What did we get at BUILD?
demo
demo
demo
Installation is per-user
demo
App gets 5s to handle    App is not notified                  suspend            before termination  UserLaunches  App    ...
Capabilities     Seamless data   Performantdriven           access          Native platformHigh isolation   Data Roaming
Unprecedented ReachOptimized for Discoverability     Promotions, editorials, IE10Transparent Approval Process     Certific...
• The single largest potential market for your apps• Store and apps in 100+ languages• 45 market-specific app catalogs• Bu...
The Windows Store Paid downloads, trials, and in-app purchases. You      Use your own commerce engine and keep 100% keep 7...
1   2                            3    www.windowsadvertising.com
• Ad Experiences: Illustrated…      250x250 image ad fits seamlessly in grid-style app template      Ad can link to URL ...
• Ad Experiences: Illustrated…(contd.)                                    Touching orange bar takes                       ...
1   2                            3    www.windowsadvertising.com
AppWindows 8                                         Windows                App Clinics      Excellence  Event            ...
demo
As of December 2011
A new Metro style UI where touch is a first-class   Designed from the chipset up for multiple form-citizen along with full...
#win8acad : Platform for Metro Style Apps
#win8acad : Platform for Metro Style Apps
#win8acad : Platform for Metro Style Apps
#win8acad : Platform for Metro Style Apps
#win8acad : Platform for Metro Style Apps
#win8acad : Platform for Metro Style Apps
#win8acad : Platform for Metro Style Apps
#win8acad : Platform for Metro Style Apps
#win8acad : Platform for Metro Style Apps
#win8acad : Platform for Metro Style Apps
#win8acad : Platform for Metro Style Apps
#win8acad : Platform for Metro Style Apps
#win8acad : Platform for Metro Style Apps
#win8acad : Platform for Metro Style Apps
#win8acad : Platform for Metro Style Apps
#win8acad : Platform for Metro Style Apps
#win8acad : Platform for Metro Style Apps
#win8acad : Platform for Metro Style Apps
#win8acad : Platform for Metro Style Apps
#win8acad : Platform for Metro Style Apps
#win8acad : Platform for Metro Style Apps
#win8acad : Platform for Metro Style Apps
#win8acad : Platform for Metro Style Apps
#win8acad : Platform for Metro Style Apps
#win8acad : Platform for Metro Style Apps
#win8acad : Platform for Metro Style Apps
#win8acad : Platform for Metro Style Apps
#win8acad : Platform for Metro Style Apps
#win8acad : Platform for Metro Style Apps
#win8acad : Platform for Metro Style Apps
#win8acad : Platform for Metro Style Apps
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#win8acad : Platform for Metro Style Apps

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#win8acad : Platform for Metro Style Apps

  1. 1. What did we get at BUILD?
  2. 2. demo
  3. 3. demo
  4. 4. demo
  5. 5. Installation is per-user
  6. 6. demo
  7. 7. App gets 5s to handle App is not notified suspend before termination UserLaunches App Apps are notified when they have been resumed Splash screen
  8. 8. Capabilities Seamless data Performantdriven access Native platformHigh isolation Data Roaming
  9. 9. Unprecedented ReachOptimized for Discoverability Promotions, editorials, IE10Transparent Approval Process Certification kitFlexible Business ModelsMaximizing Developer Revenue
  10. 10. • The single largest potential market for your apps• Store and apps in 100+ languages• 45 market-specific app catalogs• Buy from 231 markets• Local pricing & settlement in top 40 markets• Developer payments in 51 markets• Enterprise-ready platform and store
  11. 11. The Windows Store Paid downloads, trials, and in-app purchases. You Use your own commerce engine and keep 100% keep 70% of the first $25k, 80% of the rest or use the Windows Store’s full commerce platform Free Advertise with Microsoft Advertising or your Robust analytics for free, including demographics, preferred ad vendor. reviews, referrals, and usage & performance statistics Microsoft Confidential 38
  12. 12. 1 2 3 www.windowsadvertising.com
  13. 13. • Ad Experiences: Illustrated…  250x250 image ad fits seamlessly in grid-style app template  Ad can link to URL or expand for in-app engagement User taps ad…41
  14. 14. • Ad Experiences: Illustrated…(contd.) Touching orange bar takes user back to app Tap action expands ad… User learns additional details, including potentially purchasing deal offered TAP THE AD… User can swipe to see pictures42
  15. 15. 1 2 3 www.windowsadvertising.com
  16. 16. AppWindows 8 Windows App Clinics Excellence Event Store Labshttp://www.microsoft.com/belux/msdn/metromap/appclinic.aspx
  17. 17. demo
  18. 18. As of December 2011
  19. 19. A new Metro style UI where touch is a first-class Designed from the chipset up for multiple form-citizen along with full mouse-and-keyboard factors – tablets, laptops, desktops & all-in-onessupportThe Windows Store on every device with a full New development models built on WinRT, includingcommerce platform and flexibility native support for HTML/CSS/JS, C#/XAML, C++/DirectX

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