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Mobility has become a widely recognized megatrend—alongside other trends such as social, cloud, and big data that are sweeping the enterprise. The numbers being reported by analysts and the press speak for themselves. People are engaging en masse in mobile computing, which is making them more agile and effective. On the business side, new possibilities in mobile devices and connectivity enable truly "deskless" work scenarios allowing workers to cut the time required to reach closure on any issue – whether it is an internal decision or a customer complaint. If businesses are dependent on partners, suppliers, etc. to deliver value to their customers, then they must embrace new mobile communication and collaboration mechanisms or end up losing to competitors. And CMOs are looking to build deeper, richer relationships with customers, reaching them at the times and places they are most likely to make purchasing decisions and wowing them with dynamic content-fueled experiences.