Explore the Age of the Customer

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Presentation by Fiona Shanley, Director Marketing & Operations, Microsoft Schweiz, @ Executive Circle Summit December 2013, about enabling marketing in the age of the customer, advertising and trends.

Presentation by Fiona Shanley, Director Marketing & Operations, Microsoft Schweiz, @ Executive Circle Summit December 2013, about enabling marketing in the age of the customer, advertising and trends.

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  • 1. The Age of the Customer 03 December 2013 Executive Circle Summit Fiona Shanley, Director of Marketing and Operations
  • 2. Changes in how we work 65% of companies are deploying at least one social software tool 80% Rise of the social customer 4 Average of consumer devices used every day 44% of 84% of organizations have remote workers of Fortune 500 companies will deploy new mobile applications this year consumers complain via social media 20% expect a response within 1 hour via social media Buyers today are over of the way through the buying cycle before they contact you 57%
  • 3. >4.5 billion >400 million people on social tweets per day about product, services, and brands >6.8 billion on mobile 150 average number of times a person checks their phone each day
  • 4. Mobile media use in Switzerland Executive Circle Summit
  • 5. Trends
  • 6. Trends Mobility 91% of organizations expect to spend on mobile devices in 2013 In 2013, mobile devices will outship PCs by more than 2:1 and generate more revenue than PCs for the first time 85 BILLION mobile apps will be downloaded in 2012 Mobility = Data security concerns Social Social networking will follow not just people but also appliances, devices and products 1/2 of companies expect to use internal social network apps in 2013 Cloud >80%distributed/ in of new apps 2012 will be deployed on clouds The strategic focus in the cloud will shift in 2013 from infrastructure to application platforms 34% of CIOs say technology as a service (cloud) will have the most profound effect on IT in the future Big data 49% ofpriority for BI as the CIOs rank top project 2013 Total digital content will grow 48% from 2011 2/3 of mobile appsintegrate developed in 2012 will with analytics offerings 2.7 zettabytes in 2012 32% of businesse are likely to invest in BI and analytics in 2012
  • 7. Enabling marketing in the Age of the Customer Create great experiences Engage with advertising Reach mobile consumers Windows Store Xbox SmartGlass Manage an effective org Gain insights from data
  • 8. Differentiate brands through unique customer experiences Create engaging, personal advertising Connect to the mobile consumer Achieve world-class marketing effectiveness Gain customer insights from data
  • 9. Differentiate brands through unique customer experiences
  • 10. A consistent experience, anywhere, on any device… …with global scale and impact
  • 11. Create engaging, personal advertising
  • 12. Create engaging, personal advertising Reach your audience through Advertising More amazing consumer connections Quality engagement at scale PC Operating System Our fastest growing OS ever Console + ServiceHub The Home Media with more than 40 MM users, and 2B hrs/ mo. WindowsVoice for Video & Live Messenger Users 280MM Loyal MSN & inspire over Reach 480MM engaged fans monthly Bing Search that helps you “do” with more relevance and the help of friends
  • 13. Achieve world-class marketing effectiveness
  • 14. Achieve world-class marketing effectiveness Integrating your marketing management Increasing ROMI with end-to-end systems and automation Media planning Topline Revenue Catalog management BUDGET MANAGEMENT Segmentation analysis Pricing and promotion Plan Omni-channel sales Execute Marketing resource management Digital asset management Event Planning Multi-channel campaign management Analyze CLOSED LOOP ROI BEHAVIOR ANALYSIS SOCIAL MARKETING Loyalty management By 2014, companies that develop an Integrated Marketing Management strategy will deliver a 50% higher Return on Marketing Investment (ROMI) than those who don't." —Gartner, Inc., “Focus on Integrated Marketing Management”
  • 15. People-first experience designed to bring you closer to your customers Pervasive connections and communications inside and outside the organization Personal experiences delivered across every interaction and engagement