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The Role of a CEO in social media

by Microsoftbe on Sep 07, 2011

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My profileI have my own opinions, not only GM of MicrosoftI discuss with the world, speaking and listening
I am a managerI have a message to spread and there for i (also) use social mediaWhy? I discuss my messages with my own world, and want to listen and learn from the world i am living in.A network is a living thing you have to nurture and maintain and constantly evolvingIk benbedrijfsleider en je gebruikt social media. Waarom? Draag je boodschap uit; onderhoudt je netwerk; connecteer.
Is there an audience out there? Sure is. Ust have a look at the numbers.Are there conversations out there? You bet.Discussions are happening. Even when you stay out. So you’d better be in.Ik benbedrijfsleider en je gebruikt social media. Waarom? Draag je boodschap uit; onderhoudt je netwerk; connecteer.
Is there an audience out there? Sure is. Ust have a look at the numbers.Are there conversations out there? You bet.Discussions are happening. Even when you stay out. So you’d better be in.Ik benbedrijfsleider en je gebruikt social media. Waarom? Draag je boodschap uit; onderhoudt je netwerk; connecteer.
Is there an audience out there? Sure is. Ust have a look at the numbers.Are there conversations out there? You bet.Discussions are happening. Even when you stay out. So you’d better be in.Ik benbedrijfsleider en je gebruikt social media. Waarom? Draag je boodschap uit; onderhoudt je netwerk; connecteer.
Is there an audience out there? Sure is. Ust have a look at the numbers.Are there conversations out there? You bet.Discussions are happening. Even when you stay out. So you’d better be in.Ik benbedrijfsleider en je gebruikt social media. Waarom? Draag je boodschap uit; onderhoudt je netwerk; connecteer.
Maakde BrugGuerrilla action to promote our New World of Work: you can work at any locationPrepared 2 days in advance of the roadworks at the viaductWith sponsoring of Telenet and Autogrill0 investment. 100% ROIIk benbedrijfsleider en je gebruikt social media. Waarom? Draag je boodschap uit; onderhoudt je netwerk; connecteer.
Own principles in bullet pointsSubjects: technology, sailing, global worldYou have to keep authenticity, or you will be left after first contactIk benbedrijfsleider en je gebruikt social media. Waarom? Draag je boodschap uit; onderhoudt je netwerk; connecteer.
At Microsoft you are free to air your opinionHardly no rules are existing; just common sense
Should you go into social media? Yes!You always win, if you play by the rules…2 way communication inside: what can Microsoft and our people do for you outside: you do our talk: megaphone effect.--) the brand is the people and vice versa

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CoppieKat 1 year ago

The Role of a CEO in social media Presentation Transcript

Hi!
I’m @progge, I work @Microsoftbe and
I discuss with the world #b2bsocial
#followthebroadcast
twitter.com/progge
#about
Philippe Rogge - @progge
Followers
645
Tweets
1,479
Dabbler
You might just be starting out with the social web or maybe you’re not that into it. If you want to grow your influence, try engaging with your audience and sharing more content.
#talkingmanager
#whytalk
output
input
We are accessible
Solliciting input and feedback
Let others do
your talking
#whytalk
#whytalk
#whytalk
#maakdebrug
>500 tweets about #maakdebrug
#nwow 161 tweets
5:12min primetime TV all major channels
17min radio time 2 millionlisteners
7 newspapers
213Facebook fans, 3205post views
#myprinciples
Be authentic
Be opinionated. Show relevance
Take your responsibility
You can lose credibility only once
« De tous ceux qui n'ont rien à dire, les plus intelligents sont ceux qui se taisent. » Coluche
#ourhome
At Microsoft everybodyis a spokesperson
Wanna join?
@microsoftbe
Lists/colleagues
- Disclose who you are and who you work for
- Be honest, authentic and don’t make false claims or promises
- Confidential = confidential
- Be discrete and demonstrate common sense
- Adhere to the laws and regulations in your country
#everybodyspokesperson
Our guidelines
#thegameyoualwayswin
thanks
shoot! (not me)

The Role of a CEO in social media

by Microsoftbe on Sep 07, 2011

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The Role of a CEO in social media Presentation Transcript