Building Trust Online, Sharing Stuff Offline

Building Trust Online, Sharing OfﬂineThursday, March 31, 2011

Thursday, March 31, 2011

The average power drill gets used for 12 mintues in its entire lifetime.Thursday, March 31, 2011

Collaborative Consumption ...the rapid explosion in swapping, sharing, bartering, trading and renting being reinvented in ways relevant to the Facebook age.Thursday, March 31, 2011

The Trust Hormone, Scientiﬁc American June 2008Thursday, March 31, 2011

•Trust is innate •Trust important to happiness and well- being •Trust essential to connected, safe communities. •Correlation between trust and economy The Trust Hormone, Scientiﬁc American June 2008Thursday, March 31, 2011

jordanmac101Thursday, March 31, 2011

sripponThursday, March 31, 2011

Social Media is Social BombardierThursday, March 31, 2011

The New Sharing Economy study published by Latitude Research & Shareable.net 78% felt that sharing online has made them more open to the idea of sharing with strangers. Text 75% predicted that their ofﬂine sharing will increase in the next 5 years.Thursday, March 31, 2011

Photo by Cris DobbinsThursday, March 31, 2011

Trust • VULNERABILITY - the willingness of one party (trustor) to be vulnerable to the actions of another party (trustee); • CONFIDENCE - reasonable expectation of the trustor that the trustee will behave in a way beneﬁcial to the trustor • RISK of harm to the trustor if the trustee will not behave accordingly; and • LACK OF CONTROL - the absence of trustors enforcement or control over actions performed by the trustee.Thursday, March 31, 2011

divemasterKing2000Thursday, March 31, 2011

What is most important to building trust in a sharing community?Thursday, March 31, 2011

1. The belief that people are inherently trustworthy. People are fundamentally good and trusting. Christopher Lukezik MarketingThursday, March 31, 2011

2. Social ProﬁlesThursday, March 31, 2011

2. Social Proﬁles People who use RelayRides love that the car belongs to a real person. Shelby Clark Founder & CEOThursday, March 31, 2011

3. Peer ReviewsThursday, March 31, 2011

4. Tribes / Groups People are tribal. We are working with smaller networks so we can leverage trust that already exists. John Zimmer Founder & COOThursday, March 31, 2011

5. Reduce Friction Make the hard stuff easy Micki Krimmel Founder & CEOThursday, March 31, 2011

Building Trust Online, Sharing Ofﬂine 1. The belief that people are inherently trustworthy. 2. Social Proﬁles 3. Peer Reviews 4. Tribes / Groups 5. Reduce frictionThursday, March 31, 2011

Trust provides access, wealth and freedom. When you build a community and you commit to them, the world opens up to you. Neal Gorenﬂo Founder & PublisherThursday, March 31, 2011

jordanmac101Thursday, March 31, 2011

Micki Krimmel Founder & CEO micki@neighborgoods.netThursday, March 31, 2011

http://www.web2expo.com	117
http://annydeery.posterous.com	7
http://opora.mihailob.saito.slweb.ru	6
http://www.techgig.com	6
http://paper.li	3
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Building Trust Online, Sharing Stuff Offline

by Micki Krimmel on Mar 31, 2011

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Building Trust Online, Sharing Stuff Offline — Presentation Transcript