Slideshow Transcript

1. Slide 1: The Micromedia Web A Global Digital Climate Change Martin Lindner | ARC Research Studios Austria | Studio eLearning Environments
2. Slide 2: “We’re already seeing changes.
3. Slide 3: Circulation of information is heating up, at a global scale.
4. Slide 4: Glaciers …
5. Slide 5: … are melting.
6. Slide 6: New Deserts …
7. Slide 7: … are forming,
8. Slide 8: The number of severe storms is increasing.
9. Slide 9: Creatures are being forced from their habitat.
10. Slide 10: Wait a minute … Isn‘t this Just Another Digital Hype ? Is there anything real about this?
11. Slide 11: * Where is the shiny new high-tech ? Where are the real new big industries ? * Where is real money made ? * * apart from Google, of course.
12. Slide 12: Where is the impact in the real everyday world?
13. Slide 13: We are living in a World Made of Signs. And the Web 2.0 forms a new, independent layer of the semiosphere.
14. Slide 15: It is an ecological phenomenon. Most effects are rather indirect. Like Global Warming, it points to a silent, creeping, and stealthy change.
15. Slide 16: In order to adapt and survive, institutions, organizations, individuals. all will have to understand it:
16. Slide 17: So what is Web 2.0 ?
17. Slide 20: David Weinberger, 2002 Small Pieces Loosely Joined “The Web is a mess, as organized as an orgy. … a collection of ideas, none longer than can fit on a single screen. … small nuggets pointing to more small nuggets.”
18. Slide 21: Web 2.0 is a micromedia environment, low-tech, messy, distributed, made out of microcontent chunks based on (nearly) ubiquitous computing, predecessor of an upcoming information ecology.
19. Slide 22: Web 2.0 is not just about new technologies & applications.
20. Slide 23: Web 2.0 is not just about new market opportunities.
21. Slide 24: Web 2.0 is not just about new ways of transmitting new types of media content.
22. Slide 25: Web 2.0 is not just about people communicating in new social networks.
23. Slide 26: A new media experience.
24. Slide 27: Confessions of a Digital Immigrant
25. Slide 28: From the KAFKA GALAXY into the GOOGLE DOCUVERSE
26. Slide 29: 1980 – 2000: 20 years learning and teaching German Literature, using the PC as a magic typewriter.
27. Slide 30: 1999 / 2000: A Culture Shock A media experience.
28. Slide 31: 1999 / 2000: The Beginnings of the Microcontent Web
29. Slide 32: Google Blogs, Wikis & Wikiblogs RSS DHTML, XML Texting on Mobile Phones …
30. Slide 44: A new subject position.
31. Slide 45: 1990s: medium, not media
32. Slide 46: … morphing into media
33. Slide 47: “Media is no longer something we do …
34. Slide 48: … but something we become part of.”
35. Slide 49: Marshall McLuhan Understanding Media (1964): “Men are suddenly nomadic gatherers of knowledge, … informed as never before, free from fragmentary specialism as never before – but also involved as never before.”
36. Slide 50: The Supermodern Subject ?
37. Slide 51: ?
38. Slide 52: Marc Augé (1994): In the new digital media environment, the position of the subject seems paradoxical:
39. Slide 53: Marc Augé (1994): Empowered like never before, inflated like never before, overwhelmed like never before.“
40. Slide 54: “But the Solution for Information Overload …
41. Slide 55: … is more information, delivered and experienced in different ways.” David Weinberger (2005)
42. Slide 56: Subject Position (last millenium)
43. Slide 57: Subject Position (last millenium) FILES & DESKTOP DOCUMENTS APPLICATIONS MICROSOFT OFFICE FIXED-LINE TELEPHONY
44. Slide 58: 2000/2005: MS Office exploded EXPLOSION GOOGLE OF THE E-MAIL SHREDDERING INBOX MACROCONTENT MICROCONTENT MOBILE PHONES discovered in 2001 PC GOING MOBILE
45. Slide 59: 2000/2005: MS Office exploded MULTITASKING MICROCONTENT ATTENTION DEFICIT TRAIT discovered in 2001 LIFE INTER-RUPTED
46. Slide 60: The Microcontent Office MICROTASKING MICROCONTENT CONTINUOUS discovered in 2001 PARTIAL ATTENTION
47. Slide 61: A New Subject Position
48. Slide 62: Continuous Partial Attention & Peripheral View
49. Slide 63: The Micromedia Web
50. Slide 64: Umair Haque (2005), The New Economy of Media Micromedia, Connected Consumption, and the Snowball Effect
51. Slide 65: Umair Haque (2005), The New Economy of Media. The explosion of digital micromedia puts an end to Mass Media as we know it. www.bubblegeneration.com
52. Slide 66: Umair Haque (2005), The New Economy of Media. Microchunks result from the “unbundling of traditional media goods” like news, albums, books … www.bubblegeneration.com
53. Slide 67: www.bubblegeneration.com
54. Slide 68: Umair Haque (2005), The New Economy of Media. “Attention costs dominate production costs, because technology ends production, distribution, and retail scarcity: The more a microchunk is consumed the more value is added …”
55. Slide 69: LONG TAIL
56. Slide 71: Lev Manovich (2000), Macromedia and Micro-media
57. Slide 72: Lev Manovich (2000), Macromedia and Micro-media “Media technologies seem typically to move in one direction: ‘more’. More resolution, better color, better visual fidelity, more bandwidth, more immersion.” www.manovich.net
58. Slide 73: … but why would people then want to play games on a tiny phone screen? or texting? or moblogging?
59. Slide 74: Lev Manovich (2000), Macromedia and Micro-media “While some media forms get richer, others stay purposefully 'poorer.' A more minimalist kind of media, characterized by low resolution, low fidelity, and slow speeds, is born. I call it micro-media.” www.manovich.net
60. Slide 75: Lev Manovich (2000), Macromedia and Micro-media And it will not go away: “Given the fact that soon more users worldwide will access the Internet through cell phones than through computers, it will not only successfully compete with macro-media but may even overtake it in popularity.” www.manovich.net
61. Slide 76: Marshall McLuhan Understanding Media (1964): “Cool Media”: Low definition media for casual attention
62. Slide 77: TWITTER
63. Slide 78: TWITTER
64. Slide 79: TWITTER
65. Slide 80: Web 2.0 is made of microcontent
66. Slide 81: Anil Dash, 2002 Introducing the Microcontent Client “We've discovered in the last few years that navigating the web in meme-sized chunks is the natural idiom of the Internet.“
67. Slide 82: … memes: replicating units of cultural information
68. Slide 83: Anil Dash‘s microcontent definition (paraphrase): Human processed information 1 self-contained: the smallest unit of meaning / communication that can stand for itself (in the human mind & attention span)
69. Slide 84: Anil Dash‘s microcontent definition (paraphrase): Human processed information 2 elementary: individually addressable to be easily re-used and re-mixed by human users
70. Slide 85: Anil Dash‘s microcontent definition (paraphrase): Human processed information 3 appropriately formatted … to work as building blocks in different cultural patterns and individual mindsets
71. Slide 86: Anil Dash‘s microcontent definition (paraphrase): Computer processed information 1 self-contained: some relation to object oriented programming, as used e.g. in AJAX and Ruby On Rails development …
72. Slide 87: Anil Dash‘s microcontent definition (paraphrase): Computer processed information 2 elementary individually addressable to be easily re-used and re-mixed by the application
73. Slide 88: Anil Dash‘s microcontent definition (paraphrase): Computer processed information 3 appropriate format: appropriately formatted for integration in different applications and services – „platform-agnostic“ „Microcontent is information set free.“
74. Slide 89: Microcontent is a complex feedback phenomenon. It cannot be reduced – neither to software nor to humans.
75. Slide 90: Microcontent Ecology Cycle clouds drops pools flow
76. Slide 91: Web 2.0 is about semantic clouds and lifestreams
77. Slide 92: Thomas Vander Wal, 2005 “Personal Info Cloud” In micromedia environments, knowledge takes on the form of clouds. (Microcontent being something like small drops of vapor.) www.vanderwal.net
78. Slide 93: „Web 2.0 is a party.“
79. Slide 94: David Gelernter, 2000: The Second Coming – A Manifesto „… all kinds of information chunks in our digital life take on the form of digital lifestreams …“ “… leaving behind a stream-shaped cyberbody, like an aircraft's contrail, as we go.”
80. Slide 95: David Weinberger, 2002 Small Pieces Loosely Joined “We’re falling into [processes] that … imperceptibly deepen, like furrows worn into a stone hallway by the traffic of slippers.”
81. Slide 98: Thank You.