MicroStrategy 9 - Extending Business Intelligence

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    MicroStrategy 9 - Extending Business Intelligence - Presentation Transcript

    1. Table of Contents The MicroStrategy Architecture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Extending the Performance, Scalability, & Efficiency of Enterprise BI . . . . . . . . . . . . 6 Enabling Rapid Deployment of Departmental BI . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Supporting Smooth Migration from Departmental Islands of BI to Enterprise BI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 MicroStrategy Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25
    2. The MicroStrategy Architecture MicroStrategy Technology is Uniquely Capable of Supporting Enterprise BI 9 ™ ROLAP and Interactivity High Analytics RELATIONAL OLAP (ROLAP) Enterprise-caliber Qualities • Highest Data Scalability • Highest User Scalability Relational OLAP All reports and dashboards are created using the single logical model of business • Highest Performance at Scale MOLAP (ROLAP) Products • Sophisticated Analytics 9 ™ • Lowest Cost to Operate and Maintain (lowest TCO) ROLAP metadata models the entire relational Virtual database as a single logical multi-dimensional • Very Rapid Report Creation Terabyte Cube model of the business (virtual terabyte cube) • Superior End User Self-service ROLAP SQL Engine and Interactivity • Ideal for Data Warehousing Low Analytics Relational Reporting Products All popular relational schema are supported: Star, Snowflake, Sparse Aggregation, Partitioned Terabyte Database Low User High User and Data Scale and Data Scale MicroStrategy Technology is Based on a Relational OLAP (ROLAP) ROLAP is the Core of MicroStrategy Technology Architecture that Uniquely Provides Both High Scalability and High Interactivity ROLAP is based on a virtual cube that represents the entire relational database . The MicroStrategy’s ROLAP architecture provides both high scalability as well as high ROLAP virtual cubes provide dynamic investigative drilling that is typical of cube models, interactivity . Other BI architectures can provide one or the other, but not both . Building but because the ROLAP cube is virtual, it does not suffer from the severe size limitations on the ROLAP architecture for the past 15 years, MicroStrategy technology is now well and administrative burdens of physical multi-dimensional MOLAP cubes . recognized for other enterprise-caliber characteristics, including high performance, sophisticated analytics, low cost of ownership, rapid report creation, and superior end user self-service . 4
    3. The MicroStrategy Architecture • Extends the Performance, Scalability, and Efficiency of Enterprise BI • Enables Rapid Deployment of Departmental BI Applications • Provides a Smooth Migration from Islands of Departmental BI into a Cohesive Enterprise Framework MicroStrategy 9 is breakthrough technology that allows companies to support all levels of BI initiatives, and helps companies to consolidate islands of BI gradually into a cohesive enterprise BI framework. Enterprises of all types are experiencing a groundswell of excitement and activity around MicroStrategy 9 is breakthrough technology that, for the first time, allows companies the availability of actionable information to support their business processes . With the to support all three levels of BI with one technology . MicroStrategy 9 builds on meteoric increase in data that organizations routinely capture, enterprises can now MicroStrategy’s unique strength at the high-end of BI to extend the boundaries of make that data accessible and useful by tapping into the power of business intelligence performance, scalability, and efficiency of enterprise BI . At the same time, MicroStrategy (BI) technologies . Today, business intelligence systems are emerging in every corner of 9 brings that same enterprise-caliber BI technology easily within reach of smaller the enterprise, ranging from large scale enterprise BI environments that are deployed departmental and workgroup BI initiatives . Just as importantly, MicroStrategy 9 provides to thousands of people, to smaller departmental BI systems and even workgroup BI a uniquely smooth migration path for islands of workgroup and departmental BI applications that support only a few people . applications to merge into a cohesive and consistent enterprise-wide framework . 5
    4. Extending the Performance, Scalability, & Efficiency of Enterprise BI In-memory ROLAP is a Seamless Extension of the ROLAP Architecture BEFORE AFTER Adding In-memory ROLAP Improves User Response TIme Performance Profile Performance Profile The performance profile for a typical ROLAP Typical ROLAP Operation In-memory ROLAP Operation system shown on the left presents two clusters of performance: one for the queries that are directed Number of Reports Number of Reports ROLAP to the database and one for the queries directed DB Queries In-memory to cache . The performance profile for In-memory ROLAP Queries ROLAP ROLAP ROLAP operation on the right shows the addition of a ROLAP Cache DB Queries Cache performance cluster for queries that are directed to the in-memory databases from queries that were previously directed to the disk-based database . User Response Time User Response Time 9 ™ ROLAP Cube In-memory ROLAP Architecture Architecture In-memory ROLAP is an Architectural Extension of ROLAP in which Physical ROLAP Cubes Reside Global In-memory within the Global Virtual Cube Physical In-memory Virtual Cube ROLAP Cubes In-memory ROLAP creates ROLAP Cubes that reside ROLAP SQL Engine ROLAP SQL Engine in the memory of the Intelligence Server . The ROLAP Cubes contain selected components of warehouse data and fit seamlessly into the global virtual cube . Terabyte Terabyte Terabyte Database Database Database 6
    5. Extending the Performance, Scalability, & Efficiency of Enterprise BI In-memory ROLAP Shifts Processing from the Database Engines BEFORE AFTER Same Report In-memory ROLAP Can Smooth Database Run many times by many people Usage In-memory ROLAP Cubes can offload the most Many Similar Reports time-consuming and processor-consuming Overlapping content in different reports queries from the database and serve them to the users much more quickly, directly from memory . Complex Queries Span many attributes The result is faster average query time and a and metrics much more evenly utilized database system . Complex Queries Span multiple databases BEFORE AFTER Average User Average User Wait Time (sec) Wait Time (sec) 160 160 Wait Time In-memory ROLAP Improves User Wait Time and Database Database 80 80 Workload Workload Frees Up Database Capacity MicroStrategy 9 In-memory ROLAP can shift database 40 40 processing to off-hours, freeing up database capacity 100% 100% 20 20 during peak interactive hours and improving user ETL ETL Window Window response time . 10 10 Wait Time 5 5 0% 0 0% 0 0:00a 3:00a 6:00a 9:00a Noon 3:00p 6:00p 9:00p 12:00a 0:00a 3:00a 6:00a 9:00a Noon 3:00p 6:00p 9:00p 12:00a 7
    6. Extending the Performance, Scalability, & Efficiency of Enterprise BI MicroStrategy 9 Web Architecture Can Support Thousands of Users BEFORE AFTER AJAX Operation Extreme AJAX Operation 32-bit JVM Operation 64-bit JVM Operation Web Browsers Web Browsers Web Browsers Web Browsers Processing Workload Processing Workload Processing Workload Processing Workload Processing Workload Processing Workload Processing Workload Processing Workload Shifts from Shared Web Server to Workstation Browsers 64-bit Memory Space Supports More Concurrent Users 32-bit JVM 64-bit JVM 32-bit JVM 64-bit JVM with Larger Reports Web Server Web Server Web Server Web Server The Expanded Memory Available in 64-bit JVMs Allows MicroStrategy 9 to Extreme AJAX Coding Delivers Greater Responsiveness Support More Concurrent Users with Larger Reports MicroStrategy 9 employs new Extreme AJAX coding disciplines within its Web MicroStrategy 9 supports 64-bit Java Virtual Machines (JVMs), which offer much greater architecture . Extreme AJAX shifts processing from the shared Web servers to the memory space . Vastly increased memory space allows each Web server to support many individual Web browsers, thus spreading the processing workload and providing the more concurrent user sessions and larger reports . most responsive user experience while still preserving a true zero-footprint Web interface . 8
    7. Extending the Performance, Scalability, & Efficiency of Enterprise BI MicroStrategy 9 Delivers Extensive Features for Business User Self-service Drill Anywhere Report Creation Self-service Report Design ROLAP Drill Anywhere Allows Saving New Report Designs ROLAP Prompting Allows Users to “Surf” to Entirely Lets All Users Share Users to “Land” Somewhere New Combinations of Data New Information in the Database Attribute 2 Format Attribute SINGLE SINGLE Attribute Category: PAGE-BY: Books REPORT REPORT Attribute DEFINITION DEFINITION Subcategory Metrics Revenue Profit Cost Attribute Art & Architecture $859,358 $201,412 $857,945 Drag-and-Drop Run Metric Business $589,246 $132,117 $457,129 COLUMNS Literature $295,385 $59,491 $235,894 Metric Books - Miscellaneous $366,250 $87,148 $299,102 1 3 Metric Science & Technology $1,375,727 $310,489 $1,065,238 ROWS Metric $538,269 $120,039 $418,230 Sports & Health Shared Reports $4,024,235 $890,696 $3,133,539 Total Metric My Reports Saving New Report Designs MicroStrategy 9’s ROLAP Capability Allows Users to “Surf” Interactively Business People Can Easily Assemble Reports from Metadata Building Blocks Throughout the Entire Data Warehouse The MicroStrategy 9 Web interface lets business users easily create any report by Using ROLAP core features of prompting and drill anywhere, users can start from dragging and dropping metadata building blocks (attributes and metrics) onto a a single report design and create innumerable new combinations of data simply by template . Formatting is easy using the intuitive Office-like formatting controls . clicking on the report . These new combinations of data can be saved as new report MicroStrategy’s powerful SQL engine can generate whatever SQL is necessary to get the designs and shared with others to be run in the future . The MicroStrategy 9 security data for the users’ new report designs . system ensures that all users only see the data that they are allowed to see regardless of who created the report . 9
    8. Extending the Performance, Scalability, & Efficiency of Enterprise BI MicroStrategy 9 Dynamic Dashboards Can Consolidate the Information from Dozens of Individual Reports Consolidate Information from Dozens of Individual Reports MicroStrategy 9 Dynamic Dashboards Can Consolidate the Information from CATEGORY PERFORMANCE DASHBOARD Select Region Select Category Books Northeast Books in Northeast Dozens of Individual Reports KPIs - 2006 Alerts Revenue $4,078 This report shows revenue and profit data for a particular product category. It includes subcategory-level Revenue LY $5,015 data as well as supplier data. Profit Margin 26.7% Alert: Forecasted revenue is $ 4,363 vs. revenue of $4,078 -- 6.5% under forecast. Sell-through 24.3% MicroStrategy 9 Dynamic Dashboards employ on-screen user controls called “selector Revenue Contribution by Subcategory Detailed Table 2006 Monthly Revenue and Profit Trends Detailed Table Art & $700 25.0% Architecture $600 25.1% Business $500 20.3% Literature $400 $300 controls” that allow users to interactively flip through many different views of data all Books - 3.3% Miscellaneous $200 Science & 17.2% $100 Technology $0 Sports & 9.1% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Health Revenue Profit Click on any revenue bar to view the Monthly Revenue and Profit Trends for that Subcategory. on a single dashboard page . This allows dashboard designers to embed the equivalent Subcategory Performance Graph Summary Supplier Analysis Graph Summary Profit End on Profit Supplier Subcategory Supplier Revenue Profit Margin hand Revenue Profit Margin Share McGraw Hill $1,253 $338 26.98% 19.2% Art & Architecture $918 $261 28.43% 1,980 Bantam Books $1,011 $284 28.09% 15.5% Business $1,024 $275 26.86% 2,558 John Wiley & Sons $892 $252 28.25% 13.7% Literature $826 $201 24.33% 3,328 of dozens of individual reports within the screen real estate of a single dashboard . Warner Books $810 $210 25.93% 12.4% Books - $28 $7 25.00% 284 Miscellaneous Simon & Schuster $744 $195 26.21% 11.4% Science & Scribner $644 $150 23.29% 9.9% $439 $120 27.33% 857 Technology Perigee $438 $118 26.94% 6.7% Sports & Health $371 $97 26.15% 1,341 Prentice Hall $376 $101 26.86% 5.8% Total $3,606 $961 26.65% 10,348 Vintage Books $358 $94 26.26% 5.5% A Dozen or More Reports Single Dynamic Dashboard Executed Sequentially and Synchronized Views of Data with Repeatedly by the User On-dashboard Selector Controls PRODUCT PERFORMANCE Country Category USA Electronics Revenue Profit Profit Margin # Customers Transactions Per Customer Dynamic Dashboards Contain Selector Controls that Allow Users Revenue Performance Product Revenue Monthly Quarterly Monthly Quarterly to Flip Through Many Different Views of the Data Intuitive selector controls Audio Equipment $800K $70K MicroStrategy Dynamic Dashboards support a wide range of selector $700K $60K Cameras placed directly on the $600K $50K $500K $40K Video Equipment controls from radio buttons, to check boxes, drop-down boxes, time $400K $30K dashboard let users flip $300K $20K TV’s $200K $10K through many different sliders, and buttons . All of these selector controls are exposed directly on Computers $100K $0K 07 07 07 07 07 07 07 07 07 M7 07 Fe 7 pr $0K ay un Jul ug ep ct ov ec 0 0 b ar n A J M ON S A D Electronics - Ja views of the data. 07 07 07 07 07 07 07 07 07 07 07 7 l0 ay ug ov p ec b ar n n pr ct the dashboards for easy access by users and selector controls are added Miscellaneous Ju Se Fe Ju Ja M O Audio Equipment Cameras TV’s A M D N A Revenue Revenue Revenue to dashboards using just drag-and-drop actions – no programming Regional Revenue Performance Monthly Quarterly required . $200K Northwest $160K Northeast $120K West $80K Central $40K Southeast $0K Mid-Atlantic 07 07 07 07 07 07 07 07 07 07 07 7 l0 ay ug ov p ec b ar n n pr ct South Ju Se Fe Ju Ja M O A M D N A Southwest Mid-Atlantic Revenue 10
    9. Extending the Performance, Scalability, & Efficiency of Enterprise BI MicroStrategy 9 Dynamic Dashboards Can Be Consolidated into a Multi-layout Dashboard book Dozens of Reports Dynamic Dashboards Multi-layout Dashboard Book 2 1 3 Frequently Used Together Consolidates Dozens of Reports Consolidates Multiple Independent Dashboard Designs CATEGORY PERFORMANCE DASHBOARD Select Region Select Category Books Northeast Books in Northeast KPIs - 2006 Alerts Revenue $4,078 This report shows revenue and profit data for a particular product category. It includes subcategory-level Revenue LY $5,015 data as well as supplier data. Profit Margin 26.7% Alert: Forecasted revenue is $ 4,363 vs. revenue of $4,078 -- 6.5% under forecast. Sell-through 24.3% Revenue Contribution by Subcategory Detailed Table 2006 Monthly Revenue and Profit Trends Detailed Table Art & $700 25.0% Architecture CATEGORY PERFORMANCE DASHBOARD $600 Books in Northeast 25.1% Business $500 Quarterly Customer Analysis for Q4 2006 KPIs - 2006 Alerts 20.3% Literature $400 $300 Books - 3.3% Miscellaneous $200 Science & 17.2% $100 Technology $0 Sports & 9.1% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Health Revenue Profit Click on any revenue bar to view the Monthly Revenue and Profit Trends for that Subcategory. Subcategory Performance Graph Summary Supplier Analysis Graph Summary Profit End on Profit Supplier Subcategory Supplier Revenue Profit Margin hand Revenue Profit Margin Share McGraw Hill $1,253 $338 26.98% 19.2% Art & Architecture $918 $261 28.43% 1,980 Bantam Books $1,011 $284 28.09% 15.5% Business $1,024 $275 26.86% 2,558 John Wiley & Sons $892 $252 28.25% 13.7% Literature $826 $201 24.33% 3,328 Warner Books $810 $210 25.93% 12.4% Books - $28 $7 25.00% 284 Miscellaneous Simon & Schuster $744 $195 26.21% 11.4% Science & Scribner $644 $150 23.29% 9.9% $439 $120 27.33% 857 Technology Perigee $438 $118 26.94% 6.7% Sports & Health $371 $97 26.15% 1,341 Prentice Hall $376 $101 26.86% 5.8% Total $3,606 $961 26.65% 10,348 Vintage Books $358 $94 26.26% 5.5% Dashboard 1 Dashboard 2 Dashboard 3 CATEGORY PERFORMANCE DASHBOARD Select Region Select Category Books Northeast Books in Northeast KPIs - 2006 Alerts Revenue $4,078 This report shows revenue and profit data for a particular product category. It includes subcategory-level Revenue LY $5,015 data as well as supplier data. Profit Margin 26.7% Alert: Forecasted revenue is $ 4,363 vs. revenue of $4,078 -- 6.5% under forecast. Sell-through 24.3% Revenue Contribution by Subcategory Detailed Table 2006 Monthly Revenue and Profit Trends Detailed Table Art & $700 25.0% Architecture $600 25.1% Business $500 20.3% Literature $400 $300 Books - 3.3% Miscellaneous $200 Science & 17.2% $100 Technology Customer Segmentation and Profitability Cross-sell Analysis Customer Analysis $0 Sports & Quarterly Analysis Year-to-date Analysis 9.1% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Health Quarterly Customer Analysis for Q4 2006 Select a Quarter Q4 2006 Acquisition, Attrition, and Retention Revenue Profit Click on any revenue bar to view the Monthly Revenue and Profit Performance Summary: 3.01% Acquisition Rate, 0.62% Attrition Rate, and 96.99% Retention Rate Trends for that Subcategory. Acquisition Attrition Retention New Active Acquisition % New to Lost Active Attrition % Lost to Retained Active Subcategory Performance Graph Summary Supplier Analysis Graph Summary Customers Customers Rate All New Customers Customers Rate All Lost Customers Customers Retention Rate Oct 2006 39 1,299 3.00% 32.23% 7 1,299 0.54% 28.00% 1,260 1,299 97.00% Nov 2006 42 1,333 3.15% 34.71% 8 1,333 0.60% 32.00% 1,291 1,333 96.85% Profit End on Profit Supplier Dec 2006 40 1,363 2.93% 33.06% 10 1,363 0.73% 40.00% 1,323 1,363 97.07% Subcategory Supplier Revenue Profit Margin hand Revenue Profit Margin Share Quarterly Acquisition Trend Quarterly Attrition Trend Quarterly Retention Plan McGraw Hill $1,253 $338 26.98% 19.2% Art & Architecture $918 $261 28.43% 1,980 Bantam Books $1,011 $284 28.09% 15.5% Business $1,024 $275 26.86% 2,558 John Wiley & Sons $892 $252 28.25% 13.7% Literature $826 $201 24.33% 3,328 Warner Books $810 $210 25.93% 12.4% Books - $28 $7 25.00% 284 Miscellaneous Simon & Schuster $744 $195 26.21% 11.4% Science & Scribner $644 $150 23.29% 9.9% $439 $120 27.33% 857 Technology Perigee $438 $118 26.94% 6.7% Customer Analysis by Age Range and Income Range Sports & Health $371 $97 26.15% 1,341 Prentice Hall $376 $101 26.86% 5.8% Avg Transaction Revenue per Customer Distribution by Income Range Age Range Income Range Revenue $ Size $ Customer $ Profit $ Total $3,606 $961 26.65% 10,348 Vintage Books $358 $94 26.26% 5.5% < 21 0 - 20K $41,183.10 $298.43 $686.39 $2,428.18 0 - 20K 20K - 40K $54,498.44 $465.80 $1,028.27 $3,538.64 40K - 60K $23,178.17 $246.58 $551.86 $1,406.37 23.0% 60K - 80K $51,844.68 $518.45 $1,205.69 $3,091.98 20.6% 20K - 40K > 80K $23,783.53 $247.75 $540.53 $1,479.12 21-40 0 - 20K $46,635.75 $376.09 $790.44 $2,960.92 20K - 40K $33,312.13 $350.65 $812.49 $1,717.86 40K - 60K 18.4% 40K - 60K $49,186.10 $341.57 $768.53 $2,762.07 22.1% 60K - 80K $37,477.31 $312.31 $749.55 $2,324.83 60K - 80K > 80K $23,826.98 $187.61 $458.21 $1,375.57 16.0% 41-60 0 - 20K $44,158.71 $304.54 $679.36 $3,219.34 20K - 40K $55,093.39 $326.00 $734.58 $3,345.29 > 80K 40K - 60K $43,422.04 $269.70 $578.96 $2,455.90 60K - 80K $43,336.86 $390.42 $866.74 $2,736.80 > 80K $33,851.87 $266.55 $573.76 $2,136.33 Document Author: John Smith Document Execution Time: 12/29/2006 9:48:25 AM MicroStrategy’s Dynamic Dashboards can consolidate a dozen or more individual grid and graph reports into a single dashboard where the various views of data across graphs and grids are synchronized using selector controls placed directly on the dashboards . With MicroStrategy 9, multiple independent dashboards can be further consolidated into a single dashboard book using the new “Multi-layout” feature that places each dashboard design on a single tab of the dashboard book . 11
    10. Extending the Performance, Scalability, & Efficiency of Enterprise BI MicroStrategy 9 Dynamic Dashboards Have Even More Interactivity Available for Dashboard Users CATEGORY PERFORMANCE DASHBOARD Select Region Select Category Books Northeast Books in Northeast KPIs - 2006 Alerts Revenue $4,078 This report shows revenue and profit data for a particular product category. It includes subcategory-level Revenue LY $5,015 data as well as supplier data. Profit Margin 26.7% Alert: Forecasted revenue is $ 4,363 vs. revenue of $4,078 -- 6.5% under forecast. Sell-through 24.3% Revenue Contribution by Subcategory Detailed Table 2006 Monthly Revenue and Profit Trends Detailed Table Art & $700 25.0% Architecture $600 25.1% Business $500 20.3% Literature $400 $300 Books - 3.3% Miscellaneous $200 Science & 17.2% $100 Technology $0 Sports & 9.1% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Health Revenue Profit Click on any revenue bar to view the Monthly Revenue and Profit Trends for that Subcategory. Subcategory Performance Graph Summary Supplier Analysis Graph Summary Profit End on Profit Supplier Subcategory Supplier Revenue Profit Margin hand Revenue Profit Margin Share McGraw Hill $1,253 $338 26.98% 19.2% Art & Architecture $918 $261 28.43% 1,980 Bantam Books $1,011 $284 28.09% 15.5% Business $1,024 $275 26.86% 2,558 John Wiley & Sons $892 $252 28.25% 13.7% Literature $826 $201 24.33% 3,328 Warner Books $810 $210 25.93% 12.4% Books - $28 $7 25.00% 284 Miscellaneous Simon & Schuster $744 $195 26.21% 11.4% Science & Scribner $644 $150 23.29% 9.9% $439 $120 27.33% 857 Technology Perigee $438 $118 26.94% 6.7% Sports & Health $371 $97 26.15% 1,341 Prentice Hall $376 $101 26.86% 5.8% Total $3,606 $961 26.65% 10,348 Vintage Books $358 $94 26.26% 5.5% Dynamic Dashboards Have Drilling Capability Internet 2006 Monthly Revenue and Profit Trends Detailed Table Subcategory Performance Revenue Profit Subcategory Revenue Profit Art & Architecture $918 $261 Business $1,024 $275 Literature $826 $201 Books - $28 $7 Miscellaneous Science & $439 $120 Technology Sports & Health $371 $97 Total $3,606 $961 MicroStrategy 9 Dynamic Dashboards are Fully Interactive Out-of-the-Box, MicroStrategy 9 Dynamic Dashboards Can Access Real-time Information Feeds Because They Inherit ROLAP Drilling Capability Directly from the Internet With MicroStrategy 9, all grids and graphs on Dynamic Dashboards will automatically With MicroStrategy 9 Dynamic Dashboards, users can paste any HTTP-accessible Web inherit ROLAP drilling capability that allows users to interactively investigate data content directly into a Dynamic Dashboard, thus providing real-time access to Internet- based information and Internet functionality . throughout the data warehouse . 12
    11. Extending the Performance, Scalability, & Efficiency of Enterprise BI MicroStrategy 9 Dynamic Dashboards Can Now Be Created by Business Users . . . Are Now Easy to Achieve by Business Pixel Perfect Desktop Publishing Users Using New Dashboard Templates Quality Dashboards . . . Folio BOOKSTORES Year to Date Sales Review December 31, 2007 Customer Segmentation and Profitability Cross-sell Analysis Customer Analysis YEAR TO DATE SALES SUMMARY 2007 Quarterly Analysis Year-to-date Analysis Dashboard Templates Quarterly Customer Supplier for Q4 2006 Revenue by Analysis Monthly Revenue Month Revenue Select a Quarter Q4 2006 Acquisition, Attrition, and Retention JAN $149,500 $500,000 FEB $137,200 Performance Summary: 3.01% Acquisition Rate, 0.62% Attrition Rate, and 96.99% Retention Rate MAR $210,400 $400,000 APR $244,800 McGraw Hill Prentice Hall MAY $353,500 $300,000 Acquisition Attrition Retention JUN $387,500 New Active Acquisition % New to Lost Active Attrition % Lost to Retained Active JUL $125,800 $200,000 Customers Customers Rate All New Customers Customers Rate All Lost Customers Customers Retention Rate AUG $218,700 SEP $225,600 Oct 2006 39 1,299 3.00% 32.23% 7 1,299 0.54% 28.00% 1,260 1,299 97.00% $100,000 16.9% OCT $256,000 Nov 2006 42 1,333 3.15% 34.71% 8 1,333 0.60% 32.00% 1,291 1,333 96.85% $523,765 40 26.8% 1,363 NOV $300,100 $0 Dec 2006 2.93% 33.06% 10 1,363 0.73% 40.00% 1,323 1,363 97.07% DEC $490,100 $830,585 JUL MAY SEP OCT JAN FEB MAR APR JUN AUG NOV DEC Quarterly Acquisition Trend Quarterly Attrition Trend Quarterly Retention Plan $3,099,200 140 28 1400 12% 2% 100% 26.2% $811,991 120 24 1200 10% 2% 80% 100 20 1000 New Lost Retained 30.1% 8% Customers Customers Customers Revenue by Region 1% 60% Region Revenue $932,859 80 16 800 Acquisition Attrition Retention Blank Four Contents Four Titles and One Content Left Two One Content Top Two 6% Rate Rate Rate Mid-Atlantic 60 12 600 1% 40% Mid-Atlantic $680,700 4% Southwest 40 8 400 Southwest $545,600 0% 20% Dashboard Four Contents Contents Right Contents Bottom Northeast 2% 20 4 200 Northeast $407,800 Southeast Southeast $381,200 0 0 0 0% 0% 0% 2006 Q1 2006 Q2 2006 Q3 2006 Q4 2006 Q1 2006 Q2 2006 Q3 2006 Q4 2006 Q1 2006 Q2 2006 Q3 2006 Q4 Central $301,600 Central Bantam Books Simon & Schuster Note: % New to All New is calculated as # New Customers at the month level Note: % Lost to All Lost is calculated as # Lost Customers at the month level West $291,300 West divided by # New Customers in the analyzed period. divided by # Lost Customers in the analyzed period. Northwest $247,100 Northwest South $243,900 Customer Analysis by Age Range and Income Range South $3,099,200 $0 $200,000 $400,000 $600,000 $800,000 Avg Transaction Revenue per Customer Distribution by Income Range Age Range Income Range Revenue $ Size $ Customer $ Profit $ Human Resources DashboardREVENUE - Benefits Detail < 21 0 - 20K $41,183.10 $298.43 $686.39 $2,428.18 Sales Representative Analysis $465.80by Powered 0 - 20K 20K - 40K $54,498.44 $1,028.27 $3,538.64 Supplier TOP SELLING PRODUCTS (ITEM) UNITS SOLD UNIT PRICE Last Updated on 12/31/07 40K - 60K $23,178.17 $246.58 $551.86 $1,406.37 100 Places to Go While Still Young at Heart 3,200 $552 $147,200 23.0% 60K - 80K $51,844.68 $518.45 $1,205.69 $3,091.98 Foundation Analysis and Design 1,400 $810 $113,400 20.6% 20K - 40K > 80K $23,783.53 $247.75 $540.53 $1,479.12 Working with Emotional Intelligence 5,600 $228 $106,400 Powered by- 20K $367,000 21-40 0 $46,635.75 $376.09 $790.44 $2,960.92 TOTAL 10,200 $1,590 Benefit Costs EMPLOYEE CLAIMS 20K - 40K $33,312.13 $350.65 $812.49 $1,717.86 Medical Dental Vision Total 40K - 60K 18.4% Three Contents Title and Content Title and Four Title and Two Contents Two Contents 40K - 60K $49,186.10 $341.57 $768.53 $2,762.07 22.1% 60K - 80K $37,477.31 1/1/2007 $312.31 $1,600 $749.55 $2,324.83 Vison 2006 Actual 2007 Actual 2007 Budget 60K - 80K > 80K $23,826.98 $187.61 $458.21 $1,375.57 Contents 1/7/2007 $3,450 401k 16.0% $2M 41-60 0 - 20K $44,158.71 $304.54 $679.36 $3,219.34 $55,093.391/20/2007 $326.00 $18,250 Medical 20K - 40K $734.58 $3,345.29 $1.5M > 80K $43,422.041/31/2007 $269.70 $7,875 Dental 40K - 60K $578.96 $2,455.90 $1M 60K - 80K $43,336.861/31/2007 $390.42 $866.74 $2,736.80 $3,000 Dental > 80K $33,851.87 $266.55 $573.76 $2,136.33 $5M 2/5/2007 $15,625 Medical Document Author: John Smith Document Execution Time: 12/29/2006 9:48:25 AM 2/1/2007 $1,315 Vision $0M Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2/12/2007 $6,010 401k 2/15/2007 $3,550 401k 2/27/2007 $2,370 Vision EMPLOYEE COMPENSATION CLAIMS 2/28/2007 $12,568 Medical 3/1/2007 $5,800 Vision Departmental Regional 3/15/2007 $23,000 Medical Two Contents Left Two Contents Top Two Titles and 3/31/2007 $4,800 401k Finance West 3/31/2007 $2,750 Vision IT Corporate One Content Right One Content Bottom Two Contents 4/5/2007 $1,100 Vision Marketing 4/15/2007 $800 Vision Central HR 4/19/2007 $6,000 Dental East Field Sales 4/28/2007 $15,230 Medical 0 2 4 6 8 10 4 6 8 10 12 4/28/2007 $6,550 Dental 5/1/2007 $3,850 Dental 5/1/2007 $17,275 Medical LEAVE OF ABSENCE 5/10/2007 $6,400 401k 5/15/2007 $3,515 401k 10/23/2007 Thomas Jones Field Sales Central Region 10/6/2007 Personal - Vacation 5/15/2007 $11,235 Medical 7/16/2007 Dave Moran Development Central Region 7/14/2007 Personal - Vacation 5/15/2007 $2,200 Dental 5/19/2007 Hugo Martinez IT Central Region 5/12/2007 Personal - Vacation 5/20/2007 $6,500 401k 7/14/2007 Gordan Leigh Field Sales Central Region 7/5/2007 Personal - Vacation Shannon Bryant Field Sales Central Region 8/24/2007 8/31/2007 Personal - Vacation 5/31/2007 $5,300 Medical Carrie Porter Human Resources Central Region 5/28/2007 6/5/2007 Personal - Vacation 6/5/2007 $560 Dental Mike Douglas IT Central Region 6/22/2007 6/28/2007 Personal - Vacation 6/5/2007 $1,420 Vision 6/10/2007 $2,500 Vision Pixel PerfectTM Dashboards Can Be Created by Business Users Using the New Dashboard Templates MicroStrategy 9 enables business users to create sophisticated dashboard designs easily using the new dashboard template feature and a range of design assistants that accelerate and simplify the dashboard design process . 13
    12. Extending the Performance, Scalability, & Efficiency of Enterprise BI MicroStrategy 9 Distribution Services Places the Control of Information Distribution into the Hands of the Business User Enterprise Department Workgroup Subscribe Others Subscribe Self | Printers | Folders MicroStrategy Distribution Services Enables Business E-mail Users to Set Up Automated Information Distributions for Reports | Dashboards Themselves and for Co-workers MicroStrategy 9 Distribution Services is a high-volume automated distribution system for reports and dashboards . It is designed to provide business users with the ability to subscribe themselves or subscribe others to receive distributions . Business users can set up their own “personal alert” conditions that, when met, will trigger distributions to occur . Send Now On Event On Schedule On Alert 14
    13. Extending the Performance, Scalability, & Efficiency of Enterprise BI MicroStrategy 9 Has Many New Features to Facilitate Distributed Development Distributed Create Update Apply Update Migrate to Development Multiple Developers Make Application Modifications The Change Journal Records Every Modification Packages Packages Production Environments BI Applications Are Defined in Metadata Change Journal Dev 1 US USER TIME TRANSACTION OBJECT NAME TYPE COMMENTS NAME STAMP TYPE ID Dev 2 Test India Environment Production Environment Dev 3 Data China Warehouse Synchronize Development Environments MicroStrategy 9 Change Journaling Feature Captures All Changes and MicroStrategy 9 Update Packages Enable Development Across Coordinates Multiple Development Teams Multiple Distributed Development Environments The Change Journaling capability captures all changes made to the metadata and The MicroStrategy 9 Update Package feature allows multiple development teams in is particularly valuable when there are multiple independent development teams different locations to each work on a local copy of the metadata . Periodically they contributing to a single common metadata or BI application . submit their updates to a centralized Test Environment where overlaps are reconciled . A final update package is then sent to the Production Environment and is also sent back to the development environments to keep them in sync . Independent Multi-layout Page Perfect Dashboard Design Assembly Output Complex Multi-part Statement Applications Can Be Built Using New MicroStrategy Quarterly Customer Analysis for Q4 2006 9 Reporting Features Perfect Online • Page-by Navigation MicroStrategy 9 provides new features designed specifically to meet the needs of complex • Selector Controls • Interactive Grids reporting applications typified by customer statements . These types of BI applications require multiple developers to design and maintain the reports, and they need Pixel Perfect Multi-layout behavior both on-screen and in print . Assembly Perfect PDF Print Monthly Statement • Full Pagination Table of Contents • Table of Contents Summary . . . . . . . . . . . . 1 Banking . . . . . . . . . . . . 3 Brokerage . . . . . . . . . . 12 • Watermarks Credit . . . . . . . . . . . . 33 15
    14. Extending the Performance, Scalability, & Efficiency of Enterprise BI MicroStrategy 9 Has Many New Features to Facilitate Distributed Governance & Administration Centralized IT Admin Distributed Departmental Admin Administrative Responsibility Can Be Distributed to Departmental Marketing Finance Sales HR Marketing Finance Sales HR Business People MicroStrategy 9 allows user and application administration responsibilities to be distributed to business people within individual departments using a Web interface . This offloads that task from centralized IT personnel and is generally more responsive to local departmental business requests . BI Applications BI Applications Departmental Governance Centralized Governance Committee MicroStrategy 9 Supports Distributed Governance Operational Models Marketing Finance Sales HR Marketing Finance Sales HR MicroStrategy 9 is designed to support distributed governance models of operation where departments retain autonomous control over their piece of the overall BI system . This gives departments the ability to have their own databases, their own BI applications, and their own metadata within the same Dept Dept Dept Dept infrastructure as the enterprise BI applications and metadata . This provides BI Apps BI Apps BI Apps BI Apps Enterprise Enterprise departments with enterprise-caliber BI technology, but also the nimbleness BI Applications BI Applications that comes from autonomous control . Enterprise Data Enterprise Data Warehouse Warehouse Departmental Databases 16
    15. Enabling Rapid Deployment of Departmental BI MicroStrategy 9 Brings Enterprise-caliber BI Technology Easily Within Reach of Departmental BI Initiatives Enterprise BI Configuration Departmental BI Configuration Departmental BI Systems Require Less Data Engineering than Enterprise BI Systems Report Report Designer Designer The biggest difference between a departmental BI system and an enterprise BI system is the lack of IT resources . Departments generally do not have the BI Platform IT personnel or the IT infrastructure of servers and databases to implement BI Architect BI Architects a fully configured BI system . Fortunately, most departmental BI applications Departmental do not need the full power of a properly engineered enterprise system . BI Solution includes: • BI Platform They do not need full ETL control, nor do they need a high-performance, Reporting Database • Simple DB DBAs high-capacity database system . What they really need is a BI technology • Simple ETL that lets them access all of the data and get their BI system running quickly without significant technical expertise or infrastructure . MicroStrategy 9 now ETL brings enterprise-caliber BI capabilities within easy reach of departmental BI ETL Engineers application needs . Operational Databases Operational Databases Departmental BI systems lack the breadth of IT resources that enterprise BI systems enjoy, so departmental BI technology must be able to access operational databases directly and provide all of the necessary technical components out-of-the-box . 17
    16. Enabling Rapid Deployment of Departmental BI MicroStrategy 9 Multi-source ROLAP is a Seamless Extension of MicroStrategy’s ROLAP Architecture 9 9 ™ ™ Multi-source ROLAP ROLAP MicroStrategy 9 Multi-source ROLAP Models Multiple Databases as if They were a Single Database MicroStrategy’s new Multi-source ROLAP capability allows the MicroStrategy metadata to span many databases and treat that collection of databases as if it were one large logical database . The MicroStrategy multi-source engine examines every data Multi-dimensional Multi-dimensional Business Model Business Model request and determines the optimum database from which to ROLAP SQL Engine retrieve the data for every pass of SQL . Multi-source Engine ROLAP SQL Engine Using the Multi-source Engine, Multiple Databases are Modeled as a Unified Multi-dimensional Source 9 9 ™ ™ Multi-source ROLAP ROLAP Multi-source ROLAP Allows Users to Seamlessly Traverse Multiple Databases Drilling Anywhere Across Drilling Anywhere Across the Data Warehouse Multiple Databases MicroStrategy 9 Multi-source ROLAP is completely transparent to users and developers . Users have the same interactive access to data and drilling across multiples sources as they do when accessing and drilling within a single database . Moreover, Multi-source ROLAP is completely transparent to report designers . When users drag attributes and metrics onto a report, they cannot tell from which database those attributes and metrics will be sourced . Multi-source Engine ROLAP SQL Engine ROLAP SQL Engine 18
    17. Enabling Rapid Deployment of Departmental BI MicroStrategy 9 Multi-Source ROLAP is Designed for High Performance Other BI Technologies Multi-source ROLAP (Business Objects, Cognos, Oracle) Push-down Joining Uses the DBMS Engine MicroStrategy Multi-source ROLAP Uses a Unique High Performance “Push- down” Architecture to Join Data Using the Database Engines Basic MicroStrategy’s Multi-source ROLAP joins data using the database engines, rather BI Server MicroStrategy BI Server than transferring all of the data into the middle-tier BI server as with other BI technologies . This is called push-down joining and it requires very sophisticated Multi-pass SQL generation that is only possible with true ROLAP engines . Push-down joining SQL delivers high performance because it moves the least amount of data and utilizes the tremendous power of the modern database engines . SQL SQL Supporting Hub and Spoke Data Architectures Balance the Workload Across Databases MicroStrategy 9 Multi-source ROLAP Allows Data Environments to be Optimized for Performance and Cost Multi-source ROLAP is useful even for enterprise BI MicroStrategy Virtual Cube implementations where data engineers want to distribute MicroStrategy Virtual Cube data across a range of database servers to optimally match database power with data workload . MicroStrategy’s Multi- source ROLAP engine automatically selects the best database Sybase MySQL for each query when the data is accessible from more than IQ Netezza one source . This helps free up capacity on expensive, high Teradata SQL SQL Server Server DB2 capacity database servers . Marketing Mfg Enterprise Financial Sales Lookups, Aggregates, Enterprise Data Warehouse Data Mart Data Mart Data Whse Data Mart Data Mart Summary Data 19
    18. Enabling Rapid Deployment of Departmental BI MicroStrategy 9 Can Deliver Departmental BI Solutions with Little or No IT Support Enterprise BI Departmental BI Fully Engineered Configuration Rapid Deployment Configurations MicroStrategy 9 Can Provide Departmental BI Quickly and Without Requires: BI Expertise Requires: BI Expertise the Need for Separate ETL and Database Expertise Using Multi-source ROLAP Using In-memory ROLAP ETL Expertise Database Technology MicroStrategy’s Multi-source ROLAP and In-memory ROLAP provide critical In-memory components to support the need for fast ROLAP Cube and simple departmental BI solutions that Databases BI Platform BI Platform Multi-source require little or no IT support . Using just Multi-source Multi-source ROLAP, businesses can set up Reporting the simplest BI environment where the BI Database system directly accesses the operational Load Data databases . Adding In-memory ROLAP Interactive Access ETL lets businesses create simple in-memory to Databases databases to be used for decision support queries . Basic scheduled queries can be used to periodically load the cube databases with the latest operational data . Operational Databases Operational Databases Operational Databases 20
    19. Enabling Rapid Deployment of Departmental BI MicroStrategy 9 Can Deliver Departmental BI Solutions Quickly 1 2 3 4 5 Create Databases Create Reports & Connect to DBs Create Metadata Schedule ETL (In-memory ROLAP) Dashboards (Multi-source ROLAP) (Graphical Architect) (Query Scheduler) (Web Professional) Multi-source Multi-source Multi-source Multi-source Multi-source Query Scheduler Query Scheduler Using MicroStrategy 9, the Five Steps to Implement a Departmental BI System Can Be Accomplished within a Day 21
    20. Enabling Rapid Deployment of Departmental BI MicroStrategy 9 Can Deliver Departmental BI Solutions Easily Step 1: 9 9 Software ™ ™ & Install MicroStrategy 9 and Installation Installation Wizard In-memory ROLAP Hardware Connect to the Databases Using MicroStrategy Multi-source Report Design = Database Design ROLAP Capability MicroStrategy 9 Software MicroStrategy’s installation wizard 2 3 4 1 Attribute Multi-source takes the user through a guided Attribute Attribute process to install all of the necessary Attribute MicroStrategy software components . Attribute Metric Windows MicroStrategy Multi-source ROLAP LINUX COLUMNS Metric AIX allows the user to connect to Metric HP-UX SOLARIS Metric ROWS DATA multiple databases, including Excel . Metric Step 3: Step 2: Design the Databases Using In-memory ROLAP Create the Business Model (Metadata) Cubes Using Graphical Architect Designing In-memory ROLAP Cubes is no more The next step is to create the multi- 9 ™ complicated than designing reports . Users simply Graphical Architect dimensional business model (metadata) drag-and-drop whatever combinations of attributes and based on the rows and columns presented Metadata Select Tables metrics they want onto a cube design template and by the databases . MicroStrategy’s Graphical Define then save the result . There are no tables to define, keys Attributes Architect provides a simple palette for Multi-source Multi-source to specify, or data types to define . The MicroStrategy Define identifying which tables and columns from Hierarchies software takes care of everything needed to create the the various databases are to be used and Define Metrics cube database, based only on the attributes and metrics describes the relationships between the that users want to include in their reporting . columns . At the end of the process, the user has a list of attributes and metrics objects that can be dragged-and-dropped onto reports or dashboards . 22
    21. Enabling Rapid Deployment of Departmental BI MicroStrategy 9 Can Deliver Departmental BI Solutions Easily 9 9 Web ™ ™ Intelligence Server Scheduler Pick Schedule Attribute 2 Format Multi-source Attribute Every Day at 2am Attribute Category: PAGE-BY: Books Every Saturday at 2am Attribute Every Sunday at 2am Subcategory Metrics Revenue Profit Cost Attribute Query Scheduler Art & Architecture $859,358 $201,412 $857,945 Drag-and-Drop Run Every Monday at 2am Metric Business $589,246 $132,117 $457,129 COLUMNS Every Tuesday at 2am Literature $295,385 $59,491 $235,894 Metric Books - Miscellaneous $366,250 $87,148 $299,102 1 3 Every Wednesday at 2am Metric Science & Technology $1,375,727 $310,489 $1,065,238 ROWS Metric Every Thursday at 2am $538,269 $120,039 $418,230 Sports & Health $4,024,235 $890,696 $3,133,539 Total Metric Every Friday at 2am Step 4: Step 5 – Part 1: Schedule Simplified Extract and Load Capability Build Reports Using MicroStrategy Web Professional Using MicroStrategy Query Scheduler Users can design reports in MicroStrategy 9 using the simple Web Professional interface MicroStrategy’s native scheduling system is all that is needed to periodically repopulate or the more feature-rich Desktop Designer interface . In either interface, the act of the ROLAP Cubes with fresh data from the source databases . creating a report is the same – simply drag-and-drop attributes and metrics onto a blank report template, then format the template and run the report . Pick a Template Select Some 3 Lay Out the Dashboard 4 Done Step 5 – Part 2 : 1 2 to Start Reports for Data Sets & Format as Desired Design Dashboards Using MicroStrategy Web Professional and New Dashboard Templates Blank Attribute The MicroStrategy Report Services component handles both dashboards Tab 1 Tab 2 Attribute CATEGORY PERFORMANCE DASHBOARD Select Region Attribute Select Category Books Northeast Title and enterprise report designs . MicroStrategy 9 dashboards now include Books in Northeast KPIs - 2006 Metric Alerts Revenue $4,078 This report shows revenue and profit data for a particular product category. It includes subcategory-level Revenue LY $5,015 data as well as supplier data. Metric Profit Margin 26.7% MicroStrategy Alert: Forecasted revenue is $ 4,363 vs. revenue of $4,078 -- 6.5% under forecast. Sell-through 24.3% new capabilities to create dashboards more quickly and easily than ever Metric Grid Graph Revenue Contribution by Subcategory Detailed Table 2006 Monthly Revenue and Profit Trends Detailed Table Template Art & $700 25.0% Metric Architecture $600 25.1% Business $500 before . Using new dashboard templates, business users are guided 20.3% Literature $400 $300 Books - 3.3% Miscellaneous $200 Science & 17.2% $100 Technology Attribute $0 Sports & Corporate 9.1% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec through a process of populating and formatting their dashboards Health Attribute Revenue Profit Click on any revenue bar to view the Monthly Revenue and Profit Trends for that Subcategory. Template Attribute Subcategory Performance Graph Summary Supplier Analysis Graph Summary Advanced Visualization Profit End on Profit Supplier Subcategory Supplier Revenue Profit Margin hand Revenue Profit Margin Share (Custom) without programming or specialized skills . McGraw Hill $1,253 $338 26.98% 19.2% Metric Art & Architecture $918 $261 28.43% 1,980 Bantam Books $1,011 $284 28.09% 15.5% Business $1,024 $275 26.86% 2,558 John Wiley & Sons $892 $252 28.25% 13.7% Literature $826 $201 24.33% 3,328 Warner Books $810 $210 25.93% 12.4% Books - Metric $28 $7 25.00% 284 Miscellaneous Simon & Schuster $744 $195 26.21% 11.4% Science & Scribner $644 $150 23.29% 9.9% $439 $120 27.33% 857 Technology Perigee $438 $118 26.94% 6.7% Metric Sports & Health $371 $97 26.15% 1,341 Prentice Hall $376 $101 26.86% 5.8% Total $3,606 $961 26.65% 10,348 Vintage Books $358 $94 26.26% 5.5% Imported Metric Dashboard Design 23
    22. Supporting Smooth Migration from Departmental Islands of BI to Enterprise BI Stage 1 Stage 2 Stage 3 Disparate Islands of BI Merging Islands of BI Consolidating Data All Running on MicroStrategy BI Using MicroStrategy Multi-source Re-pointing Metadata to the EDW Enterprise Enterprise HR Sales Enterprise HR Sales Enterprise DW Enterprise DW Enterprise DW Fin HR Sales Fin Fin Sales Dept Sales Dept Finance Dept Finance Dept Finance Dept HR Dept HR Dept Sales Dept HR Dept MicroStrategy 9 Supports a Gradual and Incremental Migration from Islands of BI into a Consolidated Enterprise BI System With MicroStrategy 9, companies can follow a three-stage process for consolidating islands of BI gradually into a cohesive enterprise BI architecture . The first stage requires that all islands of BI are built using MicroStrategy BI technology so that there is metadata compatibility for future consolidation . The second stage is to consolidate metadata for departmental islands into the enterprise system . Using Multi-source ROLAP, this stage can be done without any disruption to users or their reports . The final stage is to consolidate the data from disparate databases into the enterprise data warehouse and re-point the metadata to the new data source . 24
    23. MicroStrategy Products An industrial-strength analytical server optimized for Provides an integrated development, administration, enterprise querying, reporting, and OLAP analysis and run-time business intelligence environment on the personal computing desktop An extension to MicroStrategy Intelligence Server, MicroStrategy’s enterprise reporting engine delivers A rapid development tool that maps the physical the full range of report formats, including scorecards structure of the data warehouse into a logical and dashboards, financial reports, customer invoices business model and statements, and highly detailed operational reports Manages business intelligence applications between An extension to MicroStrategy Intelligence Server, development, testing, and production systems OLAP Services enables MicroStrategy Web, Office, and Desktop users to perform intuitive OLAP analysis with Intelligent Cubes Enables the creation and execution of test-based commands from a command line and a graphical An extension to MicroStrategy Intelligence Server, interface Distribution Services enables high volume, managed report distribution through e-mail, printers, and file systems on a scheduled basis A monitoring tool that provides usage and resource information about the business intelligence An extension to MicroStrategy Intelligence Server, environment MultiSource Option enables users to seamlessly report, analyze, and monitor data across multiple A report comparison tool that provides automated data sources through a single business model information integrity assurance and regression analysis An interactive environment for reporting and analysis through an all-HTML and zero-footprint Web client Exposes the functionality of the MicroStrategy architecture via an open API for customization of Delivers the full power and sophistication of the Web interface and integration with third-party the MicroStrategy industrial-strength business applications intelligence platform to the Microsoft Office Productivity suite An extension to MicroStrategy Intelligence Server, Clustering Option adds load-balancing and An interactive user interface for monitoring, fault-tolerance to mission-critical MicroStrategy BI reporting, and analysis for BlackBerry devices implementations 25
    24. Copyright Information All Contents Copyright © 2009 MicroStrategy Incorporated. All Rights Reserved. MicroStrategy, MicroStrategy 6, MicroStrategy 7, MicroStrategy 7i, MicroStrategy 7i Evaluation Edition, MicroStrategy 7i Olap Services, MicroStrategy 8, MicroStrategy 9, MicroStrategy Distribution Services, MicroStrategy MultiSource Option, MicroStrategy Command Manager, MicroStrategy Enterprise Manager, MicroStrategy Object Manager, MicroStrategy Reporting Suite, MicroStrategy Power User, MicroStrategy Analyst, MicroStrategy Consumer, MicroStrategy Email Delivery, MicroStrategy BI Author, MicroStrategy BI Modeler, MicroStrategy Evaluation Edition, MicroStrategy Administrator, MicroStrategy Agent, MicroStrategy Architect, MicroStrategy BI Developer Kit, MicroStrategy Broadcast Server, MicroStrategy Broadcaster, MicroStrategy Broadcaster Server, MicroStrategy Business Intelligence Platform, MicroStrategy Consulting, MicroStrategy CRM Applications, MicroStrategy Customer Analyzer, MicroStrategy Desktop, MicroStrategy Desktop Analyst, MicroStrategy Desktop Designer, MicroStrategy eCRM 7, MicroStrategy Education, MicroStrategy eTrainer, MicroStrategy Executive, MicroStrategy Infocenter, MicroStrategy Intelligence Server, MicroStrategy Intelligence Server Universal Edition, MicroStrategy MDX Adapter, MicroStrategy Narrowcast Server, MicroStrategy Objects, MicroStrategy OLAP Provider, MicroStrategy SDK, MicroStrategy Support, MicroStrategy Telecaster, MicroStrategy Transactor, MicroStrategy Web, MicroStrategy Web Business Analyzer, MicroStrategy World, Alarm, Alarm.com, Alert.com, Angel, Angel.com, Application Development and Sophisticated Analysis, Best In Business Intelligence, Centralized Application Management, Changing The Way Government Looks At Information, DSSArchitect, DSS Broadcaster, DSS Broadcaster Server, DSS Office, DSSServer, DSS Subscriber, DSS Telecaster, DSSWeb, eBroadcaster, eCaster, eStrategy, eTelecaster, Information Like Water, Insight Is Everything, Intelligence Through Every Phone, Your Telephone Just Got Smarter, Intelligence To Every Decision Maker, Intelligent E-Business, IWAPU, Personal Intelligence Network, Personalized Intelligence Portal, Query Tone, Quickstrike, Rapid Application Development, Strategy.com, Telepath, Telepath Intelligence, Telepath Intelligence (and Design), MicroStrategy Intelligent Cubes, The E-Business Intelligence Platform, The Foundation For Intelligent E-Business, The Integrated Business Intelligence Platform Built For The Enterprise, The Intelligence Company, The Platform For Intelligent E-Business, The Power Of Intelligent eBusiness, The Power Of Intelligent E-Business, The Scalable Business Intelligence Platform Built For The Internet, Industrial-Strength Business Intelligence, Office Intelligence, MicroStrategy Office, MicroStrategy Report Services, MicroStrategy Web MMT, MicroStrategy Web Services, Pixel Perfect, MicroStrategy Mobile, MicroStrategy Integrity Manager and MicroStrategy Data Mining Services are all registered trademarks or trademarks of MicroStrategy Incorporated. All other products are trademarks of their respective holders. Specifications subject to change without notice. MicroStrategy is not responsible for errors or omissions. MicroStrategy makes no warranties or commitments concerning the availability of future products or versions that may be planned or under development. Patent Information This product is patented. One or more of the following patents may apply to the product sold herein: U.S. Patent Nos. 6,154,766, 6,173,310, 6,260,050, 6,263,051, 6,269,393, 6,279,033, 6,501,832, 6,567,796, 6,587,547, 6,606,596, 6,658,093, 6,658,432, 6,662,195, 6,671,715, 6,691,100, 6,694,316, 6,697,808, 6,704,723, 6,707,889, 6,741,980, 6,765,997, 6,768,788, 6,772,137, 6,788,768, 6,792,086, 6,798,867, 6,801,910, 6,820,073, 6,829,334, 6,836,537, 6,850,603, 6,859,798, 6,873,693, 6,885,734, 6,888,929, 6,895,084, 6,940,953, 6,964,012, 6,977,992, 6,996,568, 6,996,569, 7,003,512, 7,010,518, 7,016,480, 7,020,251, 7,039,165, 7,082,422, 7,113,993, 7,181,417, 7,127,403, 7,174,349, 7,194,457, 7,197,461, 7,228,303, 7,260,577, 7,266,181, 7,272,212, 7,302,639, 7,324,942, 7,330,847, 7,340,040, 7,356,758, 7,356,840, 7,415,438, 7,428,302, 7,430,562, 7,440,898 and 7,457,397. Other patent applications are pending.
    25. MicroStrategy Incorporated • 1861 International Drive McLean, VA 22102 703 .848 .8600 www .microstrategy .com • • • Copyright ©2009 . All rights reserved . COLL-0863 0209

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