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How to make money with the Windows Store

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Sascha Corti und Christof Zogg, Microsoft Schweiz, sprechen über Appconomy und wie man mit dem Windows Store Geld verdienen kann. Über die Entscheidung zum Geschäftsmodell, der Entwicklung der App, …

Sascha Corti und Christof Zogg, Microsoft Schweiz, sprechen über Appconomy und wie man mit dem Windows Store Geld verdienen kann. Über die Entscheidung zum Geschäftsmodell, der Entwicklung der App, der Veröffentlichung bis hin zur Promotion der App wird alles angesprochen.

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  • 1. Appconomy: How to make money with the Windows Store Sascha Corti, Christof Zogg, Microsoft Schweiz #shape13
  • 2. Agenda Appconomy 10’ Tips & Tricks 40’
  • 3. Appconomy Chapter 1/2
  • 4. 2011 2012
  • 5. Challenges Appconomy
  • 6. 0 50 100 150 200 1 2 3 US Consumption Minutes per Day Series1 Series2 Series3 Source: Flurry Analytics
  • 7. 6.1 7 8.5 11.5 15.5 0 2 4 6 8 10 12 14 16 18 1 2 3 4 5 Estimated iTunes Revenue Structure Source: Silicon Alley Insider 48%Apps52%Media $1.2M App Publisher Fee
  • 8. 80% don’t generate enough for standalone business 68% less than $5’000.- with top app 59% apps don’t reach break even
  • 9. 477 412 250 237 211 179 165 165 164 153 141 132 124 122 120 120 107 107 106 103 0 100 200 300 400 500 600 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Source: Calculations based on Distimo/ App Annie
  • 10. Conclusion Appconomy
  • 11. Smartphone App Store Tablet/PC App Store Mac App Store
  • 12. Tips & Tricks Chapter 2/2
  • 13. Publish PromoteAnalyze Develop In-App Purchase Do’s & Don’ts App Promotion Windows Store Backend Decide App Business Models
  • 14. 1. Business Model Tips & Tricks
  • 15. Your App Buy / Try Up-front payment Durables / Consumables In-app purchaseIn-App Advertising paid = yes Reach/ Fame Free paid = no
  • 16. 1 2 3 Source: Distimo 5% 24% 71%
  • 17. 70% New app 80% > $25,000 revenue $1.49 From $999.99 To $1.49 From $999.99 To
  • 18. 1. Use trial API 70x More Downloads, 7x More Revenue 2. Prefer IAP over paid Apps with in-app purchase make 2.2x more $ 3. Use Live Tiles Top 50 apps are 3.7x more likely to have 6. Publish for x86, x64 & ARM Larger Audience, some more Testing required 4. Use push notifications Top 50 apps are 3.2x more likely to have 5. Update frequently Top 50 apps are updated every 2-3 mo.
  • 19. 2. Develop Your App Tips & Tricks
  • 20. 1. Publish Globally Fastest growth occurring in new markets 2. Localize Smartly Language, currency, symbols 3. Right Size your App Apps <90 MB work well on all devices 6. Deliver Excellence No bugs, use FAS, engaging experience 4. Use Ad Control w/ Loc More local relevance drives higher eCPM* 5. Adopt new Design Style Conformant apps are featured more frequently * eCPM = "effective cost per thousand impressions." (total earnings / (total number of impressions / 1000))
  • 21. In-App Purchase Develop Your App
  • 22. App Purchase In-App Purchase Durables: buy once & own forever Timed Durables / Consumables: buy, use, buy again Save Docs to the Cloud
  • 23. Developer Application Windows Store Get product list Purchase Products Get licences Get receipt Activate purchased Feature or load Purchased Content Digitally signed Receipt can be used to manage Access to External Resources provided to User via App App Start After Purchase Consumable: Confirm Fullfillment Submit app Submit products
  • 24. demo In-App Purchase
  • 25. In-App Advertising Develop Your App
  • 26. The Advertising SDK is distributed as part of the Windows 8 SDK / Windows Phone 8 SDK
  • 27. 3. Publish Your App Tips & Tricks
  • 28. Internet Capability = Privacy Policy
  • 29. Provide Account info for Apps that require Login App needs to be able to run without Network / GPS / etc. App must handle the Snap View
  • 30. Don’t forget to add Imagery Simulator Screenshots may be too big to Upload
  • 31. Don’t Submit “Debug” Code for Certification. Test your Code with Visual Studio’s WACK tool. Make sure your App starts within 5 seconds. Multilingual Apps: Resources need to be translated
  • 32. Test using MockIAP, Deploy using Store APIs. Windows.ApplicationModel.Store CurrentApp CurrentAppSimulator CurrentApp
  • 33. 4. Promote your App Tips & Tricks
  • 34. Download Numbers and App Promotions Store Promotion Dec. 13-19 2012
  • 35. 5. Windows Store Analytics Tips & Tricks
  • 36. • WP8 Dev Center in par with Windows 8 • Integrated with MSDN • Quick access to SDK, forums, samples
  • 37. • Point-in-time and low latency reporting • All reviews in a single place • Translated to your language! • Analyze Free, Trial, Beta and Paid downloads
  • 38. W8 Form filled Poor,but happy… Rich,but sad…
  • 39. http://www.windowsstore.com Policies: aka.ms/StoreReq Certification: aka.ms/StoreFix Support: aka.ms/StoreSupport Badges: aka.ms/StoreBadge
  • 40. Sascha Corti Developer Evangelist sascha.corti@microsoft.com Mobile: +41 (0)78 844 62 94 Fixnet: +41 (0)43 456 62 94 Twitter: Techpreacher Microsoft Schweiz Richtistrasse 3 CH-8304 Wallisellen Christof Zogg Director Developer & Platform Group christof.zogg@microsoft.com Mobile: +41 (0)78 844 60 81 Fixnet: +41 (0)43 456 60 81 Twitter: Microstof Microsoft Schweiz Richtistrasse 3 CH-8304 Wallisellen