WP7 Marketplace @ .NET Campus 2011

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  • Why address mobile apps?Why on WP7?
  • Why address mobile apps?Why on WP7?
  • Why address mobile apps?Why on WP7?
  • Before the light bulb was invented, somebody had to shout out “Man, reading by candlelight sucks!” Figure out what sucks, and how your app can make the life of its user more comfortable.
  • Before the light bulb was invented, somebody had to shout out “Man, reading by candlelight sucks!” Figure out what sucks, and how your app can make the life of its user more comfortable.
  • Though there aren’t any stats on the App Store search, the usage of applications is certainly growing with the explosion of App Store inventory. Find a niche with ardent fans (pet lovers, for example) and create an app that caters to a specific audience.
  • Though there aren’t any stats on the App Store search, the usage of applications is certainly growing with the explosion of App Store inventory. Find a niche with ardent fans (pet lovers, for example) and create an app that caters to a specific audience.
  • Though there aren’t any stats on the App Store search, the usage of applications is certainly growing with the explosion of App Store inventory. Find a niche with ardent fans (pet lovers, for example) and create an app that caters to a specific audience.
  • Why address mobile apps?Why on WP7?

Transcript

  • 1. Windows Phone Marketplace:Why, What and How
    Giordano Tamburrelli, PhD
    Academic Developer Evangelist
    http://twitter.com/#!/MicrosoftADE
    giotam@microsoft.com
    http://blogs.msdn.com/b/giordacchio/
    Microsoft Italia
  • 2. Sponsor
    Sponsor Platinum
    Sponsor Gold
  • 3. Agenda
    No demo [design & code] but useful theory
    Tips&Tricks – attivazione account
    Apps Requirements
    "5 steps" – submission walkthrough
    Q&A – open discussion
    ¤
  • 4. Why?
  • 5. Market
    Potenziale Ritorno $
    Challenging
  • 6. 31% di possessori di device mobili UK cheusano apps
    71% se siconsiderano solo I possessori di smartphones
    Questidatierano21.5% e 52.3% rispettivamentenelGiugno 2009
  • 7. Angry Birds:
    11m free Lite downloads
    200,000 copiedellaversione$4.99 app
    998.000 $ 
  • 8. Resourse Limitate:
    Battery
    Rete
    ...
  • 9. Focus su:
    Interaction
    Sensors
    Creativity
  • 10. Perchè WP7:
    Più recente
    Ottima toolchain
    «Porting Effect»
    Nokia momentum 
  • 11. What?
  • 12. “Be the black sheep in a herd of white sheep” (in a good way  )
  • 13. La tua app risolve un problemaunico?
  • 14. …o reinventa la ruota (meglio)?
  • 15. Analizza i competitor!
  • 16. La tua app siindirizza ad unanicchia di utenti o è globale?
  • 17. “Porting Effect”
  • 18. How?
  • 19. Get to tools!
    http://create.msdn.com/
  • 20. How
    App Hub:
    http://create.msdn.com/
    http://weblogs.asp.net/scottgu/
  • 21. How
    App Hub:
    http://create.msdn.com/
  • 22.
    How
    • 99$costo di registrazione annuale al Marketplace
    • 23. 5 Apps GRATUITE ($19.99 cadauna per le successive App)
    • 24. Numero illimitato di applicazioni a pagamento
    • 25. Per gli STUDENTI: registrazioneGRATUITA! al Marketplace [DreamSpark]
    • 26. ugualibeneficidegliutenti standard
    • 27. App pubblicabilisututti i marketplace e disponibili worldwide.
    App Hub:
    http://create.msdn.com/
  • 28. Strategy strategystrategy!
    How
  • 29. How
    Application and Game Submission
    .xap
    .xap
    .xap
    .xap
    .xap
    .xap
    .xap
    .xap
    .dll
    .dll
    .dll
    .dll
    .dll
    .dll
    .dll
    .dll
    App
    Packaging &
    Validation
    App
    submission
    Marketplace
    App Creation
    Windows Phone 7 Deployment Service
    Apply
    Test
    Criteria
    Add
    Metadata
    Sign
  • 30.
    How
    Ü
    Û
    Ý
    E’ cosi facile?
    Õ
    J
  • 31.
    Content Policies
    • Licensed Content, Name, Logo & Trademarks
    • 32. Illegal or Contemplates Harm
    • 33. Defamatory, Libelous, Slanderous, and Threatening
    • 34. Hate Speech or Discriminatory
    • 35. Alcohol, Tobacco, Weapons, and Drugs
    • 36. Adult Related Content
    • 37. Certain Types of Illegal Activity
    • 38. Violence
    • 39. Excessive Profanity

  • Application Policies
    • Regola del 5-20!
    • 40. Microsoft Location Service API
    • 41. Personal info & data
    • 42. Push Notification Services
    • 43. ...

  • Application Submission Policies
    • L’installazione via trafficodati (OTA) non puòsuperare i 20 MB
    • 44. La dimensionemassimadello XAP è di 225MB
    • 45. Nello XAP deveesserecontenuto…Manifest, Application Icon, Application Tile Image, etc.
    • 46. Application Code Validation
    • 47. Phone Capabilities Detection
    • 48. Language Validation
    • 49. Windows Phone Marketplace Iconography
    • 50. Application Screenshot (maximum of 8 screenshots)

  • App Icon & Tiles images
    Windows Phone Marketplace Iconography
    Application Screenshot for Marketplace
  • 51. Application Sub in 5 steps
  • 52.
    Application Sub WalkThrough
  • 53.
    Application Sub WalkThrough
  • 54.
    Application Sub WalkThrough
  • 55.
    Q&A