MicroStrategy 9 - Extending Business Intelligence


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To download go to http://www.microstrategy.com/9/

In this presentation you'll find information about the following subjects:

- The MicroStrategy Architecture
- Extending the Performance, Scalability & Effeciency of Enterprise BI
- Enabling Rapid Deployment of Departemental BI
- Supporting Smooth Migration from Deparatemental Islands of BI to Enterprise BI
- MicroStrategy Products

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MicroStrategy 9 - Extending Business Intelligence

  1. 1. Table of Contents The MicroStrategy Architecture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Extending the Performance, Scalability, & Efficiency of Enterprise BI . . . . . . . . . . . . 6 Enabling Rapid Deployment of Departmental BI . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Supporting Smooth Migration from Departmental Islands of BI to Enterprise BI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 MicroStrategy Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25
  2. 2. The MicroStrategy Architecture MicroStrategy Technology is Uniquely Capable of Supporting Enterprise BI 9 ™ ROLAP and Interactivity High Analytics RELATIONAL OLAP (ROLAP) Enterprise-caliber Qualities • Highest Data Scalability • Highest User Scalability Relational OLAP All reports and dashboards are created using the single logical model of business • Highest Performance at Scale MOLAP (ROLAP) Products • Sophisticated Analytics 9 ™ • Lowest Cost to Operate and Maintain (lowest TCO) ROLAP metadata models the entire relational Virtual database as a single logical multi-dimensional • Very Rapid Report Creation Terabyte Cube model of the business (virtual terabyte cube) • Superior End User Self-service ROLAP SQL Engine and Interactivity • Ideal for Data Warehousing Low Analytics Relational Reporting Products All popular relational schema are supported: Star, Snowflake, Sparse Aggregation, Partitioned Terabyte Database Low User High User and Data Scale and Data Scale MicroStrategy Technology is Based on a Relational OLAP (ROLAP) ROLAP is the Core of MicroStrategy Technology Architecture that Uniquely Provides Both High Scalability and High Interactivity ROLAP is based on a virtual cube that represents the entire relational database . The MicroStrategy’s ROLAP architecture provides both high scalability as well as high ROLAP virtual cubes provide dynamic investigative drilling that is typical of cube models, interactivity . Other BI architectures can provide one or the other, but not both . Building but because the ROLAP cube is virtual, it does not suffer from the severe size limitations on the ROLAP architecture for the past 15 years, MicroStrategy technology is now well and administrative burdens of physical multi-dimensional MOLAP cubes . recognized for other enterprise-caliber characteristics, including high performance, sophisticated analytics, low cost of ownership, rapid report creation, and superior end user self-service . 4
  3. 3. The MicroStrategy Architecture • Extends the Performance, Scalability, and Efficiency of Enterprise BI • Enables Rapid Deployment of Departmental BI Applications • Provides a Smooth Migration from Islands of Departmental BI into a Cohesive Enterprise Framework MicroStrategy 9 is breakthrough technology that allows companies to support all levels of BI initiatives, and helps companies to consolidate islands of BI gradually into a cohesive enterprise BI framework. Enterprises of all types are experiencing a groundswell of excitement and activity around MicroStrategy 9 is breakthrough technology that, for the first time, allows companies the availability of actionable information to support their business processes . With the to support all three levels of BI with one technology . MicroStrategy 9 builds on meteoric increase in data that organizations routinely capture, enterprises can now MicroStrategy’s unique strength at the high-end of BI to extend the boundaries of make that data accessible and useful by tapping into the power of business intelligence performance, scalability, and efficiency of enterprise BI . At the same time, MicroStrategy (BI) technologies . Today, business intelligence systems are emerging in every corner of 9 brings that same enterprise-caliber BI technology easily within reach of smaller the enterprise, ranging from large scale enterprise BI environments that are deployed departmental and workgroup BI initiatives . Just as importantly, MicroStrategy 9 provides to thousands of people, to smaller departmental BI systems and even workgroup BI a uniquely smooth migration path for islands of workgroup and departmental BI applications that support only a few people . applications to merge into a cohesive and consistent enterprise-wide framework . 5
  4. 4. Extending the Performance, Scalability, & Efficiency of Enterprise BI In-memory ROLAP is a Seamless Extension of the ROLAP Architecture BEFORE AFTER Adding In-memory ROLAP Improves User Response TIme Performance Profile Performance Profile The performance profile for a typical ROLAP Typical ROLAP Operation In-memory ROLAP Operation system shown on the left presents two clusters of performance: one for the queries that are directed Number of Reports Number of Reports ROLAP to the database and one for the queries directed DB Queries In-memory to cache . The performance profile for In-memory ROLAP Queries ROLAP ROLAP ROLAP operation on the right shows the addition of a ROLAP Cache DB Queries Cache performance cluster for queries that are directed to the in-memory databases from queries that were previously directed to the disk-based database . User Response Time User Response Time 9 ™ ROLAP Cube In-memory ROLAP Architecture Architecture In-memory ROLAP is an Architectural Extension of ROLAP in which Physical ROLAP Cubes Reside Global In-memory within the Global Virtual Cube Physical In-memory Virtual Cube ROLAP Cubes In-memory ROLAP creates ROLAP Cubes that reside ROLAP SQL Engine ROLAP SQL Engine in the memory of the Intelligence Server . The ROLAP Cubes contain selected components of warehouse data and fit seamlessly into the global virtual cube . Terabyte Terabyte Terabyte Database Database Database 6
  5. 5. Extending the Performance, Scalability, & Efficiency of Enterprise BI In-memory ROLAP Shifts Processing from the Database Engines BEFORE AFTER Same Report In-memory ROLAP Can Smooth Database Run many times by many people Usage In-memory ROLAP Cubes can offload the most Many Similar Reports time-consuming and processor-consuming Overlapping content in different reports queries from the database and serve them to the users much more quickly, directly from memory . Complex Queries Span many attributes The result is faster average query time and a and metrics much more evenly utilized database system . Complex Queries Span multiple databases BEFORE AFTER Average User Average User Wait Time (sec) Wait Time (sec) 160 160 Wait Time In-memory ROLAP Improves User Wait Time and Database Database 80 80 Workload Workload Frees Up Database Capacity MicroStrategy 9 In-memory ROLAP can shift database 40 40 processing to off-hours, freeing up database capacity 100% 100% 20 20 during peak interactive hours and improving user ETL ETL Window Window response time . 10 10 Wait Time 5 5 0% 0 0% 0 0:00a 3:00a 6:00a 9:00a Noon 3:00p 6:00p 9:00p 12:00a 0:00a 3:00a 6:00a 9:00a Noon 3:00p 6:00p 9:00p 12:00a 7
  6. 6. Extending the Performance, Scalability, & Efficiency of Enterprise BI MicroStrategy 9 Web Architecture Can Support Thousands of Users BEFORE AFTER AJAX Operation Extreme AJAX Operation 32-bit JVM Operation 64-bit JVM Operation Web Browsers Web Browsers Web Browsers Web Browsers Processing Workload Processing Workload Processing Workload Processing Workload Processing Workload Processing Workload Processing Workload Processing Workload Shifts from Shared Web Server to Workstation Browsers 64-bit Memory Space Supports More Concurrent Users 32-bit JVM 64-bit JVM 32-bit JVM 64-bit JVM with Larger Reports Web Server Web Server Web Server Web Server The Expanded Memory Available in 64-bit JVMs Allows MicroStrategy 9 to Extreme AJAX Coding Delivers Greater Responsiveness Support More Concurrent Users with Larger Reports MicroStrategy 9 employs new Extreme AJAX coding disciplines within its Web MicroStrategy 9 supports 64-bit Java Virtual Machines (JVMs), which offer much greater architecture . Extreme AJAX shifts processing from the shared Web servers to the memory space . Vastly increased memory space allows each Web server to support many individual Web browsers, thus spreading the processing workload and providing the more concurrent user sessions and larger reports . most responsive user experience while still preserving a true zero-footprint Web interface . 8
  7. 7. Extending the Performance, Scalability, & Efficiency of Enterprise BI MicroStrategy 9 Delivers Extensive Features for Business User Self-service Drill Anywhere Report Creation Self-service Report Design ROLAP Drill Anywhere Allows Saving New Report Designs ROLAP Prompting Allows Users to “Surf” to Entirely Lets All Users Share Users to “Land” Somewhere New Combinations of Data New Information in the Database Attribute 2 Format Attribute SINGLE SINGLE Attribute Category: PAGE-BY: Books REPORT REPORT Attribute DEFINITION DEFINITION Subcategory Metrics Revenue Profit Cost Attribute Art & Architecture $859,358 $201,412 $857,945 Drag-and-Drop Run Metric Business $589,246 $132,117 $457,129 COLUMNS Literature $295,385 $59,491 $235,894 Metric Books - Miscellaneous $366,250 $87,148 $299,102 1 3 Metric Science & Technology $1,375,727 $310,489 $1,065,238 ROWS Metric $538,269 $120,039 $418,230 Sports & Health Shared Reports $4,024,235 $890,696 $3,133,539 Total Metric My Reports Saving New Report Designs MicroStrategy 9’s ROLAP Capability Allows Users to “Surf” Interactively Business People Can Easily Assemble Reports from Metadata Building Blocks Throughout the Entire Data Warehouse The MicroStrategy 9 Web interface lets business users easily create any report by Using ROLAP core features of prompting and drill anywhere, users can start from dragging and dropping metadata building blocks (attributes and metrics) onto a a single report design and create innumerable new combinations of data simply by template . Formatting is easy using the intuitive Office-like formatting controls . clicking on the report . These new combinations of data can be saved as new report MicroStrategy’s powerful SQL engine can generate whatever SQL is necessary to get the designs and shared with others to be run in the future . The MicroStrategy 9 security data for the users’ new report designs . system ensures that all users only see the data that they are allowed to see regardless of who created the report . 9
  8. 8. Extending the Performance, Scalability, & Efficiency of Enterprise BI MicroStrategy 9 Dynamic Dashboards Can Consolidate the Information from Dozens of Individual Reports Consolidate Information from Dozens of Individual Reports MicroStrategy 9 Dynamic Dashboards Can Consolidate the Information from CATEGORY PERFORMANCE DASHBOARD Select Region Select Category Books Northeast Books in Northeast Dozens of Individual Reports KPIs - 2006 Alerts Revenue $4,078 This report shows revenue and profit data for a particular product category. It includes subcategory-level Revenue LY $5,015 data as well as supplier data. Profit Margin 26.7% Alert: Forecasted revenue is $ 4,363 vs. revenue of $4,078 -- 6.5% under forecast. Sell-through 24.3% MicroStrategy 9 Dynamic Dashboards employ on-screen user controls called “selector Revenue Contribution by Subcategory Detailed Table 2006 Monthly Revenue and Profit Trends Detailed Table Art & $700 25.0% Architecture $600 25.1% Business $500 20.3% Literature $400 $300 controls” that allow users to interactively flip through many different views of data all Books - 3.3% Miscellaneous $200 Science & 17.2% $100 Technology $0 Sports & 9.1% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Health Revenue Profit Click on any revenue bar to view the Monthly Revenue and Profit Trends for that Subcategory. on a single dashboard page . This allows dashboard designers to embed the equivalent Subcategory Performance Graph Summary Supplier Analysis Graph Summary Profit End on Profit Supplier Subcategory Supplier Revenue Profit Margin hand Revenue Profit Margin Share McGraw Hill $1,253 $338 26.98% 19.2% Art & Architecture $918 $261 28.43% 1,980 Bantam Books $1,011 $284 28.09% 15.5% Business $1,024 $275 26.86% 2,558 John Wiley & Sons $892 $252 28.25% 13.7% Literature $826 $201 24.33% 3,328 of dozens of individual reports within the screen real estate of a single dashboard . Warner Books $810 $210 25.93% 12.4% Books - $28 $7 25.00% 284 Miscellaneous Simon & Schuster $744 $195 26.21% 11.4% Science & Scribner $644 $150 23.29% 9.9% $439 $120 27.33% 857 Technology Perigee $438 $118 26.94% 6.7% Sports & Health $371 $97 26.15% 1,341 Prentice Hall $376 $101 26.86% 5.8% Total $3,606 $961 26.65% 10,348 Vintage Books $358 $94 26.26% 5.5% A Dozen or More Reports Single Dynamic Dashboard Executed Sequentially and Synchronized Views of Data with Repeatedly by the User On-dashboard Selector Controls PRODUCT PERFORMANCE Country Category USA Electronics Revenue Profit Profit Margin # Customers Transactions Per Customer Dynamic Dashboards Contain Selector Controls that Allow Users Revenue Performance Product Revenue Monthly Quarterly Monthly Quarterly to Flip Through Many Different Views of the Data Intuitive selector controls Audio Equipment $800K $70K MicroStrategy Dynamic Dashboards support a wide range of selector $700K $60K Cameras placed directly on the $600K $50K $500K $40K Video Equipment controls from radio buttons, to check boxes, drop-down boxes, time $400K $30K dashboard let users flip $300K $20K TV’s $200K $10K through many different sliders, and buttons . All of these selector controls are exposed directly on Computers $100K $0K 07 07 07 07 07 07 07 07 07 M7 07 Fe 7 pr $0K ay un Jul ug ep ct ov ec 0 0 b ar n A J M ON S A D Electronics - Ja views of the data. 07 07 07 07 07 07 07 07 07 07 07 7 l0 ay ug ov p ec b ar n n pr ct the dashboards for easy access by users and selector controls are added Miscellaneous Ju Se Fe Ju Ja M O Audio Equipment Cameras TV’s A M D N A Revenue Revenue Revenue to dashboards using just drag-and-drop actions – no programming Regional Revenue Performance Monthly Quarterly required . $200K Northwest $160K Northeast $120K West $80K Central $40K Southeast $0K Mid-Atlantic 07 07 07 07 07 07 07 07 07 07 07 7 l0 ay ug ov p ec b ar n n pr ct South Ju Se Fe Ju Ja M O A M D N A Southwest Mid-Atlantic Revenue 10