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WP7 Marketplace @ .NET Campus 2011
WP7 Marketplace @ .NET Campus 2011
WP7 Marketplace @ .NET Campus 2011
WP7 Marketplace @ .NET Campus 2011
WP7 Marketplace @ .NET Campus 2011
WP7 Marketplace @ .NET Campus 2011
WP7 Marketplace @ .NET Campus 2011
WP7 Marketplace @ .NET Campus 2011
WP7 Marketplace @ .NET Campus 2011
WP7 Marketplace @ .NET Campus 2011
WP7 Marketplace @ .NET Campus 2011
WP7 Marketplace @ .NET Campus 2011
WP7 Marketplace @ .NET Campus 2011
WP7 Marketplace @ .NET Campus 2011
WP7 Marketplace @ .NET Campus 2011
WP7 Marketplace @ .NET Campus 2011
WP7 Marketplace @ .NET Campus 2011
WP7 Marketplace @ .NET Campus 2011
WP7 Marketplace @ .NET Campus 2011
WP7 Marketplace @ .NET Campus 2011
WP7 Marketplace @ .NET Campus 2011
WP7 Marketplace @ .NET Campus 2011
WP7 Marketplace @ .NET Campus 2011
WP7 Marketplace @ .NET Campus 2011
WP7 Marketplace @ .NET Campus 2011
WP7 Marketplace @ .NET Campus 2011
WP7 Marketplace @ .NET Campus 2011
WP7 Marketplace @ .NET Campus 2011
WP7 Marketplace @ .NET Campus 2011
WP7 Marketplace @ .NET Campus 2011
WP7 Marketplace @ .NET Campus 2011
WP7 Marketplace @ .NET Campus 2011
WP7 Marketplace @ .NET Campus 2011
WP7 Marketplace @ .NET Campus 2011
WP7 Marketplace @ .NET Campus 2011
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WP7 Marketplace @ .NET Campus 2011

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  • Why address mobile apps?Why on WP7?
  • Why address mobile apps?Why on WP7?
  • Why address mobile apps?Why on WP7?
  • Before the light bulb was invented, somebody had to shout out “Man, reading by candlelight sucks!” Figure out what sucks, and how your app can make the life of its user more comfortable.
  • Before the light bulb was invented, somebody had to shout out “Man, reading by candlelight sucks!” Figure out what sucks, and how your app can make the life of its user more comfortable.
  • Though there aren’t any stats on the App Store search, the usage of applications is certainly growing with the explosion of App Store inventory. Find a niche with ardent fans (pet lovers, for example) and create an app that caters to a specific audience.
  • Though there aren’t any stats on the App Store search, the usage of applications is certainly growing with the explosion of App Store inventory. Find a niche with ardent fans (pet lovers, for example) and create an app that caters to a specific audience.
  • Though there aren’t any stats on the App Store search, the usage of applications is certainly growing with the explosion of App Store inventory. Find a niche with ardent fans (pet lovers, for example) and create an app that caters to a specific audience.
  • Why address mobile apps?Why on WP7?
  • Transcript

    • 1. Windows Phone Marketplace:Why, What and How
      Giordano Tamburrelli, PhD
      Academic Developer Evangelist
      http://twitter.com/#!/MicrosoftADE
      giotam@microsoft.com
      http://blogs.msdn.com/b/giordacchio/
      Microsoft Italia
    • 2. Sponsor
      Sponsor Platinum
      Sponsor Gold
    • 3. Agenda
      No demo [design & code] but useful theory
      Tips&Tricks – attivazione account
      Apps Requirements
      "5 steps" – submission walkthrough
      Q&A – open discussion
      ¤
    • 4. Why?
    • 5. Market
      Potenziale Ritorno $
      Challenging
    • 6. 31% di possessori di device mobili UK cheusano apps
      71% se siconsiderano solo I possessori di smartphones
      Questidatierano21.5% e 52.3% rispettivamentenelGiugno 2009
    • 7. Angry Birds:
      11m free Lite downloads
      200,000 copiedellaversione$4.99 app
      998.000 $ 
    • 8. Resourse Limitate:
      Battery
      Rete
      ...
    • 9. Focus su:
      Interaction
      Sensors
      Creativity
    • 10. Perchè WP7:
      Più recente
      Ottima toolchain
      «Porting Effect»
      Nokia momentum 
    • 11. What?
    • 12. “Be the black sheep in a herd of white sheep” (in a good way  )
    • 13. La tua app risolve un problemaunico?
    • 14. …o reinventa la ruota (meglio)?
    • 15. Analizza i competitor!
    • 16. La tua app siindirizza ad unanicchia di utenti o è globale?
    • 17. “Porting Effect”
    • 18. How?
    • 19. Get to tools!
      http://create.msdn.com/
    • 20. How
      App Hub:
      http://create.msdn.com/
      http://weblogs.asp.net/scottgu/
    • 21. How
      App Hub:
      http://create.msdn.com/
    • 22.
      How
      • 99$costo di registrazione annuale al Marketplace
      • 23. 5 Apps GRATUITE ($19.99 cadauna per le successive App)
      • 24. Numero illimitato di applicazioni a pagamento
      • 25. Per gli STUDENTI: registrazioneGRATUITA! al Marketplace [DreamSpark]
      • 26. ugualibeneficidegliutenti standard
      • 27. App pubblicabilisututti i marketplace e disponibili worldwide.
      App Hub:
      http://create.msdn.com/
    • 28. Strategy strategystrategy!
      How
    • 29. How
      Application and Game Submission
      .xap
      .xap
      .xap
      .xap
      .xap
      .xap
      .xap
      .xap
      .dll
      .dll
      .dll
      .dll
      .dll
      .dll
      .dll
      .dll
      App
      Packaging &
      Validation
      App
      submission
      Marketplace
      App Creation
      Windows Phone 7 Deployment Service
      Apply
      Test
      Criteria
      Add
      Metadata
      Sign
    • 30.
      How
      Ü
      Û
      Ý
      E’ cosi facile?
      Õ
      J
    • 31.
      Content Policies
      • Licensed Content, Name, Logo & Trademarks
      • 32. Illegal or Contemplates Harm
      • 33. Defamatory, Libelous, Slanderous, and Threatening
      • 34. Hate Speech or Discriminatory
      • 35. Alcohol, Tobacco, Weapons, and Drugs
      • 36. Adult Related Content
      • 37. Certain Types of Illegal Activity
      • 38. Violence
      • 39. Excessive Profanity

    • Application Policies
      • Regola del 5-20!
      • 40. Microsoft Location Service API
      • 41. Personal info & data
      • 42. Push Notification Services
      • 43. ...

    • Application Submission Policies
      • L’installazione via trafficodati (OTA) non puòsuperare i 20 MB
      • 44. La dimensionemassimadello XAP è di 225MB
      • 45. Nello XAP deveesserecontenuto…Manifest, Application Icon, Application Tile Image, etc.
      • 46. Application Code Validation
      • 47. Phone Capabilities Detection
      • 48. Language Validation
      • 49. Windows Phone Marketplace Iconography
      • 50. Application Screenshot (maximum of 8 screenshots)

    • App Icon & Tiles images
      Windows Phone Marketplace Iconography
      Application Screenshot for Marketplace
    • 51. Application Sub in 5 steps
    • 52.
      Application Sub WalkThrough
    • 53.
      Application Sub WalkThrough
    • 54.
      Application Sub WalkThrough
    • 55.
      Q&A

    ×