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Microsoft Tag Retail Concept
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Microsoft Tag Retail Concept

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This is a mock-up scenario of a Tag solution that can be used in a retail setting and features Real Time Location as a key driver for engagement. Feel free to download and make your own changes to let …

This is a mock-up scenario of a Tag solution that can be used in a retail setting and features Real Time Location as a key driver for engagement. Feel free to download and make your own changes to let us know how you would improve this scenario.


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  • 1. Own Your Customer’s In-Store Mobile Experience
    TRIGGER DISCOVERY…
    CONTROL EXPERIENCE…
    DRIVE BEHAVIOR…
    Customer scans display for a product
    Triggers mobile experience that spurs engagement
    Customer incentivized to make purchase while in-store for discounts
    Customer
    Customer can purchase good online, but does it while in store
    Discounts only valid if direct from retail chain
    Tag ‘s on DM pieces use RTL to direct users to nearby store
    DM
    $550
    Saved all time
    My stats:
    20% off
    My smart shopper rank
    Cross-sell opportunity through discounts on complementary items
    75 percentile
    MAP
    Add to virtual shopping bag
    Product: Watch
    Price: $
    % off complementary products
    Up-sell opportunity on similar products
    Similar products on special
    Customers visits store to browse, and/or buy
    Product: Pants
    Price: $$
    Product: Pants
    Price: $
    Customer scans Tags while in-store

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