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Micromedia: A Global Digital Climate Change
 

Micromedia: A Global Digital Climate Change

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By Martin Lindner. The Environment we're living, working and learning in is changing. Information becomes microcontent, small pieces loosely joined - and undbundled, re-mixed, aggregated, mashed-up ...

By Martin Lindner. The Environment we're living, working and learning in is changing. Information becomes microcontent, small pieces loosely joined - and undbundled, re-mixed, aggregated, mashed-up and reloaded into the circulation.

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Micromedia: A Global Digital Climate Change Micromedia: A Global Digital Climate Change Presentation Transcript

  • Martin Lindner | ARC Research Studios Austria | Studio eLearning Environments A Global Digital Climate Change The Micromedia Web
  • “ We’re already seeing changes.
  • Circulation of information is heating up, at a global scale.
  • Glaciers …
  • … are melting.
  • New Deserts …
  • … are forming,
  • The number of severe storms is increasing.
  • Creatures are being forced from their habitat.
  • Wait a minute … Isn‘t this Just Another Digital Hype ? Is there anything real about this?
  • Where is the shiny new high-tech ? * * apart from Google , of course. Where are the real new big industries ? * Where is real money made ? *
  • Where is the impact in the real everyday world?
  • We are living in a World Made of Signs . And the Web 2.0 forms a new, independent layer of the semiosphere .
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  • It is an ecological phenomenon. Most effects are rather indirect. Like Global Warming, it points to a silent, creeping, and stealthy change .
  • In order to adapt and survive , institutions, organizations, individuals. all will have to understand it:
  • So what is Web 2.0 ?
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  • David Weinberger, 2002 Small Pieces Loosely Joined “ The Web is a mess, as organized as an orgy. … a collection of ideas, none longer than can fit on a single screen. … small nuggets pointing to more small nuggets.”
  • Web 2.0 is a micromedia environment, low-tech, messy, distributed, based on (nearly) ubiquitous computing, predecessor of an upcoming information ecology . made out of microcontent chunks
  • Web 2.0 is not just about new technologies & applications.
  • Web 2.0 is not just about new market opportunities.
  • Web 2.0 is not just about new ways of transmitting new types of media content.
  • Web 2.0 is not just about people communicating in new social networks.
  • A new media experience.
  • Confessions of a Digital Immigrant
  • From the KAFKA GALAXY into the GOOGLE DOCUVERSE
  • 1980 – 2000: 20 years learning and teaching German Literature, using the PC as a magic typewriter.
  • 1999 / 2000: A Culture Shock A media experience.
  • 1999 / 2000: The Beginnings of the Microcontent Web
  • Google Blogs, Wikis & Wikiblogs RSS DHTML, XML Texting on Mobile Phones …
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  • A new subject position.
  • 1990s: medium, not media
  • … morphing into media
  • “ Media is no longer something we do …
  • … but something we become part of.”
  • “ Men are suddenly nomadic gatherers of knowledge, … informed as never before, free from fragmentary specialism as never before – but also involved as never before.” Marshall McLuhan Understanding Media (1964):
  • The Supermodern Subject ?
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  • In the new digital media environment, the position of the subject seems paradoxical: Marc Augé (1994):
  • Empowered like never before, inflated like never before, overwhelmed like never before.“ Marc Augé (1994):
  • “ But the Solution for Information Overload …
  • … is more information, delivered and experienced in different ways.” David Weinberger (2005)
  • Subject Position (last millenium)
  • MICROSOFT OFFICE FILES & DOCUMENTS FIXED-LINE TELEPHONY DESKTOP APPLICATIONS Subject Position (last millenium)
  • MICROCONTENT discovered in 2001 GOOGLE SHREDDERING MACROCONTENT PC GOING MOBILE MOBILE PHONES EXPLOSION OF THE E-MAIL INBOX 2000/2005: MS Office exploded
  • MICROCONTENT discovered in 2001 2000/2005: MS Office exploded MULTITASKING ATTENTION DEFICIT TRAIT LIFE INTER-RUPTED
  • MICROCONTENT discovered in 2001 The Microcontent Office MICROTASKING CONTINUOUS PARTIAL ATTENTION
  • A New Subject Position
  • Continuous Partial Attention & Peripheral View
  • The Micromedia Web
  • Umair Haque (2005), The New Economy of Media Micromedia, Connected Consumption, and the Snowball Effect
  • The explosion of digital micromedia puts an end to Mass Media as we know it. www.bubblegeneration.com Umair Haque (2005), The New Economy of Media.
  • Microchunks result from the “unbundling of traditional media goods” like news, albums, books … www.bubblegeneration.com Umair Haque (2005), The New Economy of Media.
  • www.bubblegeneration.com
  • “ Attention costs dominate production costs, because technology ends production, distribution, and retail scarcity: The more a microchunk is consumed the more value is added …” Umair Haque (2005), The New Economy of Media.
  • LONG TAIL
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  • Lev Manovich (2000), Macromedia and Micro-media
  • Lev Manovich (2000), Macromedia and Micro-media “ Media technologies seem typically to move in one direction : ‘more’ . More resolution, better color, better visual fidelity, more bandwidth, more immersion.” www.manovich.net
  • … but why would people then want to play games on a tiny phone screen? or texting? or moblogging?
  • Lev Manovich (2000), Macromedia and Micro-media “ While some media forms get richer, others stay purposefully 'poorer.' A more minimalist kind of media, characterized by low resolution, low fidelity, and slow speeds, is born. I call it micro-media .” www.manovich.net
  • Lev Manovich (2000), Macromedia and Micro-media And it will not go away : “ Given the fact that soon more users worldwide will access the Internet through cell phones than through computers, it will not only successfully compete with macro-media but may even overtake it in popularity.” www.manovich.net
  • “ Cool Media”: Low definition media for casual attention Marshall McLuhan Understanding Media (1964):
  • TWITTER
  • TWITTER
  • TWITTER
  • Web 2.0 is made of microcontent
  • “ We've discovered in the last few years that navigating the web in meme-sized chunks is the natural idiom of the Internet.“ Anil Dash, 2002 Introducing the Microcontent Client
  • … memes : replicating units of cultural information
  • self-contained: the smallest unit of meaning / communication that can stand for itself (in the human mind & attention span) 1 Anil Dash‘s microcontent definition (paraphrase): Human processed information
  • elementary: individually addressable to be easily re-used and re-mixed by human users Anil Dash‘s microcontent definition (paraphrase): Human processed information 2
  • appropriately formatted … to work as building blocks in different cultural patterns and individual mindsets 3 Anil Dash‘s microcontent definition (paraphrase): Human processed information
  • self-contained: some relation to object oriented programming, as used e.g. in AJAX and Ruby On Rails development … Anil Dash‘s microcontent definition (paraphrase): Computer processed information 1
  • elementary individually addressable to be easily re-used and re-mixed by the application 2 Anil Dash‘s microcontent definition (paraphrase): Computer processed information
  • appropriate format: appropriately formatted for integration in different applications and services – „ platform-agnostic“ „Microcontent is information set free.“ 3 Anil Dash‘s microcontent definition (paraphrase): Computer processed information
  • Microcontent is a complex feedback phenomenon. It cannot be reduced – neither to software nor to humans.
  • Microcontent Ecology Cycle drops flow pools clouds
  • Web 2.0 is about semantic clouds and lifestreams
  • In micromedia environments, knowledge takes on the form of clouds . (Microcontent being something like small drops of vapor.) “ Personal Info Cloud ” Thomas Vander Wal, 2005 www.vanderwal.net
  • „ Web 2.0 is a party.“
  • „… all kinds of information chunks in our digital life take on the form of digital lifestreams …“ “… leaving behind a stream-shaped cyberbody, like an aircraft's contrail , as we go.” David Gelernter, 2000: The Second Coming – A Manifesto
  • “ We’re falling into [processes] that … imperceptibly deepen, like furrows worn into a stone hallway by the traffic of slippers.” David Weinberger, 2002 Small Pieces Loosely Joined
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  • Thank You.