View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
“ We've discovered in the last few years that navigating the web in meme-sized chunks is the natural idiom of the Internet …“ Anil Dash (Six Apart), 2002 Introducing the Microcontent Client
David Weinberger, 2002 Small Pieces Loosely Joined “ [The Web is ] a collection of ideas, none longer than can fit on a single screen. … small nuggets pointing to more small nuggets.” [… so that each chunk just takes one “unit of attention”]
Meme: Sich selbst reproduzierende Einheiten kultureller Information
Ever smaller bits of video content – what Internet strategy consultant Umair Haque calls „microchunks“ - can be e-mailed, linked to, searched for, downloaded, remixed, and made available in a thousand places at once.
Lev Manovich (2000), Macromedia and Micro-media “ Media technologies seem typically to move in one direction : ‘more’. More resolution, better color, better visual fidelity, more bandwidth, more immersion.” www.manovich.net
Lev Manovich (2000), Macromedia and Micro-media “ While some media forms get richer, others stay purposefully 'poorer.' A more minimalist kind of media, characterized by low resolution, low fidelity, and slow speeds, is born. I call it micro-media .” www.manovich.net
Lev Manovich (2000), Macromedia and Micro-media www.manovich.net Micromedia are typically made for small screens (phones, widgets) in a multi-device & multi-application environment, calling for multi-focused, short-term attention.