City & Guilds Social Media Launch (inc ITA)


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  • City & Guilds Social Media Launch (inc ITA)

    1. 1. Social Media, ITAcademy &CertificationsTim BushMarketing Manager, MicrosoftGreg PearsonUK Lead, Microsoft Learning
    2. 2. Social Media: UnlockingTim BushMarketing Manager the Future of MarketingUK EducationMicrosoft
    3. 3. Traditional MarketingNew MarketingSocial Media StrategyConclusionQuestions
    4. 4. Digital ActivityContent Permission Social Media SEO Measurement
    5. 5. Microsoft ITAcademy &CertificationGreg PearsonUK Lead, Microsoft
    6. 6. 30% 55% Computer engineers must continually strive to keep their skills up to date. One way to do this is through Employment is projected to grow Computer professional or technical specialists by 30 percent from accounted for 55 certification. 2008-2018 as firms percent of the continue to invest jobs in this industry heavily in software in 2008, reflecting and other an emphasis on information technical skills. technology.** Bureau of Labor Statistics, Career Guide to Industries, 2010-11 edition
    7. 7. Not just code development. The IT industry is host to a whole raft of job titles.Software engineerAlso known as: Technical sales Project managerapplication Also known as: Also known as:programmer, softw sales productare manager, account planner, projectarchitect, system manager, sales leader, masterprogrammer/engin executive. scheduler.eer Technical consultant Systems analyst AKA: IT Also known as: Business analyst consultant, applicati product Also known as: on specialist, systems business specialist, enterpris engineer, solutions architect, enterprise e-wide information specialist, technical -wide information specialist. designer. specialist.
    8. 8. IT Spend will IT jobs will grow to $1.7 grow from 35.6 trillion in million jobs in 2013. 2009 to 41.4 million jobs by 42% 51% 2013 IT departments running the Microsoft 51% ecosystem in of IT these countries employment will employ 42% of be software- 41.4 Million the IT workforce. relatedSource: IDC Economic Impact Study, Global, 2009
    9. 9. UK Employment OpportunitiesThe Microsoft UK ecosystememploys over 500,000IT and business professionalsworking with Microsoftproducts or servicesThese employees In totalaccount for 39% Microsoftof IT related has more thanemployment 30,000 partners(2011) in the UKSource: 2011 IDC UK Data & Messaging
    10. 10. ‘Theyll need to be big picture thinkers, like someone who anticipates how executives might make better use of a Smartphone, rather than someone who just knows how to get corporate email onto the device…’ ‘Theyll need to be better business problem solvers… who sit with marketing teams and cook up new ways to use that software …’And theyll need to be first-rate program managers, peoplewho can drive projects to the finish, not just take ordersand knock out the technical piece of it.’ – BentleyCurran, CIO, Brady Corp. InformationWeek interview
    11. 11. Shift to the Cloud will Create 14M New Jobs Cloud SkillsMobile Dev IT Professionals App Dev• Proliferation of Building on existing skills and technologies • 1BN Windows PC’s mobile devices WW for hybrid and cloud environments• Enterprise and SME • Unified UI and mobile business experience across apps Private Cloud Public Cloud multiple platforms• Integration with • Virtualisation • Cloud Services • New business current software • Architecture Manager models • Integration • SLA’s, Security Source: IDC Economic Impact Study,
    12. 12. Microsoft Certified Solutions Master Master (MCSM) Microsoft Microsoft Certified Certified Solutions Solutions Expert Expert Developer (MCSE) (MCSD) Microsoft Certified Solutions Associate (MCSA) Associa 70-563: SharePoint 2010, Application Development te 98-361: Software Development Fundamentals Microsoft 98-363: Web Development Fundamentals Technology 98-373: Mobile Development FundamentalsAssociate (MTA) 98-374: Gaming Fundamentals 98-375: HTML 5
    13. 13. - MCT - Elearning Dreamspark - Academic Membership Portfolio (350 Membership MCP Pricing- Free MTA courses) - Visual Studio (£48 vs £99) Tutor Guides - Free MTA - Windows - Academic Total estimated- MTA (20) & Student Study Phone Site Licenses value of an MOS (10) Guides - Kinect for MOS 7 individual Starter Kits - Academic - Robotics MTA school/campus- MS Press E- Discounts on Studio - Qualifications ITA membership Reference classroom mapped on if these Library curriculum Kodu, .NET to QCF products - Free Lesson Gadgeteer bought Plans separately