ESF15: Public InformationManagement & Awareness                                       Unit # 5                  G-358 Evac...
Course GoalThe goal of this awareness course is toprovide an orientation to the public informationfunction and the role of...
Course Objectives• Describe the role and function of the Public Information Officer.• Describe the target audience for the...
Public Information Officer           Role  http://www.youtube.com/watch?v=MFt7NXDhcmE                                     ...
TransparencyTransparency in government promotes efficiency and effectiveness andallows the people in your community to und...
Public InformationPeople have a right to know about the risks they face. Having suchknowledge enables them to make informe...
Types of CommunicationThe types of communication are:•   Public Information: Provided to educate, inform and create    a p...
Examples       Public Information:     www.coemergency.com Emergency Public Information:www.jeffcosheriffco1.blogspot.com ...
Discussion QuestionWho Are Your Target Audiences?Effective public communication involves collecting,verifying and dissemin...
What Type of Information Does      the PIO Provide?Your PIO communicates with your target audiences tokeep them informed a...
Qualities of a Good PIOKnowledgeable.Analytical and strategic.A credible, trusted source.Proactive and assertive.Flexible....
Required PIO Skills•   Written Communication Skills.•   Oral Communication Skills.•   Media Relation Skills.•   Community ...
PIO Tools and Resources• Traditional Media   • Print   • Radio   • Television• News Briefings/Conferences• New Media Techn...
Print Media: Newspapers & MagazinesThe PIO needs to          Advantages are . . .       Limitations are . . .provide . . ....
RadioThe PIO needs to      Advantages are . . . Limitations are . . .provide . . .•Details              •More details     ...
TelevisionThe PIO needs to      Advantages are . . .    Limitations are . . .provide . . .•Details              •More deta...
News Briefings or Conferences News Briefing: Exchange of information on a single topic to include a question and answer pe...
News Briefings or Conferences News Briefing: Exchange of information on a single topic to include a question and answer pe...
New Media Technology (Social Media)   http://www.youtube.com/watch?v=0eUeL3n7fDs                                          ...
What Can Social Media Do?                                           Significant                                           ...
What Can Social Media Do?Impacts on your operations or communication plan:• Speed of communication• Engagement• Rumor Mana...
Speed of CommunicationTalking Points vs Press Releases     • Release small amounts of information as it is received or unf...
Engagement with CommunitySocial Media allows you connect faster with your community orcustomers:• Increases situational aw...
Engagement with Community Lower North Fork Fire: Citizen Raw Video Escaping the Fire http://www.youtube.com/watch?v=KdBaqf...
Rumor ControlMonitor Social Media Sites:• www.tweetgrid.com• www.monitter.com• www.hootsuite.com• www.fbsearch.us• www.twe...
HashtagsHashtags should always be utilized in your communication release:• Improve Identification    • #Cofire    • #Cowx ...
Communication PlanBe the First to Share the Truth• Share it with internal staff, volunteers and partners• Don’t forget abo...
Hub and Spoke Plan                                   Unit # 5              G-358 Evacuation and Re-Entry
WebEOC• Internal:    • Great for situational awareness    • Mapper tool for better understanding of incident    • Sharing ...
Twitter• Follow Me• Community   • First place community is going for emergency information   • Situational Awareness – sha...
Facebook• Like Me• Important difference with Facebook is that people want you to interact  with them…answer questions• Rel...
Google Applications• Blogs – Blogspot• Important Crisis Communication Tool    • Google Crisis Response• Public Alerts• Tre...
Google MapsMapping for your community will make the biggest impact.Visually share the incident with your community in a fo...
Social Media Key Concepts• Accurate and Quick• Mobile Accessibility• Cross post/ cross market your information• Build it b...
ESF15: During an Incident                                       Unit # 5                  G-358 Evacuation and Re-Entry
PIO Role in ICSThe PIO is a part of the Command Staff and advises the IncidentCommander on all public information matters ...
Key Incident Functions•   Assesses the situation.•   Manages the situation.•   Determines what the public needs to know.• ...
Joint Information SystemManaging public information is another function of emergencymanagement. NIMS describes the use of ...
Joint Information Center (JIC) The physical site of Public Information Officers working as a JIS is called the Joint Infor...
Roles During Incident• Media Interviews: Phone and Press Conferences• Social Media Information Output   • Twitter   • Blog...
Lower North Fork FireIntegrated Social Media & Public Information Outreach Strategy        Jefferson County Incident Manag...
Upcoming SlideShare
Loading in …5
×

ESF15 Information Management -PIO Awareness

382 views

Published on

This is a CO State delivery class for our Emergency Management Academy sponsored by the CO OEM focused on ESF15 and PIO Awareness.

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
382
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • At the conclusion of this unit, you will be able to do the following:Decide what information to convey to the public about evacuation.Determine how to communicate evacuation information to the public to ensure that instructions will be understood and followed.Determine when to release information about evacuation to the public.Determine who is responsible for evacuation communication in their home jurisdiction.
  • Key Concepts for News Briefings or Conferences:Identify the best spokesperson: Subject Matter Expert vs Highly Visible LeaderDevelop your message and materials: Talking pointsFact SheetsAudiovisual materialsPrepare the spokesperson: practice with the spokesperson and practice sound bites.Hold the briefing or conference in the appropriate place.
  • ESF15 Information Management -PIO Awareness

    1. 1. ESF15: Public InformationManagement & Awareness Unit # 5 G-358 Evacuation and Re-Entry
    2. 2. Course GoalThe goal of this awareness course is toprovide an orientation to the public informationfunction and the role of the Public InformationOfficer (PIO) in the public safety/emergencymanagement environment.This is an awareness-level training suitable fornew PIOs, elected or other officials such asIncident Commanders or emergencyoperations center managers who want anoverview of emergency public information. Unit # 5 G-358 Evacuation and Re-Entry
    3. 3. Course Objectives• Describe the role and function of the Public Information Officer.• Describe the target audience for the PIO.• List the skills needed to be an effective PIO.• Describe traditional media available for communication.• Describe evolving communication tools including social media.• Describe the role of the PIO in an emergency.• Describe how to manage the news media at the scene of an incident Unit # 5 G-358 Evacuation and Re-Entry
    4. 4. Public Information Officer Role http://www.youtube.com/watch?v=MFt7NXDhcmE Unit # 5 G-358 Evacuation and Re-Entry
    5. 5. TransparencyTransparency in government promotes efficiency and effectiveness andallows the people in your community to understand and participate in yourprocesses. While local, tribal, territorial, and State governments may havedifferent laws regarding transparency and open government the generalprinciples are to be:• Transparent: Disclose information to the public in ways that are easy to find and use.• Participatory: Offer the public the opportunity to participate in policy making.• Collaborative: Actively engage the public to work with government.PIOs need to the know the laws that apply to their area because they areresponsible for providing the information to the public. Unit # 5 G-358 Evacuation and Re-Entry
    6. 6. Public InformationPeople have a right to know about the risks they face. Having suchknowledge enables them to make informed choices that affect theirhealth and well-being.This fundamental principle is the basis for public information inemergency management in this country. Public information can helppeople make the right decision at the right time.PIOs will likely communicate public information and emergencypublic information as well as conduct community education. Unit # 5 G-358 Evacuation and Re-Entry
    7. 7. Types of CommunicationThe types of communication are:• Public Information: Provided to educate, inform and create a positive impression of your organization.• Emergency Public Information: Provided to save lives and protect property.• Community Education: Provided to educate and improve a community’s safety or resiliency to a given risk and to ultimately create a behavior change towards safer actions. Unit # 5 G-358 Evacuation and Re-Entry
    8. 8. Examples Public Information: www.coemergency.com Emergency Public Information:www.jeffcosheriffco1.blogspot.com Community Education: www.readycolorado.com Unit # 5 G-358 Evacuation and Re-Entry
    9. 9. Discussion QuestionWho Are Your Target Audiences?Effective public communication involves collecting,verifying and disseminating information to yourtarget audiences.Who should your target audiences include?• External • Media • Community • Other PIOs• Internal • People in your organization • Your leadership Unit # 5 G-358 Evacuation and Re-Entry
    10. 10. What Type of Information Does the PIO Provide?Your PIO communicates with your target audiences tokeep them informed about activities, events andresources. The information provided:• Calls people to action.• Educates and informs.• Changes behavior or attitudes.• Creates a positive impression of your organization.• Prepares people for emergencies. Unit # 5 G-358 Evacuation and Re-Entry
    11. 11. Qualities of a Good PIOKnowledgeable.Analytical and strategic.A credible, trusted source.Proactive and assertive.Flexible.Cool under pressure.A professional communicator. Unit # 5 G-358 Evacuation and Re-Entry
    12. 12. Required PIO Skills• Written Communication Skills.• Oral Communication Skills.• Media Relation Skills.• Community Awareness.• Emergency Management Knowledge Unit # 5 G-358 Evacuation and Re-Entry
    13. 13. PIO Tools and Resources• Traditional Media • Print • Radio • Television• News Briefings/Conferences• New Media Technology • Web site • Email • Blogs (COEmergency.com) • Twitter • Facebook • Youtube• Others you are using? Unit # 5 G-358 Evacuation and Re-Entry
    14. 14. Print Media: Newspapers & MagazinesThe PIO needs to Advantages are . . . Limitations are . . .provide . . .•Details •More details provided •Delay in information•Background •People can return to it getting out•Access to subject-matter •Ability to hold featureexperts stories and run them when space is available or on specific dates or times of year Unit # 5 G-358 Evacuation and Re-Entry
    15. 15. RadioThe PIO needs to Advantages are . . . Limitations are . . .provide . . .•Details •More details •Delay in information•Background provided getting out•Access to subject- •People can return tomatter experts it •Ability to hold feature stories and run them when space is available or on specific dates or times of year Unit # 5 G-358 Evacuation and Re-Entry
    16. 16. TelevisionThe PIO needs to Advantages are . . . Limitations are . . .provide . . .•Details •More details provided •Delay in information•Background •People can return to it getting out•Access to subject- •Ability to hold featurematter experts stories and run them when space is available or on specific dates or times of year Unit # 5 G-358 Evacuation and Re-Entry
    17. 17. News Briefings or Conferences News Briefing: Exchange of information on a single topic to include a question and answer period. News Conference: Gathering at which reporters expect to be able to ask questions on a variety of topics. Unit # 5 G-358 Evacuation and Re-Entry
    18. 18. News Briefings or Conferences News Briefing: Exchange of information on a single topic to include a question and answer period. News Conference: Gathering at which reporters expect to be able to ask questions on a variety of topics. Unit # 5 G-358 Evacuation and Re-Entry
    19. 19. New Media Technology (Social Media) http://www.youtube.com/watch?v=0eUeL3n7fDs Unit # 5 G-358 Evacuation and Re-Entry
    20. 20. What Can Social Media Do? Significant Situational Awareness Feed & Evaluate Direct Communication PR- PIO Plan News Strategy Media Crowd- Source Solutionswww.EngagingOthers.com // Twitter: @Engaging_Others & @CherylBle Unit # 5 G-358 Evacuation and Re-Entry
    21. 21. What Can Social Media Do?Impacts on your operations or communication plan:• Speed of communication• Engagement• Rumor Management Unit # 5 G-358 Evacuation and Re-Entry
    22. 22. Speed of CommunicationTalking Points vs Press Releases • Release small amounts of information as it is received or unfolds (verified as accurate) instead of holding onto it for one large press release. • Silence during a situation is perceived as negative. • Explain a slower releases of information • Be forward thinking in your communication plan. • Keep information consistent across multiple social media sources, however, that doesn’t mean releasing information in the same format. Unit # 5 G-358 Evacuation and Re-Entry
    23. 23. Engagement with CommunitySocial Media allows you connect faster with your community orcustomers:• Increases situational awareness • Tweets out 30-60 minutes before WebEOC postings? • Video from citizens involved in the disaster to share current conditions or road blocks. • Provides two-way communication with the community. • Can choose to utilize as one way broadcasting of information. Unit # 5 G-358 Evacuation and Re-Entry
    24. 24. Engagement with Community Lower North Fork Fire: Citizen Raw Video Escaping the Fire http://www.youtube.com/watch?v=KdBaqfiynLE Scanner Feeds: http://www.youtube.com/watch?v=KBkObZapPhE Colorado Guard Fights Lower North Fork Fire Video Education on the Process http://www.youtube.com/watch?v=OGJKdHPIJCs Citizen Journalist: West Metro Fire Rescue shot and posted by citizen. http://www.youtube.com/watch?v=OGJKdHPIJCs Unit # 5 G-358 Evacuation and Re-Entry
    25. 25. Rumor ControlMonitor Social Media Sites:• www.tweetgrid.com• www.monitter.com• www.hootsuite.com• www.fbsearch.us• www.tweetdeck.com• www.google.com/trends• www.twazzup.com• www.additomatic.com• Google Alerts Unit # 5 G-358 Evacuation and Re-Entry
    26. 26. HashtagsHashtags should always be utilized in your communication release:• Improve Identification • #Cofire • #Cowx • #incident name (#lowernorthforkfire, #littlesandfire)• Improve consistency• Improve monitoring• Improve documentation• Improve evaluation of messaging• Get help fast • #smem Unit # 5 G-358 Evacuation and Re-Entry
    27. 27. Communication PlanBe the First to Share the Truth• Share it with internal staff, volunteers and partners• Don’t forget about your internal staff• Who will be answering the phones while you are dealing with the incident on site• Who will be sharing official or unofficial info on Social Media sites• Be the first to share it with the community and outside stakeholders• Share your own good or bad news• Builds credibility• Get the correct information out• Establish your relationship/presence before a disaster, incident or emergency. Be the expert they turn to for information. Unit # 5 G-358 Evacuation and Re-Entry
    28. 28. Hub and Spoke Plan Unit # 5 G-358 Evacuation and Re-Entry
    29. 29. WebEOC• Internal: • Great for situational awareness • Mapper tool for better understanding of incident • Sharing talking points, getting everyone on the same page, and getting a plan in place for the future or next shift • Documentation • Information on possible resources and costs with “mission sets” in the library.• External: • Using information from WebEOC for documentation and reporting • Source to find and use approved talking points or incident updatesIs Your Organization Using WebEOC? Do you have a log in? Unit # 5 G-358 Evacuation and Re-Entry
    30. 30. Twitter• Follow Me• Community • First place community is going for emergency information • Situational Awareness – share the weather in your area • Monitor the mood or feelings of the community • Monitor your messaging • Is something going on that you aren’t aware of in the community • American Red Cross survey on social media.• Media • Get information out the faster and cut down on phone calls• Hashtags • Helps organize your information under key words so that you can monitor the situation • Twitter advanced search • Hoot Suite or Tweet DeckPractice Hashtags - #EMacademy Unit # 5 G-358 Evacuation and Re-Entry
    31. 31. Facebook• Like Me• Important difference with Facebook is that people want you to interact with them…answer questions• Relationship based• Share links and resources• Share photos and documents• Create closed groups for sharing information and creating training opportunitiesLook at Colorado PIO – Post comment to COEmergency Unit # 5 G-358 Evacuation and Re-Entry
    32. 32. Google Applications• Blogs – Blogspot• Important Crisis Communication Tool • Google Crisis Response• Public Alerts• Trends• Voice• Photos– Picasa Photo Carousel• Google Maps Unit # 5 G-358 Evacuation and Re-Entry
    33. 33. Google MapsMapping for your community will make the biggest impact.Visually share the incident with your community in a format theyuse frequently and is accessible.https://maps.google.com/maps/ms?msa=0&msid=215563989566450268982.0004bc2e2a43a753aeec4&ie=UTF8&t=m&ll=39.493974,-105.226707&spn=0.127171,0.219727&z=12&source=embedThe single most effective tool for the LNFF was the Google Mapwith 2.7 million+ views Unit # 5 G-358 Evacuation and Re-Entry
    34. 34. Social Media Key Concepts• Accurate and Quick• Mobile Accessibility• Cross post/ cross market your information• Build it before the disaster to build credibility and audience. Unit # 5 G-358 Evacuation and Re-Entry
    35. 35. ESF15: During an Incident Unit # 5 G-358 Evacuation and Re-Entry
    36. 36. PIO Role in ICSThe PIO is a part of the Command Staff and advises the IncidentCommander on all public information matters relating to themanagement of the incident. Unit # 5 G-358 Evacuation and Re-Entry
    37. 37. Key Incident Functions• Assesses the situation.• Manages the situation.• Determines what the public needs to know.• Serves as an advisor to the Incident Commander.• Selects the right tools for the messages.• Coordinates the messages.• Responds to the media while respecting restrictions on the release of sensitive information. Unit # 5 G-358 Evacuation and Re-Entry
    38. 38. Joint Information SystemManaging public information is another function of emergencymanagement. NIMS describes the use of the Joint Information System(JIS) to complete the critical tasks of information sharing and coordination.The JIS is a system that ensures coordination and integration ofinformation across jurisdictions, organizations, and agencies during anincident.PIOs use the JIS to:• Determine information to be communicated to the public.• Create clear and easily understood messages.• Ensure information is accurate.• Identify how messages should be conveyed.• Coordinate information being distributed to ensure consistency with other agencies’ messages. Unit # 5 G-358 Evacuation and Re-Entry
    39. 39. Joint Information Center (JIC) The physical site of Public Information Officers working as a JIS is called the Joint Information Center (JIC). It is the location where PIOs will: • House the tools to enhance the flow of public information. • PIOs gather centrally. • Handle increased information. • Media can go for “one-stop shopping”. Unit # 5 G-358 Evacuation and Re-Entry
    40. 40. Roles During Incident• Media Interviews: Phone and Press Conferences• Social Media Information Output • Twitter • Blog • Web site• Social Media and Media Monitoring• Community Meetings• Trap Lines• VIP Tours• Mapping Unit # 5 G-358 Evacuation and Re-Entry
    41. 41. Lower North Fork FireIntegrated Social Media & Public Information Outreach Strategy Jefferson County Incident Management Team Unit # 5 G-358 Evacuation and Re-Entry

    ×