conduct a coordinated parking study with existing businesses to identify relationship with the CSX Railroad company to create an alternative strategies that will free land for redevelopment. implementation plan for improving the safety and aesthetics of the railroad bridge.- Identify funding strategies for a shared-use structured parking facility – potentially through public / private initiative. - Partner with LAND Studio to identify funding opportunities and artists that are well suited for developing sculptures, lighting, and other- Creative marketing and branding campaigns that will begin to change one’s methods of improving the railroad bridge. perception of the study area and attract new economic development. - Work with the City of Cleveland, local businesses and foundations to- Develop sustainability / LEED requirements associated with publicly owned apply for funding and sponsorship opportunities for additional land to integrate into development agreements for infrastructure and private streetscape enhancements that can occur within the existing development projects. sidewalks. These may include the extension of landscaping along the streets, bus stop enhancements, green space amenities, etc.- Establish preliminary economic development analyses and proformas for individual sites based on estimated redevelopment costs to assist in - In cooperation with the City and LAND Studio, create a phasing plan attracting developers. for the construction of new park spaces that will unite and beatify the five corners around the East 55th and Euclid intersection.- Configure aggressive phasing strategies that provide opportunities for marketing properties and generating development as soon as possible. - Partner with the Agora to market and brand the area as an entertainment district, as well as build relationships with surrounding land owners and music / entertainment companies. - Develop a network of businesses along Euclid, similar to that created along Prospect, that will collaborate to sponsor upkeep, the creation of new green spaces and event programming. 88