WWCMD - What Would the Community Manager Do?

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What exactly is a Community Manager? A Community Manager can do a lot more than moderate your forum. She can change the entire culture of your company. She can advocate for your community. She can keep you one step ahead of your competitors. She can help you build a sustainable business… if you let her.

Hiring a Community Manager could be a great thing for your company. But imagine if you could turn all of your employees into Community Managers! We’ll work together to learn how employees in every department of your company can benefit from asking the question: What Would the Community Manager Do?

Presented at Do it With Drupal in New Orleans, Dec 10, 2009

Updated from previous talk given at Web 2.0 Expo, San Francisco

Published in: Business, Technology
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WWCMD - What Would the Community Manager Do?

  1. 1. What Would the Community Manager Do? Do It With Drupal Dec 10, 2009 Micki Krimmel NeighborGoods.net @mickipedia #WWCMD Friday, December 11, 2009
  2. 2. WWCMD Friday, December 11, 2009
  3. 3. CEO has to do layoffs Negative blog comments WWCMD Biz Dev not in tune with Product Competitors stealing your best ideas Friday, December 11, 2009
  4. 4. Friday, December 11, 2009
  5. 5. Daniel H Pink. A Whole New Mind. New York: Penguin, 2005. 49. Friday, December 11, 2009
  6. 6. “We are moving from an economy and a society built on the logical linear computer like capabilities of the “Information Age” to an economy and a society built on the inventive, empathetic, big picture capabilities of what’s rising in its place, the Conceptual Age” - Daniel Pink Daniel H Pink. A Whole New Mind. New York: Penguin, 2005. 49. Friday, December 11, 2009
  7. 7. Photo courtesy of World Bank Photo Collections http://www.flickr.com/photos/10816734@N03/2766433018/ Friday, December 11, 2009
  8. 8. Photo by James Jyu http://www.flickr.com/photos/32593095@N00/13042995/ Friday, December 11, 2009
  9. 9. Photo by Nathan Gibbs http://www.flickr.com/photos/57954193@N00/301565217/ Friday, December 11, 2009
  10. 10. Photo by Nathan Gibbs http://www.flickr.com/photos/57954193@N00/301564796/ Friday, December 11, 2009
  11. 11. Photo by Kalandrakas http://www.flickr.com/photos/eelssej_/394781835/ Friday, December 11, 2009
  12. 12. Friday, December 11, 2009
  13. 13. “Markets are Conversations” Friday, December 11, 2009
  14. 14. Friday, December 11, 2009 ? What is a Community Manager?
  15. 15. Web Strategy by Jeremiah web-strategist.com/blog The Four Tenets of the Community Manager Photo by Laughing Squid http://www.flickr.com/photos/laughingsquid/462007028/ Friday, December 11, 2009
  16. 16. listening Community customer service solving needs Advocate true to vision Friday, December 11, 2009
  17. 17. PR Brand events & panels Evangelist participate vision/personality Friday, December 11, 2009
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  22. 22. Your Biggest Fan Friday, December 11, 2009
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  25. 25. Increase Sales Decrease Support Costs How many leaders? Happy users? Friday, December 11, 2009
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  30. 30. listening Community customer service solving needs Advocate true to vision Friday, December 11, 2009
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  33. 33. PR Brand events & panels Evangelist participate vision/personality Friday, December 11, 2009
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  39. 39. “The Biggest Business Blunders Ever,” Forbes.com Friday, December 11, 2009
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  41. 41. Metrics • Stats = Silent feedback • Build BEFORE you launch new features Friday, December 11, 2009
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  44. 44. trashy dating site Friday, December 11, 2009
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  51. 51. NeighborGoods.net/groups/diwd Friday, December 11, 2009
  52. 52. What Would the Community Manager Do? Do It With Drupal Dec 10, 2009 Micki Krimmel NeighborGoods.net @mickipedia #WWCMD Friday, December 11, 2009

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