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Microsoft Tag Retail Concept
 

Microsoft Tag Retail Concept

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This is a mock-up scenario of a Tag solution that can be used in a retail setting and features Real Time Location as a key driver for engagement. Feel free to download and make your own changes to let ...

This is a mock-up scenario of a Tag solution that can be used in a retail setting and features Real Time Location as a key driver for engagement. Feel free to download and make your own changes to let us know how you would improve this scenario.

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    Microsoft Tag Retail Concept Microsoft Tag Retail Concept Presentation Transcript

    • Own Your Customer’s In-Store Mobile Experience
      TRIGGER DISCOVERY…
      CONTROL EXPERIENCE…
      DRIVE BEHAVIOR…
      Customer scans display for a product
      Triggers mobile experience that spurs engagement
      Customer incentivized to make purchase while in-store for discounts
      Customer
      Customer can purchase good online, but does it while in store
      Discounts only valid if direct from retail chain
      Tag ‘s on DM pieces use RTL to direct users to nearby store
      DM
      $550
      Saved all time
      My stats:
      20% off
      My smart shopper rank
      Cross-sell opportunity through discounts on complementary items
      75 percentile
      MAP
      Add to virtual shopping bag
      Product: Watch
      Price: $
      % off complementary products
      Up-sell opportunity on similar products
      Similar products on special
      Customers visits store to browse, and/or buy
      Product: Pants
      Price: $$
      Product: Pants
      Price: $
      Customer scans Tags while in-store