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View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
6 Source: The “Facebook & Brands” survey – DDB, 2010 (UK, US, Italy, France, Australia, Chile) “Ads are the primary driver to (Facebook) brand pages, followed by invitations from friends and Web searches” And it’s proven…
Digital Media Brand influence journey TARGETED CALL TO ACTION Microsoft Media Network Active Evaluation (Information gathering, shopping) Moment of Purchase MASS Initial Consideration Microsoft Media Network Loyalty Loop Trigger Post Purchase Experience (Ongoing exposure) SOCIAL Source: McKinsey – The Consumer Decision Journey
Our digital landscape covers: Portal, Video, Social, Network
The formula of success lies in Extending User Reach Reaches 67% of Singapore’s Internet population Reaches 63% of Singapore’s Internet population Shows that less than 50% of users across MSN and Windows Live actually duplicate 2.5 million UUs 88% user reach Source: comScore Oct 2010, SG only
Size does matter Source: comScore Oct 2010, SG only
XINMSN – Singapore’s top search term in 2010! Google’s Top 10 Fastest Rising Queries in SG Source: Google Zeitgeist 2010 Note: Visualization shows normalized search numbers, which reflect how many searches have been done relative to the total number of searches done on Google over time.
Portal (Entertainment), Social, Email Source: comScore Dec 2010, SG only
Portal (Lifestyle), Social, Email Source: comScore Dec 2010, SG only
Commercial Email Targeting – Inbox/Read Pages 2) Industry TargetingAdvertisers can target users who receive email communications newsletters from their industrythrough the 160x600 skyscraper and reach engaged users interested in their industry to help drive engagement and awareness Domain TargetingAdvertisers can target users who receive their own email communications through the 160x600 skyscraper and reach engaged users of their own brand to help drive purchase intent
“27% of IM users user other Social Networks, but stay on Messenger for that instant communicationwith real-time sharing” Social Media Marketers: Don't Ignore IM”, Forrester Research, Inc., September 2009
‘Contacts’ mode ‘Social’ or ‘Full’ mode 300x250 234x60 Rich Media Demo: Marquee Interactive Panel 300x600 SocialAd
KFC on xinmsn Paid Media Earned & Owned Media PAID MEDIA EARNED MEDIA OWNED MEDIA
Homepage + Windows Live Messenger Innovation NIKE
Nike on xinmsn + Windows Live Messenger Rich + Social Media = Boosted brand awareness, engagement & reach Xinmsn – World Cup Channel Homepage (Homepage takeover) Xinmsn – World Cup Channel Run of Site (728 x 90; 300 x 250 with Video) Messenger - Expandable and shareable with Video (Target 16 – 24 y/o) Nike Football SG Facebook